UPDATE Cover Story: Technological and human value at ETC Electronic Theatre Controls has been creating and developing different lighting technologies for the last 42 years. But technology is not all, they have also focused on providing a good daily experience for employees and clients. Many important facts marked the company’s history, like the launch of their first console in 1982, the acquisition of dimming company Lighting Methods, among others. Today, they are going through a new stage with the acquisition of well-known High End Systems, entering a new segment in the industry and expanding their catalogue and technologies. CEO Fred Foster explains the company’s evolution in this exclusive interview. PAGE 42 Corporative: B&C Speakers buys Eighteen Sound Both Italian companies have been acting — and competing — in the loudspeaker components market for years and now B&C announced they are buying 18 Sound. Surprised to hear this? Find out more on PAGE 26 Events: Elation supported Justin Bieber in Dominican Republic 120 Platinum Beam 5Rs were used by lighting designer Cory FitzGerald to light Justin Bieber’s performance at local Hard Rock Hotel obtaining some eye-catching looks. PAGE 28 Strategy: Harman do Brasil will handle operations in South America Harman’s Brazilian branch will now be in charge of coordinating sales and services for the region. The company hadn’t made an official announcement by the end of this edition but information indicates the most important countries in Latin America — Mexico and Brazil — would act as hubs for market development, sales and services for local users. PAGE 34 12 www.musicaymercado.org
mmintl73_update.indd 12
@musicaymercado
Anniversary: Martin Strings celebrates 20 years of the SP Line The company is celebrating the SP Line’s 20th anniversary this year, a string line that includes an innovation in its construction, allowing guitarists to gain more flexibility and strength in their strings. PAGE 30 Expansion: Rozini plans to conquer new markets Rozini has a very peculiar history, which allowed them to grow in an unstable, globalized and not very advantageous environment for manufacturing in Brazil. Now, after remodeling their manufacturing lines, the company plans to expand and conquer new countries all over the world. Learn more on PAGE 36 Product Launch: New Zildjian “A Custom” model for anniversary year The Avedis Zildjian Company started celebrating the 25th anniversary of its “A Custom” series last September with the launch of a limited-edition cymbal. PAGE 24 Trade show: Expomusic cancelled in 2018 Well-known Brazilian exhibition — once the most important one in Latin America — announced it won’t be carried out next year. Many factors influenced this decision which wasn’t well received by this year’s exhibitors. Organizers plan to return in 2019. PAGE 68
fb.com/musicaymercado
31/10/17 15:59
