MyClubmoor - Being More 2018 - 2021 Plan

MYCLUBMOOR | PLAN 2018 - 2021

MYCLUBMOOR

BEINGMOOR

PREPARED BY MYCLUBMOOR TEAM

INTRODUCTION

MY CLUBMOOR

PLAN

This plan focuses on creating an environment for people to connect, create and innovate.

In doing so, residents will develop solutions to some of the priorities they identify.

Imagine us as a laboratory – the place in which to try out new things, and do more of what works.

The plan is produced by the MyClubmoor Partnership Board. [picture] We are a group of residents who are passionate about where we live, and are volunteering to make MyClubmoor the best that we can be. We hope that this plan reflects the views, priorities and plans that other local residents have for our area.

In producing the plan, we have MyClubmoor Plan talked to over 400 people through our events and specific This is the third MyClubmoor Plan, and consultation questions, we have will cover a three year period from July reviewed what we have done 2018 – June 2021. previously, asking ourselves what The plan gives a short description of worked and what didn’t, tried to how MyClubmoor has developed since understand the statistics of our its first plan in 2014, re-states our local area, and talked to some of vision and provides details of our the other agencies who are approach and what we are trying to involved in Clubmoor too. Some of deliver in the next three years. It also our findings, alongside some gives a budget – what we intend to statistics provide the basis of what spend and how we intend to spend it. we are trying to achieve.

Clubmoor is one of 150 areas across the UK to be delivering a new approach to local development as part of an initiative called Big Local Trust. Each of these areas, including ours, gets £1million to invest, but decisions on spending need to be made by and for local residents. Each area initially has ten years – so it allows us to develop over a much longer period. We started spending our ‘million’ on 1st January 2014, so we are about 4 years in now.

Partnership

Community Launch 1st Activity week

Community Hub

2nd activity week #be-moor@ clubmoor

over 20 grants awarded

145 Adults

137 children

grand open day Launch

"MyClubmoor put me where i am now"

158 attendees

events

I heart awards

Communication

CONNECTIONS

OUR VISION

“TO CREATE A NETWORK OF COMMITTED, ACTIVE AND INSPIRATIONAL PEOPLE WORKING TOGETHER TO RAISE ASPIRATIONS AND MAKE CLUBMOOR THE BEST THAT IT CAN BE.” How can we achieve our vision: They are lots of creative and inspirational people in our community – musicians, artists, gardeners, cooks, builders, educationalists, volunteers, tradespeople, event organisers, advisers, carers, health experts. You name it we have it! Many of these people enjoy getting involved if we can create the environment to do it.

Putting people together sparks ideas and new approaches. When people get to know each other, they find they can help each other. The environment has to be right, we have to do some encouragement, and support has to be given, but it does happen.

When residents have a positive experience, they will tell others. Social media is a key platform for us to create that conversation.

A partnership is really important. We have been working in a different way with the Local Ward Councillors, LMH and other community organisations, and this has been going well. We are also part of a much wider network of community organisations across Liverpool – and they are keen and happy to contribute, bringing their own ideas and connections.

This plan focusses on creating the environment for people to connect, create and innovate.

In doing so, residents will develop solutions to some of the priorities they identify.

IMAGINE US AS A LABORATORY – THE PLACE IN WHICH TO TRY OUT NEW THINGS, AND DO MORE OF WHAT WORKS.

EXPERIMENTS

OUR EXPERIMENTS If MyClubmoor is a laboratory then the individual projects, programmes and activities are our experiments. We will be running lots of experiments to test what works.

We have identified a number of opportunities for residents to work together to make a difference. These aren’t the only things that we will do over the next three years, we will always respond to opportunities, but these will provide the focus for our engagement and conversations with local residents.

If you like, these are the experiments that we will be leading with: GrowMoor - A range of activities focussed on gardening, community growing and food programmes.

Be More Dog – A range of activities aimed at promoting responsible dog ownership, healthy dogs and all of the related RelaxMoor – a range of activities focussed on improving the wellbeing of local people, and the entrepreneurial spirit of those who support wellbeing.

MusicMoor – teaching, learning and performing across Clubmoor.

CreateMoor – a range of activities to create and develop the artistic flair of local people, and in the process create products and improve the environment.

ConnectMoor – creative ways of engaging people in MyClubmoor and supporting their entrepreneurial activities.

IN OUR EXPERIMENTS, THE PEOPLE, THEIR IDEAS, TIME AND SKILLS PROVIDE THE INGREDIENTS.

LABORATORY

LABORATORY In our planning, we recognize that business, as usual, will not have the impact that we want to have on people’s lives. We do not want to sustain a local economy that is based on low-skilled and low-paid jobs, but to raise aspirations and to allow people to make a living from what they are passionate about.

In our thinking, we need a number of measures to create the environment in which local people can engage, participate and develop their ideas, using MyClubmoor resources to invest in making these things happen. We want the total of these to add up to more than the individual parts.

My Clubmoor Hub – continue the work we’ve been doing on the MyClubmoor Hub building, engaging people through activities, so that the community get the most from it.

Give the building a long-term future.

More Spaces – Use what we’ve learned at the MyClubmoor Hub to repeat the creative development process in other spaces, with the intention of renewing derelict buildings and making the most of the assets we have.

I Heart Awards – providing tiered investments to local people and groups to develop activities that benefit our area.

More Partnership – one of the things we know we need to do in this three year is to improve the way we are structured as a Board, an organisation and our engagement with local people.

More Evidence – We also know that in the next three years we need to repeat the exercise that we undertook right back at the beginning of our Big Local journey, to repeat our community conversations and to develop a new community profile.

More Capacity – developing the capacity within the community to deliver our programme and create a legacy going forward. This includes the training of local people, the recruitment, and employment of staff and volunteers.

Pink lines show existing connections Organistaions with an * indicate My Clubmoor grant winners.

By making the networks visible, we can allow anyone to connect to them.

Green lines show potential connections

The SuperConnector diagram shown is here is just a starting point we’d love you contribute to this by adding names, or organisations that you think you could connect to those we have shown, or projects and potential collaborations.

By illustrating these we can explore new connections or partnerships that might be made, which will in turn strengthen networks in the area and the city.

Some of these are future collaborators or partners, some are those with whom we have worked before.

The SuperConnector diagram illustrates organisations and individuals that work in Clubmoor and beyond.

MORE ON EXPERIMENTING GROWMOOR

A range of activities focussed on gardening, community growing and food programmes.

Allotment Challenge – one per year. Associated activities to include scouse challenge in schools, and events based activities to encourage local growing Plot 18 – the local allotment growers’ commitment to tackling food poverty through the North Liverpool Foodbank (based in Clubmoor) Incredible Edible – the potential to develop on-street and household growing schemes to allow people access to food.

Our secret garden project – continue to invest in the Community Hub garden space as a volunteer led project.

Local Green Spaces – embedding growing schemes in verges, parks and patches of open green space.

The Adshead Road Site – working with Shared Assets to develop a business plan for a small unused parcel of land in the middle of the Larkhill housing estate.

Explore the provision of a community café, given the recent departure of Bards Beans, providing an alternative form of social space.

BUDGET: £22,000 OVER THREE YEARS

BE MORE DOG

A range of activities aimed at promoting responsible dog ownership, healthy dogs and all of the related.

The Annual MyClubmoor Dog Show – our annual spectacular to bring the community together to learn about Dogs and showcase their pets.

Dog walkers club – the establishment of a local dog walkers group tied in to our local green spaces.

Be More Dog Campaign – social media / behavioural work with local people on dog fouling initiatives and responsible dog ownership.

Park refurbishments – work with Liverpool City Council and partners to improve the local facilities for Dog ownership.

BUDGET: £10,500 OVER THREE YEARS

RELAXMOOR

A range of activities focussed on improving the wellbeing of local people, and the entrepreneurial spirit of those who support wellbeing.

Support the establishment of local entrepreneurs providing holistic therapies, massage, yoga and other forms of sports and exercise.

Work with the Reader Organisation to establish shared reading schemes throughout Clubmoor, where mental health and literacy are improved.

Engage with other community organisations to support their wellbeing programmes.

Identify and utilise local spaces for health and therapeutic purposes.

BUDGET: £3,600 OVER THREE YEARS We asked some local residents a number of questions about the area when asked what the best thing about living in Clubmoor is, this local resident answered: "the community spirit, everybody chips in to support each other and help out in anyway that they can." (Male 40 - 64)

MORE ON EXPERIMENTING

MUSICMOOR Teaching, learning and performing across Clubmoor.

Establish an Annual Music Festival for MyClubmoor.

Work with local musicians to create a range of lessons for local people, extending the work pioneered in the hub over recent months.

Engage local performers in events based activities to showcase their talents.

Work with Norris Green Youth Centre to promote music education to young people.

BUDGET: £13,800 OVER THREE YEARS

CREATEMOOR

A range of activities to create and develop the artistic flair of local people, and in the process create products and improve the environment.

Working with local people to identify and showcase their talent and creativity in craft, needlework, drawing and painting, woodwork, pottery, photography and other art forms.

Develop a range of local markets for these products – network events for local crafters. Use local volunteers and artists to provide support to events and other MyClubmoor activities to stimulate their income.

Establish excellent relationships with the Liverpool arts based community, providing a wider forum for learning and networks for our residents. Use these organisations to teach and inspire us through short courses, masterclasses and tutorials. Engage this network in social media to bring people into the ward.

Providing classes for adults and children based on the above creativity.

BUDGET: £6,000 OVER THREE YEARS

CONNECTMOOR

Our ongoing work to develop a creative social media dialogue with local people The Reading Throne - a free community book exchange, a mini library, people can take free books and donate books, promoting literacy in the area.

Business Network Club - The club would be open to grant winners, local businesses, connectors and influencers to help generate more local business opportunities.

We will respond to the need of entrepreneurs with additional support activities such as training and advice.

BUDGET: £26,800 OVER THREE YEARS ANY MORE? The above-listed activities are driven by where our current engagement work has provided opportunities that fit with the needs of the area and the passions of local people. As we continue our creative engagement experiment, we expect other opportunities to arise, in different areas and we will assess each as they come along.

We would expect any of our ‘experiments’ to be driven by local people, and we’d intend MyClubmoor resources to be used to stimulate the activity and to provide a marketplace. We want to capture the value of these activities to our local area – so MyClubmoor will continue to provide an outlet for these ideas to emerge.

DEVELOPING THE LABORATORY

DEVELOPING THE LABORATORY For the experiments to work, we need to create the right conditions. The following sections are supporting activities that will better enable people to participate, engage and undertake the activities they lead.

My Clubmoor Hub We will secure a long term lease on the MyClubmoor Hub using MyClubmoor resources.

For the first year we will continue to subsidise it heavily for community use and invest in the fabric of the building to make it contemporary, safe and welcoming We will trial the activities of local people, using our resources to promote these activities.

We will staff the hub, providing administrative support for bookings and to promote the centre locally.

We will establish a management group for the Hub. We will talk to local residents to establish what it is best suited to for the medium term, as well as a charging structure and decision making structure. In this way we pass on the building for future years.

Budget: £43,450 total cost over 3 years, with £26,500 income

More Spaces Use what we’ve learned at the MyClubmoor Hub to repeat the creative development process in other spaces, with the intention of renewing derelict buildings and making the most of the assets we have. We've already identified some opportunities.

Work with Liverpool City Council and LMH to identify appropriate spaces and discuss how these can be brought back to life, using our tried and tested creative method. We would invest resources in initial lease / meanwhile use agreements and the initial capital work needed to make them good enough.

We’ll partner with local agencies on other capital schemes, making a contribution to these projects where we can see a significant value to the community. One emerging idea is a creative arts project on Broadway Bridge.

Budget: £30,000 developmental budget over 3 years.

I Heart Awards providing tiered investments for local people and groups to develop activities that benefit our area.

LCVS to continue to lead our simple awards programme, providing awards of between £500 - £15,000 to local people.

We will review this grants process in year one, to align the grants with local priorities, and to work out how we create a better application and assessment process. In particular, we need to establish how to handle organisational applications compared with those of local individuals.

Budget: £150,000 over 3 years.

DEVELOPING THE LABORATORY

More Partnership One of the things we know we need to do in this three year is to improve the way we are structured as a Board, an organisation and our engagement with local people. There are a number of specific ways we will support these partnerships: Support the Clubmoor Working Group, which is now into its third meeting. This forum brings together agencies working to make Clubmoor better. We need to extend the forum to new partners and work with Ward Councillors to make the agenda meaningful and impactful. Our resources will be used to facilitate these meetings where needed and to make investments in strategic projects.

Events – we will be a contributing partner to the events of others or the primary host where there is a need.

These events will include the Walton Festival, Picnic in the Park and the Norris Green Carnival, Impact Days with LMH, and some specific activities around Universal Credit.

Projects – will use MyClubmoor resources where partner organisations approach us with projects that we think will benefit local people – An example would be the recent investment we made with Big Trust on an employability programme.

The creation of a Community Hub Working Group, this would consist of Creative businesses in the North of Liverpool of a similar vein to the hub, like Kittys Laundrette and Homebaked.

Budget: £60,000 over 3 years

More Capacity

More Evidence

We have learned from our previous four years that having capable staff to support and equip volunteers is an essential part of the way that we operate. We have committed to at least three part-time staff for year one: A marketing, communications and engagement office, and creative engagement officer and a senior administrator.

We know that in the next three years we need to repeat the exercise that we undertook right back at the beginning of our Big Local journey, to repeat our community conversations and to develop a new community profile.

To do this will require significant capacity. We will need to recruit an organisation to help us to structure our consultation and the evaluation of it. We will need to train volunteers, and we may need to invest in the materials, equipment and creative methods of capturing feedback from people.

Budget: £7,500 in 2019

We will constantly review this capacity and invest where necessary – this may mean recruiting a project manager, depending on the level of activity we are delivering. We also need to have capacity in terms of overheads and will continue to work with our Local Trusted Organisation (L.T.O.) to deliver this.

We would like to invest more in our volunteers in this plan period. Investing our resources in training, making the most of what Big Local offers, and undertaking exchange visits with other areas. We would like to build the capacity of board members through training.

We have a good relationship with are LTO's but as part of our legacy plans would like to establish MyClubmoor as it's own organisation with more formal terms of reference.

Budget: Salaries, costs of running office, board and volunteer development £160,952 over 3 years.

CLUBMOOR NUMBERS

CLUBMOOR IN NUMBERS

We’ve had the opportunity to use a Local Insight report in putting together this plan – it provides a range of data across nine headings about Clubmoor including vulnerable communities, health and economy. Here is the information we felt was most interesting or important:

POPULATION

Whilst the population in the North West and England generally is growing – the number of people living in Clubmoor is staying roughly the same at just under 14,000. We have a very small Black, Asian and Minority Ethnic population of 3%. Nearly half of households in Clubmoor are homes with a single parent whereas the average across the North West is just over a quarter of households.

VULNERABLE PEOPLE 100% of our population live in the most deprived 20% of areas in England whereas the average for the North West is only 32%. Over a quarter of our working age population are receiving benefits related to unemployment which is double the North West average – the majority of this is due to work limiting illness which is three times higher than for England as a whole. 89% of people receiving Jobseekers Allowance have claimed this for more than 12 months. 1 255 of our children are living in poverty which is just under double the average for the North West. 38% of our pensioners are claiming pension credit which is more than double the North West average.

HOUSING

46% of the houses in Clubmoor are owner-occupied (rather than rented) compared to the North West average of 65%. The average value of houses in Clubmoor is £84k which is less than half the average value across the North West. Our Affordability Gap is £26k – that means that on average residents in Clubmoor are only able to raise mortgages that leave them £26k short of the total they need to buy the cheapest houses in the area.

Nearly all of the housing in our area was built before the Second World War whereas the average across the North West is less than half. For every hectare in Clubmoor (about the size of a rugby pitch) we have 60 people – across the North West the average comes down to 5 people.

CLUBMOOR NUMBERS

HEALTH

Healthy life expectancy for men and women in Clubmoor is 55 and 57 years - this is 8 years lower than the North West average. As actual life expectancy is 76 years for men and 81 years for women, his means that men are expected to have 21 years of ill health at the end of their life and women 23 years.

Incidences of lung cancer in Clubmoor are 91% higher, colorectal cancer is 17% higher and breast cancer is 11% lower than those across England as a whole. The number of people with respiratory disease is 43% higher, coronary heart disease and circulatory disease slightly higher and incidences of stroke 33% lower than the national average. Emergency hospital admissions are up to 56% higher than the national average. People in Clubmoor are much less likely to eat healthily and much more likely to smoke. But they are less likely to binge drink and the level of obesity is at or slightly below national average for adults. However, children are much more likely to be obese.

EDUCATION 42% of our working-age population have no qualifications which are 18% higher than the North West average and the qualifications held by the other 58% tend to be lower than the national average.

Early years performance is lower than the North West average and as pupils move through the key stages they grow further away from this.

ECONOMY Our average weekly household income is £590 – in the North West in general it is £678. The largest sectors Clubmoor residents are employed in are health and social work followed by retail work and construction comes in third. The largest employers based in Clubmoor are retail followed by education and then health. The largest numbers of businesses in Clubmoor are retail followed by construction and then health.

Just over a 1 125 people are employed in managerial or professional occupations which is 22% of the workforce – the North West average is 38%. There are 45 claimants per job available – the North West average is just over 3.

COMMUNITIES 42% of our working-age population have no qualifications which are 18% higher than the North West average and the qualifications held by the other 58% tend to be lower than the national average.

Early years performance is lower than the North West average and as pupils move through the key stages they grow further away from this.

OUTCOMES, IMPACT AND LEGACY

IMPACT & LEGACY IMPACT Our plan focusses on people. In our vision, engaging people, helping them to be actively involved in their community and networking them together will lead to a number of long-term impacts including: To raise the aspirations and confidence of people in our community, and consequently of the community as a whole.

New local economic opportunities – new small commercial and social businesses that provide a better way of living than current employment or unemployment.

The regeneration of spaces brought back to life for purposeful use.

LEGACY Beyond the ten years of Big Local we hope that this will lead to sustainability: People who know each other, who stay connected and provide community leadership in different ways. We hope the mechanisms we set up now will stand into the future. We have started to investigate new forms of organization to ensure this sustainability.

New skills, coupled with the confidence that leads to new ideas and approaches to taking opportunities and addressing some of the challenges within the community.

New models of regeneration, employment and enterprise, to be shared locally and through the Big Local Network, and will hopefully generate financial returns to be re-invested in Clubmoor.

OUTCOMES, IMPACT AND LEGACY

OUTCOMES In this plan, we are focussing on the opportunities that residents have identified. Each has its own associated rationale and outcomes, but importantly each also feeds into the impact and legacy outlined above.

The main thing all of these experiments will achieve is more people engaged in MyClubmoor activities and a deeper level of involvement of some residents.

GrowMoor - More residents confident about growing, some residents telling us that they are eating healthily and well, some residents telling us that they are more active, some residents telling us that their wellbeing has improved.

Be More Dog - More residents demonstrating responsible dog ownership, residents telling us that their neighbourhood feels cleaner, more joint work with LCC to address issues.

RelaxMoor - some residents telling us that their health and wellbeing has improved, more self-sustained enterprises delivering wellbeing services.

MusicMoor - residents that have learned new skills, residents celebrating together, some residents telling us that their confidence and wellbeing has increased, more artists collaborating and working together.

CreateMoor - more new ideas put in to action by local residents, some ideas established that directly improve the environment, some residents telling us that their confidence and wellbeing has increased.

More Spaces - residents feeling that the local environment has improved, more spaces where creativity and enterprise can grow, more community assets.

ConnectMoor - more creative ways for engaging people, more and different residents engaged/ more enterprises created, some entrepreneurs telling us that their enterprise is more sustainable, some residents with enhanced skills and greater confidence

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