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Mutt X Barbour: Soho Radio Pop Up

It’s not often you see a Mutt Mastiff in the window of a radio station in Soho, but never say never.

We planted the powerful machine in Soho Radio’s front room for a week-long residency that saw heads turn in Soho for a whole new reason.

Packing in a party fuelled by resident Mutt DJ Jim ‘Le Grin’ O’Reilly behind the decks and Jägermeister Mules at the bar, Mutt maniacs and passers-by could drop in to buy some of our latest lifestyle collaboration with Barbour or some of our classic merch.

Riders and pedestrians alike couldn’t avoid the sight of a healthysized Mutt logo in the window, even the bartenders were unable to resist a quick snap of them sat on the Mutt Mastiff. Never miss the chance to get up close and personal with this brute of a bike.

Photography Credit: Will Hutchinson

Photography Credit: Will Hutchinson

Photography Credit: Will Hutchinson

Photography Credit: Will Hutchinson

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