Somebody from the Montgomery area saw the video, thought "Man this is hilarious! I think the whole world deserves to see this!" So they put it online, and even though they gave it the misnomer "Worst local commercial ever!" it now has more than ten million views. A second, longer version has about five million, and various "clones", copies that have been uploaded by fans of the original video , similarly have millions of views. A number of "remix" videos have been put up online as well. Stephens recorded the video against a bluescreen, and then released the bluescreen version to the public, so fans have taken that footage and put new backdrops behind him, putting him into other music videos, inside haunted houses, you name it, and these videos often have millions of views as well. The song has been featured on national TV shows, such as The Ellen DeGeneres Show, and even an episode of The Office, and the catchy hook of the song, "It's just like a mini-mall!" quickly became something of a national catchphrase, the "Where's the Beef?" of the '00s. As a result, Stephens has seen a lot of opportunity opening up for him. He's been invited to perform with various musical artists like Family Force Five, and, ever the wise entrepreneur, has begun selling merchandise along the lines of T-shirts bearing the Flea Market Montgomery logo. The point of the story is that you don't need to be rich to advertise anymore. All you need is a good idea and a camcorder.
A LEVEL PLAYING FIELD A lot of big companies have made attempts to get in on this, but to be honest, they haven't all succeeded. This is not because a big company is
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