CASE STUDY: THE LONDON HOTELS
From 2006–2008, Melissa Wehrman began work on the new LXR brand The London Hotels while at Korn Design. She was both the art director and lead designer on this project launching the initial NYC property in 2006 and also The London West Hollywood in 2008. With a deliverable list of over 300 items between the two properties, Melissa drove the branding and marketing of the luxury hotels. Her work for The London Hotels included: stationery and print materials, brochures, lifestyle photo shoot art direction, guest compendiums, floorplans and map graphics, signage and wayfinding, web site, eblast campaigns, products such as guest amenities, do not disturb hangers, robes, umbrellas, and opening VIP gift items. In addition to strategic branding, design and production, Melissa also provided invaluable project management to help focus such an expansive relaunch effort.
CASE STUDY: SLS HOTEL SOUTH BEACH
In 2011, Melissa Wehrman was brought on as a contractor and lead designer for the SLS Hotels, specifically focusing on the SLS South Beach launch in May 2012. Her challenge was to design a Miami specific interpretation, as well as a brand refresh of the SLS Hotel Beverly Hills without forcing the previous property to completely reprint and change all of its existing materials. Melissa’s designs included stationery, housekeeping and operational print materials, turndown cards, South Beach map graphics, privacy door hangers, keycards and cases, pens, pencils, notepads, umbrellas, coasters, retail bags, slippers, matchboxes, ironing board graphics, luggage tags, cups, water bottles laundry forms and packaging, tradeshow displays, advertising, e-blasts, VIP opening invitations and an iPad guestroom compendium.
CASE STUDY: THE COSMOPOLITAN OF LAS VEGAS
Melissa Wehrman was engaged in 2010 by The Cosmopolitan of Las Vegas to assist in the opening of their hotel & casino on December 15, 2010. Although they had their own in-house graphics department, Melissa was brought on as a consultant and additional designer because of her specific experience in launching new hotels. Melissa’s design deliverables included guestroom bags, stationery, door hangers, marketing posters and materials, property map, pens, signage and wayfinding, notepads, newsletters, valet tickets and bell tags, various housekeeping and operational cards and forms, casino collateral, and occasional items for the Sahra Spa or the restaurant partners.
CASE STUDY: TOLEDO OPERA
Melissa redesigned the branding and identity for the Toledo Opera in 2011 to launch a new vision for the Toledo Opera. The logo design and overall brand was made more modern and approachable while still giving nod to the rich history of the organization and the art of opera Deliverables included the logo design (the custom script T being a transformed treble clef), web site, individual opera branding, brochures, educational materials, advertisements and stationery.
CASE STUDY: SUGARLICIOUS CANDY
Melissa Wehrman designed and launched Denver’s Sugarlicious Candy store in 2011 to rave reviews. Melissa took a hands-on approach to this project – attending gift shows with the owner and spending a week in-store rearranging displays and signage.
Design projects included copywriting, logo design, signage, advertising, web site, retail displays, event design and tablescapes, shopping bags, wall mural, map graphics, gift card and packaging, name tags, and candy packaging.
CASE STUDY: TRUMP PLAZA RESIDENCES
A r e i m Ag i n e d l i f e
W e l c om e t o A t ru m p l i f e .
Inspired residences. Exceptional Trump service. Incomparable amenities. The Manhattan skyline in full view. A city’s energy at your doorstep.
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1 b e d r o o m s s ta r t i n g at $ 3 9 5 , 0 0 0
8 8 m o r g a n s t r e e t, j e r s e y c i t y
In 2009, Melissa Wehrman was the lead designer on the rebranding for the Trump Plaza Residences in Jersey City while employed at dbox. The effort required elevating the Trump brand into the new, clean, luxury era while still maintaining the same Trump reputation and timelessness. Deliverables included logotype and identity elements, web site, sales brochure, stationery, press kit and materials, web site, advertisements for The New York Times and other major publications and map infographics.
800 249 8228
2 b e d r o o m s s ta r t i n g at $ 5 9 5 , 0 0 0
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