April 2018
SOUNDTEACHING NEWSLETTER FOR LESSON TEACHERS @ MUSIC & ARTS
2
3
6
7
Developing Practice Habits with a Growth Mindset
Exciting Times at Music & Arts!
In The Arts with Laura: Your Role in Upgrading Their Sound
Using the Internet to Network
Developing Practice Habits with a Growth Mindset BY ANN HARDING, PIANO/VOICE INSTRUCTOR IN GAINESVILLE, FL
that struggle helps you get better. The
focus the learning. This can help focus
growth mindset student is the one who
the learning into manageable chunks
stops and fixes mistakes. They tend to
and help make the different components
practice and see the value in identifying
of learning music explicit. Pinpointing
their errors. They are the ones who ask
the learning objective will also help
questions and easily receive feedback.
students focus their practice and give
The fixed mindset student, on the other
them something specific to reflect on.
hand, believes that ability is tied to natural talent. A fixed mindset musician
Help students detect their own errors.
struggles to admit when they make
Making mistakes in a lesson can be
mistakes or are wrong. They are the ones
scary, especially for a fixed mindset
As professional musicians, we know the
who blame mistakes on outside factors,
student. For the fixed mindset student,
importance of regular practice. However,
such as their instruments, allergies, or
making a mistake places a value
getting our students to buy into practice
not feeling well. The good news is that
judgment on their musical ability.
can be one of the most challenging
no mindset is permanent. Regardless
Something that I have found helpful
tasks we face, especially with younger
of the mindset that a student has at the
in my teaching has been normalizing
students. We have all had students come
beginning of their musical endeavors, it
making errors. Errors are where we
in unprepared for lessons, and it can be
can be changed. And, as music teachers,
can learn and grow, and by fixing
very frustrating, particularly when they
there are many things we can do to help
them, we get better. When a student
are repeat offenders. However, there is
students develop a growth mindset
makes a mistake, I reassure them that
hope. Research from Carol Dweck has
which in turn, supports active learning.
it is okay. I also focus my praise on
shown that helping students develop
Using the following strategies in your
the processes of growth instead of the
a growth mindset when tackling hard
lessons can help your students learn
product. Congratulate students when
tasks and learning new things can
how to practice and help them develop a
they can identify rhythm and pitch
help students be more determined
growth mindset
errors. Praise them for good listening skills when they notice their tone is not
and willing to work hard when the going gets tough. The way we react
Focus on one aspect of quality at a
as resonance as we would like. When we
and respond to students who come
time. Some people believe that music
normalize making mistakes and identify
unprepared can have great effects on the
is a talent that you are born with. These
them without judgment, we are setting
relationships we have with students as
people have a fixed mindset. While some
students up to be able to identify and fix
well as their relationship with music and
people seem to pick up music more
their own errors in independent practice.
learning in general.
quickly than others, music is something
Moreover, we are teaching students that
everyone can learn. Focusing on one
the place we struggle is also the place
Carol Dweck has found that there
aspect of quality at a time can help make
we grow.
are two types of mindsets, growth
the difficult task of learning music a
mindset and fixed mindset. A growth
little bit more manageable. Choose one
Let students decide how they want to
mindset learner believes that they
component, such as rhythms, notes,
fix it. When students can identify the
can learn, that mistakes are okay, and
articulation/diction, or musicality, to
exact measures that they heard errors, it
2 | S O U N D T E A C H I N G | April 2018
is helpful to discuss with them what to
What to do if I student comes
“I accept you as you are, and today we
do about it. This is where your expertise
unprepared to their lesson? There are
will practice together.�
comes in. Teach students the best
many reasons why a student might
technique to produce good tone and
come unprepared for a lesson. Some
Every lesson should be an opportunity
articulations. Teach them how to isolate
students may have had a hectic week,
to support students in their path to learn
a measure and then add on. Teach
but some students may simply avoid it.
music. When students come unprepared
them how to write in their counts for
Practicing when you do not know how
for a lesson, use it as an opportunity
rhythms (and practice with them a lot
can be frustrating. For some students,
to teach them strong practice habits
in lessons!). Ideally, after a few lessons,
everything goes well in lessons, but
and let them know that you believe in
students should begin to identify
when they try on their own, they do not
their capacity for growth. Using these
techniques to use to fix errors on their
get better. Alternatively, maybe students
strategies in your lessons can help your
own. Giving them the opportunity
think that they are practicing, but just
students learn how to practice and help
to practice these skills in lessons
don’t know how. When students come
them develop a growth mindset, which
can ensure that they are practicing
unprepared for my lessons, I tell them
will help them both inside the practice
effectively at home.
room, and out.
A N N H A R D I N G is currently the Middle School Vocal Performing Arts teacher at PK Yonge Developmental Research School in Gainesville, Florida. She earned her undergraduate degree from the University of Colorado, Boulder in Music Education and her Masters in Music Education with an emphasis in conducting from Colorado State University, Fort Collins. She is currently working on her Ed. D. at the University of Florida in the area of Curriculum, Teaching, and Teacher Education. She has spent the bulk of her career teaching band and choir at a Title I middle school and is passionate about differentiated instruction and empowering students to be self-sufficient musicians. She teaches private lessons in Gainesville, Florida where she currently lives with her wife, two cats, and two dogs.
Exciting Times at Music & Arts! BY DAV I D F U H R , M & A V P O F S A L E S
It shows a deep sense of commitment
We will also continue hosting our most
to music education and I thank you for
successful lesson event of the year, our
your dedication.
National Open House Event, which is coming up this June. Our goal is to
So what are we doing next?
keep students learning throughout the
1. An aggressive construction
summer months and encourage new
schedule for 2018, including 19 new
students to join the Lesson Studio as
store locations and 22 renovations.
they transition into musical activities for
2. Next, we will add 21 lesson studios It has been an exciting year already at Music & Arts. In 2017, M&A renovated 10 stores, relocated 3 stores, and built 10 stores. In addition to company growth, you have grown as well. To date, 2,542 instructors teach over 36,000 students in M&A locations, a growth of over 10%.
the fall.
to existing stores. 3. Then, we will expand into a new markets, starting with Nevada. 4. We will continue to increase
From sales training to cleaning up the lesson area, stores are putting their best foot forward to attract new students.
advocacy towards music instruction
The more interest we garner in music
via email, social media, and also in
instruction, the longer customers will
the public schools.
play their instrument. This is a win! April 2018 | S O U N D T E A C H I N G | 3
Building a Strong Brass Foundation B Y R O G E R C O M L E Y, B R A S S I N S T R U C T O R I N R I C H M O N D , VA
Private lessons with a beginning player
“find the mark” to begin making a good
can also affect tone quality and is
are more complex than most teachers
sound. It is at the beginning band level
absolutely an item to keep in check.
want to admit. Teaching a student
and the young player needs to know a
to get a buzzing tone and place the
few basics. (1) I side with Arnold Jacobs,
The Students Articulation: Starting
embouchure against the mouthpiece of a
after the student has the basics, and
the note is like plucking the string on
brass instrument is a huge hurdle for the
where to begin, all laid out for them in a
the bass violin. Allowing the note to
student. There are instructors that will
step by step fashion.
ring is the follow-through of the breath.
tell you that none of this is important, to teach the “how-to of embouchure” since
I tell students to begin by using their Embouchure | Articulation | Breath
the brass player will learn this on their
tongue to pluck the lip on a tuba or to tap the area at the teeth for high brass.
own and it shall become automatic. I
The Embouchure: I had to begin as
Each student will settle into their own
take about 50% of this as truth and the
a teacher for a few eighth grade tuba
“way of doing things” and you will be
other 50% to the waste can. Breathing
players! Here in the trenches, I found
the umpire to tell the student where the
is the most important part of all of this.
that buzzing was a good thing to teach
tongue should strike to begin the note.
The process begins there and I am
– now this is the European Military
Young players can understand some
taking this in a reverse order.
upbringing of most world brass players!
very advanced knowledge... the shorter
Buzzing is something that you have to
the distance in your mouth where you
The embouchure is for our first
show the student! If you like to think
tongue from, makes for a clearer and
consideration; a student will find small
about it like ‘gassing-up the tether-
faster articulation. I could go on for
corrections to make his/her embouchure
plane’ you had as a kid and flipping
about an hour on this topic only – this
function as it will to make a good sound.
that propeller for the first time... that’s
can be covered in a later discussion.
This may take longer for some. Case and
“all-good” to consider.” A few of your
Your student needs to know how to
point: everybody has a different LWH
test flights will stay airborne for about
tongue in several places, again for the
of our mouth’s interior. Every student
30 seconds and now you have to explain
differences in oral geometry, this will
will have teeth that center to the right or
to the student and the mom in the room
show the student what sounds best.
the left of the philtrum or medial cleft;
as observer – why is my buzzing not
The beginner will need some basics –
there you have a vertical groove in the
working... You answer is, “We need to
tonguing at the flesh spot behind the
middle area of the upper lip. Forcing
begin again, just like we did on the first
teeth, giving them a reference where to
a student to play off center of their
try!” Eventually the student will find the
start. This will also help later when you
oral structure is a mistake. Your lip is
“center of the mouthpiece” to their oral
tell the student to open the back of their
different from everybody else’s lip! This
structure and you can return to this later
throat to darken the sound produced!
is just individual medical geometry!
to build on “how-to-center-the-tone.” I
Articulation is indeed a finer point
One instructor once said, “I do not take
work lesson to lesson to reinforce the
to keep in check with your students.
a moment to teach the embouchure
methods taught. We are only in the first
Aside from brass players, the woodwind
to a student, since every brass player
few paragraphs and we are still talking
families are not so different. Their
will learn what works for them!” This
about embouchure. In the end, “You
articulation can happen in some very
is true for the university level of player.
have to teach embouchure to beginners
unfamiliar areas in the oral cavity. There
(Arnold Jacob – teacher of Robert Tucci,
and corrections or tune-ups to seasoned
are several techniques to teach and I
world renown Orchestra Tubist) You
players!” Encourage a good tone – good
explore these for all students. I was once
have to start the student and help them
sound production. The gap in the teeth
a clarinet player and now a brass teacher
4 | S O U N D T E A C H I N G | April 2018
and performer. I would not hesitate to
class or symposium or perhaps, Robert
players that seek to ‘create specialized
take woodwind players to help them
Tucci that knows the breath, how to
vibrations in harmonics that interact
improve their sound! I enjoy teaching
approach the beginning and make the
with other instruments!’ (2.)
and it is rewarding to hear the results
instrument sing to the end! It is people
from an immediate fix for articulation!
like Bob that might spot the only person
Suggested Reading:
in the room breathing and then call you
Frederiksen – Arnold Jacobs:
Take an Adequate Breath: Your
out! I owe this to Bob Daniel, USAF
Song and Wind
students cannot breathe! I know this,
principal tubist, for the technique that I
http://www.windsongpress.com/
since it has been pointed out for my
use today.
ISBN 0-9652489-0-9
clinics and symposiums all over the
References:
Jacobs - Also Sprach Arnold Jacobs:
United States and one person stands
(1) http://www.wilktone.com/?p=249
A Developmental Guide for Brass Wind
out before all of them: Robert Tucci,
Arnold Jacobs, “Song and Wind” by
Musicians, Compiled by Bruce Nelson
world renowned orchestra tubist!
Dave Black, at NC State University
ISBN 9781640071964
BREATHE! This he said, “Breathe and
“I rarely find problems with the
then play that note... you will not know
embouchure. That might sound strange
where that phrase is going to take you!”
because people come to see me because
Weather it is a scale, long tones or an
of problems with their embouchure, but
etude – it is important to breathe. Bob
frequently it is the embouchure reacting
Tucci teaches students how the medical
to a bad set of circumstances and failing
anatomy of the “bellows” because the
- it is simply cause and effect.” by Arnold
ribs are attached at your front and
Jacobs
entire playing career. I have attend
back to form a pivot. The ribs act as a bellows. The diaphragm is a part of this
(2) Robert Tucci- There was a man
process of the breath, second to the ribs.
that was asked, “Hey, sir... what is your
Ex: “Breath 1” Ribs and “Breath 2” The
profession?” “I’m a tuba player.” Then
Diaphragm. Coincidentally, you could
another question came back, “So, then,
breathe voluntarily using your ribs or
what do you do for a living?” Thinking
R O G E R C O M L E Y is
the diaphragm – try it! Connected in
for a moment he was prepared to
the cycle of the breath, you are now
respond, and he was asked the same
breathing completely. This can be taken
question, “What do you do...” Well he
onto a lecture for another occasion too!
said, “I create specialized vibrations that
The key point is a good deep breath,
cause sympathetic vibrations among
before you begin to play! (2)
others that do similar work!” “THAT’s
Principal Tuba for The Richmond Pops and The Royal Virginians. He attended Virginia Commonwealth University from 1978-82. He has over 35+ years teaching and performance and has recently invited to be a Soloist & Guest Artist for the 2017 International Euphonium and Tuba Festival, at Emory University by Dr. Adam Frey. Besides being a teacher, he is also a composer and arranger for small ensembles, brass bands and tuba & euphonium ensembles. Roger specializes in proper embrasure, breath control, accuracy, and puts a strong emphasis on reading music in mixed clefs and keys. Roger teaches all styles and skill levels by using his own method books and materials (handout).
FASCINATING!” In your playing career, you will meet some influential people to decide what
See, “This is what you do!” When you
kind of brass or woodwind player you
play Tuba, you make the room filled with
can be! I have taken the low-brass road,
vibrations, and you make others respond
still teaching high brass to students
in kind. The breath, articulation and the
of both, those adults and kids that
instrument singing; these are the things
come to find me at Music & Arts in
that happen when you play the Tuba!
Richmond, VA. There are many prodigy
Robert Tucci is a student of Arnold
instrumentalists in the universities and
Jacobs. His company manufactures
graduate level that you will meet in a
mouthpieces for Tuba and Euphonium
April 2018 | S O U N D T E A C H I N G | 5
In The Arts with Laura: Your Role in Upgrading Their Sound BY LAURA ZOLFO, M& A REGIONAL LESSON MANAGER
are lots of options between the very first
their long-term goals and level of
rental clarinet, and the one you use. A
commitment? And speak up about
young baseball player will progressively
what you recommend they do. While
need new cleats, bats and gloves (they
they are going through this process for
literally outgrow them). As that player
potentially the first time, you have your
grows in size, they grow in skill as well.
own knowledge and experience to share.
The quality of their gear will need to keep up. Why shortchange the player’s
Let Us Worry About Price: The biggest
ability to progress by using gear that
self-inflicted hindrance we can make is
just isn’t up for the task. Someone has to
to assume someone can’t afford, or won’t
tell them!
invest in something. We never know the
It’s that time of year again. Signs are
financial state of another person, and it’s
everywhere promoting the largest
Take charge in beginning the
inappropriate to presume what it may
instrument sales of the year. It’s Upgrade
conversation. Be sure to educate the
be. As a sales team, we talk about price
your Sound season! If you’re teaching in
families on the student’s progress, and
plenty often. And we’re comfortable
a Pro-Shop location, you’re experiencing
what that means for the quality of their
doing it! We want you to be the
this season in full force.
instrument and other gear. Statements
advocate for the student and their needs.
like: you’ve outgrown your instrument,
Definitely communicate with both
As a professional musician yourself, you
have you thought about what comes
the parent and the sales team on what
know that the best way to choose your
next? There are a range of options for all
qualities and features are appropriate
instrument is to just try things out and
types of players, and we’re looking for
for the student. And together, we can
find what fits you. And it doesn’t hurt
the best fit for you and your family. At
find the best fit for every family. With
to have experts on the specific product
this stage, there is no need to make any
our vast options in brands and price
nearby to answer your questions. This
decisions. You’re simply educating the
points, we usually have a great fit for
is an investment, and you want to make
family on how the instrument selection
everyone.
an educated decision. This is a time
process works.
when many families are going through
Our goal with Upgrade Your Sound
this process for the very first time. It
Be the Trusted Advocate: As a
is to facilitate an opportunity for our
can be intimidating. And we need your
professional on your instrument, and
customers- school music students
involvement to best serve the needs of
students’ teacher, you know best what
and their families- to make educated
our students.
they need! If I can stroke your ego
decisions about their instrument
a little, these families trust you and
purchase. While we know product, and
Make the First Move: While the
your advice. This is a great privilege
how to help people come to a decision,
majority of families are aware the first
and responsibility. Have an honest
we also believe that nobody knows
instrument won’t last forever, they
conversation with both parent and
better for young musicians than their
usually believe a student model will last
student present. What are the current
own teacher. When we’re all involved in
so long as they have a “student” (i.e. 6th-
skills of the student, and the pace at
the process, we better meet the needs of
12th grade). Many aren’t aware that there
which they’re progressing? What are
every family.
6 | S O U N D T E A C H I N G | April 2018
Using the Internet to Network BY D A N I E L L E H O N E YC U T T, M & A S T O R E M A N A G E R I N WA C O , T X
the reality that the end consumers of
clicks. This fact makes contacting your
our services are constantly absorbed in
target market incredibly easy. Who is
a real-time virtual reality? The solution
your target market? Let’s say your target
is simple. We must change our mindset.
market is the primary caregiver of a
We must embrace the fact that virtual
child between ages 6 and 12, who lives
reality is reality. We have to believe in
within a 30-mile radius of where you
the Internet and we have to believe in
offer music lessons. You do not have to
social media.
pay a marketing service to locate them. You simply need to be aware of where
Believing in the internet is not to
their attention is. In this example, it is
say that we should accept a fate of
probably a safe assumption that a large
Music & Arts Waco opened their doors
transitioning music lessons to be solely
pool of your target market will frequent
for a soft open on Wednesday, March
online. In fact, it is the opposite. Social
groups on Facebook that are “buy, sell,
28th. When the Waco team and I signed
media is the strongest platform we have
trade” for children’s items. You might
up 25 new music lesson students on our
to pull people off of their screens! But
also discover homeschooling groups,
first day of doors open, curiosity seemed
delivery is everything. It is easier for you
parenting support groups, or even PTA
to ripple around us as to how, exactly, we
to swipe “delete” in your email inbox
Facebook groups for nearby schools.
had pulled this off. As we ended our first
than it is to take three steps to remove
week with 57 new students on our lesson
yourself from an email list. If this is
Just because you can locate your target
board, it became evident that a simple
how we operate, our consumer operates
market easily does not mean you have
personal habit of sharing excitement
this way, too. If we hate receiving
a free pass, though. Social media is
about something online had become
marketing cold calls and even feel
full of nuances. The best way to reach
a noteworthy conversation piece. I am
anxious receiving an unexpected phone
people the way they want to be reached
equal parts humbled and thrilled with
call from someone we care for, then we
is by understanding the platform you’re
the opportunity to share the steps I took
know calling anyone in an unscheduled
wanting to campaign on. The good news
to initiate a rapid growth trajectory for
manner isn’t going to get us the
is, this only takes a few seconds.
our music lesson program here in Waco,
connection we want, either. Using Facebook as an example, you can
Texas. Our new normal, our daily expectation,
“join” a “group”. Once you are accepted
There is a common theme and error
is that we will consume only the content
into that group, you can access that
in businesses that have the potential
we want, and only when we want to
group’s “about” section. This is where
for a big footprint in their respective
consume it. When we accept this is
the admins of the group typically draft
industries but just do not seem to make
how most of society now operates, the
the group’s operational rules. Some will
it: they do not believe in the Internet.
solution to reaching our end consumer
have none, and others will clearly state
The interesting thing about music
becomes very clear. The answer is social
that they do not allow for advertising. If
lessons is that, as a service-based
media networking.
they have no rules against advertising, by all means, blast your content and
industry, the delivery of lessons is not as effective from a distance. Music
The fascinating thing about the social
spread the word about your music
lessons are best delivered and received
media is that you can reach anyone,
lessons! IF they state you cannot
in person. How then, can we overcome
anywhere in the world, with a few simple
advertise, contact the admin yourself in April 2018 | S O U N D T E A C H I N G | 7
a private message! Introduce yourself.
a macro level- where the only cost is a
2018, their attention is on a screen in
Explain that you’ve read the group rules
few minutes of your time.
the form of social media content. You
and ask if they might consider sharing
Crowds are awesome. But macro level
must take a moment learn the nuances
your information for you. You have one
advertising is not enough when you
of the platform you want to use to reach
shot to be genuine and offer value to
provide a service. So, when individuals
everyone in your target market. On
this person for their time, so know in
began to pour into my inbox with
social media, this often means bringing
advance what value you want to bring
questions, I wanted to make sure they
value to someone who already has the
them in this conversation! 9 times out
knew I valued their time. I invited
attention of a crowd. Once you reach a
of 10, when you bring value and respect
everyone into the store by setting up
crowd, you must take a moment to make
the admin by contacting them directly
15-minute block appointments. I did
a personal connection with everyone
first, they will post your content on your
this for every single person that private
that contacts you. You have to use the
behalf, or allow you to do it yourself
messaged me for more information.
Internet to get people off of the Internet.
within certain terms they outline for
We operate in an over-scheduled and
you. Follow their rules and thank them
overwhelmed society. People want to
for allowing you to participate in their
know how they can get the most for their
DA N I E L L E H O N E YC U T T
group.
minute. In a retail store environment,
is a Texas native, born in Humble and raised in Flower Mound. Her education in Child Development from Northwestern State University and Economics at Texas Christian University are the foundations for her passion in combining business growth with fostering a lifelong love of music in young children.
this looks like making sure each person In Waco, I posted my excitement for our
gets a personal guided tour of the
lessons program in local social media
facility and a way to bypass a checkout
groups with no rules. In groups with
line when signing up at registers.
rules against this, the group admins posted the same excitement on my
To grow any business, you have to know
behalf. This is how you reach people on
where your consumer’s attention is. In
April Announcements NEW TEACHERS: •
The Teacher Best Practices Seminar is now available online! Use the following link to view the seminar: Teacher Best Practices Seminar
ALL TEACHERS: •
Start scheduling Memorial Day make up lessons now! Make sure you communicate all make up lessons with your store manager so charges can be added before EZ – Pay runs for May.
•
Sign up to participate at our upcoming National Open House Event happening 6/22 – 6/24. We’re encouraging all students and teachers to perform at the Open Mic on Friday from 6-8!
•
If you’ve moved recently, please be sure to update your address with our HR department. We will need an updated W9 form from you. To obtain a copy, please email lessons@musicarts.com.
•
Follow us on Facebook at www.facebook.com/greatteachersinspiredlearning/
8 | S O U N D T E A C H I N G | April 2018
Inside The Lesson Studio with Hannah BY H A N N A H B E S T, M & A R E G I O N A L L E S S O N M A N A G E R
the student and their family prioritized
is a group of over 175 Educational
something other than their lesson with
Representatives that have been
us and with you. This usually starts with
promoting lessons in elementary,
a couple of missed lessons. Then, the
middle, and high schools.
family starts making other things their priority.
Every year we test different promotional offers to attract students. Our most
The best thing you can do to keep
successful promotion is with our
students is to keep lessons constant.
National Open House Event that we
Anytime you break that routine and
host two times per year. Each time we’ve
that habit, the more students you’ll
hosted this event, we’ve signed up over
me to do make up lessons. I think that
lose. Scheduling make up lessons is
500 students over a three day window.
an occasional break can be a good
a recovery effort to keep that student
thing. Why are they working so hard
interested. More importantly you’re
We’ve also taken a strong stance
to ensure I do make up lessons?”
saying, ‘keep making this part of your
with ensuring that we have the right
schedule’.”
instrumentation on the schedule and
Q “The store team is really pushing
A “I appreciate your honesty with this question. The reason that we
Q “I’ve been teaching with M&A
push so hard to do make up lessons is
over the last fifteen years and want
predominantly because we are a service
to know what you guys are doing to
based business. I think of this similar
further grow the business.”
to getting a regular back massage. If
as many after school times available for students in the instruments that they’re requesting the most. In addition, customers are able to request lessons with their favorite
the masseuse canceled on me regularly,
A “First, thank you for committing
I wouldn’t be getting the service I’m
to teaching with us for the past fifteen
Communicate & Convert. When a
paying for and that would be upsetting
years. We’re glad you’re with us!
customer requests lessons online,
teacher online using what we call
the customer can view each teacher’s
for me. I think we view private lessons differently, but we shouldn’t. Customers
To answer your question, we’re doing
profile and select the teacher that
(because let’s face it, they’re customers
many things to grow the business.
they want at each location. Once this
before they’re students) are paying for a
Currently, we’ve grown the student
happens, an email is generated to
service and our goal is to deliver on that
count to an all-time high of 36,104
the store email and the store team is
service. From a music lesson industry
students which is 5% over prior year.
responsible for responding within 90
standpoint, we also want to ensure that
How are we doing this? We’re adding
minutes of receiving the email to work
students are learning a craft and having
studios in stores that have high foot
toward converting that student into the
fun in the process. Anytime you break
traffic, opening new locations, and
program. Having your profile visible
the routine for a student, the progress is
investing in lesson acquisitions. As
on the website is crucial to make you
delayed, and the routine is broken.
construction projects are happening,
competitive in this format.
we’re also refreshing locations that need The number one reason students cancel
some maintenance and/or updating
To learn about any of these growth
their lessons is because of a ‘scheduling
We’ve also been working with our
strategies or to ask more questions,
conflict’. To me, this just means that
outbound sales representatives. This
please email lessons@musicarts.com.” April 2018 | S O U N D T E A C H I N G | 9