Music & Arts | Sound Teaching | April 2018

April 2018

SOUNDTEACHING NEWSLETTER FOR LESSON TEACHERS @ MUSIC & ARTS

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Developing Practice Habits with a Growth Mindset

Exciting Times at Music & Arts!

In The Arts with Laura: Your Role in Upgrading Their Sound

Using the Internet to Network

Developing Practice Habits with a Growth Mindset

BY ANN HARDING, PIANO/VOICE INSTRUCTOR IN GAINESVILLE, FL

that struggle helps you get better. The

focus the learning. This can help focus

growth mindset student is the one who

the learning into manageable chunks

stops and fixes mistakes. They tend to

and help make the different components

practice and see the value in identifying

of learning music explicit. Pinpointing

their errors. They are the ones who ask

the learning objective will also help

questions and easily receive feedback.

students focus their practice and give

The fixed mindset student, on the other

them something specific to reflect on.

hand, believes that ability is tied to natural talent. A fixed mindset musician

Help students detect their own errors.

struggles to admit when they make

Making mistakes in a lesson can be

mistakes or are wrong. They are the ones

scary, especially for a fixed mindset

As professional musicians, we know the

who blame mistakes on outside factors,

student. For the fixed mindset student,

importance of regular practice. However,

such as their instruments, allergies, or

making a mistake places a value

getting our students to buy into practice

not feeling well. The good news is that

judgment on their musical ability.

can be one of the most challenging

no mindset is permanent. Regardless

Something that I have found helpful

tasks we face, especially with younger

of the mindset that a student has at the

in my teaching has been normalizing

students. We have all had students come

beginning of their musical endeavors, it

making errors. Errors are where we

in unprepared for lessons, and it can be

can be changed. And, as music teachers,

can learn and grow, and by fixing

very frustrating, particularly when they

there are many things we can do to help

them, we get better. When a student

are repeat offenders. However, there is

students develop a growth mindset

makes a mistake, I reassure them that

hope. Research from Carol Dweck has

which in turn, supports active learning.

it is okay. I also focus my praise on

shown that helping students develop

Using the following strategies in your

the processes of growth instead of the

a growth mindset when tackling hard

lessons can help your students learn

product. Congratulate students when

tasks and learning new things can

how to practice and help them develop a

they can identify rhythm and pitch

help students be more determined

growth mindset

errors. Praise them for good listening skills when they notice their tone is not

and willing to work hard when the going gets tough. The way we react

Focus on one aspect of quality at a

as resonance as we would like. When we

and respond to students who come

time. Some people believe that music

normalize making mistakes and identify

unprepared can have great effects on the

is a talent that you are born with. These

them without judgment, we are setting

relationships we have with students as

people have a fixed mindset. While some

students up to be able to identify and fix

well as their relationship with music and

people seem to pick up music more

their own errors in independent practice.

learning in general.

quickly than others, music is something

Moreover, we are teaching students that

everyone can learn. Focusing on one

the place we struggle is also the place

Carol Dweck has found that there

aspect of quality at a time can help make

we grow.

are two types of mindsets, growth

the difficult task of learning music a

mindset and fixed mindset. A growth

little bit more manageable. Choose one

Let students decide how they want to

mindset learner believes that they

component, such as rhythms, notes,

fix it. When students can identify the

can learn, that mistakes are okay, and

articulation/diction, or musicality, to

exact measures that they heard errors, it

2 | S O U N D T E A C H I N G | April 2018

is helpful to discuss with them what to

What to do if I student comes

“I accept you as you are, and today we

do about it. This is where your expertise

unprepared to their lesson? There are

will practice together.�

comes in. Teach students the best

many reasons why a student might

technique to produce good tone and

come unprepared for a lesson. Some

Every lesson should be an opportunity

articulations. Teach them how to isolate

students may have had a hectic week,

to support students in their path to learn

a measure and then add on. Teach

but some students may simply avoid it.

music. When students come unprepared

them how to write in their counts for

Practicing when you do not know how

for a lesson, use it as an opportunity

rhythms (and practice with them a lot

can be frustrating. For some students,

to teach them strong practice habits

in lessons!). Ideally, after a few lessons,

everything goes well in lessons, but

and let them know that you believe in

students should begin to identify

when they try on their own, they do not

their capacity for growth. Using these

techniques to use to fix errors on their

get better. Alternatively, maybe students

strategies in your lessons can help your

own. Giving them the opportunity

think that they are practicing, but just

students learn how to practice and help

to practice these skills in lessons

don’t know how. When students come

them develop a growth mindset, which

can ensure that they are practicing

unprepared for my lessons, I tell them

will help them both inside the practice

effectively at home.

room, and out.

A N N H A R D I N G is currently the Middle School Vocal Performing Arts teacher at PK Yonge Developmental Research School in Gainesville, Florida. She earned her undergraduate degree from the University of Colorado, Boulder in Music Education and her Masters in Music Education with an emphasis in conducting from Colorado State University, Fort Collins. She is currently working on her Ed. D. at the University of Florida in the area of Curriculum, Teaching, and Teacher Education. She has spent the bulk of her career teaching band and choir at a Title I middle school and is passionate about differentiated instruction and empowering students to be self-sufficient musicians. She teaches private lessons in Gainesville, Florida where she currently lives with her wife, two cats, and two dogs.

Exciting Times at Music & Arts!

BY DAV I D F U H R , M & A V P O F S A L E S

It shows a deep sense of commitment

We will also continue hosting our most

to music education and I thank you for

successful lesson event of the year, our

your dedication.

National Open House Event, which is coming up this June. Our goal is to

So what are we doing next?

keep students learning throughout the

1. An aggressive construction

summer months and encourage new

schedule for 2018, including 19 new

students to join the Lesson Studio as

store locations and 22 renovations.

they transition into musical activities for

2. Next, we will add 21 lesson studios It has been an exciting year already at Music & Arts. In 2017, M&A renovated 10 stores, relocated 3 stores, and built 10 stores. In addition to company growth, you have grown as well. To date, 2,542 instructors teach over 36,000 students in M&A locations, a growth of over 10%.

the fall.

to existing stores.

3. Then, we will expand into a new markets, starting with Nevada.

4. We will continue to increase

From sales training to cleaning up the lesson area, stores are putting their best foot forward to attract new students.

advocacy towards music instruction

The more interest we garner in music

via email, social media, and also in

instruction, the longer customers will

the public schools.

play their instrument. This is a win!

April 2018 | S O U N D T E A C H I N G | 3

Building a Strong Brass Foundation B Y R O G E R C O M L E Y, B R A S S I N S T R U C T O R I N R I C H M O N D , VA

Private lessons with a beginning player

“find the mark” to begin making a good

can also affect tone quality and is

are more complex than most teachers

sound. It is at the beginning band level

absolutely an item to keep in check.

want to admit. Teaching a student

and the young player needs to know a

to get a buzzing tone and place the

few basics. (1) I side with Arnold Jacobs,

The Students Articulation: Starting

embouchure against the mouthpiece of a

after the student has the basics, and

the note is like plucking the string on

brass instrument is a huge hurdle for the

where to begin, all laid out for them in a

the bass violin. Allowing the note to

student. There are instructors that will

step by step fashion.

ring is the follow-through of the breath.

tell you that none of this is important, to teach the “how-to of embouchure” since

I tell students to begin by using their Embouchure | Articulation | Breath

the brass player will learn this on their

tongue to pluck the lip on a tuba or to tap the area at the teeth for high brass.

own and it shall become automatic. I

The Embouchure: I had to begin as

Each student will settle into their own

take about 50% of this as truth and the

a teacher for a few eighth grade tuba

“way of doing things” and you will be

other 50% to the waste can. Breathing

players! Here in the trenches, I found

the umpire to tell the student where the

is the most important part of all of this.

that buzzing was a good thing to teach

tongue should strike to begin the note.

The process begins there and I am

– now this is the European Military

Young players can understand some

taking this in a reverse order.

upbringing of most world brass players!

very advanced knowledge... the shorter

Buzzing is something that you have to

the distance in your mouth where you

The embouchure is for our first

show the student! If you like to think

tongue from, makes for a clearer and

consideration; a student will find small

about it like ‘gassing-up the tether-

faster articulation. I could go on for

corrections to make his/her embouchure

plane’ you had as a kid and flipping

about an hour on this topic only – this

function as it will to make a good sound.

that propeller for the first time... that’s

can be covered in a later discussion.

This may take longer for some. Case and

“all-good” to consider.” A few of your

Your student needs to know how to

point: everybody has a different LWH

test flights will stay airborne for about

tongue in several places, again for the

of our mouth’s interior. Every student

30 seconds and now you have to explain

differences in oral geometry, this will

will have teeth that center to the right or

to the student and the mom in the room

show the student what sounds best.

the left of the philtrum or medial cleft;

as observer – why is my buzzing not

The beginner will need some basics –

there you have a vertical groove in the

working... You answer is, “We need to

tonguing at the flesh spot behind the

middle area of the upper lip. Forcing

begin again, just like we did on the first

teeth, giving them a reference where to

a student to play off center of their

try!” Eventually the student will find the

start. This will also help later when you

oral structure is a mistake. Your lip is

“center of the mouthpiece” to their oral

tell the student to open the back of their

different from everybody else’s lip! This

structure and you can return to this later

throat to darken the sound produced!

is just individual medical geometry!

to build on “how-to-center-the-tone.” I

Articulation is indeed a finer point

One instructor once said, “I do not take

work lesson to lesson to reinforce the

to keep in check with your students.

a moment to teach the embouchure

methods taught. We are only in the first

Aside from brass players, the woodwind

to a student, since every brass player

few paragraphs and we are still talking

families are not so different. Their

will learn what works for them!” This

about embouchure. In the end, “You

articulation can happen in some very

is true for the university level of player.

have to teach embouchure to beginners

unfamiliar areas in the oral cavity. There

(Arnold Jacob – teacher of Robert Tucci,

and corrections or tune-ups to seasoned

are several techniques to teach and I

world renown Orchestra Tubist) You

players!” Encourage a good tone – good

explore these for all students. I was once

have to start the student and help them

sound production. The gap in the teeth

a clarinet player and now a brass teacher

4 | S O U N D T E A C H I N G | April 2018

and performer. I would not hesitate to

class or symposium or perhaps, Robert

players that seek to ‘create specialized

take woodwind players to help them

Tucci that knows the breath, how to

vibrations in harmonics that interact

improve their sound! I enjoy teaching

approach the beginning and make the

with other instruments!’ (2.)

and it is rewarding to hear the results

instrument sing to the end! It is people

from an immediate fix for articulation!

like Bob that might spot the only person

Suggested Reading:

in the room breathing and then call you

Frederiksen – Arnold Jacobs:

Take an Adequate Breath: Your

out! I owe this to Bob Daniel, USAF

Song and Wind

students cannot breathe! I know this,

principal tubist, for the technique that I

http://www.windsongpress.com/

since it has been pointed out for my

use today.

ISBN 0-9652489-0-9

clinics and symposiums all over the

References:

Jacobs - Also Sprach Arnold Jacobs:

United States and one person stands

(1) http://www.wilktone.com/?p=249

A Developmental Guide for Brass Wind

out before all of them: Robert Tucci,

Arnold Jacobs, “Song and Wind” by

Musicians, Compiled by Bruce Nelson

world renowned orchestra tubist!

Dave Black, at NC State University

ISBN 9781640071964

BREATHE! This he said, “Breathe and

“I rarely find problems with the

then play that note... you will not know

embouchure. That might sound strange

where that phrase is going to take you!”

because people come to see me because

Weather it is a scale, long tones or an

of problems with their embouchure, but

etude – it is important to breathe. Bob

frequently it is the embouchure reacting

Tucci teaches students how the medical

to a bad set of circumstances and failing

anatomy of the “bellows” because the

- it is simply cause and effect.” by Arnold

ribs are attached at your front and

Jacobs

entire playing career. I have attend

back to form a pivot. The ribs act as a bellows. The diaphragm is a part of this

(2) Robert Tucci- There was a man

process of the breath, second to the ribs.

that was asked, “Hey, sir... what is your

Ex: “Breath 1” Ribs and “Breath 2” The

profession?” “I’m a tuba player.” Then

Diaphragm. Coincidentally, you could

another question came back, “So, then,

breathe voluntarily using your ribs or

what do you do for a living?” Thinking

R O G E R C O M L E Y is

the diaphragm – try it! Connected in

for a moment he was prepared to

the cycle of the breath, you are now

respond, and he was asked the same

breathing completely. This can be taken

question, “What do you do...” Well he

onto a lecture for another occasion too!

said, “I create specialized vibrations that

The key point is a good deep breath,

cause sympathetic vibrations among

before you begin to play! (2)

others that do similar work!” “THAT’s

Principal Tuba for The Richmond Pops and The Royal Virginians.

He attended Virginia Commonwealth University from 1978-82. He has over 35+ years teaching and performance and has recently invited to be a Soloist & Guest Artist for the 2017 International Euphonium and Tuba Festival, at Emory University by Dr. Adam Frey. Besides being a teacher, he is also a composer and arranger for small ensembles, brass bands and tuba & euphonium ensembles. Roger specializes in proper embrasure, breath control, accuracy, and puts a strong emphasis on reading music in mixed clefs and keys. Roger teaches all styles and skill levels by using his own method books and materials (handout).

FASCINATING!” In your playing career, you will meet some influential people to decide what

See, “This is what you do!” When you

kind of brass or woodwind player you

play Tuba, you make the room filled with

can be! I have taken the low-brass road,

vibrations, and you make others respond

still teaching high brass to students

in kind. The breath, articulation and the

of both, those adults and kids that

instrument singing; these are the things

come to find me at Music & Arts in

that happen when you play the Tuba!

Richmond, VA. There are many prodigy

Robert Tucci is a student of Arnold

instrumentalists in the universities and

Jacobs. His company manufactures

graduate level that you will meet in a

mouthpieces for Tuba and Euphonium

April 2018 | S O U N D T E A C H I N G | 5

In The Arts with Laura: Your Role in Upgrading Their Sound

BY LAURA ZOLFO, M& A REGIONAL LESSON MANAGER

are lots of options between the very first

their long-term goals and level of

rental clarinet, and the one you use. A

commitment? And speak up about

young baseball player will progressively

what you recommend they do. While

need new cleats, bats and gloves (they

they are going through this process for

literally outgrow them). As that player

potentially the first time, you have your

grows in size, they grow in skill as well.

own knowledge and experience to share.

The quality of their gear will need to keep up. Why shortchange the player’s

Let Us Worry About Price: The biggest

ability to progress by using gear that

self-inflicted hindrance we can make is

just isn’t up for the task. Someone has to

to assume someone can’t afford, or won’t

tell them!

invest in something. We never know the

It’s that time of year again. Signs are

financial state of another person, and it’s

everywhere promoting the largest

Take charge in beginning the

inappropriate to presume what it may

instrument sales of the year. It’s Upgrade

conversation. Be sure to educate the

be. As a sales team, we talk about price

your Sound season! If you’re teaching in

families on the student’s progress, and

plenty often. And we’re comfortable

a Pro-Shop location, you’re experiencing

what that means for the quality of their

doing it! We want you to be the

this season in full force.

instrument and other gear. Statements

advocate for the student and their needs.

like: you’ve outgrown your instrument,

Definitely communicate with both

As a professional musician yourself, you

have you thought about what comes

the parent and the sales team on what

know that the best way to choose your

next? There are a range of options for all

qualities and features are appropriate

instrument is to just try things out and

types of players, and we’re looking for

for the student. And together, we can

find what fits you. And it doesn’t hurt

the best fit for you and your family. At

find the best fit for every family. With

to have experts on the specific product

this stage, there is no need to make any

our vast options in brands and price

nearby to answer your questions. This

decisions. You’re simply educating the

points, we usually have a great fit for

is an investment, and you want to make

family on how the instrument selection

everyone.

an educated decision. This is a time

process works.

when many families are going through

Our goal with Upgrade Your Sound

this process for the very first time. It

Be the Trusted Advocate: As a

is to facilitate an opportunity for our

can be intimidating. And we need your

professional on your instrument, and

customers- school music students

involvement to best serve the needs of

students’ teacher, you know best what

and their families- to make educated

our students.

they need! If I can stroke your ego

decisions about their instrument

a little, these families trust you and

purchase. While we know product, and

Make the First Move: While the

your advice. This is a great privilege

how to help people come to a decision,

majority of families are aware the first

and responsibility. Have an honest

we also believe that nobody knows

instrument won’t last forever, they

conversation with both parent and

better for young musicians than their

usually believe a student model will last

student present. What are the current

own teacher. When we’re all involved in

so long as they have a “student” (i.e. 6th-

skills of the student, and the pace at

the process, we better meet the needs of

12th grade). Many aren’t aware that there

which they’re progressing? What are

every family.

6 | S O U N D T E A C H I N G | April 2018

Using the Internet to Network

BY D A N I E L L E H O N E YC U T T, M & A S T O R E M A N A G E R I N WA C O , T X

the reality that the end consumers of

clicks. This fact makes contacting your

our services are constantly absorbed in

target market incredibly easy. Who is

a real-time virtual reality? The solution

your target market? Let’s say your target

is simple. We must change our mindset.

market is the primary caregiver of a

We must embrace the fact that virtual

child between ages 6 and 12, who lives

reality is reality. We have to believe in

within a 30-mile radius of where you

the Internet and we have to believe in

offer music lessons. You do not have to

social media.

pay a marketing service to locate them.

You simply need to be aware of where

Believing in the internet is not to

their attention is. In this example, it is

say that we should accept a fate of

probably a safe assumption that a large

Music & Arts Waco opened their doors

transitioning music lessons to be solely

pool of your target market will frequent

for a soft open on Wednesday, March

online. In fact, it is the opposite. Social

groups on Facebook that are “buy, sell,

28th. When the Waco team and I signed

media is the strongest platform we have

trade” for children’s items. You might

up 25 new music lesson students on our

to pull people off of their screens! But

also discover homeschooling groups,

first day of doors open, curiosity seemed

delivery is everything. It is easier for you

parenting support groups, or even PTA

to ripple around us as to how, exactly, we

to swipe “delete” in your email inbox

Facebook groups for nearby schools.

had pulled this off. As we ended our first

than it is to take three steps to remove

week with 57 new students on our lesson

yourself from an email list. If this is

Just because you can locate your target

board, it became evident that a simple

how we operate, our consumer operates

market easily does not mean you have

personal habit of sharing excitement

this way, too. If we hate receiving

a free pass, though. Social media is

about something online had become

marketing cold calls and even feel

full of nuances. The best way to reach

a noteworthy conversation piece. I am

anxious receiving an unexpected phone

people the way they want to be reached

equal parts humbled and thrilled with

call from someone we care for, then we

is by understanding the platform you’re

the opportunity to share the steps I took

know calling anyone in an unscheduled

wanting to campaign on. The good news

to initiate a rapid growth trajectory for

manner isn’t going to get us the

is, this only takes a few seconds.

our music lesson program here in Waco,

connection we want, either.

Using Facebook as an example, you can

Texas.

Our new normal, our daily expectation,

“join” a “group”. Once you are accepted

There is a common theme and error

is that we will consume only the content

into that group, you can access that

in businesses that have the potential

we want, and only when we want to

group’s “about” section. This is where

for a big footprint in their respective

consume it. When we accept this is

the admins of the group typically draft

industries but just do not seem to make

how most of society now operates, the

the group’s operational rules. Some will

it: they do not believe in the Internet.

solution to reaching our end consumer

have none, and others will clearly state

The interesting thing about music

becomes very clear. The answer is social

that they do not allow for advertising. If

lessons is that, as a service-based

media networking.

they have no rules against advertising, by all means, blast your content and

industry, the delivery of lessons is not as effective from a distance. Music

The fascinating thing about the social

spread the word about your music

lessons are best delivered and received

media is that you can reach anyone,

lessons! IF they state you cannot

in person. How then, can we overcome

anywhere in the world, with a few simple

advertise, contact the admin yourself in April 2018 | S O U N D T E A C H I N G | 7

a private message! Introduce yourself.

a macro level- where the only cost is a

2018, their attention is on a screen in

Explain that you’ve read the group rules

few minutes of your time.

the form of social media content. You

and ask if they might consider sharing

Crowds are awesome. But macro level

must take a moment learn the nuances

your information for you. You have one

advertising is not enough when you

of the platform you want to use to reach

shot to be genuine and offer value to

provide a service. So, when individuals

everyone in your target market. On

this person for their time, so know in

began to pour into my inbox with

social media, this often means bringing

advance what value you want to bring

questions, I wanted to make sure they

value to someone who already has the

them in this conversation! 9 times out

knew I valued their time. I invited

attention of a crowd. Once you reach a

of 10, when you bring value and respect

everyone into the store by setting up

crowd, you must take a moment to make

the admin by contacting them directly

15-minute block appointments. I did

a personal connection with everyone

first, they will post your content on your

this for every single person that private

that contacts you. You have to use the

behalf, or allow you to do it yourself

messaged me for more information.

Internet to get people off of the Internet.

within certain terms they outline for

We operate in an over-scheduled and

you. Follow their rules and thank them

overwhelmed society. People want to

for allowing you to participate in their

know how they can get the most for their

DA N I E L L E H O N E YC U T T

group.

minute. In a retail store environment,

is a Texas native, born in Humble and raised in Flower Mound. Her education in Child Development from Northwestern State University and Economics at Texas Christian University are the foundations for her passion in combining business growth with fostering a lifelong love of music in young children.

this looks like making sure each person In Waco, I posted my excitement for our

gets a personal guided tour of the

lessons program in local social media

facility and a way to bypass a checkout

groups with no rules. In groups with

line when signing up at registers.

rules against this, the group admins posted the same excitement on my

To grow any business, you have to know

behalf. This is how you reach people on

where your consumer’s attention is. In

April Announcements NEW TEACHERS: •

The Teacher Best Practices Seminar is now available online! Use the following link to view the seminar: Teacher Best Practices Seminar

ALL TEACHERS: •

Start scheduling Memorial Day make up lessons now! Make sure you communicate all make up lessons with your store manager so charges can be added before EZ – Pay runs for May.

•

Sign up to participate at our upcoming National Open House Event happening 6/22 – 6/24. We’re encouraging all students and teachers to perform at the Open Mic on Friday from 6-8!

•

If you’ve moved recently, please be sure to update your address with our HR department. We will need an updated W9 form from you. To obtain a copy, please email lessons@musicarts.com.

•

Follow us on Facebook at www.facebook.com/greatteachersinspiredlearning/

8 | S O U N D T E A C H I N G | April 2018

Inside The Lesson Studio with Hannah

BY H A N N A H B E S T, M & A R E G I O N A L L E S S O N M A N A G E R

the student and their family prioritized

is a group of over 175 Educational

something other than their lesson with

Representatives that have been

us and with you. This usually starts with

promoting lessons in elementary,

a couple of missed lessons. Then, the

middle, and high schools.

family starts making other things their priority.

Every year we test different promotional offers to attract students. Our most

The best thing you can do to keep

successful promotion is with our

students is to keep lessons constant.

National Open House Event that we

Anytime you break that routine and

host two times per year. Each time we’ve

that habit, the more students you’ll

hosted this event, we’ve signed up over

me to do make up lessons. I think that

lose. Scheduling make up lessons is

500 students over a three day window.

an occasional break can be a good

a recovery effort to keep that student

thing. Why are they working so hard

interested. More importantly you’re

We’ve also taken a strong stance

to ensure I do make up lessons?”

saying, ‘keep making this part of your

with ensuring that we have the right

schedule’.”

instrumentation on the schedule and

Q “The store team is really pushing

A “I appreciate your honesty with this question. The reason that we

Q “I’ve been teaching with M&A

push so hard to do make up lessons is

over the last fifteen years and want

predominantly because we are a service

to know what you guys are doing to

based business. I think of this similar

further grow the business.”

to getting a regular back massage. If

as many after school times available for students in the instruments that they’re requesting the most.

In addition, customers are able to request lessons with their favorite

the masseuse canceled on me regularly,

A “First, thank you for committing

I wouldn’t be getting the service I’m

to teaching with us for the past fifteen

Communicate & Convert. When a

paying for and that would be upsetting

years. We’re glad you’re with us!

customer requests lessons online,

teacher online using what we call

the customer can view each teacher’s

for me. I think we view private lessons differently, but we shouldn’t. Customers

To answer your question, we’re doing

profile and select the teacher that

(because let’s face it, they’re customers

many things to grow the business.

they want at each location. Once this

before they’re students) are paying for a

Currently, we’ve grown the student

happens, an email is generated to

service and our goal is to deliver on that

count to an all-time high of 36,104

the store email and the store team is

service. From a music lesson industry

students which is 5% over prior year.

responsible for responding within 90

standpoint, we also want to ensure that

How are we doing this? We’re adding

minutes of receiving the email to work

students are learning a craft and having

studios in stores that have high foot

toward converting that student into the

fun in the process. Anytime you break

traffic, opening new locations, and

program. Having your profile visible

the routine for a student, the progress is

investing in lesson acquisitions. As

on the website is crucial to make you

delayed, and the routine is broken.

construction projects are happening,

competitive in this format.

we’re also refreshing locations that need The number one reason students cancel

some maintenance and/or updating

To learn about any of these growth

their lessons is because of a ‘scheduling

We’ve also been working with our

strategies or to ask more questions,

conflict’. To me, this just means that

outbound sales representatives. This

please email lessons@musicarts.com.”

April 2018 | S O U N D T E A C H I N G | 9