Instructor Profile Training Guide

Teacher Profiles on MusicArts.com

Table of Contents A. Overview -­‐ Benefits .............................................................................................................................. 2 B. Store Home Page and Profile Page examples ...................................................................................... 2 C.

Access Your Teacher Profile Page ........................................................................................................ 3

D. Edit Your Profile Page .......................................................................................................................... 4 1.

Add/Edit Bio Photo .......................................................................................................................... 4

2.

Edit Display Name ............................................................................................................................ 6

3.

Add/Edit About Me .......................................................................................................................... 7

4.

Add/Edit Quote ................................................................................................................................ 8

5.

Editing Tags ...................................................................................................................................... 9

6.

Add/Edit Photo Albums and Photos .............................................................................................. 11

7.

Add Video Albums / Videos ........................................................................................................... 13

E.

Special Legal Terms for Photos and Video Content ........................................................................... 15

F.

Site Help / Contact Information ......................................................................................................... 15

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Teacher Profiles on MusicArts.com

A. Overview -­‐ Benefits Ø Online teacher profiles are replacing the traditional teacher roster Ø There are many benefits to having an online profile 1. Personalize your bio to showcase your individual teaching style, performance style and accomplishments 2. Increase your ability to promote your lesson program to the surrounding community 3. Increase the overall visibility of your studio and the lesson program at Music & Arts through web search

B. Store Home Page and Profile Page examples Ø Each store has a home page which promotes our rentals, lessons, services, events and sales people Ø Teacher profiles will be added to the Meet Our Experts section, listed under a tab for Instructors

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C. Access Your Teacher Profile Page 1. The introductory letter you received from your store manager contains a link to get started: www.Musicarts.com/InstructorProfiles 2. Once you complete a few simple steps, including submitting your email address, you will receive a follow-­‐up email with instructions to reset your password in Climb Technology • It may take a few days for you to receive this email

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3. Click the link in the email to reset your password • You will be given your User Name • Copy and Save your user name • Create your password 4. Once you have completed your password set-­‐up, you will see a message to login • Don’t click this link to login! Close out of this page. If you try to login, you will get an “access denied” message • Instead, go to: http://stores.musicarts.com/login to log in with your user name and password

D. Edit Your Profile Page Ø All content that is submitted will go through an approval process, and will not be visible to the public until it is approved by a moderator; this typically takes 2 business days or less Ø In order for your profile to appear on the website, you must submit a photo and your bio. All other content is optional Ø We would like to have all teacher profiles up on the site by July 1st!

1. Add/Edit Bio Photo Ø Bio Photo is required! a. Click Change Photo to add your Bio Photo • This photo must be only of you; it can’t include any other people • Please be sure your photo is professional in nature • If you do not want to post a picture of yourself, a picture of your instrument can be submitted instead

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b. Select My Computer or Web Address and Upload New Photo

c. Select Browse to find the image file. Then select Load

d. Use the handlebars to crop the photo if you would like. When you are finished, click Crop Photo

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e. You'll see your cropped photo on the left. Click Update to finalize the upload.

f.

Your newly-­‐added image will appear in the top left of your profile.

2. Edit Display Name Ø You are not required to edit your Display Name a. Click Edit Display Name to make changes to your name. By default, the system uses your first name and last initial.

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b. Enter changes and click the Save button beneath the input field

3. Add/Edit About Me Ø About Me (this is your BIO) is required! a. Click the Edit link to add/edit your About Me Bio section

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b. The editor will appear. Enter your text, and format it as you please • Your bio is used to communicate your interests, expertise and personality to customers who are viewing online • Bio content cannot include phone numbers or email addresses c. Tips to increase your Profile Visibility • Content is king. You can't show up in Google's free search display results if Google doesn't have any material to evaluate (technically called "crawl"), so you need to fill your profile page with stuff about yourself. Good content is most productive when you write for yourself, not Google, Bing, Yahoo or any other search engine.

• Be unique. Talk about how many years you've played an instrument, your music education, and the instruments you teach. Describe your teaching philosophy and style.

• Don't “steal” from other lesson teacher’s content. Search engines frown upon duplicate content. We do too. Refer to the "be unique" rule.

• Be geo-­‐specific. Include information that is relevant to your geography: the plaza name where you teach, neighborhood name of the plaza, city name, and the local school districts. Use geography in a natural scenario like, "As a youngster, I participated in the John F. Kennedy High School Band back in La Palma, California, right down the street from the famous Yamaha Corporation headquarters…".

• Running out of things to talk about? Don't forget to pat yourself on the back. If a student or parent gave you a nice compliment about your teaching, use it as a testimonial or quote on your profile page.

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• •

•

Don't fall for Google display tricks. Mentioning "saxophone" 20 times in your profile will not allow you to rank higher.

Have a call to action. Again, keeping in line with creating content, you want to develop a compelling story that prompts a customer to call the local store and make a lesson appointment with you today.

Lastly, believe in the power of linking to your new profile page (technically called "backlinks").

Once your instructor profile page is set up and live, link to it from your social media sites, personal blog or work websites.

d. When you have finished entering your profile content, click Submit. Be sure to click SUBMIT, and not just SAVE DRAFT

4. Add/Edit Quote Ø A quote is not required a. Click the Add Quote link to add a quote (once a quote is added, the link changes to Edit Quote) NOTE: Quotation marks will automatically be added to your quote. You do not need to include them.

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b. You will see a basic text editor -­‐ add or edit your quote, and click Save Quote when complete.

5. Editing Tags Ø Tags are a great way to add content to your profile page Ø Completing the Areas of Instruction tag is critical! This will display under your name to show which instruments you teach. a. Click the Edit Tags button on the left navigation panel

b. You can enter content in any or all of the following tags: • Areas of Instruction o Please select the instruments that you were hired to teach • Musical Education • Performances • Currents Bands/Gigs • Other Languages Spoken • Current Projects • Favorite Bands • Music Interests • Favorite Instruments

c. Please do not use these two tags, which have special settings for retail sales associates: • Category Expertise • Expertise 5/12/14

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d. Click Add to enter tags for a given tag collection e. Enter in your responses into the input boxes. After each entry, hit Enter or enter a comma. You can add tags to multiple Tag Collections at the same time.

f.

Click Save All Tags at the top when you are finished

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6. Add/Edit Photo Albums and Photos Ø Photo Albums and Photos (other than your main bio photo) are not required a. Click on the Photos Tab to add new photo albums and photos to this section b. Click Create Photo Album to create a new photo album

c. Add a title to your album, then click Save

d. Add New Photo dialog will display. Select My Computer

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e. Click Upload New Photo, which will bring you to a screen to select the Photo. Select the photo from your thumb drive, then click Load

f.

Add the Title and Caption fields for your photo, and an optional link to product. When you are finished, click Update.

g. Your new Photo will appear in the album.

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7. Add Video Albums / Videos Ø Video and Video Albums are not required a. In the Videos Tab, click on Create Video Album

b. Enter your Album Name, and click Save

c. You will then see the Add a New Video dialog, which presents you with two options for uploading -­‐ Upload Video and Embed Web Video.

Upload Video (Flash required) a. Choose the Upload Video radio option (You must have Flash installed to use this method). Enter your Caption, Link to Product, and Title, Description in the bottom form. Click Select to choose the video you want to upload from your thumb drive.

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b. Click Upload and allow the video to upload. When the upload is complete, you will see a dialog like the one below.

c. Click Update to finalize the adding of the video to your album. Allow a few minutes of time for the video to process.

Embed Video from External Site (Youtube, Vimeo) a. Choose the Embed Web Video option. Complete the Title and Caption fields, and then paste the link to the video that you'd like to post (Youtube or Vimeo).

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E. Special Legal Terms for Photos and Video Content 1. Photos taken inside the store • Photos of in-­‐store events, clinics, recitals, etc that include audiences, performers, and/or groups of people that are not clearly recognizable are permitted.

• This includes events that take place outside, in the area immediately surrounding the store • Photos including any non-­‐employee (including other M&A teachers) where the individual(s) is clearly visible and recognizable are permitted if a signed Photo Release or Under 18 Photo Release form is submitted to the store manager. These forms are available from your store manager.

2. Photos taken off-­‐site • Photos taken outside of the store can only include you unless a signed Photo Release or Under 18 Photo Release form is submitted.

3. Videos taken inside the store • Videos taken inside of our stores with music played by M&A employees, teachers and students are permitted.

4. Videos taken off-­‐site • Videos taken off-­‐site can only be submitted as links to content which is hosted on another external site (ex: YouTube)

F. Site Help / Contact Information 1. Help with Log In Credentials: M&A Helpdesk 301-­‐620-­‐4040 ext 1033 2. Help with setting up your profile -­‐ your store manager

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