John Simmons CMA

MARKET ANALYSIS

TO ESTABLISH MARKET VALUE OF:

PREPARED ON: BY:

DATE:

YOUR TRUSTED ADVISOR

Thank you for allowing me the opportunity to provide you with this Comparative Market Analysis. This analysis, specially prepared for you, is based on current local competition. It indicates what real estate activity has occurred in the area with properties having the same basic features as yours. The properties are divided into three marketing categories: Active, Sold, and Expired/Withdrawn.

I welcome this opportunity to work as your real estate professional. I encourage you to contact me should you have any questions or require any additional information.

I would be honored to further explain our “results producing” marketing plan. I assure you no other will market as aggressively as I will, nor will they spend as much time, energy and money getting a property sold.

Sincerely,

JOHN SIMMONS

Owner | Employing Broker

970.481.1250

jsimmons@c3-re.com

The provider of this estimate of value is NOT licensed or certified as a Real Estate appraiser by the State of Colorado.

This estimate of value is NOT a Real Estate appraisal and should NOT be relied upon as being equivalent to a Real Estate appraisal.

This estimate of value may NOT be used for the purposes of obtaining financing.

WHAT IS THE MARKET VALUE OF YOUR PROPERTY? (THROUGH THE EYES OF THE BUYER)

THE MARKET VALUE OF YOUR PROPERTY IS NOT:

1. What you have in it.

2. What you need out of it.

3. What you owe against it.

4. What you want.

5. What it appraised for.

6. What your neighbor’s house sold for.

7. What the county assessor says it is worth.

8. How much it is insured for.

9. Your memories and treasures.

10. The price of homes where you are moving.

T HE MARKET VALUE OF YOUR PROPERTY IS “WHAT A BUYER IS WILLING TO PAY AND WHAT YOU ARE WILLING TO SELL FOR BASED ON:

1. Today’s market conditions.

2. Today’s competition and the buyer’s other choices.

3. Today’s interest rates and financing terms.

4. Today’s economic conditions (design preferences for buyers).

5. The buyer’s perception of the physical condition.

6. The location.

7. Normal marketing time.

8. Showing accessibility.

ON A SCALE OF 1 - 10, PROPERTIES THAT ARE THE “10S” ARE THE ONES THAT ARE SELLING.

HOW CAN YOUR PROPERTY BE A “10”?

1. By improving the economic condition (design preferences).

2. By improving the physical condition (pre-inspection).

3. By improving the way the property shows (staging).

4. By offering attractive terms - financing, closing, possession, inclusions.

5. By pricing so you are near the “front of the line”.

AS A SELLER, YOU CONTROL:

1. Whether you want to sell the property.

2. The asking price.

3. The terms - financing, closing, possession, inclusions.

4. The condition of the property.

5. Access to the property.

AS A SELLER, YOU DO NOT CONTROL:

1. Market conditions - supply and demand.

2. Interest rates.

3. The location.

4. The motivation (pricing & condition) of your competition.

5. The motivation and capability of buyers.

TOP 10 FACTORS THAT DETERMINE:

6. Marketing/Exposure

7. Access/Ease of Showing

8. Quality of Realtor ®

9.

10. Time of

1. THE ODDS OF SELLING

2. THE “WALK-AWAY MONEY” FOR A HOME SELLER

2. Price

1. Condition

3. Location

5. Seller Decisions

Seller’s Motivation

Year

4. Supply/Demand

OUR GOALS

1. GET YOU WHERE YOU WANT TO GO ON TIME.

2. MAXIMIZE YOUR “WALK-AWAY MONEY ” .

3. MAKE YOUR TRANSACTION AS RISK-FREE AND SMOOTH AS POSSIBLE.

TO ACHIEVE THESE GOALS WE NEED TO:

1. Increase your odds of selling.

2. Put you in the strongest negotiating position possible.

3. Reduce the risks of “transaction failure”.

10 FACTOR SUCCESS FORMULA

1. Seller decisions - picking the right “trusted advisor team”.

2. In depth market analysis.

3. Condition of the property (wholesale/retail).

4. Price and terms (where in line?).

5. Marketing plan to maximize exposure to buyers/Realtors.®

6. Marketing budget.

7. Execution of the marketing plan.

8. Seller and property access plus “showability”.

9. Negotiating position.

10. Transaction management.

DECISIONS/CONTROL/RESPONSIBILITY:

SELLER:

Picking their team

Condition

Price/Terms

Access

Contract acceptance

ADVISOR:

Market analysis (solve for price)

Marketing plan and budget

Execution of the plan

Sales and negotiations

Transaction management (we will have to sell 3 times)

MARKET:

Supply and demand

Interest rates

Motivation of competition

Buyer motivation

Buyer capabilities

SELLER SUCCESS

ADVISOR

MARKET

HOMES SIMILAR TO YOURS

HOMES SIMILAR TO YOURS EXPIRED OR WITHDRAWN (UNSUCCESSFUL)

WHY YOUR FIRST OFFER IS OFTEN YOUR BEST OFFER

TYPES OF BUYERS

NEW: Fresh and Excited

Focused on Value vs. Price

WAITERS: Seen it all, experienced, very particular

Focused on Value vs. Price

DEALERS: Want to negotiate.

Focused on Price

BOTTOM FEEDERS:

Drawn to phrases: ‘Just Reduced’ ‘Must Sell’

Focused on Price

DEALERS

USING THE DIRECT SALES COMPARISON APPRAOCH AND TAKING INTO ACCOUNT THE FOLLOWING:

1. Subject property location and condition.

2. Existing and available market financing.

3. Current market conditions.

THE INDICATED PRICE RANGE FOR THE SUBJECT PROPERTY IS AS FOLLOWS:

Highest: $____________________

Lowest: $____________________

SUGGESTED STARTING PRICE: $______________________

HOW TO SELL A HOUSE, WHEN YOU HAVE TO SELL IT NOW

“Hire A Top Real Estate Agent. Get the best, most aggressive listing agent you can find. Don’t rely on your cousin with the real estate license or your best friend’s wife. Find the best agents who greatly outperform their colleagues. That’s who you want. And this is no time to quibble over a few percentage points of the commission. Instead, offer your agent a big bonus if they sell the house in 30 days.”

- Wall Street Journal

Article “How To Sell a House, When You have to Sell it Now”

Mortgage:

CARRYING COST PER MONTH

PAYMENT WORKSHEET

Insurance:

Taxes: $____________________

Maintenance: $____________________ (yard care, snow removal, furnace, and other upkeep)

ESTIMATE OF NET PROCEEDS

The above is a preliminary estimate based on the facts and figures presently available and no representation is made as to the accuracy of the completeness of this estimate.

*If you escrow for taxes, the amount remaining in your escrow account with your mortgage company will be refunded after closing.

utility overages will be refunded by the City, if applicable.

THANK

Because of our work ethic, past clients, friends, and family, we have earned numerous individual recognitions such as Rookie of the Year, Best in the Business, Best in the Nation, Top Producer, Platinum Service, and many more. Together, we offer world-class service with unparalleled results in residential, luxury, farm & ranch, commercial and property management!