UPDATE Cover Story: Italian style illuminates changes in DTS Those who work with lighting already know DTS, an Italian company that manufactures and distributes lighting effects and devices in more than 70 countries, which are used both in entertainment and architecture. Their LED and conventional moving heads, LED bars, blinders, controllers, dimmers, and others are found in all kind of event, concerts, TV studios, theaters and nightclubes, just to name a few. DTS president, Silvano Latteo, tells more on the journey the company went through to become what they are today. PAGE 46 Management: Audio-Technica launches Alteros Audio-Technica announced the creation of a new subsidiary company, called Alteros, which is dedicated to the development, research and sales of technology products focused on wireless applications. PAGE 38 Distribution: Disco Pro has direct strategy for Celestion Argentine distribuidor is carrying out a detailed work for Celestion in the country, following a different promotion approach using the “word of mouth” technique among users and prospects. PAGE 30 Representation: Todomusica elevates the dBTechnologies brand in the territory Argentine distributor has been working hard with the Italian brand focussing on the relationship between both companies and local users. They have also visited dB’s factory to learn on new products. PAGE 36
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Lighting: Elation firmly grows in Latin America The lighting brand has had a good year in several latin countries, planning to work harder in another territories next year. See a general overview on the region on PAGE 26 Market: Activities bring FBT and Más Músika closer to clients As part of its positioning strategy, Más Músika has done several events to promote FBT’s technologies in Ecuador. Learn how the Italian manufacturer is doing there on PAGE 28 Balance: New alliances for SAE in Latin America SAE Audio continues its work in the region, reinforcing its collaboration with active distributors and looking for new partnerships in the rest of the Latin countries. PAGE 42 Anniversary: 50th anniversary for Shure’s SM58 microphone The company presented a commemorative edition of the famous and still widely used SM58, after five decades since its original launch. See more in this interview with José Rivas. PAGE 40 Manufacture: World percussion in Tycoon’s factory The Tycoon brand was launched 22 years ago, after manufacturing OEM guitars for different companies and absolutely changing its product mix. Do you want to know how they manufacture percussion instruments today? Go to PAGE 32
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