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From Birmingham To The Big Smoke
from MMM #001
BETHNAL GREEN GIVES A BIG WELCOME TO THE NEW MUTT LDN STORE
When looking for a place to cement roots, it’s safe to say the streets of London can be a little less forgiving than those of their northern brothers. In a city where boundaries are constantly being pushed and everyone wants to stand out from the pack, taking things to the next level in the big smoke is no mean feat. Safe to say, here at Mutt Motorcycles we like to think we crossed the T’s and dotted the I’s with our epic East London store opening.
We might have humble beginnings but this little shed-built brand now has a home in the capital city, as beautiful Bethnal Green welcomed a slice of Brum with open arms. With our new London home comes the opportunity to experience the full Mutt story without going outside the M25. From a slick (yet still characteristically a little rough around the edges) showroom packed full of bikes, through to expert servicing and repairs, our new location is on hand to cater for your every Mutt need down south.
We’ll get you suited and booted in our latest threads, sort you out with one of our iconic machines and get you on the road before you can say ‘Ozzy Osbourne’.
With a typically Mutt, slightly left-field but in the thick of it, location as our LDN base we had to throw one of our infamous get-togethers at the new store. With Jägermeister, Dalston’s and London Fields Brewery supplying the drinks and Hoxton Radio behind the decks, we had one hell of an evening. Press, media, influencers and a few famous faces all attended - along with plenty of dedicated Mutt lovers - making this the perfect opportunity for friends, customers and like-minded folk to get up close and personal with our bikes and merch.
The new London store feels like a home from home already, drop in for a browse of our bikes, a ride, or just a chat whenever you’re in town.