VL QUARTERLY VON LOTZBECK COPENHAGEN / NEWSLETTER 10 / 2015
THE ORDINARY PEOPLE ISSUE PLEASURABLE MOMENTS, EVERYDAY LIFE AND NEW PROJECTS
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VL NEWS
NEWS VL QUARTERLY
We have for the first time started making short movies for social media. In this context, we are collaborating with Sabrina KrumbÌk Jørgensen who will be interning at Von Lotzbeck the next four months. Sabrina will be part of showing how Von Lotzbeck jewellery can be used in everyday life and be in charge of producing short movies with our photographer Jakob Kirk. The short movies will be showcasing the use of Von Lotzbeck jewellery in ordinary life together with everyday moods and feelings. The first movie is launched December 1st and we will throughout December be working on 3 movies which each are to catch the mood at different times of the day, from morning to evening. We are expanding our international sales presence and are now represented in Scandinavia, UK, Benelux, Greece and China. In 2015, we doubled the number of point-of-sales outside Denmark with 50% and are expecting a similar significant growth in 2016. We are working primarily with jewellery shops and fashion- and design stores and boutiques who love our Nordic design.
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MARIE VON LOTZBECK INTRODUCTION
Marie von Lotzbeck has had great success with throwing herself headlong into starting her own business and creating the Von Lotzbeck Jewellery brand, but why did Marie in the first place fall in love with jewellery making and creating? A question she’s asked herself many times and the answer always seems to lie in her self-belief and knowing everything will work out in one way or the other. Marie doesn’t let doubt or fear stop her from developing - rather fail and learn. And where does this confidence and courage come from? “I think it’s in my personality, my family history and the way I was brought up. I’ve always known that where there’s will, there’s a way. I had to believe in myself and what I do because if I didn’t, then who would?”, Marie says. For Marie, jewellery design is part of highlighting women’s individual strengths and style: to give them a piece of her story and a symbol of power to believe in themselves and in what they do.
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ORDINARY PEOPLE ISSUE VL QUARTERLY
In this issue of VL Quarterly we focus on everyday life. On ordinary people and what it takes to feel exceptional. How does your jewellery make you feel? No one is perfect. But wearing jewellery gives a sense of splendour to brighten everyday moments. Moments when watching the steam rise from the morning coffee and smell the distinct aroma spread out into the room. The moment when the shadows are dancing on the wall in light of the morning sun’s glow. The moment when all jewellery are taken off and put in a messy pile on the night table to catch the last bit of daylight and waiting to illuminate tomorrow’s new everyday pleasures. We hope you feel inspired to lighten your everyday moments with Von Lotzbeck jewellery during the beautiful winter days.
Yours sincerely, Nordahl Andersen & Marie von Lotzbeck
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DECO necklace polished silver DKK 3900 / EU 510
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VL AWARDS
RARE DISEASES AWARD AWARD
In 2008, Marie von Lotzbeck was invited to design an award for the Rare Diseases national alliance. Rare Diseases created the Rare-day which is held every year on the last day of February. On this day an award is handed to a person, organisation or institution that has done a remarkable job for rare diseases during the last year. HRH Crown Princess Mary is the patronesse of Rare Diseases and helps create attention around rare diseases and disabled groups. Marie von Lotzbeck has designed the award twice before and is honoured to be designing this years award for the third time.
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SQUARE FRAME bracelet polished silver DKK 1800 / EU 250
DECO bracelet polished silver DKK 1500 / EU 205
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VL FILM
FILM MORNING
We are happy to show you the first short movie portraying morning routine. Wearing Von Lotzbeck jewellery are to make you feel special everyday and sieze the moment. Enjoy!
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VL SOCIAL MEDIA
SOCIAL MEDIA INSTAGRAM
Social media is an important tool in our communication. We love the constant stream of inspiration and to see how Von Lotzbeck jewellery is being used in everyday styling from customers and distributors.
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VL FAIRS
FAIRS FAIRS SPRING 2016
During the first months of spring we will be exhibiting at the following affairs around Europe: Stockholm: Formex 20 - 23rd January London: Scoop 31st Jan - 2nd February Birmingham: Jewellery & Watch - Spring Fair 7 - 11th February We are looking forward to see you all!
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VL CHRISTMAS
MERRY CHRISTMAS GREETINGS
The days are getting shorter and colder and Christmas is on our doorstep. The city is filled with lights and Christmas charols. We wish you a cosy December with lots of love and happiness. We are looking forward to see you all next year!
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DEN STORE JULEBOG BY BO BEDRE, GLOTTIPRESS
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SPECIAL THANKS TO NORM ARCHITECTS JAKOB KIRK SEPTEMBER MODEL MANAGEMENT KAJA LISTOFT METTE SCHOU GLOTTIPRESS
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W W W. VON L OT Z BE C K . C OM
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