Joint Venture Marketing
If they’re someone you don’t yet know… someone you’ve picked off Google… it gives you a chance to see:
How well they deliver If their own product is worthy of yours If your product is worthy of theirs How good their affiliate support is
As well as providing you with the opportunity to impress them with how actively you promote their product. Of course, if you’re approaching 20 marketers with JV requests, you don’t have to do this for all of them. But I’d really recommend it, if it’s a “cold call” potential partner you don’t know – one you’ve selected from Google.
What Traits Should You Look For In A JV Partner? A seasoned marketer is going to be snorting with impatience, at this point. You’d hear them growling: “Hey, it’s not rocket science. Just ask, already!” And they’re right.
You’ll be “just asking” too, before you know it.
But if you’re new to the whole JV thing, it’s a good idea to think things through, when you’re familiarizing yourself with that territory.
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