2013 MSA Members Market Prospectus

MEMBERS Showcase of specialty merchandise developed by museums, for museums.

APRIL 13, 2013 THE 58TH AN N UAL M SA R ETAI L C O NFER ENC E & EXPO Los A ngeles C on ven t ion C en t er

EARLY BIRD DISCOUNT RESERVE YOUR SPACE NOW! Save when you submit the contract by Feb. 28, 2013.

INCREASE YOUR WHOLESALE REVENUE MARK YOUR CALENDAR NOW! Your industry colleagues are gathering in Los Angeles, April 13–15, 2013, at the 58th MSA Retail Conference & Expo for learning, networking and shopping.

M

embers Market is a one-of-a-kind venue and your exclusive opportunity to present your museum-developed products to fellow cultural commerce buyers. Seventy-four percent of attendees at the MSA Conference & Expo say finding new products is an important part of their decision to attend. Add value to your MSA Retail Conference & Expo experience by showcasing your products at Members Market.

Share your institution’s products with the entire museum community at Members Market.

AT MEMBERS MARKET YOU WILL: • • • • • •

identify new leads get feedback and ideas for product development generate sales personally meet your customers develop relationships by networking with buyers establish a presence in the marketplace

Make your store an even greater asset to your institution—reserve your table(s) now!

As a supplier of mission-related products, this unique opportunity connects you directly to buyers at cultural institutions. Boost the profitability of your products and their value to your institution— reserve your table space now!

NEW FOR 2013!

MSA is taking a fresh new approach to Members Market to help our members get the most out of their exhibit!

Members Market will be held on a brand new day— SATURDAY, APRIL 13—in a brand new location!

Members Market will immediately follow an informationpacked session on product development. We anticipate a big attendee draw! As attendees exit the session, they’ll be greeted

by YOUR Members Market exhibit and other participating museums displaying an array of unique products from 5:30– 7:30 p.m. Plenty of time to mingle, network, enjoy a cash bar and light hors d’oeuvres and of course....sell!

SPACE IS LIMITED! Table space is reserved on a first-come, first-served basis.The completed contract and payment is due no later than Wednesday, March 13, 2013. Take advantage of MSA’s early bird discount and save when you reserve space by Feb. 28, 2013.

2013 MSA MEMBERS MARKET SCHEDULE

2013 MEMBERS MARKET PRICING

Los Angeles Convention Center

Number of Tables

SET-UP HOURS Saturday, April 13

1 Shared*

5:30–7:30 p.m.

DISMANTLE HOURS Saturday, April 13

7:30–9 p.m.

by 3/13/13

$300

$340

($ Per Institution)

($ Per Institution)

1

$400

$475

2

$800

$950

3

$1,200

$1,425

12–4 p.m.

MEMBERS MARKET HOURS Saturday, April 13

by 2/28/13

*MSA is offering a shared table size for Members Market participants. This shared table offers you the opportunity to exhibit at Members Market along with another institution to lower your exhibiting costs. The size of the shared table is 8 feet by 24 inches. Please see the table rental policies and details on page 3 for all rules and regulations. Just have one product to display? Check out our new Museum Product Showcase! See page 3 for details.

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EXPAND YOUR REACH DRIVE TRAFFIC TO YOUR TABLE!

I

ncrease Sales. Market your products to buyers before, during and after Members Market. MSA offers many opportunities to get your name in front of qualified buyers, build awareness with potential buyers and increase traffic to your table.

• Highlight a product in the Museum Product Showcase.

Increase the recognition and exposure of your product by participating in the Museum Product Showcase! Your product, description, institution name and contact information will be displayed in a glass case in the Expo hall on Sunday, April 14, and Monday, April 15, during Expo hours.

• Gain buyers’ attention with a tote bag item. Place your product in the hands of every Conference attendee in Los Angeles!

• Get exposure by advertising in the on-site Program Book & Expo Guide or in Museum Store magazine.

• Offer a show special. Offering a show special is a proven tactic to drive traffic to your table. Your show special helps increase buyer motivation and helps you stand out from other exhibitors.

• Become an MSA Sponsor. From sponsoring the keynote session to funding Greenberg Scholarships, MSA has numerous sponsorship opportunities for additional exposure.

Complete details are available at www.MuseumStoreAssociation.org.

TABLE RENTAL POLICY AND DETAILS

M

embers Market is a tabletop display venue with tables set up around the perimeter of the room. Space is available in widths of one to three tables. Additional tables are available; please call MSA for pricing. Each space includes a front display table and a back display/supply table. (See illustration.)

Tables: 8 x 24

This is a tabletop display venue—tables may not be moved or removed.

• Display tables measure 8 feet by 24 inches, with a white table covering. A supply table measuring 8 feet by 24 inches will be set up 48 inches behind the display table.

• Fee includes one chair for each institution.

Additional chairs will be available in Los Angeles by request.

• A maximum of two institutions are allowed for the shared table option. The shared option is only for one 8 foot by 24 inch table. The shared option must be determined by the individual institutions. MSA will not assign. Each shared institution will sign their own contract and submit their own payment.

Contracts will not be processed until contracts from each institution are received.

• MSA will provide participants with one identification sign measuring 14 inches by 22 inches. Displays or materials may not be attached to the identification sign.

• Due to fire regulations, no materials can be displayed on the floor or in the aisles. Displays, easels and backdrops must be freestanding and rest on the top of the table or on the floor in between the front and back table. Height of the display cannot exceed seven feet from the floor.

• The maximum allowable height for any constructed backdrop and/or display prop is four feet from the top of the table.

• Participants are responsible for their own packing, transporting and shipping charges to and from the convention center.

• Drayage costs are included in the table rental fee. Drayage covers the receipt and handling of freight by GES to the convention center, then to the room.

• Easels are not provided.

• Audiovisual equipment must be ordered by you and at your expense.

• Electric must be ordered through the convention center at your expense.

• MSA will send all participants a confirmation email from The Laurel Group Inc. with shipping instructions and an electrical order form (if requested) in February 2013.

• In addition to the table fee, each person staffing the Members Market table(s) must register for the 2013 MSA Retail Conference & Expo.

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IMPORTANT INFORMATION IMPORTANT DATES February 2013

Confirmation package emailed

Feb. 28, 2013

Deadline for Early Bird discount

March 3, 2013

Museum Product Showcase contract due

March 6, 2013

Deadline to return Get Noticed Contract

March 8, 2013

Deadline for advertising in 2013 Program Book & Expo Guide

March 13, 2013

Deadline to return Table Staffing Form

March 13, 2013

Deadline to return Members Market Contract

March 14, 2013

No refunds for cancellations received on or after this date

March 15, 2013

Deadline to make hotel reservations at contracted discounts

April 13–15, 2013

MSA Retail Conference & Expo

April 13, 2013

MEMBERS MARKET OPEN

SHIPPING INFORMATION GES is the official decorator for Members Market. In February 2013, MSA will email your confirmation packet from The Laurel Group Inc., including shipping labels and detailed instructions for shipping your merchandise to Los Angeles. If requested, an order form for electrical outlets will be included (additional fees apply).

Jennifer Anderson 3773 E Cherry Creek North Dr, Ste 755 Denver, CO 80209-3804 (303) 504-9223 x20 Fax: (303) 504-9585 janderson@museumstoreassociation.org

WHERE TO GET ANSWERS

Members Market Manager

MuseumStoreAssociation.org is your best source for detailed information about the 2013 MSA Retail Conference & Expo and Members Market.

Camille Cimino The Laurel Group Inc. 5836 Rockburn Woods Way Elkridge, MD 21075-7302 (410) 540-9828 Fax: (410) 540-9827 meetings@camillegcimino.com

MSA is in the process of actively recruiting volunteers for Members Market support. Volunteers will assist participants with set-up/teardown. Make sure you check the appropriate boxes on your Members Market contract to ensure that volunteers will be available for you.

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Museum Store Association Inc.