UPDATE COVER STORY: THE VOICE OF DBTECHNOLOGIES
This italian company has a very important background in the audio industry, with special knowledge and techniques even to test their systems. Engineer Arturo Vicari, founder, started it all in 1974, wanting to create sound systems artists could be happy to use and listen to. And he made it! “It’s not useful to play some music to test a sound system. The first test has to be the voice: if it’s perfect, then the rest of the sound will be too”, he explains. We visited their headquarters and talked not only to Mr. Vicari, but also Giovanni Barbieri (director) and Nicola Dres (Latin America sales manager) to learn more on the company’s philosophy and current situation, including the new era that begins with the launch of the VIO family. PAGE 40 ...............................................................................................................................
INTERVIEW: SENNHEISER’S SITUATION IN LATIN AMERICA
Sennheiser is reinforcing its presence in the region, not only working hard with distributors but also preparing a special plan to help costumers in their daily jobs. Technical service and more products to solve issues with the frequency space shrinking are among them. PAGE 24 ...............................................................................................................................
HIRING: NEW MEMBERS FOR AUDIOCENTER AND VERITY AUDIO
Both audio brands hired professionals to take care of support, training and representation in the region. Meet them here. PAGE 28 ...............................................................................................................................
CORPORATIVE: NEW EXPERIENCE CENTER FOR ADAM HALL
The group opened a new Experience Center in NeuAnspach, Germany, gaining more space, infrastructure, demo facilities and a special training program. PAGE 32
12 www.musicaymercado.org
mmintl77_update.indd 12
@musicaymercado
MANUFACTURING: THE SOUNDKING BRANDS
With English development and Chinese manufacturing, audio brands Carlsbro, Studiomaster and Cadac are expanding in the market. Meet their factory here PAGE 34 .............................................
MARKET: GOOD ENERGY PRODUCTIVITY AT MARTIN GUITAR
The company improved its energy performance across all of their U.S. operations by 25%, being recognized by the U.S. Department of Energy (DOE). Learn how they did it. PAGE 38 ...............................................................................................................................
SPECIAL: AVOLITES AND MA LIGHTING: COPIES ARE NO LONGER TOLERATED!
Both well-known lighting control brands have been joining forces to fight against the distribution of counterfeits. Actions were carried out in two important trade shows and more will come. PAGE 48 ...............................................................................................................................
ANNIVERSARY: ROTOSOUND CELEBRATES SIX DECADES IN THE STRING MARKET
Rotosound is a family company and has followed different traditions that led them to grow in machinery, products and internacional awareness. CEO Jason How explains more in this article. PAGE 50 ...............................................................................................................................
TRADE SHOW: PROLIGHT + SOUND GUANGZHOU 2018
The event was carried out last May and gathered local and international lighting and sound brands, presenting the highest number of visitors up to now: 75,993! PAGE 68
fb.com/musicaymercado
11/07/18 15:55
