Portfolio 2022 by Muyang Tang by Muyang Tang

SELECTED SPATIAL DESIGN WORKS 2017 - 2022

MUYANG TANG

SELECTED SPATIAL DESIGN WORKS 2017 - 2022

MUYANG TANG

SELECTED SPATIAL DESIGN WORKS 2017 - 2022

MUYANG TANG

SELECTED SPATIAL DESIGN WORKS 2017 - 2022

R&D PROJECT FOR FASHION RETAIL & BRANDING

01. AN OUTSIDER: CHALAYAN

WINNING PROJECT "CALL FOR TALENTS" BY BURAU BETAK

02. PERPETUAL MOVEMENT

WINDOW DISPLAY OF ROLEX YACHT-MASTER 42

BUILT PROJECT FOR FASHION RETAIL & BRANDING

03. MS MIN: TEXTILE ATELIER

SH TAIKOO LI FLAGSHIP STORE INTERIOR DESIGN

04. MARIMEKKO: HAPPINESS MACHINE POP-UP AT THE BEAST FLAGSHIP STORE " I can take any empty space and call it a bare stage. A man walks across this empty space whilst someone else is watching him, and this is all that is needed for an act of theatre to be engaged."

05. A.A. x YOOX

MILAN FASHION WEEK EVENT

Peter Brook「The Empty Space」

06. FAY: Ready for Departure MILAN FASHION WEEK EVENT

07. HOMESCAPE

INSTALLATION AT BEAST'S FLAGSHIP STORE

08. GUBI HOUSE

NARRATIVE SHOWROOM STYLING

01. AN OUTSIDER: CHALAYAN WINNING PROJECT "CALL FOR TALENTS" BY BUREAU BETAK R&D PROJECT / COMPETITION / 950sqm/ 2020 The Turkish Cypriot-born British fashion designer, Hussein Chalayan, is pioneering in using materials, pattern cutting, and new technologies. He works as an 'outsider' across disciplines without losing touch with his fashion roots. In his world, a garment is the result of a series of artistic experiments, and a fashion presentation is a cultural ritual. This project uses Chalayan as the subject and Gallery 39 in the North Court of the V&A Museum as the site. It explores a specific type of experiential narrative environment that combines fashion marketing with the cultural atmosphere of the museum, namely 'Immersive Brandscape'. It communicates an in-depth brand philosophy with an already engaged audience and has the potential to reinvigorate the museum in the post-COVID era with a new, inquisitive, and experience hungry audience.

AWARD - WINNER | 'CALL FOR TALENTS' BY BUREAU BETAK INSTAGRAM LINK @BUREAUBETAK: https://www.instagram.com/p/CKAC_WTsQtR/?igshid=YmMyMTA2M2Y=

CURATION | THE FIVE KEYWORDS OF CHALAYAN There are five themes that always appear in Chalayan's works. These themes are deeply related to his childhood, beliefs, obsessions, and fears. It is these elements that made him uniquely identifiable as an 'outsider'. In this project, these keywords are used as the curation structure; for each of them, a corresponding collection of garments is selected as exhibits.

SEPARATION 1999 AIRMAIL CLOTHING

TERRITORY S/S1998 'BETWEEN'

DISPLACEMENT A/W2000 'AFTER WORDS'

TRANSFORMATION S/S2007 '111'

VALUE A/W1994 'THE TANGENT FLOWS'

SPATIAL STRATEGY | AXONOMETRIC & PLAN The exhibition space is divided into seven sections, starting with an introduction lobby and ending with a hybrid digital fashion show. The five spaces in the middle are themed with five keywords of Chalayan. In each of these five spaces, a selection of garments from his iconic collections is displayed, and accordingly featured with a surreal immersive environment. These display environments are not only used as a 'framework' to contextualize exhibits but also used to 'frame' behaviours and emotions of the audience to leave them with a memorable experience.

SECTION 0 LOBBY | 'BORDER' You are crossing the border and enterin a no men's land. The threshold of the exhibition is conceptualized as a surreal border.

SECTION 1 'TERRITORY' | S/S1998 'BETWEEN' 'BETWEEN' is about defining cultural territory. This collection reflects his concerns about Cyprus conflict in his childhood. It demonstrates how the color and shape of garments can form invisible territories around people. Responding to the collection 'between', this section is conceptualized as a no men's land between two territories. It contextualizes the garment meanwhile bring the audience to the middle of a curious confrontation. The sentry box and barrier gate at the beginning of the exhibition remind the audience that they are leaving reality and entering new territory. The one-way mirror box creates an endless no man's land covered with golden dry grass.

SECTION 2 'DISPLACEMENT' | A/W2000 'AFTER WORDS' Presented at Sadler's Wells theatre in London. One of the models transforms a mahogany coffee table into a geometrical and telescopic skirt, so that it becomes displaceable on human body. The show was based on the idea of having to evacuate home during a time of war, and using clothing as the means to carry away possessions more quickly. The theme was an autobiographical expression of Chalayan's Turkish Cypriot roots. This section uses a huge black water pool to symbolize the anxiety of evacuating home during a time of war. The pool is dark, so it looks bottomless. Actually, it is placed on a one-meter high platform, and the water itself is only 20 cm deep.

SECTION 3 'SEPARATION' | AIRMAIL CLOTHING 1999 The Airmail Dress folds into an envelope ready to be sent overseas. Customisable in the most direct way, inviting the sender to write over it, the dress reflects the emotional pull of garments to viscerally connect us to far away people and memories. This garment is to memorize the time when he studied in the UK, far away from his family. At that time, the only way for him to contact his family is sending airmail. A wind installation is used in this section to symbolizes the repetitive travel trajectory of airmails, by which Chalayan used to communicate with his family when they were separated. A considerable ball is repetitively blown up a ramp by a jet engine and rolled back to the initial place due to gravity. The 'Airmail Dress' is suspended just under the rail.

SECTION 4 'TRANSFORMATION' | S/S2007 '111' The Airmail Dress folds into an envelope ready to be sent overseas. Customisable in the most direct way, inviting the sender to write over it, the dress reflects the emotional pull of garments to viscerally connect us to far away people and memories. This garment is to memorize the time when he studied in the UK, far away from his family. At that time, the only way for him to contact his family is sending airmail. In this section, the movements of the kinetic garments '111' are amplified by spotlight, shadow, silhouette, and reflection. The circulation of the audience is somehow 'framed' by the movements of garments. Kinetic dresses are illuminated by spotlights leaving vibrant and dynamic projections on a multi-layer translucent curtain.

SECTION 5 'VALUE' | A/W1994 'THE TANGENT FLOWS' In this collection Chalayan combines textiles with the process of oxidation.The collection consists of garments that appear to be decomposed and rotten showing earthy stains in a rusty red shade. The textile used was silk that Chalayan had buried with iron fillings in a garden and exhumed six weeks later. He demonstrates the value of decaying and recycling. Responding to the buried dresses, 'The Tangent Flows', this section is conceptualized as an archeological site. The use of curtains gives importance to the exhibit, and the use of clay echoes the oxidization of the dresses. The crossed mirror wall divides the space into four parts. A clay hole can be found in each section, displaying one garment from the collection. In front of the hole, there is a copper speaker whispering a poem by Chalayan for this specific garment.

SECTION 6 EPILOGUE | HYBRID FASHION SHOW Conceptualized as a futuristic fashion show, this is the epilogue of the exhibition. It means to display a generous amount of Chalayan's most exciting works altogether through a hybrid digital method. It explores how can digital contents combine and augment physical narrative space. The screens that are showing the video of walking models are suspended and motorized. They move towards different directions, making the models in the video move in the physical space. The magnifying glasses, light tubes, and the metal sculpture in the middle are used to creat dynamic reflections and give the space a futuristic aesthetics.

02. PERPETUAL MOVEMENT WINDOW DISPLAY FOR ROLEX (PROPOSAL) PROFESSIONAL PROJECT / SPATIAL DESIGNER AT STOREY STUDIO / ROLEX / LONDON / 2020 Sir Francis Chichester is the First man to circumnavigate the globe from west to east single-handed, wearing a Rolex Oyster Watch on his wrist. The art of yachting is about mastering the natural power such as wind and wave, while Rolex watches are driven by natural body motion. Yachting is a purest representation of the Rolex's Perpetual Spirit.

CONCEPT: VISION ON THE OPEN SEA Sir Francis Chichester is the First man to circumnavigate the globe from west to east single-handed, wearing a Rolex Oyster Watch on his wrist. The art of yachting is about mastering the natural power such as wind and wave, while Rolex watches are driven by natural body motion. Yachting is a purest representation of the Rolex's Perpetual Spirit.

RENDERING | MAINVIEW

RENDERING | DISPLAY DETAILS

WD-01

100

03 ID7.04

04 ID7.04

MTL-01

02 ID7.04

20 5

WD-01

100

05 ID7.04 03 ID7.04

5 20

20 50

04 ID7.04

03. MSMIN: TEXTILE ATELIER 03

02 ID7.04

COLUMN A DETAIL SECTION A型柱子三剖图

COLUMN A DETAIL PLAN A型柱子节点平面（上部）

A型柱子轴测

MTL-01

WD-01

SHANGHAI FLAGSHIP STORE DESIGN 5

08 ID7.04

100

05 ID7.04

100

COLUMN A AXON

由施工方深化

50 COMMERCIAL PROJECT / INTERIOR DESIGNER AT NERI&HU / MS MIN / 260sqm / SH TAIKOOLI / 2022 由施工方深化

"Ms MIN has a unique aura rarely found in fashion—it breaths a fresh air in our world of chaos, and effortlessly weaves 更衣室墙体 together intricate dualities. It’s utterly modern, but rooted in culture and tradition it celebrates the individual, yet embraces a univer- sal elegance; it’s simple at first glance, but reinforces a profound and complex poetry of proportion, PT-01 details, and expression. " ——Rossana Hu, Founding Partner of Neri & Hu

COLUMN A AXON

09COLUMN A DETAIL SECTION

COLUMN A DETAIL PLAN

CONCEPTUAL DIAGRAM | TEXTILE ATELIER

架及人偶

室内 ERIOR play fixture

& Mannequin

SHANGHAI TAIKOO LI

DISPLAY FIXTURE

RENAISSANCE

COURT YARD

MAISON

衣与库房 ing room & Storage

INSERTED STRUCTURE

邸 - 贵宾休息室 nsion - VIP Lounge

架 - 展示区域 ction Structure - Display area

有场地 ting site

FITTING ROOM

EXSISTING CONTEXT

GALLERY

OFFICIAL PHOTO | MAINVIEW

OFFICIAL PHOTO | COURTYARD: DISPLAY AREA

OFFICIAL PHOTO | MAISON: VIP LOUNGE

OFFICIAL PHOTO | DETAIL

OFFICIAL PHOTO | FAÇADE

04. MARIMEKKO POP-UP AT THE BEAST FLAGSHIP PROFESSIONAL PROJECT / PROJECT SPATIAL DESIGNER / MARIMEKKO / SHANGHAI / 2021 - 2022 This project is inspired by the spectacular contrast between the delicacy of joyful Marimekko fabric and the rawness of the industrial textile printing machine in the Helsinki mill. The concept is embodied in the retail space, that is, a printing machine from Helsinki goes to a spring date with a field of wildflowers). The pink fabric it prints is a token of the happiness of reunion and gathering, which celebrates the campaign concept "Happy Together".

CONCEPT | HAPPINESS PRINTER

This project is inspired by the spectacular contrast between the delicacy of joyful Marimekko fabric and the rawness of the industrial textile printing machine in the Helsinki mill.

SPATIAL STRATEGY The concept is embodied in the retail space, that is, a printing machine from Helsinki goes to a spring date with a field of wildflowers). The pink fabric it prints is a token of the happiness of reunion and gathering, which celebrates the campaign concept "Happy Together".

"I only want to bring people together so they can get to know each other and gain something from one another. " —— Armi Ratia

05. A.A. x YOOX MILAN FASHION WEEK EVENT COMMERCIAL PROJECT / SPATIAL DESIGNER / YOOX NET-A-PORTER GROUP / 700 sqm / MILAN / 2017 A project in complete natural light, invaded with color. We created a unconventional fashion week presentation of the Arther Arbesser X Yoox capsule collection. The collection’s graphic was represented through the abstraction and temporary suspension of the space. An urban concept hollowed of all noise and confusion where the gestures of the models were repeated and the forms and colors were fixated.

OVERVIEW | AXONOMETRIC & PLAN We transformed the Visconti Pavilion, a 1200 qm venue in Tortona Design District in Milan for the fashion week presentation of the Arther Arbesser X Yoox capsule collection.

GRAPHIC & COLOUR STRATEGY The collection’s graphic was represented through the abstraction and temporary suspension of the space. The presentation is structured as a long performance, the public was witness to a sequence of repetitive and paradoxical situations inspired by the plasticity of the hyper-realistic sculptures.

DIGITAL CONTENT STRATEGY The collection’s patterns became video optics that were housed within weightless houses, suspended like the actions in time of people living in a metaphysical space, reread in a contemporary light in the compositions of Atanasio Soldati and Giorgio De Chirico.

"There is much more mystery in the shadow of a man walking on a sunny day, than in all religions of the world." —— Giorgio De Chirico

06. READY FOR DEPARTURE MILAN FASHION WEEK EVENT COMMERCIAL PROJECT / SPATIAL DESIGNER / FAY-TOD'S GROUP / 1000 sqm / MILAN / 2018 The project stages the new Fay collection by Arthur Arbesser in an interactive and surreal environment. The space is designed as a place of transit, a hybrid between a subway station, a town square and an airport in which time, emptied of noise and confusion, expands. The colours and patterns of the collection repeat in the set design so as to create a game of collocations immediately grasped by the spectator. The structure of the location recalls metaphysical compositions and contemporary art but with a visionary component true of amusement parks. Structured like a long performance, the audience witnesses a succession of paradoxical situations. The models’ repeated actions allow the audience to be part of the performance and document it using photos and film.

SCENE 1 | AIRPORT

SCENE 2 | RAILWAY STATION

SCENE 3 | STAIRWAYS TO HEAVEN

07. HOMESCAPE INSTALLATION AT BEAST'S FLAGSHIP STORE PROFESSIONAL PROJECT / PROJECT SPATIAL DESIGNER / BEAST 野兽派 / 80 sqm/ SH ANFU RD / 2021 This project is located in one of the most popular boutiques in the core of Shanghai, Beast's flagship store on Anfu Road. On the occasion of the launch of the new brand identity of TBH (The Beast home), I was committed to curate and design an indoor landscape on the second floor of the store, which organically combines home textile, furniture, objects, and flower arrangement with a ritualistc visitor’s journey. In addition, a textile archive was built on the other side of the space, subversively displaying home textiles like fashion pieces, aiming to create a beautiful, informative and functional display system. As this spatial strategy has been proven successful in Shanghai, it was also applied to other three tbh shop-in-shop in Beijing, Guanzhou and Suzhou.

HOMESCAPE |

This installation consist of high and low display platforms made by wooden palettes. Visitors can climb up the stairs and pass through the high and low wooden blocks, which is like walking through the urban street as well as strolling in the countryside. By roaming in this installation, visitors are able to explore the idea of home, and forming their own imagination of home.

HOMESCAPE |

TEXTILE ARCHIVE | The installation uses “Archive“ as a concept to subvert the traditional home textile display, which not only creates a strong visual impact but also allows customers to intuitively feel the color, touch, and quality of these textiles. The long-form of installation echoes the lighting installation from Mario Tsai above, successfully making this difficult-to-use narrow and long space fully utilized.

08. GUBI HOUSE NARRATIVE SHOWROOM STYLING PROFESSIONAL PROJECT / PROJECT SPATIAL DESIGNER / BEAST 野兽派 / 2020 - 2021 Gubi House is a flagship showroom of BEAST, a leading life-style retailer in China, located in the cuore of Shanghai's most chic district. I was committed to curate and design several exhibitions and interior styling projects in this space. These projects allowed me to research the relationship between objects and space. Through these hands-on practice I learnt that the thoughful placement of artworks, flower arrangement, furniture and objects could generate impactful yet significantly different spatial experience within the same architectural environment.

'SANTAL TROUBLE' | GUANSHUAI MAO X BEAST EXHIBITION

This project aims to promote BEAST's new sandalwood fragrance collection "Santal Trouble" in the form of an art exhibition. In this project, we invited young woodcarving artist Guanshuai Mao to collaborate. The shape, material, and scent of wooden sculptures have a multi-sensory response to the wood-flavored products in this specific site.

'ELEPHANT IN THE ROOM' | S/S2021 BEAST PERFUME PRIVATE EVENT This event turns the Gubi House into a large fragrance showroom, with each room corresponding to a Beast fragrance collection. The scented products are displayed unconventionally, integrate fragrance into the home scene, and add rare and antique furniture in certain scenes, making the space full of drama.

'BEAST GARDEN' | S/S2021 FURNITURE STYLING This project displays a collection of classic furniture in the form of an exhibition. Through the subtle relationship between the artwork and the objects, a metaphysical "beast garden" is presented in the indoor space, which implicitly echoes the garden of Gubi House.