OBJECTIVE
Advance the interest of wineries, breweries, industry affiliates and suppliers in the craft brewery industry and increase membership by reaching new breweries, wineries and other new associate members.
Collaboration Overview
JCS Marketing, Inc will do:
• Publish FACES of the Craft Brew Industry annual buyers guide,
• Create a press release, video and podcast announcing collaboration for CCBA to send to members,
• Sell, produce, print and mail over 2,000 copies of FACES of the Craft Brew Industry to breweries and suppliers in craft brew and wine industries,
• Receive Summit Sponsorship at CCBA 2024 California Craft Beer Summit, promote the 2024 FACES to vendors and attendees. A copy of 2023 FACES of the Craft Brew Industry will be given in the tote bags as a promotional item for future interest.
CCBA will receive:
• Double- page ad in FACES that features California Craft Brewers Association mission and opportunities,
• Receive 3 full page ads in Grape & Wine Magazine in desired issues,
• Full article of editorial coverage in Grape & Wine Magazine featuring the California Craft Beer Summit,
• After $30,000 in gross revenue is cleared to cover production expenses, CCBA will receive 50% of profits,
• Data Network Advertising – national programmatic digital campaignpromoting the California Craft Brewers Association and the 2024 California
Craft Beer Summit for 6 months targeting wineries, vineyards and craft breweries directing traffic to CCBA desired web page.
CCBA will do:
• Endorse the FACES publication as an industry publication for craft breweries and encourage associate members to advertise as part of their support to the association,
• Share complete associate membership contacts as well as sponsors and exhibitors of previous California Craft Beer Summit to aid JCS Marketing, Inc identify potential advertisers.
Thank you for the opportunity to present to you. We are looking forward to being successful together!
Sincerely,
The JCS Marketing, Inc. Team