UPDATE

Cover Story: Italian style illuminates changes in DTS

Those who work with lighting already know DTS, an Italian company that manufactures and distributes lighting effects and devices in more than 70 countries, which are used both in entertainment and architecture. Their LED and conventional moving heads, LED bars, blinders, controllers, dimmers, and others are found in all kind of event, concerts, TV studios, theaters and nightclubes, just to name a few. DTS president, Silvano Latteo, tells more on the journey the company went through to become what they are today. PAGE 46

Management: Audio-Technica launches Alteros

Audio-Technica announced the creation of a new subsidiary company, called Alteros, which is dedicated to the development, research and sales of technology products focused on wireless applications. PAGE 38

Distribution: Disco Pro has direct strategy for Celestion

Argentine distribuidor is carrying out a detailed work for Celestion in the country, following a different promotion approach using the “word of mouth” technique among users and prospects. PAGE 30

Representation: Todomusica elevates the dBTechnologies brand in the territory

Argentine distributor has been working hard with the Italian brand focussing on the relationship between both companies and local users. They have also visited dB’s factory to learn on new products. PAGE 36

Lighting: Elation firmly grows in Latin America

The lighting brand has had a good year in several latin countries, planning to work harder in another territories next year. See a general overview on the region on PAGE 26

Market: Activities bring FBT and Más Músika closer to clients

As part of its positioning strategy, Más Músika has done several events to promote FBT’s technologies in Ecuador. Learn how the Italian manufacturer is doing there on PAGE 28

Balance: New alliances for SAE in Latin America

SAE Audio continues its work in the region, reinforcing its collaboration with active distributors and looking for new partnerships in the rest of the Latin countries. PAGE 42

Anniversary: 50th anniversary for Shure’s SM58 microphone

The company presented a commemorative edition of the famous and still widely used SM58, after five decades since its original launch. See more in this interview with José Rivas. PAGE 40

Manufacture: World percussion in Tycoon’s factory

The Tycoon brand was launched 22 years ago, after manufacturing OEM guitars for different companies and absolutely changing its product mix. Do you want to know how they manufacture percussion instruments today? Go to PAGE 32