2024 FACES of Citrus

September 25th-26th

LEADERS OF THE CITRUS INDUSTRY

INDEX

BRITTON AG

CALIFORNIA CITRUS MUTUAL

CAL WEST RAIN

DEERPOINT GROUP

FARMERS FERTILIZER

HOTSPOT AG

LIVE EARTH

KOPPERT

PENERGETIC

PINION

SOUTH VALLEY CONFERENCE

SYNAGRO

WN CITRUS

For too long, our industry has been planting, nurturing, growing, processing, and overall feeding the world without recognizing the people that make it all happen. In this magazine, readers will find “FACES” of many key players in the ag industry, each with their own stories and specialties. We want to tell your story and introduce you to our readers so they can explore the businesses and people that make agriculture and our communities great!

In collaboration with California Citrus Mutual, JCS Marketing Inc. is presenting for the second consecutive year our annual publication to assist the citrus industry with additional communications and opportunities with industry experts. JCS Marketing Inc. also produces a bi-weekly podcast “My Ag Life in Citrus” and helped organize the annual Citrus Showcase Conference for the industry.

Our goal is to help promote products, services, and brands to a wider audience in the citrus industry. The hope is that this magazine can provide valuable information to industry members, such as updates on new products, technologies, and industry trends.

This publication can help your company stay up-to-date on the latest developments and make more informed business decisions about products and services to invest in.

This publication is a resource for networking among industry members. Companies can connect with each other, share ideas, and form partnerships that can benefit their business.

Overall, this California citrus magazine features companies who can be a valuable resource for the industry and your business by helping to promote innovation. Please turn to the thought leaders and companies in this guide first when you have needs. They have the experience you need to grow your business!

Don’t miss out on what’s happening in your industry…Want regular citrus and California Ag industry updates? Subscribe today to our podcast for news on the go.

LISTEN TO MYAGLIFE IN CITRUS AND OTHER

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havi ng an ad vo c at e rep resent yo ur i nt erest s. Y o u al

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Farm smarter.Spend wiser.

YIELDS. BETTER CONTROL. HIGHER RETURNS

In the competitive world of commercial agriculture, optimizing crop yield and quality is paramount. The Deerpoint Group (DPG) stands out as a premier resource for fulfilling fertilizer needs across various crops, offering a suite of innovative solutions tailored to enhance the growth and health of commercial crops. DPG's Continuous Fertigation®, Grower Applied Fertigation, Bloom & Foliar Sprays, and Micro Irrigation Water Treatment programs are designed to deliver precise and consistent nutrient application, ensuring that every drop of water nourishes your crops with the essential nutrients they require.

In conclusion, The Deerpoint Group is an invaluable resource for growers looking to maximize the potential of their commercial crops. With DPG's innovative fertigation and nutrient delivery systems, growers can achieve enhanced crop performance, yield, and quality. Whether through Continuous Fertigation®, Grower Applied Fertigation, Bloom & Foliar Sprays, or Micro Irrigation Water Treatment, DPG provides tailored solutions that meet the unique needs of each grower, ensuring that every drop of water and nutrient contributes to the success of their crops.

DPG Continuous Fertigation®: Precision in

Every Drop

DPG's Continuous Fertigation® system revolutionizes the way nutrients are delivered to crops, offering unmatched consistency and precision. This system is a cornerstone of DPG's comprehensive nutrient program, which begins with a free evaluation of your orchards, vineyards, or row crops. By integrating DPG Continuous Fertigation®, growers can ensure that their crops receive the proper nutrients in every drop of water, optimizing plant health and yield without the guesswork associated with traditional fertilization methods.

DPG Grower Applied Fertigation: Empowering Growers

Recognizing the diverse needs of growers, DPG offers Grower Applied Fertigation, a program that puts the power of DPG's specialty fertigation programs into the hands of growers themselves. This initiative provides access to science-based, high-quality liquid NPK and micronutrient fertilizers that have been proven to be highly available to a wide array of crops. The flexibility of self-application allows growers to tailor nutrient delivery to their specific needs, enhancing efficiency and crop performance.

DPG Bloom & Foliar Sprays: Timely Nutrient Delivery

Timing is critical in agriculture, particularly during periods of high plant demand and bloom. DPG's Bloom & Foliar Sprays offer a solution that ensures crops receive the right nutrients at the right time. These complete nutrient packages are economical and require no mixing, making them perfect for addressing the unique conditions of your crops. By utilizing DPG's foliar sprays, growers can stay ahead of the curve, ensuring optimal plant health and productivity.

DPG Micro Irrigation Water Treatment: Solving Water Quality Challenges

Water quality is a significant concern for growers, as poor water quality can lead to issues such as emitter or microsprinkler plugging. DPG has developed a comprehensive chemical program to address these challenges, backed by a proven method for determining a grower's irrigation water treatment needs. DPG's advisors perform free analyses to identify and solve water quality issues, ensuring that irrigation systems operate efficiently and effectively.

In 2004, the seeds of Farmers Fertilizer were sown by a visionary family deeply rooted in agriculture. Their belief in the transformative potential of blending premium raw materials led to the birth of a journey that has blossomed into a thriving enterprise, serving a multitude of satis ed growers in the heart of the Central Valley.

Our story is one of unwavering dedication to excellence. From our humble beginnings, we have continually adapted to meet the ever-changing needs of the Central Valley's agricultural community. At the core of our mission is a steadfast commitment to enriching crop vitality and sustainability, all while minimizing our environmental footprint.

Farmers Fertilizer stands apart with a diverse array of o erings:

Custom Fertilizer Blends: We specialize in crafting fertilizer blends precisely tailored to your soil's unique requirements. By enhancing soil quality and optimizing yields, our custom blends elevate crop performance to new heights.

Sulfuric Acid Solutions: Leveraging our expertise in Sulfuric Acid-based liquid fertilizers, we deliver solutions that promote soil health and maximize crop potential. Our proven formulations are trusted by growers seeking superior results.

Custom Foliar Blends: Tailored speci cally for citrus nutrition programs, our custom foliar blends are meticulously crafted in our dedicated facility. Enriched with chelates, humic and fulvic acids, amino acids, and more, these 100% soluble liquid blends optimize foliar applications for enhanced crop health and productivity.

Excitingly, Farmers Fertilizer is poised to launch an organic crop protection and nutrient product line in 2024, further expanding our commitment to sustainable farming practices. Contact our Citrus Crop Consultant Specialist Greg Thonesen,

DETERRENT FOR SMALL MAMMALS

• Protects elds and orchards from damage by small mammals

• Suitable control of gophers, ground squirrels, voles, moles and similar pests

• Eliminates fencing requirement

• Safeguards irrigation equipment from damage

• Encourages small mammal pests to vacate the premises

• Promotes small mammal population control

• Helps limit the (potential) spread of wildlife-borne disease

• Shown to be e ective even after precipitation

• Odorless and non-toxic to humans and animals

SMALL MAMMAL DETERRENT

Each year small ground mammals cause extensive damage to farm elds, crops and equipment. Besides foraging on eld crops, many are burrowing animals, whose mounds and holes create hazards for livestock, obstacles for farm equipment and inhibit crops from growing on disturbed land. In other instances, these small mammals can get into stored grain or damage agricultural infrastructure (i.e. causing damage to drip irrigation lines).

Penergetic b ZV’s purpose is to act as a deterrent by discouraging these pests from inhabiting treated areas. Since the target species often live underground and have developed elaborate networks of tunnels, with multiple entrances, when using penergetic b ZV it is important to carry out a fairly land-expansive spraying program to ensure adequate coverage of the area they occupy.

CA Customers please contact Tommy Henderson to get started today.

FEATURES OF PENERGETIC B ZV

As Good As It Gets for Estate Planning: Why Time is Money

The government can currently tax up to 40% of an estate valued over $13.61 million for an individual or $27.22 million for a married couple. However, things are set to change at the end of 2025. Without extended provisions, the government will be able to tax up to 40% of any estate over $7 million

Here’s what your ag operation may look like as a married couple who owns 900 acres valued at $30k/acre:

Your tax bill increases by over $5M

For every additional 100 acres, the potential exposure increases $1.2 million. With strategic estate planning you still have time to reduce this potential estate tax liability.

Act now to evaluate your estate tax plan, maximize your returns, and position yourself for tax law benefits ahead of changes. Contact a Pinion advisor today.

We are Food & Ag Advisors & Accountants

DISCOVER THE FUTURE OF CITRUS AT THE SOUTH VALLEY CONFERENCE THIS FALL

This fall, join us in Tulare, California, for the South Valley Conference, brought to you by MyAgLife in Citrus and JCS Marketing Inc. This premier event is tailored specifically for citrus growers and industry experts eager to advance their knowledge and explore cutting-edge agricultural technologies.

The conference is set to feature a specialized segment on citrus, offering attendees a vital platform to connect with industry leaders, share knowledge, and discover innovative practices to enhance their crop production. It’s an unmatched opportunity to stay updated with the latest trends and techniques that are shaping the future of citrus agriculture.

Participants will also benefit from the opportunity to earn Continuing Education (CE) credits, crucial for maintaining expertise in this dynamic sector. Our agenda is packed with insightful workshops and presentations focused on ag tech advancements. These sessions are designed to provide practical, actionable solutions that can be implemented to improve your agricultural operations immediately.

To enrich your conference experience, MyAgLife in Citrus and JCS Marketing Inc. are pleased to provide a complimentary industry lunch. This is more than just a meal—it’s a prime networking opportunity to connect with fellow professionals and thought leaders who are as passionate about agriculture as you are. Use this time to build new connections, discuss innovative ideas, and forge potential collaborations.

Don’t let this opportunity pass you by. Secure your place at the South Valley Conference this fall and be at the forefront of citrus agriculture. This event promises to be transformative for your business and personal growth in the industry. Register now to be part of a gathering that’s shaping the citrus sector’s future!

WN CITRUS

A NEW generation of women

MEET ANA TORRES

OPERATIONS MANAGER | WN CITRUS

I always knew Agriculture was my destiny

PAVING THE WAY FOR WOMEN

FEMALE STRENGTH IN AGRICULTURE

70% OF HER TEAM ARE WOMEN

Operations

I know how to get things done right

Torres Operations Manager WN Citrus | Bakersfield, CA

Walk about and talk about

Since she was a child, Ana always knew that agriculture was her destiny. She was born and grew up surrounded by crops, emigrated to the United States to seek a better future, and fulfilled her dreams.

Ana began her agriculture and citrus nursery career in 2015 at WN Citrus and has learned all the processes… She now “runs the show” and is the Operations Manager at WN Citrus.

Ana is an example of female strength in the agriculture sector! She works at creating a quality product, providing good customer service, and having a strong and united work team.

Congratulations to...Team Ana! All of your efforts have fulfilled your dreams of seeking a better future. WN Citrus is proud to have you and hopes to help more workers improve themselves.

because they are California Citrus farmers themselves. As such, they bring a different perspective to the citrus nursery business. Two things Zac has learned from his father-in-law, Dennis Johnston, treat people with respect and kindness, and always keep a shovel in the back of your truck.

Zachary Green, Owner and General Manager of WN Citrus is proud to train and lead a diverse team. He has set and achieved new sales and quality goals, improved customer service and works hard to improved and develop his employees. Zac believes that maintaining a high quality product along with high standards of customer service can only lead to WN Citrus continued success. Zac believes that when our farmers are successful then WN will be successful.

Zac and the Johnston Family understand the struggles, the gambles and the success and failures that California Citrus farmers face daily

Contact Zac Green today. Call 661.327.9345 or email ZacharyG@wncitrus.com.

WN Team

OPPORTUNITIES FOR SUCCESS POWERED

BY JCS

By partnering with JCS Marketing, Inc., your company can achieve 3.5 million impressions to growers, consultants, and industry professionals annually.

Our comprehensive media suite, which includes prestigious publications as well as dynamic websites, targeted emails, engaging podcasts, and premier trade

shows, provides a strategic platform for targeting key decision-makers.

This approach can amplify your company's visibility to a specific audience and fosters meaningful connections, positioning your brand at the forefront of the agricultural community