CONSUMERS AROUND THE GLOBE ARE BUYING CALIFORNIA WALNUTS
Over 30 billion California walnuts have made their way into export markets for snacking, commercial and home baking, trail mixes, savory sauces, restaurant menus, ready-to-eat meals and more this past crop season.
Marketing programs are the key to building consumer demand to expand distribution and raise consumption.
Top 10 Export Markets:
Currently, the California Walnut Commission (CWC) conducts targeted marketing programs in eight countries throughout Europe and Asia, including an EU regional industrial program, positioning California walnuts distinctive quality, taste, versatility and nutritional benefits. Industry growers, handlers, and the CWC have made great strides by working together and will continue building demand in an ever-expanding global market.
Walnuts were the 4th leading export commodity from California.1
Every $1 spent in California walnut export promotion returned over $26 in export revenue to the industry.2
Each $1 in FAS-taxpayer support for California walnuts export promotion generated over $15 in tax revenue creation.2
Spending on export promotion in 2017 created 2,682 jobs.2
66%
Here are the numbers: 66% of the California walnut crop was exported in the 2017/18 crop year. walnuts.org
2 Economic Evaluation of the California Walnut Commission’s Export Promotion Programs: An Analysis of the Direct and Indirect Impacts, January 2018, Harry M. Kaiser, Cornell University
1 California Agricultural Statistics Review 2016/2017 by CDFA
Germany Japan Turkey Spain Korea
Italy Greater China Canada UAE Netherlands
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