UPDATE

Cover Story: Traditional and innovative: Zildjian

After four centuries and handling the company through 15 generations, Armand Zildjian left the business in hands of his daughter Craigie, current CEO, in 1999, having his other daughter, Debbie, as vice-president of the HR department. Today, both of them head this company that is well-known all over the world and, in fact, the family business with more years in America. Internet, new products, new consumers and renewed strategies are some of the issues that put these two smart women and their specialized staff under test day after day. In an exclusive interview, Craigie and Debbie open their minds - and hearts - to find out what motivates them to keep innovating.

PAGE 40

Manufacturing: Dixon invests in quality for its drum kits and accessories

From the steps followed in the drums manufacturing up to its relationship with Latin America, Taiwanese Dixon tells more details in this article. PAGE 38

Representation: HPL and FBT reinforce brand in installations and events

With several Italian brands among the ones they represent, HPL highlights FBT’s presence in audio installations in churches and live events all over Brazil. PAGE 32

Distribution: Adam Hall works now with Faly Music

From now on, the German group and its brands will be available in Mexico through Faly Music and its important distributors and retailers network to cover all the local territory. PAGE 28

Market: Raimundo Guitars grows in America

Spanish guitar manufacturer is on its way to complete 50 years in the industry, growing now in the American market where they opened its own subsidiary and are expanding their representation network. Meet the company on PAGE 30

International: Los Cabos presents its drumsticks

While 2005 saw the initial dowels lathed to become the world’s first Los Cabos Drumsticks, a long history of woodworking preceded their entrance into the world of music. With big effort and a friendly smile, the company is opening its way in the industry. PAGE 34

Company: Meet Neunaber!

You never heard of this brand? Well, they have been acting in the market for about seven years and work in the region through several retailers. Now, they are looking for distributors to join their evolution. See more on PAGE 36

Strategy: Prodipe renews its image

French Ipe Music group started the second trimester with several news on its image, a new website and new products. Find everything here! PAGE

Trade show: Crossed opinions on Musikmesse & Prolight+sound 2016

Several changes have been made for this year’s exhibitions and they were highly noticed over the pavilions on both shows. A successful business model or a test to continue changing? See more on PAGE 66 Y 72

La línea de amplificadores acústicos más vendida

¡Amplificación para instrumentos acústicos, voces y más! Los sistemas de preamplificación y pickups Fishman son reconocidos en todo el mundo por su sonido cálido y preciso. A lo largo de los últimos 30 años, más de siete millones de ellos han sido instalados en instrumentos acústicos de cada estilo y tipo concebibles. Los amplificadores Fishman Loudbox son creados con ese mismo sentido de musicalidad y precisión, y es por eso que cada vez más músicos los eligen.

Para más información, visita fishman.com