MUSTANG MEDIA GROUP
Mustang Media Group is Cal Poly’s fully integrated, student-run media organization. Bringing together the teams at Mustang News, KCPR Radio, and MNTV, our platforms have the ability to reach nearly every member of the Cal Poly and greater San Luis Obispo community. Each year, with our award-winning team of designers and account executives, we have launched a significant amount of campaigns that have helped businesses and organizations grow at both local and national levels.
The advertising team at Mustang Media Group ensures your brand is top of mind in the Cal Poly community. From students and parents to local residents and alumni, our breadth of distribution platforms allows your business to consistently reach the right audience.
As Cal Poly’s news source, Mustang News delivers innovative journalistic content in print, online and across social channels each and every day. Consistently ranking among the best in collegiate media, students turn to and rely on Mustang News for the stories that matter.
KCPR 91.3 FM is Cal Poly’s student-run, alternative radio station providing the Cal Poly community with music ranging from indie, punk, hip hop and all the deep cuts in between. KCPR is home to what is new, now and next in SLO. KCPR’s on-air signal covers San Luis Obispo County, spanning from Templeton to Arroyo Grande.
MUSTANG NEWS
KCPR 91.3 FM
DIGITAL ADVERTISING
Mustangnews.net is a three-time winner of the Associated Collegiate Press Online Pacemaker Award—attracting over 750,000 unique users this past academic year. The latest news is published on Mustangnews.net around the clock, along with in-depth features, videos, and interactive stories. This advertising space offers flexible dates, tracking features, and can be linked directly to your business.
750,000
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BUNDLE DEAL
10 % OFF
Run in any special edition and recieve 10% off all digital advertising running within 2 weeks of the special edition.
BUNDLE DEAL
20 % OFF
Run in a special edition as well as advertising on both Mustangnews.net and paid social ads on any of Mustang News’ social accounts and recieve 20% off all digital advertising in the same 2 week period.
6,000
3,500
15,000
SIZES & PRICING
BILLBOARD
970 x 250 px
320 x 100 px (mobile)
$650 /month $180 /week
LEADERBOARD
728 x 90 px
320 x 50 px (mobile)
$550 /month $160 /week
SKYSCRAPER
300 x 600 px (desktop & mobile)
BIG BOX
300 x 250 px (desktop & mobile)
$460 /month $140 /week
$370 /month $115 /week
Leaderboard ads will be displayed throughout the homepage and at the top of every article on Mustangnews.net
BRANDED CONTENT
CAPTIVATING ONLINE ARTICLES
Take advantage of and utilize the power of Mustang News’ reach with native advertising for your business that people want to read.
Branded content has the same feel as editorial content, but is built to feature your business or organization. Our creative teams work with you to build captivating stores that are published to Mustang News platforms. The result is content that people want to—and are going to—view, yielding higher engagement and click rates than traditional display ads.
ONLINE ARTICLE
One branded content article posted on Mustangnews.net. this price also includes one social media post including the link to the article.
$250
VIDEO SERVICES
MMG can now service all of your business or organization’s video needs. From recording a ribbon-cutting ceremony to crafting a custom 30 second commercial, our talented team of multimedia video producers are here to work with you. Reach out to either your account executive or email us to set up a consultation with our team.
REACH OVER 43,000+ FOLLOWERS REACH OVER 3,600+ SUBSCRIBERS
Our socials channels directly meet our audience where they are with captivating content that can be easily consumed. Our staff will happily assist you with the right artwork, message, and time and day to share your message out. All posts must have direct call to action or offers within the advertisement.
Reach out to our subscribers over 5 days a week with Mustang News’ “The Roundup Newsletter.” Published up to 5 days a week starting in the Fall, this compilation of top stories and breaking news arrives in our subscribers’ inboxes every morning.
$200 FOR 3 POSTS +$60
On any of our social media outlets
For additional posts
MUSTANG NEWS MONTHLY EDITIONS
REACH 3,500+ PEOPLE
Feature your business or organization in our monthly published regular editions. Over 3,500 copies of our editorial-style print product are distributed the middle of each month—dividing into stories not only affecting Cal Poly students but the residents of San Luis Obispo as a whole. These monthly editions are distirbuted city-wide to both students and residents.
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MUSTANG NEWS MONTHLY
Buy into 2 or more editions and recieve up to 10% OFF
SPECIAL EDITION + DIGITAL & SOCIAL MEDIA
10% OFF digital ads that run within the 2-week window of a special edition run
MN MONTHLY + DIGITAL & SOCIAL + SPECIAL EDITION
20% OFF digital ads that run in the 2-week window
AD DESIGN
Mustang Media Group’s Advertising team provides FREE GRAPHIC DESIGN with each ad purchase, including digital and social media advertising. Our award-winning designers can build ads that provide results for any client and
reach their goals. Our ad consultants and designers are dedicated to generate or elevate any ad campaign for your business.
SPARK INTEREST AND ENGAGEMENT
In addition to our regular montly Mustang News editions, we have quarterly special edition magazines that highlight specific and relevant themes to spark interest and engagement among readers. Some special editions include advertorial content where our advertisers can create and tell their own unique narrative and story.
COUPON BOOK
This product is designed with students specifically in mind. Our coupon book allows your business to offer deals to the Cal Poly community. Over 6,000 copies of this popular student-favorite product are printed and distributed once a year.
KCPR 91.3 FM
CAL POLY'S VERY OWN RADIO STATION
KCPR 91.3FM is Cal Poly’s Radio station broadcasting over the air and online at kcpr.org. Starting with a morning news show and continuing throughout the day with a variety of day part shows, KCPR Provides the Cal Poly community with music ranging from indie to punk and all the deep cuts in between. KCPR is home to what is new, now, and next in SLO—from music, events, and nightlife to student lifestyle and social justice. Our social media platforms highlight the latest artists, culture, news, and upcoming events. Tune into KCPR live from your radio at 91.3FM, or anywhere in the world with our livestream on kcpr.org supported on both desktop and mobile.
KCPR SOCIAL MEDIA SHOUTOUTS
$100 per bundle of 2 | Limit 2 shoutouts per week
THE BREAKFAST CLUB
After our morning hour of Mustang News on KCPR from 9–10AM, The Breakfast Club kicks off the music with an array of mellow indie folk tunes from 10–12PM.
AFTERNOON DELIGHT
From 12–4PM, KCPR ramps up the good vibes a notch with the Afternoon Delight, which features alternative and rock jams to ward off the afternoon slump.
THE COMEDOWN THE LOUNGE
The Comedown is aired from 4PM–6PM, a daypart show that provides the ultimate mix of deep, refreshing tunes to help you wind down on your drive home.
In the evening, KCPR airs Mustang News from 6PM–7PM and is followed by The Lounge, which keeps your rockin’ into the night with groovy, cutting-edge beats.
KCPR’s daypart shows keep listeners entertained for the whole day.
UNDERWRITING & RATES
WHAT IS UNDERWRITING?
Underwriting is a distinctive way to connect your product or service with an audience that is emotionally invested in their local radio station. KCPR maintains a special relationship with a community of devoted listeners who trust KCPR’s voice. Underwriting is an opportunity for creative, unique advertising not conveyed in other mediums. While the FCC regulates the language used inunderwriting spots, it is an effective way to reach an audience that typically resists traditional advertising. KCPR underwrites concerts every month across SLO and DJs at some of the city’s top nightlife.
PUBLICATION DATES
Mustang Media Group is always open and actively working to create more editions that are advantageous and captivating to students, the community, and businesses. Ask one of our advertising representatives to see what we have been brewing!
GUIDELINES & POLICIES
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REGULAR AND SPECIAL EDITIONS:
For ad space dates refer to the sales flyer provided by your ad executive; space varies by edition and artwork is due at least one week prior to print date.
ART GUIDELINES
• Artwork must be sent at 300 ppi.
• No artwork from the web.
• Color ads must be in CMYK format.
• Black text must be solid black, not rich black.
• We accept JPEG, PSD, AI, TIFF, and PDF files (NOTE: PDF files are not accepted for web ads on Mustangnews.net).
• If artwork is created in Adobe Illustrator, fonts must be converted to outlines.
• Camera-ready artwork must be submitted by noon on the day of the deadline.
AGENCY COMMISSIONS
All rates listed.are non-commissionable (net) rates.
CANCELLATION POLICY
If any advertisment is cancelled after the deadline, MMG reserves the right to charge up to 50% of the total cost of the space reservation.
DISCOUNTS
Political ads must be prepaid without any discount options. We offer a 5% discount for prepaid display advertising.
BILLING
The monthly billing cycle will close on the last working day of the month.
If Payment is not received within 90 days your account will be turned over to collections. Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang News accepts cash and check. Make checks payable to Mustang News.
Mustang Media Group reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the education of the university community served. Mustang Media Group reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agrees to hold Mustang Media Group faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, Mustang Media Group’s liability is limited to the amount paid for the ad.
CHECK US OUT!
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