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Cover Story: Blackstar amplifies its brand

What can be better than one musician to understand and notice the needs and demands of another musican? That’s the strong point in Blackstar. Its founders Ian Robinson, Paul Hayhoe, Richard Frost and Bruce Keir have all had a good experience in the music world, and not only that, all of them had also been employees in well-known Marshall company, where they gained experience in the design and production inside the amplifiers world. Now with their own company, they continue growing and expanding, developing new tools for the music industry. Would you like to learn more on Blackstar? Ian tells interesting details in this interview.

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Marketing: Yes, it is possible to use marketing strategies in small companies!

An updated database, identifying your competitors and knowing how to use the right resources can really help you improve your company’s image. Learn more on PAGE 46

Market: Audiocenter and Franchs promote brand to grow

Focused on importing and distributing professional audio and musical instruments, Franchs Internacional is representing Audiocenter in Guatemala, working hard to get the right position in the local market. PAGE 28

Distribution: L.O Electronics working hard with SAE

Based in Lima, the company has been distributing SAE’s audio products for the last three years all over Peru. The relationship between them is good and so are their plans to position the brand. PAGE 38

Company: Gracia Guitars announces big project for 2016

Argentinian manufacturer was present at NAMM showing a wide range of guitars. They have been manufacturing since 1870 and they have some big news this year: the opening of a new 8000 sqm building in Buenos Aires! PAGE 34

International: Buffet Group is now Buffet Crampon

French company announced the creation of a new logo for its Buffet Crampon name. The new visual image looks more refined but reflecting what “Made in France” means for Buffet and its nine brass and wind instrument brands. PAGE 36

Digital world: 5 reasons why you should migrate your website to smartphones and tablets

Internet users hardly waste their time in websites that are not adapted to mobile devices. Delaying the project of having a ‘mobile’ website means not reaching new clients. So, what are you waiting for? PAGE 26

Trade show: 2016 NAMM Show reloaded!

Last January, Anaheim was visited by all members in the musical industry once again. This was a record year for the National Association of Music Merchants with 1,726 exhibiting companies representing more than 6,000 brands and 101,736 visitors. See our photogallery on PAGE 66