with a higher position than other sites on Podunk which uses that word less on their websites. One of your main goals with search engine optimization is to have your blog’s content have a lot of keywords contained within it. In other words you need to make sure that within the words on your page, you make sure that a lot of those words are keywords. This is commonly referred to as “keyword density.” Assume for a moment that you have a blog on laptops. You write an article of about 500 words and you mention the word “laptop” 10 times in the article. This would give you a key word density of 2%. That means that 2% of your words in that article are “laptop.” If you changed that same article to have the word “laptop” in your article 18 times, use a title of “The Best Laptop For Your Money” and then include the second title at the beginning of your blog text, you would then have used the word “laptop” 20 times. Using the word “laptop” 20 times in your 500 page article would give you a new keyword density of 4%. The examples above are very simplified examples, but enough to understand why keywords, and how often you use them in your writing, are important. Your goal should be to have a keyword density of between 5% and 10% but not much higher than that. Adding too many keywords into your blog will make it hard to read for your readers and the search engines start to think you are building a splog if you get much higher than 15-20%. Again this is an area where you will want to strike a nice balance between what will be comfortable for your readers and what will be okay by the search engines as well.
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