The impressive sculpture residing at 520 West 28th St. in New York was designed as a celebration of the dynamism of its neighborhood West Chelsea, known as the main artistic and cultural district of New York City; it intentionally blurs the dividing line between art and architecture. The first shots of the unreleased film, contributed by The Piranesi Experience, set out fixed on the imposing stainless steel façade with a characteristic chevron composition, which embraces the interlaced levels of the properties.
Rossana Vinci, architect and journalist
Claudio Esposito film director
Only when the shooting widens, does the building show its full organic fluidity, the unmistakable signature of Hadid. The unpublished musical contribution of Populous is perfectly synchronized with the palpable energy of the dynamic context and the photography of Fabio Paolucci, capturing every material nuance. The filming flows inside the project investigating environments with a refined design, perfectly integrated into the curves carved out by the exterior, the same ones that frame the stunning views of the city. The connection between city life and personal life is tangible, just as the connection between the building and the urban landscape. As the camera pans out, we catch sight of the fascinating interaction between the city and the high line and, although the building’s silhouette maintains its distinctive fluidity in a skyline of linear skyscrapers, it now blends into the neighborhood, showing that its essence is intrinsically linked to the heartbeat of the city.
Fabio Paolucci, photography director
Andrea Mangia aka Populous, author of the music
520w 28th
Luxury appartments Zaha Hadid Architects New York 2018
5000 sq.m.
Key facts Design assist Value Engineering
4 month 3 month
Unitized Curtain Wall System basing on custom engineered profiles. Hi Tech fully motorized, parallel window opening system with integrated safety features as infrared sensors and safety gaskets. Type
4700 sq.m. = 710 units with straight glasses 300 sq.m. = 40 units with curved glasses
1350 sq.m. = 200 parallel openable windows (40% of trapezoidal cells)
Transport from Bolzano in containers by air and sea Timeline Start and end of our project: 11.2014 - 11.2017
Awards 6sqft’s 2016 Building of the Year Project of the Year by the New York Council SARA
520 West 28th’s hand-crafted steel façade carries the spirit of Chelsea’s industrial past; its detailed workmanship continues the venerable tradition within New York’s historic architecture of enhancing the public realm. Zaha Hadid Architect Zaha Hadid Architects
© ZHA
Engineering
Our “Design Assist“ was the key for the project
Harald Spitaler Design Engineer Stahlbau Pichler
On site
I like the openable unitized facade elements, but it was a challenging task
Daniele Wegher Site Manager Stahlbau Pichler
Foto Š Wisthaler
New York City, Manhattan, next to the Highline, my best construction site ever
Diego Pulici Project Manager Stahlbau Pichler
Foto Š Wisthaler
For me this building is a „technical“ beauty
Stefano Cumer Chief Technical Officer Stahlbau Pichler
Foto © OskarDaRiz
Having Zaha Hadid’s first project in New York as a reference is TOP.
Alberto Zabini President USA Corp Stahlbau Pichler
Foto © OskarDaRiz