From the day they were first hired, IBM employees were taught how to be advocates for the company. They were trained in the company‟s values, and were shown the quality of the products they were helping to build. They bought into IBM‟s corporate culture, and they, in turn, shared what they knew with anyone who would listen. The technology world heard the message so often, and from so many different people, that they never questioned the fact that IBM was the best. The key to success is your ability to assemble a loyal dedicated workforce. If you can do that, then you have the potential to tap into some of that power as well. Turn your employees into a marketing team and let them spread the word about how great your company is. If they truly believe it, their enthusiasm will become infectious. People will believe what your employees say, because it is obvious that your employees believe it themselves.
19. Set Up An Affiliate Program To Let Other People Market Your Product Or Service. If you have never thought about using an affiliate program to sell your products, you might want to consider it. There are thousands of people on the internet that want to be able to tap into the online sales, but they do not have a product to sell. If you allow them to sell your product, you can have an unlimited amount of sales people marketing your product on a commission only basis. The easiest way to set it up is to use one of the affiliate marketing sites like ClickBank or Commission Junction. There are several programs around, so you will have to do a little bit of research to find 46
