1 minute read
How To Write An Email
The Relationship informative arena is something usually used in newsletters and ezines. You’ve seen them – the large one page infomercials, that don’t ask anyone to buy anything, they just provide information. Don't come across as an aggressive marketer in these types of emails. Your goal is to merely provide information in an informational manner. Usually in about 1,500 words give or take.
Watch your step when you use this kind of email, and make sure it’s well written etc. as studies show e-newsletters that are informative, convenient, and timely are preferred. However, a new study shows only 11% of newsletters are read thoroughly. The lesson here is layout and content are critical. Readers are critical of newsletters that waste their time, and will ignore or delete them if they aren't regarded as useful. Since your whole reason for marketing is to retain customers, this is a skill you NEED to master.
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Sure, you already know how to write emails, you do it every day, but you're writing to people you know and don't get stopped by a spam checker all that often. Writing business e-mails is a different can of worms and needs some finesse your part to get them opened every time when they hit someone's e-mail inbox.
What's the first thing you do when you check your inbox? See who sent you e-mail, and check the heading to see what it says. If the heading doesn't