Portfolio Muyang Tang_June_2022

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SELECTED SPATIAL DESIGN WORKS 2017 - 2022

MUYANG TANG

MUYANG TANG

SELECTED SPATIAL DESIGN WORKS 2017 - 2022

SELECTED SPATIAL DESIGN WORKS 2017 - 2022

MUYANG TANG

MUYANG TANG

SELECTED SPATIAL DESIGN WORKS 2017 - 2022


MUYANG TANG

SELECTED SPATIAL DESIGN WORKS 2017 - 2022

FASHION SPATIAL DESIGN

01. MS MIN: TEXTILE ATELIER

SH TAIKOO LI FLAGSHIP STORE INTERIOR DESIGN

03

02. MARIMEKKO: HAPPINESS MACHINE POP-UP AT THE BEAST FLAGSHIP STORE

09

03. A.A. x YOOX

" I can take any empty space and call it a bare stage. A man walks across this empty space whilst someone else is watching him, and this is all that is needed for an act of theatre to be engaged."

MILAN FASHION WEEK EVENT

Peter Brook「The Empty Space」

13

04. FAY: Ready for Departure MILAN FASHION WEEK EVENT

RETAIL SPATIAL DESIGN

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05. HOMESCAPE

INSTALLATION AT BEAST'S FLAGSHIP STORE

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06. GUBI HOUSE

NARRATIVE SHOWROOM STYLING

33


20

WD-01

100

03 ID7.04

04 ID7.04

MTL-01

02 ID7.04

20 5

WD-01

100

100

05 ID7.04 03 ID7.04

5 20

20

01. MSMIN: TEXTILE ATELIER 50

04 ID7.04

-

03

02 ID7.04

COLUMN A DETAIL SECTION A型柱子三剖图

-

COLUMN A DETAIL PLAN A型柱子节点平面(上部)

5

A型柱子轴测

02

MTL-01

WD-01

SHANGHAI FLAGSHIP STORE DESIGN (OFFICIAL PHOTOS T.B. UPDATED) 20

5

08 ID7.04

20

20

100

05 ID7.04

100

01

COLUMN A AXON

由施工方深化

50 COMMERCIAL PROJECT / INTERIOR DESIGNER AT NERI&HU / MS MIN / 260sqm / SH TAIKOOLI / 2022 由施工方深化

"Ms MIN has a unique aura rarely found in fashion—it breaths a fresh air in our world of chaos, and effortlessly weaves 更衣室墙体 togeth- er intricate dualities. It’s utterly modern, but rooted in culture and tradition it celebrates the individual, yet embraces a univer- sal elegance; it’s simple at first glance, but reinforces a profound and complex poetry of proportion, PT-01 details, and expression. " ——Rossana Hu, Founding Partner of Neri & Hu

COLUMN A AXON

09COLUMN A DETAIL SECTION

COLUMN A DETAIL PLAN


CONCEPTUAL DIAGRAM | TEXTILE ATELIER

架及人偶

室内 ERIOR play fixture

|

& Mannequin

SHANGHAI TAIKOO LI

DISPLAY FIXTURE

RENAISSANCE

COURT YARD

MAISON

衣与库房 ing room & Storage

INSERTED STRUCTURE

邸 - 贵宾休息室 nsion - VIP Lounge

架 - 展示区域 ction Structure - Display area

有场地 ting site

FITTING ROOM

EXSISTING CONTEXT

GALLERY


RENDERING | MAIN DISPLAY VIEW | OFFICIAL PHOTO T.B. UPDATED


RENDERING | OFFICIAL PHOTO T.B. UPDATED

SHOPFRONT GALLERY


RENDERING | OFFICIAL PHOTO T.B. UPDATED

VIP LOUNGE DISPLAY VIEW


PREVIEW PHOTO | T.B. UPDATED


02. MARIMEKKO POP-UP AT THE BEAST FLAGSHIP PROFESSIONAL PROJECT / PROJECT SPATIAL DESIGNER / MARIMEKKO / 2021 - 2022 This project is inspired by the spectacular contrast between the delicacy of joyful Marimekko fabric and the rawness of the industrial textile printing machine in the Helsinki mill. The concept is embodied in the retail space, that is, a printing machine from Helsinki goes to a spring date with a field of wildflowers). The pink fabric it prints is a token of the happiness of reunion and gathering, which celebrates the campaign concept "Happy Together".


CONCEPT | HAPPINESS PRINTER

This project is inspired by the spectacular contrast between the delicacy of joyful Marimekko fabric and the rawness of the industrial textile printing machine in the Helsinki mill.


SPATIAL STRATEGY The concept is embodied in the retail space, that is, a printing machine from Helsinki goes to a spring date with a field of wildflowers). The pink fabric it prints is a token of the happiness of reunion and gathering, which celebrates the campaign concept "Happy Together".


"I only want to bring people together so they can get to know each other and gain something from one another. " —— Armi Ratia


03. A.A. x YOOX MILAN FASHION WEEK EVENT COMMERCIAL PROJECT / SPATIAL DESIGNER / YOOX NET-A-PORTER GROUP / 700 sqm / MILAN / 2017 A project in complete natural light, invaded with color. We created a unconventional fashion week presentation of the Arther Arbesser X Yoox capsule collection. The collection’s graphic was represented through the abstraction and temporary suspension of the space. An urban concept hollowed of all noise and confusion where the gestures of the models were repeated and the forms and colors were fixated.


OVERVIEW | AXONOMETRIC & PLAN We transformed the Visconti Pavilion, a 1200 qm venue in Tortona Design District in Milan for the fashion week presentation of the Arther Arbesser X Yoox capsule collection.


GRAPHIC & COLOUR STRATEGY The collection’s graphic was represented through the abstraction and temporary suspension of the space. The presentation is structured as a long performance, the public was witness to a sequence of repetitive and paradoxical situations inspired by the plasticity of the hyper-realistic sculptures.


DIGITAL CONTENT STRATEGY The collection’s patterns became video optics that were housed within weightless houses, suspended like the actions in time of people living in a metaphysical space, reread in a contemporary light in the compositions of Atanasio Soldati and Giorgio De Chirico.


"There is much more mystery in the shadow of a man walking on a sunny day, than in all religions of the world." —— Giorgio De Chirico


04. READY FOR DEPARTURE MILAN FASHION WEEK EVENT COMMERCIAL PROJECT / SPATIAL DESIGNER / FAY-TOD'S GROUP / 1000 sqm / MILAN / 2018 The project stages the new Fay collection by Arthur Arbesser in an interactive and surreal environment. The space is designed as a place of transit, a hybrid between a subway station, a town square and an airport in which time, emptied of noise and confusion, expands. The colours and patterns of the collection repeat in the set design so as to create a game of collocations immediately grasped by the spectator. The structure of the location recalls metaphysical compositions and contemporary art but with a visionary component true of amusement parks. Structured like a long performance, the audience witnesses a succession of paradoxical situations. The models’ repeated actions allow the audience to be part of the performance and document it using photos and film.


SCENE 1 | AIRPORT


SCENE 2 | RAILWAY STATION


SCENE 3 | STAIRWAYS TO HEAVEN


05. HOMESCAPE INSTALLATION AT BEAST'S FLAGSHIP STORE PROFESSIONAL PROJECT / PROJECT SPATIAL DESIGNER / BEAST 野兽派 / 80 sqm/ SH ANFU RD / 2021 This project is located in one of the most popular boutiques in the core of Shanghai, Beast's flagship store on Anfu Road. On the occasion of the launch of the new brand identity of TBH (The Beast home), I was committed to curate and design an indoor landscape on the second floor of the store, which organically combines home textile, furniture, objects, and flower arrangement with a ritualistc visitor’s journey. In addition, a textile archive was built on the other side of the space, subversively displaying home textiles like fashion pieces, aiming to create a beautiful, informative and functional display system. As this spatial strategy has been proven successful in Shanghai, it was also applied to other three tbh shop-in-shop in Beijing, Guanzhou and Suzhou.


HOMESCAPE |

This installation consist of high and low display platforms made by wooden palettes. Visitors can climb up the stairs and pass through the high and low wooden blocks, which is like walking through the urban street as well as strolling in the countryside. By roaming in this installation, visitors are able to explore the idea of home, and forming their own imagination of home.


HOMESCAPE |


TEXTILE ARCHIVE | The installation uses “Archive“ as a concept to subvert the traditional home textile display, which not only creates a strong visual impact but also allows customers to intuitively feel the color, touch, and quality of these textiles. The long-form of installation echoes the lighting installation from Mario Tsai above, successfully making this difficult-to-use narrow and long space fully utilized.


06. GUBI HOUSE NARRATIVE SHOWROOM STYLING PROFESSIONAL PROJECT / PROJECT SPATIAL DESIGNER / BEAST 野兽派 / 2020 - 2021 Gubi House is a flagship showroom of BEAST, a leading life-style retailer in China, located in the cuore of Shanghai's most chic district. I was committed to curate and design several exhibitions and interior styling projects in this space. These projects allowed me to research the relationship between objects and space. Through these hands-on practice I learnt that the thoughful placement of artworks, flower arrangement, furniture and objects could generate impactful yet significantly different spatial experience within the same architectural environment.


'SANTAL TROUBLE' | GUANSHUAI MAO X BEAST EXHIBITION

This project aims to promote BEAST's new sandalwood fragrance collection "Santal Trouble" in the form of an art exhibition. In this project, we invited young woodcarving artist Guanshuai Mao to collaborate. The shape, material, and scent of wooden sculptures have a multi-sensory response to the wood-flavored products in this specific site.


'ELEPHANT IN THE ROOM' | S/S2021 BEAST PERFUME PRIVATE EVENT This event turns the Gubi House into a large fragrance showroom, with each room corresponding to a Beast fragrance collection. The scented products are displayed unconventionally, integrate fragrance into the home scene, and add rare and antique furniture in certain scenes, making the space full of drama.


'BEAST GARDEN' | S/S2021 FURNITURE STYLING This project displays a collection of classic furniture in the form of an exhibition. Through the subtle relationship between the artwork and the objects, a metaphysical "beast garden" is presented in the indoor space, which implicitly echoes the garden of Gubi House.


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