and can trust you. By building a positive reputation as someone who is active in the community, it makes it easier for them to like you, and by extension, your business.
21. Take Your Marketing Offline Believe it or not, there are still people out there that do not get all of their information online. They use the internet for business or email, and occasionally will shop online, but if you want to reach them you will have to do it offline. There are a lot of ways to make people aware of you offline. Some are better than others, depending on your business, but they all share a common purpose with the online techniques; get your businesses name front of as many people as you can, as often as you can. Sales people use the term, “It‟s a numbers game.” If more people get exposed to your message, more people will go to your site. More people at your site will mean more sales. From pens to calendars to neckties, company names, logos, and web sites appear everywhere. Some companies have built a strong enough brand that people will pay to wear their logo. Coke and M&M‟s are just two of many corporate brands that people proudly display. There is a small sporting goods store I know of that prints and gives away hundreds of shirts every year. Anyone even remotely involve in local sports has at least one shirt form this store. At any casual event in town at least one person will show up with a shirt bearing that stores name and logo. I have seen pictures from as far away as the 49
