UPDATE Cover Story: TodoMusica is a reference in the market TodoMusica was founded in September, 1984, as a small family business. They started with a rented store in Buenos Aires selling new and used musical instruments. The company has been constantly evolving since then. They have been in the market for 33 years now and became one of the most iconic companies in our market in Argentina being well-known internationally too. Despite the country’s adverse situations and the market’s fluctuation, TodoMusica keeps on growing and reinforcing strategies to continue providing an excellent service both for their clients and the brands they work with. Let’s find out more in this interview with Rafael Pedace, the company’s CEO. PAGE 44 Biography: Ikutaro Kakehashi, Roland’s founder, passed away at 87 A new section in our magazine starts with Ikutaro Kakehashi’ story, creator of several synths, drum machines and other products that brought a revolution in the musical scene. Learn about his personal story and business career on PAGE 40 Company: Cort’s endorsers and new products in the region Guitars and basses manufacturer reinforces its positioning in Latin America combining a dedicated work with distributors and sponsored artists. They have also identified special niches for their new products. PAGE 36 Representation: Audio5 and IK Multimedia continue acting to grow in Brazil Working together for a year now, the distribuidor and the apps, software and hardware manufacturer are promoting more strategies and actions in the country. PAGE 28
Anniversary: Bansbach celebrates a big 80-years anniversary Eight decades devoted to the development, support and promotion of musical industry and learning in Costa Rica. Wow! Congrats, Bansbach! PAGE 32 Market: New Audio-Technica distributor for consumer market in Brazil After appointing Pride Music as distributor for the professional market, Audio-Technica announced Karimex as its new distributor for consumer products in the Brazilian territory. PAGE 26 Technology: Celestion introduces new site and digital sounds With a revamped website, the company will offer now the possibility of downloading their classic sounds in digital format. Meet the new Impulse Responses (IRs) line! PAGE 39 Lighting: Distributor changes, company’s acquisitions and more! Many news came from the lighting business in the last couple of months: ChamSys now belongs to Chauvet, ETC bought High End Systems and DTS appointed SEEL as new distributor in Colombia. See more details on PAGES 50, 52, 38
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Trade show: Musikmesse and PL&S 2017 Both shows were carried out last April in Frankfurt, proposing a different business model, as an attempt to recover their position as main events in our sector. Did it work? See some results here. PAGE 70
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