If your program works well and is seen as useful, users will tell other people about it, they will write about it on their blogs, and they will link to your program from their websites. That is what going viral is all about. The great part about both of these options is it gives you repeated visibility. Marketing experts have determined that on average it takes being exposed to something at least 7 times before people will act on it. The more often people see your message, the more likely they are to do something about what they see. Advertisers and politicians put their message in as many places as possible so people will get exposed to it multiple times. That is what gets people attention.
15. Offer An E-Comment Or E-Card Service Social networks have become an extremely popular way for people to stay in touch with each other. If you have not been to MySpace or Fac eBook, it is worth a look around. While a lot of the publicity these sites have gotten is because of the teens and college students that use them, businesses have discovered they are a useful way to build their networks as well. Some of the sites are very bare-bones, but some of them are quite elaborate. One thing most of them have in common is a place for 38
