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Contents Introduction 1 Logo 2-4 Typography 5 Color 6 Restaurant/Food 7-10 Menus 11-12 Apparel/Accessories 13-18 Website 19-20 Letterhead/Business Cards 21-22
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The Hot Dog & Burger Company The Hot Dog & Burger Company is all about traditional favorites, but with a gourmet twist. Located directly behind Q-BBQ, the Hot Dog & Burger Company has been a La Grange staple for 4 years and is continuing to grow. Ranging from Classic Chicago Hot Dogs to Homemade Italian Beef, there’s something for everyone at this restaurant. Not to mention the over 70 flavors of Old Fashioned Soda and more. The Hot Dog Company has great food, awesome staff and a one of a kind atmosphere.
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Logo over time, lose the wordmark, and gain the customer and viewer’s
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grip to eventually associate the resaurant with only the pictorial of the two foods. The ampersand is the glue that holds both aspects of the logo together. It can be read top to bottom, or from right to left.
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The logo is meant and designed to
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Correct/Various Uses
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Incorrect Uses
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Typography OCTIN STENCIL (Logo wordmark) HEAVY ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
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Arial Black Regular
(Menu)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Arial Narrow (Menu) Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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Color
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To be used for hamburger ketchup and hamburger side of accessories and logo
To be used for color of kitchen/cook T-Shirt & all menus (Main Menu & Brochure Menu)
#d2232a R: 210 G:35 B:42 C:15% M:100% Y:100% K:0%
#591817 R:89 G:24 B:23 C:37% M:90% Y:82% K:58%
To be used for hot dog mustard and hot dog side of accessories and logo
To be used for color on Burger box/Fries container
#fff200 R:255 G:242 B:0 C:0% M:0% Y:100% K:0%
#8c191c R:140 G:25 B:28 C:28% M:100% Y:100% K:30%
To be used for wordmark of primary logo and actual hot dog/hamburger of the logo
To be used on softdrink cup
#231f20 R:35 G:31 B:32 C:0% M:0% Y:0% K:100%
#b12024 R:177 G:32 B:36 C:21% M:100% Y:100% K:13%
To be used for wordmark of primary logo *WHEN APPLICABLE* and buns of hot dog & hambuger, cheese, lettuce, and tomatoes
#ffffff R:255 G:255 B:255 C:0% M:0% Y:0% K:0%
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Restaurant /Food Restaurant exterior with logo placed and branded.
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Restaurant interior with
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menu placed.
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Restaurant /Food The Hot Dog & Burger Company hamburger box, fry, and drink combo. The hamburger icon is to be placed on the bottom front of the burger box for labeling purposes.
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Burger Box/Fries
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Menus The Hot Dog & Burger Company menus can be divided into two kinds: A Main Menu that hangs above the counter when ready to order; as well as a smaller, more compact brochure style menu. If a customer prefers a brochure, they will be offered at the cashier desk.
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Chilli CheeseChicago-
American Cheese, Lettuce, Tomato, Onion, Pickles, Mayo, Ketchup & Mustard
$2.89
Mustard, Onion, Relish, Dill Pickle, Sport Peppers, Tomato & Celery Salt
Double Dog-
$3.89
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Bleu Cheese Sauce, Bacon, Tomato & Lettuce
$3.69
Bacon Bleu
$4.59
Gyro Meat, Tzatziki Sauce, Onions & Feta Cheese
Sauteed Mushrooms, Tomato, Lettuce & Mozzarella
$4.29
Stroganoff-
BBQ-
Sweet BBQ sauce, Fried Sport Peppers, & Grilled Onions
Stroganoff Sauce, Mozzarella, Caramelized Onions & Sauteed Mushrooms
$3.69
Vegetarian-
$3.69
Chicago Style with meatless, soy hot dog
Maxwell Polish-
$4.29
Caramelized Onions & Mustard
Sriracha-
House-made Srirachannaise, Tomato & Dill Pickle
$3.89
Spicy-
Cheddar Cheese, Giardiniera & Sport Peppers
$3.89
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Parmesan Crusted Patty Melt- Parmesan Crusted Bread, Cheddar Cheese & Grilled Onions
Smoked Italian Sausage & Italian Beef, Sweet Peppers & Giardiniera. Served Wet or Dry
$6.19
w/ American Cheese
$3.99
Baby Gyros-
$5.99
BLT Grilled Cheese-
$3.29
Tzatziki Sauce, Onions & Tomato
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Bleu Cheese Sauce & Bacon
Greek Gyro-
$5.99
American Cheese, Bacon, Lettuce, Tomato On Parmesan Crusted Sourdough
$5.99
BBQ-
Sweet BBQ sauce, Fried Sport Peppers, & Grilled Onions
$4.29
$5.99
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Tzatziki Sauce, Onions &Tomato
$5.99
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$4.99
Gyros-
Spicy-
Mozzarella, Giardiniera, Sport Peppers, Tomato & Onions
Combo Beef & Sausage-
Sweet Peppers & Giardiniera. Served Wet or Dry
$5.99
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$4.99
Garlic Bread, Marinara & Green peppers
Homemade Italian Beef-
Mushroom-
Greek Gyro-
Smoked Italian Sausage-
Grilled Cheese-
$5.19
Buffalo BleuHot Sauce, Bleu Cheese Sauce, Tomato & Lettuce
$4.29
Bleu Cheese Sauce & Bacon
Sport Peppers, Tomato, Onion, Relish, Mustard, Pickles & Celery Salt
Blackened Bacon Bleu-
Corn Dog-
Hand-Dipped in House-made batter right before your eyes!
Chicago-
American Cheese, Bacon, Lettuce, Tomato, Onion, Pickles, Mayo, Ketchup & Mustard
BLT-
Bacon, Lettuce, Tomato, Mayo & Celery Salt
$.4.89
Bacon Cheese-
$3.99
Two Dogs, Chicago Style
Sandwiches
Cheeseburger-
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Chilli, Cheddar & Onions
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$3.69
Chicken Sandwiches Company Grilled Chicken-
$5.29
Tomato, Lettuce, Pickle & Mayo
Chicken Pita-
$5.99
Tzatziki, Tomato, Lettuce & Pickle
Blackened Bacon Chicken-
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$3.89
Bacon, Tomato, Lettuce, Pickle & Mayo
Buffalo Bleu Crispy Chicken-
$5.29
Hot Sauce, Bleu Cheese Sauce, Tomato, Lettuce & Pickle
FRIEs (Small or Large) Cheese FriesCheddar
$2.79/3.79
SrirachannaiseSriracha, Mayo & Spices
Greek Gyro Fries-
$2.99/3.99
$3.89/4.89
Gyro Meat, Tzatziki Sauce, Feta Cheese & Tomatoes
Chilli Cheese FriesChilli & Cheddar
$3.69/4.69
Garlic Butter & Parmesan
Cheddar, Giardiniera & Hot Sauce
Substitute tots for fries for 99C
$3.69/4.69
Garlic Parmesan FriesSpicy Fries-
Tots
$2.99/3.99
plain
Salads
Fries-
$1.69/2.19
Tots-
$2.69/3.19
Onion Rings-
$2.69/3.19
Chicken Salad-
Choice of Crispy or Grilled Chicken. Lettuce, Tomato, Onion, Mozzarella & Ranch Dressing
Gyro Meat, Lettuce, Green Pepper, Tomato, Onion, Feta Cheese & Greek Vinaigrette
More Fun Pizza Puff-
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$5.99
Greek Gyro Salad-
$5.99
Drinks Fountain-
$2.99
$1.99/2.99
Chicken Strips (3)-
$3.49
Bottled Soda-
$2.29
Bosco Sticks-
$1.99
4-Pack Bottles-
$8.99
make any burger a double offer
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Apparel/Accessories The Hot Dog & Company shirts can be divided into two sections according to design/style of shirt:
Shown on left, Page 4- This shirt is to be worn by cashiers/servers only (White with yellow/red sleeves). Shown on right, Page 4- This shirt is to be worn by cooks (Maroon).
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Shirts
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Apparel/Accessories The Hot Dog & Company face masks can be either Maroon or Black. No other colors are to be given as an option. Icons of the hot dog & hamburger are only to be placed on the left sides of the face mask. The ampersand must be colored white on the black face mask. They are only to be placed TOGETHER on the black face mask, also on the left side of the mask.
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Face Masks
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Apparel/Accessories The Hot Dog & Company hat is to be work by cashier/servers only. There should be no other color combination than the one presented.
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Hat
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Website The Hot Dog & Company online website is a great way to learn more about the restaurant, check the menu, or even order online. Due to the Covid-19 pandemic, The Hot Dog & Burger Company offers contactless orders as well as pick-up options for customers.
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Letterhead/Business Cards
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76 South La Grange Road, La Grange, IL 60525 (708) 469-7096 hotdogco.com
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