1 minute read
Promote Your Site
by muthosh
you will see attempts to make the text visually appealing with some sort of guidelines. Well, you have to incorporate guidelines to make your web copy attractive too, except in this case, what you don't write is more important (in some cases) than what you do write.
We're not talking about adding all kinds of colors or unusual fonts to make your page pretty. In fact, one color and one font is the best way to keep your readers from feeling too strained as they read your text online. What we are suggesting is that you make the article layout easy on the eyes by adding white space and different formatting to draw in the reader, and not overwhelm them.
Advertisement
When you think about the way people read online articles these days, you know that people naturally skim text and then decide whether to read the entire article or not. They just don't have the time or patience to sit through a huge article, otherwise, they'd just buy a book and sit down to have a good read. Online, people are looking for instant information and that means that the layout becomes highly important. It should be visually appealing and easy enough to read and highlight your main points so that when readers skim the article, they know which sections to read, or whether to they want to read the entire article or not. To conform to those standards, you need to include white space to isolate and highlight different headings and also you need to use special formatting to keep the eyes dancing through the page as it skims along the main points.
For that, you want the following:
Bold title – Bold the title so that it's easily picked up within a listing of other articles. It draws the immediate attention of someone who is looking at titles only to decide whether to read or not.
Capitalize key words – If you really want to draw attention to specific words in the title, just capitalize all of the word. Just be careful not to
