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Chapter 5 Even More Exposure
How Does a Search Engine Work? Before we can talk about search engine optimization you need to know and understand the very basics of how a search engine works. While the process is very mathematical and way more complex than most people care to know about, I will try and give you a very simple explanation. A search engine, such as Google, Yahoo, MSN, etc… sends a “spider” to a new website. This spider is simply a bit of code, or a program if you will, which “crawls” the website. Crawling the website is simply a matter of copying the pages and then downloading a copy of them to the search engine’s web server. Once the site has been crawled by the spider, the search engine then indexes the information from the pages it now has copies of. The indexing is all about keywords, tags, and what the site itself is all about. When you go to www.google.com and put in a keyword to search for, your “search results” page is based in the indexed pages from this process. So, a search engine basically sends a spider to your pages, crawls them, copies them down to their own server, indexes the information on them, and then uses their index when someone does a search. It’s not really that
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