LinkedIn’s Linking

find more friends or even surf the new categories option for a Yahoo-like approach to various channels in the Twitter zone.

• Followers: The key to earning traffic through Twitter is to create a huge list of followers. The best way to do this is to focus on writing excellent niche content.

Give serious thought to your tweets and try to make all of your microblog posts informative or entertaining. Some individuals (not celebrities!) have actually earned millions of followers just because they kept a running journal of thoughts and stay in touch with their circle. One way to earn bigger traffic is to take a look at other users who are operating in your “niche”. Find them and look at their followers. Follow them and correspond with them about the subjects they find interesting. In this respect, you can use Twitter like a blog site, and build your own community of users.

Just remember to keep tweets regular (there are actually programs that help you schedule tweets) and—once again—to avoid repetitive company promotion and actually hold a conversation with your followers. You can gain more traffic by reposting good tweets, by linking to excellent resources, and replying to all tweets sent to you, thereby building online relationships. (And these sources may eventually become your customers)

LinkedIn’s Linking

LinkedIn is not as popular as Facebook or Twitter but it is quickly gaining a reputation as a serious business site. And when you first log in to LinkedIn, you may be alarmed at its setup, which is far more complicated than your typical Twitter or Facebook page. LinkedIn, although it has been following some of Facebook’s new layout designs, is actually more interested in creating connections with business associates than socializing with friends.

The question is: How can you boost traffic to the site since you won’t be relying on your old Facebook-esque “look at me!” tricks and tips? Notice some of LinkedIn’s best features: