are already interested, it is much more likely that they will take advantage of what your business offers.
17. Write Articles For Ezines And Article Publishers I mentioned earlier that people are more likely to listen to someone that they consider to be an expert. Why can‟t that expert be you? If you know enough about a topic to build a business around it, you are an expert. All it takes is a little marketing to convince others that you are an expert. One method of establishing yourself as an expert and gaining some exposure for yourself and your business is to write articles for ezines and article publishers. You write an article relating to your business, and then post it to one of the online publishing services. When people read your article, they see your name, and assume you know what you are talking about. The more different places you can get your name and the name of your business, the better that chances are that people will begin to remember you. Over time with multiple exposures you begin to build brand recognition. There are two different ways online article publishers let you get your name out. Some sites, like ezinearticles.com, let you put a short 1-2 sentence “About the Author” section at the end of your article. You get the opportunity to put together a brief statement about yourself and your business, and a link back to your site. 43
