DLA RICHMOND
MWR RICHMOND COMMERCIAL SPONSORSHIP & ADVERTISING GUIDE Your Success is Our Success
COMMERCIAL SPONSORSHIP & ADVERTISING GUIDE
DEFENSE LOGISTICS AGENCY America’s Combat Logistics Support Agency
DEFENSE LOGISTICS AGENCY
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CONTENTS TABLE 03 / DLA RICHMOND FAST FACTS 04 / MWR RICHMOND INTRO 05 / FREQUENTLY ASKED QUESTIONS 06 / ADVERTISING PROGRAMS 10 / SPONSORSHIP PROGRAMS
LAMAR DENNO MARKETING MANAGER
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OFFICE (804) 279-5235 MOBILE (804) 316-5159 LAMAR.M.DENNO@DLA.MIL
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FAST FACTS DEFENSE LOGISTICS AGENCY AMERICA’S COMBAT LOGISTICS SUPPORT AGENCY
The Defense Logistic Agency (DLA) installation located in Richmond is predominately built on a Department of Defense (DoD) civilian and military retiree population. DLA Richmond is located 11.8 miles South of the city of Richmond and 16.6 miles North of Fort Lee, Virginia.
4,065 / TOTAL POPULATION
• 91 / ACTIVE DUTY PERSONNEL
• 575 / NATIONAL GUARD RESERVISTS
• 2,701 / GOVERNMENT EMPLOYEES
• 515 / CONTRACTORS
• 183 / TENANT EMPLOYEES
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MWR INTRO DLA AVIATION SUPPORT THE WARFIGHTER Morale, Welfare & Recreation (MWR) Richmond is an organization dedicated to supporting readiness and resiliency by providing a variety of quality life programs and activities for the Warfighters, Families, Retirees and DoD Civilians. From social, fitness and recreational activities to programs that enhance community life, MWR Richmond strives to provide a working and living environment that attracts and retains high quality customers. The array of advertising and sponsorship opportunities and levels that are available at MWR Richmond enable us the ability to directly impact the quality of life for the DLA Richmond community members. Through event sponsorship, we offer you direct access to your target market on MWR Richmond, we help you increase the visibility of your company’s products through our long-term advertising solutions and positively impact your bottom line through prolonged exposure to a loyal customer base. At MWR, we believe in building relationships with companies so that together we can build our community as partners. Review the materials and consider us a viable option for your company’s marketing needs.
LAMAR DENNO MARKETING MANAGER
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DEFENSEMWR.COM/RICHMOND
OFFICE (804) 279-5235 MOBILE (804) 316-5159 LAMAR.M.DENNO@DLA.MIL
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FAQ
FREQUENTLY ASKED QUESTIONS WHAT TYPE OF ADVERTISING IS AVAILABLE? DIGITAL ADVERTISING: We also have a few digital platforms available that includes website ads, digital display advertising, and Social Reach. TRADITIONAL ADVERTISING: We have a few available options in terms of advertising that includes printed materials such as poster displays, table tents, outside banners, banner inside our Fitness Center, van decal, New Employee Packets (NEO) and promotional flier displays.
WHERE WILL THE ADVERTISING BE DISPLAYED? ADVERTISING LOCATIONS: Advertising would be displayed in high-traffic common areas within MWR controlled facilities on the Defense Supply Center Richmond (DSCR). • • • •
CENTER RESTAURANT: Seating Areas & Tables CHILD DEVELOPMENT CENTER: Lobby, Wall & Breakroom MWR HQ / BLDG. 24: Front Desk & Equipment Pickup RED BRICK FITNESS CENTER: Lobby, Basketball Court, Cardio & Weight Room
• TICKETS & MORE: Inside Office
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ADVERTISING PROGRAMS DIGITAL ADVERTISING REACHING YOUR AUDIENCE THROUGH MEDIA
WEBSITE ADVERTISING / DEFENSEMWR.COM/RICHMOND SAVE IN RGB COLOR MODE / .JPEG FORMAT / NO LARGER THAN 3MB
Place your company advertisement on our website DEFENSEMWR.COM/RICHMOND, which currently gets over 5,500 unique page visits per month. Advertisement should contain a direct link from your ad to your company's landing page.
• 1-Month - $225 • 6-Month - $1,2000 • 12-Month - $2,100
90 Pixels
250 Pixels
WEBSITE AD (300x250) • 1-Month - $150 • 6-Month - $750 LEADER • 12-Month - $1,200 BOARD (728x90) 300 Pixels
728 Pixels
DIGITAL DISPLAY ADVERTISING / $650/12-Months | $400/6-Months SAVE IN RGB COLOR MODE / .JPEG FORMAT / NO LARGER THAN 3MB
1080 Pixels
1920 Pixels
(1920 PIXELS WIDE X 1080 PIXELS HIGH)
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Feature your company provided ADs on all 10 digital monitors Digital messaging can be changed up to 4 times annually. Monitors are featured in high-traffic MWR facilities throughout the DSCR installation. Ads will continuously scroll on a 5-10 minute loop. Ads will only be updated on the 1st of each month and they must be received a minimum of 7 business days in advance.
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ADVERTISING PROGRAMS HIGHLIGHTS WEEKLY E-NEWSLETTER
12 EDITIONS & 2 FACEBOOK POSTS / $600 Ads placed in newsletter editions are limited to once per month. Paid content posted on Facebook must be provided by advertiser a minimum of 7 business days prior to scheduled publication.
24 EDITIONS & 4 FACEBOOK POSTS / $900 Ads placed in newsletter editions are limited to 2x per month. Paid content posted on Facebook must be provided by advertiser minimum of 7 business days prior to scheduled publication.
48 EDITIONS & 8 FACEBOOK POSTS / $1,200 Ads placed in newsletter editions are limited to 4x per month. Paid content posted on Facebook must be provided by advertiser minimum of 7 business days prior to scheduled publication.
FACEBOOK PAGE / @MWRRICHMOND
RGB COLOR MODE / .JPEG FORMAT / NO LARGER 3MB
SOCIAL REACH
SAVE IN RGB COLOR MODE / .JPEG FORMAT / NO LARGER THAN 3MB
Facebook posts are included in each level of the Social Reach platform. Facebook posts can contain both photograph and text imagery. All content is subject to review by MWR Richmond. Facebook posts are scheduled based on the time and date preferences indicated by advertiser. Posts can be a contest, giveaway or promotional. Post must include disclaimer “Does not imply endorsement by DLA."
PEAK USAGE TIMES: TUESDAY - THURSDAY, 9:00AM - 1:00PM
CURRENT PAGE LIKES: OVER 750+
HOW DOES THIS WORK?
Emails are sent out on a weekly basis to the base population of 4,065. The information in the newsletter consists of Restaurant meal schedule, upcoming tours, MWR events and functions.
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ADVERTISING PROGRAMS TRADITIONAL ADVERTISING REACHING YOUR AUDIENCE THROUGH PRINT
FACILITY ADVERTISING / $450 / 12-Months | $250 / 6-Months FEATURE YOUR COMPANY ADVERTISING IN ONE OF OUR HIGH-TRAFFIC MWR FACILITIES WHICH INCLUDE: CENTER RESTAURANT, RED BRICK FITNESS CENTER, CENTRE PERK CAFE, OUTDOOR REC., TICKETS & MORE AND OTHER AREAS. TABLE TENTS 5in x 7in 7 Inches
5 Inches
Company must provide (50) printed copies of final 5in. x 7in. table tent ad. Copies will be placed in the Table Tents at the Center Restaurant. (Limited to 2 Companies)
DID YOU KNOW MWR FACILITY POSTERS NOW OFFERS TOURS? 28in x 22in
Go on one of our Scheduled Tours to Wineries, Washington D.C. or other Travel Destinations or simply call us to coordinate your own Teambuilding Excursion
DOWNTOWN RICHMOND HISTORICAL TOURS
(804) 279-1094
DESIGN YOUR OWN TRIP
28 Inches
Great for Team Building
$
25/person
(minimum of 6 people is required)
(804) 279-1094
Visit several of Richmond’s historical sites and choose a lunch spot to enjoy as a team!
View Our Website MWRRICHMOND.COM
$
35/person
(minimum of 6 people is required)
(804) 279-1094
Build your own event to cater to the desires of your group. Desired locations must be within a 1.5 hour drive from DSCR. Go to a winery, brewery or activity of your choosing.
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Company must provide (1) printed copy of final 28in. x 22in. poster advertisement. Promotional Copy will be placed in one of the frames featured in your company's selected location
22 Inches
PROMOTION FLIERS
Trifold / 8.5in x 11in / Vertical Flier
Company must provide at least (100) printed copies of final ad. Promo Copy will be placed in one of the frames featured in your company's selected location. Select sizes available in select locations. Contact for specifics.
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ADVERTISING PROGRAMS INDOOR FITNESS CENTER BANNER / $1,200 / 12-Months 4FT X 8FT ADVERTISEMENT
Place your company provided advertisement in one of indoor banner frames featured at the Red Brick Fitness Center. The advertisement must be provided to MWR in the final 4ft x 8ft printed format. Advertiser will be notified when advertisement has been placed.
TOUR VAN DECAL / $1,000/ 12-Months / $600 / 6-Months 10IN X 20IN ADVERTISEMENT Feature your company provided advertisement
on our tour van which will travel to various locations in the tri-state area. Company must provide (1) printed copy of final 10in x 20in advertisement which can be featured on either side. Advertiser will be notified when advertisement has been placed.
ADDITIONAL OPPORTUNITIES We are a company that prides ourselves at being flexible in our approach to your company's specific advertising needs. This means we will work with you directly to create an advertising solution that is right for you. ADDITIONAL OPPORTUNITIES: Interior Window Cling Wraps, Wall Wrap, Vehicle Wrap
LAMAR DENNO MARKETING MANAGER
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OFFICE (804) 279-5235 MOBILE (804) 316-5159 LAMAR.M.DENNO@DLA.MIL
DEFENSEMWR.COM/RICHMOND
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MWR SPONSORSHIP LUNCH & LEARN PACKAGE / $650 W/ ADDITIONAL $10 / PER PERSON
(804) 316-5159
______________________________________________ THE LUNCH AND LEARN SPONSORSHIP PACKAGE INCLUDES FOUR (4) SEMINARS AND UP TO 12 TABLE SETUP DAYS IN THE CENTER RESTAURANT, BUILDING 46.
WHAT IS THE LUNCH & LEARN PACKAGE?
The lunch and learn package was developed based on the multiple requests from interested corporate/commercial entities like you. Basically, it offers your company the opportunity to host learning seminar(s) in one of our class on the installation during the typical lunch hour from 12:00 - 1:00pm.
WHAT DOES MWR DO FOR THIS?
MWR will handle the reservation of the room up to 25 people, ordering of the box lunches from the Center Restaurant, the sign-up list and promotion of the event through the weekly Highlights E-Newsletter, Facebook and WWW.DEFENSEMWR.COM/RICHMOND.
WHAT ARE MY RESPONSIBILITIES?
Your company is responsible for providing potential seminar dates a minimum of one month in advance. We suggest days between Tuesday - Thursday because the amount of teleworkers on Mondays and Fridays would limit the number of eligible participants. You will also need to provide a brief 1-3 sentence write up to promote your event and you must order box lunches from our Restaurant ($10 / Lunch) or pay a $100 Room Fee.
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MWR SPONSORSHIP Bellwo od
Bash Family & friends Day
(804) 316-5159
SPONSORSHIP EVENT / $500 THE BELLWOOD BASH FAMILY & FRIENDS DAY is an annual event
like no other that takes places on the Defense Supply Center of Richmond (DSCR). This fun-filled event is geared towards celebrating the community members and their families. The event features live entertainment provided by a DJ, 5k Fun Run / Walk to kickoff the festivities, door prize giveaways, outdoor free play games like corn hole, horseshoes, volleyball and more. The Kid Zone area is equipped with two bounce house inflatables, temporary tattoo station and more. There is always a nice selection of food to go along with movies being shown.
HOW MANY PEOPLE ARE EXPECTED TO ATTEND? ESTIMATED ATTENDANCE: 800 - 1,500 PEOPLE
WHAT IS INCLUDED IN THE EVENT SPONSORSHIP?
SPONSORSHIP INCLUDES One Table, Two chairs, Space for Tent, Company logo on event promotional materials, event t-shirts (payment & logo recieved prior to event. THIS IS AN OUTDOOR SUMMER EVENT WITH TEMPATURES THAT CAN EXCEED 100ยบ PLEASE PLAN ACCORDINGLY.
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MWR SPONSORSHIP Bettye Ackerman-Cobb
CHILD DEVELOPMENT SPONSORSHIP / $350 THE CDC SPONSORSHIP PACKAGE includes both sponsorship and advertising benefits for programs that take place throughout the course of the year. This package includes special events that offer parent particpation and are hosted or coordinated by the Bettye Ackerman-Cobb CDC on the Defense Supply Center Richmond (DSCR).
THIS OPPORTUNITY WILL BE LIMITED TO FOUR (4) SPONSORS / ADVERTISERS ONLY (THEY MUST REPRESENT DIFFERENT PRODUCT CATEGORIES). SPONSORS WILL HAVE ABILITY TO HAVE TABLE SPACE AT THE BELOW SELECTED EVENTS THAT ARE HOSTED BY THE BETTYE ACKERMAN-COBB CDC.
SPRING FLING MAY 2020
CDC GRADUATION JUNE 2020
TRUNK OR TREAT OCTOBER 2020
FALL FESTIVAL OCTOBER 2020
KEY FEATURES • 28in x 22in poster displayed at CDC for 3-months • PA announcements at event • Logo featured in parent newsletters • Logo placement on publicity • Advertisment on CDC page of website • Children Cubby promo 4x
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MWR SPONSORSHIP MWR RICHMOND OFFERS SEVERAL ADDITIONAL PROGRAMS FOR SPONSORSHIP THAT ARE NEWER OR HARDER TO EXACT IN THE AMOUNT OF PARTICIPATION. THESE OPPORTUNITIES INCLUDE RED BRICK FITNESS CENTER OFFERINGS OR FAMILY PROGRAMS.
BASKETBALL LEAGUE MARCH - MAY / $150 PER LEAGUE The annual intramural Basketball League is aimed at promoting a health lifestyle amongst the DLA community members through competitive sports. Sponsorship includes logo on promo materials and recognition at games. EXPECTED PARTICIPATION: 100 -120 PER LEAGUE
TENSION TAMER TUESDAYS / $150 This is a program series that take places every Tuesday of each month that offers the DSCR community members an opportunity to release thier stress in a productive manner trhough various different excercises and techniques. This program is run by the MWR Family Programs manager. Sponsorship includes logo on promo materials and recognition at games. EXPECTED PARTICIPATION: 10 - 20 PER EVENT OTHER OPPORTUNITIES MAY BECOME AVAILABLE THROUGHOUT THE YEAR BUT THIS CONCLUDES THE LIST OF KNOWN PROGRAMS AT THIS TIME.
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LAMAR DENNO MARKETING MANAGER
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OFFICE
(804) 279-5235
MOBILE
(804) 316-5159
LIKE & SHARE EMAIL LAMAR.M.DENNO@DLA.MIL DEFENSEMWR.COM/RICHMOND MWRRichmond