Rossana Vinci, architect and journalist
To enter into this unpublished cinematographic journey of The Piranesi Experience, the special effects of reflections are produced by the interaction between a large transparent, vertical mantle and the light of the sun, accompanied by Populous’ music, which emphasizes its crystalline effect.
Gliding agilely between the mirrored surfaces, the camera pans out showing us the building in its context: the Salewa headquarters, designed by Cino Zucchi&Park Associati, a place of convergence between natural and urban landscapes and great highways of communication. It is also as a centre of attraction for the city of Bolzano thanks to the integration of new working spaces and areas for social interaction. Filming of the exterior shows us the palette of the few materials used, which allude to a strong sensitivity to the surrounding nature with which a mimesis process is created.
Claudio Esposito film director
Fabio Paolucci, photography director
At the great openness towards the north, obtained from the continuous facade, an iridescent, micro-perforated and electro-coloured aluminium film is contrasted, which regulates the intensity of the light according to the needs of the different interior environments as well as protects the tallest mass of the building; the overall result resembles a rock of crystal. The camera is now fixed, the protagonist of the latest shooting is the rock climbing gym fully open towards the outside, which offers the feeling of an outdoor rock climb, emphasizing once again the dialogue of the whole building with the natural landscape.
Andrea Mangia aka Populous, author of the music
Salewa
Sede principale
Cino Zucci & Park Associati Bolzano 2012 300 ton 11.300 sq.m.
Keyfacts Design: about 10.000 hours of BIM modeling and drawings Technical drawings: 4.414 construction drawings Tower crane: 7 contemporary
“Corporate Architecture - our headquarter has become part of our brand, our products, our life�
Glazed facade tipology: transom-mullion system with hidden glass fixing (SG) quantity: 2800 sq.m. Architectural covering in sheet metal substructure: about 300 ton galvanized steel aluminum profiles: about 45 ton custom and black anodized = 16 km aluminum sheet: 3 mm thickness with 4 different combinations colors: 3 colors anodized by interference elements: about 13.000 pieces (9000 standard, 4000 custom forms) Timing Start and end of our project: 09.2010-11.2012
Heiner Oberrauch Owner
Render 3D
Engineering
“Finding the perfect mix of aluminium and glass panels was very challenging�
Hannes Market Design Engineer Stahlbau Pichler
On site
On site
“7 cranes on a 17.000 sqm construction site - coordination on site was key”
Massimo Ciocca Project Manager Stahlbau Pichler
“A huge landmark and still not visible perfect use of façades”
Luca Bolzanin Sales Director Stahlbau Pichler
Foto © OskarDaRiz
Foto © Alex Filz