CN: June 5, 2019

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June 5, 2019

True North County

Around Town

COMMUNITY VOICES By Rick L. Stevens. Pg. 2 Great weather, great events and great family-fun for this year’s 57th Annual Valley of Flowers Festival. Pg. 4 Vote for your favorite businesses in Northwest County. Pg. 9

Features

North County Incorporated announced the launch of its “True North” campaign at their annual leadership breakfast on May 10.

Submitted photos

North County Incorporated has launched its grassroots ‘True North’ campaign to utilize various platforms to feature authentic stories of the communities and people in North County By Charlotte Beard North County Incorporated (NCI), a regional development association, has announced the launch of its grassroots campaign to collaborate with the community in changing the narrative of living and working in the northern part of the St. Louis metro region. At their annual leadership breakfast on May 10, attendees were informed that the “True North” campaign will utilize various platforms to feature authentic stories of the communities and people in North County. “This is a multi-channel campaign,” stated NCI President and CEO Rebecca Zoll. “We’re asking people to follow us at #truenorth on Facebook and Twitter. As we advance the campaign, we’re hoping to also be able to produce some PSAs broadcasting platforms.” NCI has partnered with St. Louis-based marketing agency, Magnetize to develop the campaign. Rebecca Kappel, Partner and Strategy Director for Magnetize shared that in the beginning links to relevant news stories and other business, resident or community highlights will be promoted on True North’s social media accounts. The campaign’s website is truenorthcounty.org. “Our hope is that once the campaign starts to pick up momentum, we’ll be able to expand into other media channels to broaden the campaign’s reach,” stated Kappel. At the leadership breakfast, Zoll also addressed attendees with the purpose of NCI’s new initiative. See ‘TRUE NORTH’ page 2

Serving North & Northwest St. Louis County | FREE Online at mycnews.com | Vol. 98 No. 23 | 636-379-1775

Recipe, Movie & Sudoku. Pg. F-1 CLASSIFIEDS AND HOME & GARDEN. Pg. F-2 /F-3 Moore On Life, Yeggs & Crossword Puzzle. Pg. F-4

Weather FRIDAY Showers/Storms 80/68 SATURDAY Showers/Storms 81/68 SUNDAY Showers/Storms 83/66 FirstWarn Weather

prepared by meteorologist Nick Palisch. For the latest updates visit www.facebook.com/nickswx.


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