MUSTANG MEDIA GROUP Media Kit 2017–18
Mustang News KCPR Green and Gold CCPR
who we are Inspired, driven, diligent individuals looking to meet your needs Mustang News has been Cal Poly’s news, sports and entertainment resource serving students, faculty, staff, alumni, and the San Luis Obispo community for the past 101 years. Our advertising team is comprised of award-winning advertising consultants, marketing staff and designers. With a circulation of 6,000 papers, Mustang News has a unique student audience that spends more than $200 million annually within the community.
Marketing Mustang Media Group’s marketing team from CCPR provides a variety of avenues for business looking to reach Cal Poly students.
Social Media MMG can show business how to grow their business through Social Media.
Design Our award-winning designers create ads that allow our clients to reach their goals.
2
MUSTANG MEDIA GROUP
Mustang Media Group is the fully integrated student media organization at Cal Poly. When formed in 2013, it became the first program of its kind in the California State University system, bringing Mustang News, CPTV and KCPR-FM under one umbrella and providing students with the type of environment that has become standard in today’s media industry. This year, Central Coast PRspectives (CCPR) has officially become part of MMG and is now the public relations/marketing arm of the organization. The last component of MMG is Green and Gold Digital, which provides a myriad of services to clients. Here is a quick look at all of the divisions of MMG:
Mustang News
KCPR-FM
Mustang News is the converged news operation of the organization, covering Cal Poly with a weekly tabloid newspaper, regular newscasts available on the local community network on cable television and online, 24/7 news updates on the award-winning MustangNews.net and regular news programing on KCPR-FM. Journalism senior Naba Ahmed is the 2017–2018 Editor of Mustang News and coordinates coverage on the various media platforms. Students in journalism classes also contribute stories to all platforms.
The student run radio station will be celebrating its 50th birthday in 2018 and continues to be one of the top-rated college stations nationally. Weird Al Yankovich started his career behind the microphone in the studios in Building 26, as did a number of national television correspondents such as David Kerley (ABC) and Michelle Franzen (NBC).
Green and Gold Digital GG Digital can do it all in terms of providing local businesses with marketing and advertising needs. From creating effective print ads, to developing innovative social media campaigns, to producing professional-quality video advertisements, this organization can deliver the services needed for most business. MMG can also provide livestreaming services for a variety of events. Currently MMG livestreams on campus events such as commencement and Fall Conference.
CCPR Central Coast PRspectives, founded in 2008 as a student-run public relations organization, becomes the newest facet of MMG. Led by Hannah Avdalovic in 2017–18, CCPR will take over all of the marketing and event planning for the organization. That includes the very popular SLO Fest in October and the Housing Fair in March. CCPR is also available to provide social media management and marketing for local businesses along with PR consulting.
MEDIA KIT 17–18
3
awards College Media Business and Advertising Managers 4-time Winner of Newspaper of the Year 3-time Winner of Advertisement Manager of the Year 6-time Winner of Advertising Account Executive of the Year 6-time Winner of Designer of the Year
2017 Media Company of the Year: 2nd Place Best College Media Design Program: 1st Place College Media PR and Marketing Program: 2nd Place Best Sales Program: 2nd Place Best Designer: 1st Place, Erica Patstone Best Sales Representative: 2nd Place, Darcie Castelanelli Best Training Program: 1st Place Best Special Event: 1st Place Best Back-to-school/Orientation Issue: 1st Place Best Print Ad Campaign: 1st Place Best Native Self Promotion Ad: 2nd Place Best Self-Promotion Audio Ad: 2nd Place Best Fundraising Idea: 2nd Place Best Sponsored Content/Native Advertising: 2nd Place Best Audience Engagement Strategy: 2nd Place Best Social Media Strategy: 2nd Place Best Sales Incentive Program: 2nd Place Best Sales Promotional Materials: 2nd Place Best Sales Strategy for a Special Section: 2nd Place Best Self-Promotion Video Ad: 3rd Place
4
MUSTANG MEDIA GROUP
Mustang Media Group presents
2 01ro6up
M
d ia g Me u s ta n
p re
G
s e n ts
fifth annual festival raffles, prizes, food & music from all of your favorite local businesses
october 6th 11 am–2 pm mott lawn
www.facebook.com/cpmustangnews
MEDIA KIT 17–18
5
standard sizing full page: 4 columns x 12 in. $725
front page small: 4 columns x 1.5 in. $450
front page large: 4 columns x 3 in. $650
6
MUSTANG MEDIA GROUP
1/8 page: 2 columns x 2.88 in. $125
1/8 page: 1 column x 5.92 in. $125
1/2 page: 2 columns x 12 in. $375
1/2 page: 4 columns x 5.92 in. $375
Color Rates Full Page: $100 Half Page: $75
1/4 page: 1 column x 12 in. $200
Quarter Page or Less: $50
1/4 page: 2 columns x 5.92 in. $200
Column Sizes 1 column 2 columns 3 columns 4 columns
2.50” 5.17” 7.44” 10.5”
MEDIA KIT 17–18
7
special section rates Healthy Living, Menu Guide, SLO Days, Poly Picks Full Page: $600 Full Page
Half Page: $350
8”x10.5”
1/4 Page: $200
Housing Fair (incl. booths) Full Page: $650 Half Page: $400
GoSLO (mail-home) Half Page
Full Page: $750
8”x5.25”
Half Page: $400
1/4 Page 4”x5.25”
WOW, Back-to-school, Fall and Spring Grad, Homecoming, Career Fairs Rates same as weekly open rate
Contract Rates Quarterly Rates — Five ads or more: 10 percent discount — Eight ads or more: 20 percent discount Annual Rates — Eight ads or more each quarter: 25 percent discount Total of 24 ads in regular edition must be contracted to meet this requirement. Special sections are not included. 8
MUSTANG MEDIA GROUP
MUSTANG MEDIA GROUP
IN ACTION MEDIA KIT 17–18
9
online advertising MustangNews.net is a two-time winner of the Associated College Online Pacemaker award and attracted more than 1.2 million viewers within the 2015–16 school year. MustangNews.net is the hub of Mustang Media with breaking news, daily newscasts, videos and more, making it an ideal place to promote your business.
Leaderboard 728x90 px $600 per month
10 MUSTANG MEDIA GROUP
Button 125x125 px $150 per month
Side Tile 300x276 px $400 per month
green and gold digital services Social Media Management Social Media managing not your forte? Let our team of marketing writers develop an effective plan for your organization. Do you have a Facebook page, Twitter account or Instagram? If not, or if you need help maximizing them to their full potential, we can provide those services.
Basic Package $200 / month
Green Package $300 / month
Gold Package $500 / month
minimum 3-month contract
minimum 3-month contract
no minimum contract
8 social media posts monthly, which can include photos
15 social media posts monthly, which can include photos
Daily social media posts. Also includes new social media page created if needed.
Video Services Need videos for your website? Let us help. Charges based on complexity of the project. Standard pricing listed below $100 15-sec video
$200 30-sec video
$350 60-sec video
Design Services Our award-winning designers are available to design custom fliers, brochures or effective advertisements for your organization. No charge for consultation or for ads that are used in newspapers. Any additional work will be based on time needed to complete project and complexity of project.
MEDIA KIT 17–18
11
Branded Content $350 per article
Sponsored Content $250 per article
Social Media Marketing
Mustang News can help with your business by creating timely and relevant articles, allowing readers to give your business the attention it deserves. Your content appears highlighted in the news feed.
Mustang News content sponsored by an advertiser, but has no direct affiliation with the article. Your business name will appear next to popular content.
Feature your business in a sponsored post on the Mustang News Facebook or Twitter page.
native advertising
12 MUSTANG MEDIA GROUP
Three Twitter, Facebook, Snapchat, or Instagram listings for $150.
kcpr
serving San Luis Obispo since 1968
KCPR is Cal Poly’s radio station broadcasting over the air at 91.3 FM and online at kcpr.org. After a restructuring , KCPR is now under the guidance of Mustang Media Group and the Cal Poly Journalism Department. After coming off of a record-setting pledge drive over $17,000, KCPR is has relaunched its new brand to Cal Poly’s campus of 20,000 students. KCPR has also expanded beyond its radio platform by constantly putting out original content related to the arts on its website as well as KCPR’s very own quarterly magazine — Burnt.
Underwriting Underwriting is an authentic way to connect your product or service with an audience that has financially invested into their radio station. While the FCC regulates the language used in underwriting spots, it is an effective way to reach millennials who generally resist traditional advertising. Underwrite an hour of a weekly show for only $100 a month. The package includes: 40 on-air spots per month (2 spots per hour) Production of a 15-second spot Mention on the supporter section on kcpr.org
Reach KCPR’s on-air signal covers San Luis Obispo County spanning from north of Paso Robles to Arroyo Grande. KCPR’s online stream garners listenership from San Francisco to Los Angeles and the world.
Awards Mustang News Poly Picks 2016–17: Best SLO Radio 4th Place Best College Radio Stations 2015 2015 College Music Journal Nominee for Biggest Improvement in College Radio MEDIA KIT 17–18
13
14 MUSTANG MEDIA GROUP
newsstand advertising
$250 per rack, per quarter 17”x11” Rate includes full color, printing and design costs.
Advertise your business on the high-traffic newsstands throughout campus.
MEDIA KIT 17–18
15
ad+art guidelines Deadlines Regular Edition Ad space Thursday at 5p.m. Artwork Friday at noon
Special Edition Ad space refer to the calendar on pages 18–19 for specific dates; space varies by edition Artwork one week prior to print date
Artwork Guidelines Artwork must be sent at 300 dpi. No artwork from the web. Color ads must be in CMYK format. Black text must be solid black, not rich black. We accept JPEG, PSD, AI, TIFF and PDF files. If artwork is created in Adobe Illustrator, fonts must be converted to outlines. Camera-ready artwork must be submitted by noon on the day of deadline.
Discounts Political ads must be prepaid without any discount options. We offer a 5 percent discount for prepaid display advertising.
16 MUSTANG MEDIA GROUP
general policies Agency Commission All rates listed are non-commissionable (net) rates.
Credit All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. Mustang News reserves the right to withdraw or restrict credit.
Billing After credit has been approved, the monthly billing cycle will close on the last working day of the month. Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5 percent per month (18 percent annually). If payment is not received within 60 days, credit is withdrawn. Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang News accepts cash, check and all major credit cards. Make checks payable to Mustang News. Mustang News reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the educational mission of the university community served. Mustang News reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agrees to hold Mustang News faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, Mustang News’ liability is limited to the amount paid for the aid.
MEDIA KIT 17–18
17
publication dates Special Editions
Mustang News produces a variety of special publications throughout the year.
WOW 09.08.17
Menu Guide 01.23.18
The annual Week of Welcome paper is the biggest and one of the most popular papers of the year.
Published annually and distributed throughout the year, the Mustang News Menu Guide is the go-to source for promoting your eatery or bar.
Back to School 09.14.17/01.08.18/04.02.18 Capture the attention of the entire student body, faculty and staff the first week back on campus. BTS publishes three times a year.
Valentine’s Day 02.13.18 Promote your business on this edition as people celebrate this very day with their loved ones.
Career Fair 09.26.17/01.23.18/04.17.18
Housing Fair 03.08.18
If your business is attending the career fair , be sure to publicize your organization ahead of time in the career fair edition.
Promote your business as students prepare to live off-campus. The annual Housing Fair edition is coupled with Housing Fair, the second of two on-campus promotional events.
Coupon Book and SLO Fest 10.05.17
Open House 04.10.18
The coupon book is hand-crafted for students and coupled with SLO Fest, one of the only events on campus that promotes local businesses directly to students.
Introduce your organization to the newly admitted students and start building that valued name recognition from the beginning. More than $2 million is spent that weekend in San Luis Obispo. This provides a great opportunity to market to both incoming students and their parents.
Homecoming 10.31.17 This edition is handed out during homecoming weekend and seen by thousands of Cal Poly supporters.
Healthy Living 11.14.17 Our Healthy Living Edition covers a variety of topics regarding healthy lifestyles. Eating right, taking care of yourself physically and mentally, proper care of the environment, responsible behavior and other topics will all be covered in this edition.
Graduation Edition 12.05.17/06.12.18 Printed twice a year, the graduation edition shows community support for the graduating class.
18 MUSTANG MEDIA GROUP
Poly Picks 05.22.18 Students vote for their favorite local businesses during winter quarter. The results are published in the annual Poly Picks edition, the most popular paper of the year.
SLO Days 07.09.18 This edition is handed out to each family during the six weeks of SLO Days registration. The magazine is geared towards parents and new students.
2017–2018 OCTOBER
SEPTEMBER S
3 10 17 24
M
4 11 18 25
T
T
F
S
S
M
T
W
T
F
S
7 14 21 28
1 8 15 22 29
2 9 16 23 30
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
4 11 18 25
5 12 19 26
6 13 20 27
7 14 21 28
W
5 12 19 26
6 13 20 27
DECEMBER S
3 10 17 24 31
M
4 11 18 25
W
T
5 12 19 26
6 13 20 27
4 11 18 25
M
5 12 19 26
T
6 13 20 27
T
F
S
3 10 17 24
M
4 11 18 25
T
7 14 21 28
1 8 15 22 29
2 9 16 23 30
M
T
W
T
F
S
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
4 11 18 25
5 12 19 26
6 13 20 27
5 12 19 26
W
T
F
S
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24
4 11 18 25
S
4 11 18 25
M
F
S
2 9 16 23
3 10 17 24
T
W
T
1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28
MAY
T
F
S
S
M
T
W
T
F
S
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
1 8 15 22 29
2 9 16 23 30
3 10 17 24
4 11 18 25
5 12 19 26
6 13 20 27
7 14 21 28
6 13 20 27
6 13 20 27
T
APRIL
W
W
5 12 19 26
M
FEBRUARY
S
JUNE S
S
JANUARY
MARCH S
NOVEMBER
S
6 13 20 27
M
T
W
T
F
S
7 14 21 28
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
4 11 18 25
5 12 19 26
JULY T
F
S
S
M
T
W
T
F
S
7 14 21 28
1 8 15 22 29
2 9 16 23 30
1 8 15 22 29
2 9 16 23 30
3 10 17 24 31
4 11 18 25
5 12 19 26
6 13 20 27
7 14 21 28
special edition regular edition
MEDIA KIT 17–18
19
Cal Poly, Bldg. 26, Room 223 1 Grand Ave., San Luis Obispo CA, 93407 P: 805.756.1143 F: 805.756.6784 Advertising Inquiries: advertising@mustangnews.net Billing + Invoicing: business@mustangnews.net www.mustangnewsbusiness.net
cover photo by Ryan Hutson