UPDATE

Cover Story: Yamaha keeps growing in Mexico

Yamaha de México was founded in 1958 and, in a curious way, it was the first subsidiary established abroad by the Japanese company, Yamaha Corporation. They are currently presenting a new strategy under the slogan “Sharing Passion and Performance” and also more expansion into new market niches. Nobuyuki Nakazato, president of the Mexican office, tells us in this interview many other interesting details to find out more about how they work in Mexico. PAGE 42

Lighting: SGM highlights plans for the region

The lighting company, which went through different changes since Peter Johansen become CEO in 2012, is strengthening its presence in Latin America year after year. Ben Diaz is the new sales manager and product trainer for the region and, in this article, he explains more on the company’s strategies. PAGE 38

Interview: SAE Audio invests on design and quality

Bill Lee founded SAE Audio in 1998 and the company has been growing steadily since then. Their strategy is based on developing products that can improve the sound’s quality and bring benefits both for employees, distributors and final users. Find out more through the CEO’s words! PAGE 50

Marketing: Adam Audio and Croma Ltda. in Chile

The audio brand is being distributed in Chile by Croma, increasing its image and presence step by step. Ricardo Henriquez, founder of Croma, and Manfred Quesada, Adam’s sales manager for the region, explain about their plans in this article. PAGE 54

Trade Show: sound.check Xpo on its 13th edition

The traditional Mexican exhibition renewed its image this year presenting 330 brands distributed in well-organized stands and different special rooms covering 12,800 sqm. Lots of visitors, product presentations for local users, an interesting conferences program and many special guests were part of this great event. PAGE 66

International: Clay Paky opens MoMS

The Italian manufacturer of lighting devices opened the first museum in Europe dedicated to entertainment lighting, named Museum of Modern Lighting. It’s located inside the company’s headquarters in Seriate where visitors can find all kind of lighting equipment used in each market segment throughout different moments of the history. PAGE 28

Market: Harman presents new office in Latin America

The well-known group of American brands opened a new subsidiary in Mexico City, which will increase the image of the company’s products as well as bring more integrated solutions for all kind of users. Training and working together with current local distributors are part of the key factors. PAGE 30

Countries: Retailers under the focus

In this issue, other three retail shops open their doors to our magazine to talk about their experiences, products and services. Alfasoni in Spain and Shopping Music in Peru, two different countries, two different realities but the same passion for music! Meet them on PAGES 62 AND 64