What's On in Reykjavik - March 2014

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MARCH 2014

IN REYKJAVIK

REYKJAVIK’S LEADING GUIDE TO ENTERTAINMENT, EATING OUT, MUSEUMS AND GALLERIES.



Reykjavík Art Museum

Open daily One admission to three museums

KjarvalSStaðir Flókagata Open daily 10 a.m. – 5 p.m.

HafnarHúS Tryggvagata 17 Open daily 10 a.m. – 5 p.m. Thursdays 10 a.m. – 8 p.m.

8. 2. 2014–18. 5. 2014 Harro 8. 2. 2014–18. 5. 2014 Hildur Ásgeirsdóttir jónsson: Core 1. 2. 2014–12. 10. 2014 the Seasons in Kjarval’s art ÁSmundarSafn Sigtún Open daily 1 p.m. – 5 p.m.

25. 1. 2014–13. 4. 2014 Katrín Sigurðardóttir: foundation, iceland’s contribution to the venice Biennale 2013 1. 2. 2014 –13. 4. 2014 the Cadences of line and Colour 12. 10. 2013–28. 9. 2014 Erró: the World today

18. 1. 2014–27. 4. 2014 “i’ve never seen figurative electricity” www.artmuseum.is artmuseum@reykjavik.is +354 590 1200

Erró, Storm/Óveður, 2011.

Katrín Sigurðardóttir, Foundation at Venice Biennale 2013

Harro Koskinen, The Pig Strikes, 1969, alkyd enamel and wood,135 x 232,5 cm Turku Art Museum. Photo: P.O. Welin.

Hildur Ásgeirsdóttir Jónsson, Core, 2013.


WHAT’S ON

CONTENTS MARCH 2014

ON THE COVER: MARCH IN ICELAND

So it turns out, March is particularly eventful this year. You see, the annual minorEXPERIENCE 6-21 holidays of Bolludagur, Sprengidagur and Öskudagur, all fall in the beginning of March, instead of middle-late February as is more often the case. These days are MUSEUM WALK 22-23 quite…interesting…to the untrained eye, with each one focusing on a specific theme of gluttonous activities. That’s not to say Icelanders in general are gluttonous, it’s just EVENT CALENDAR 24-35 that on these specific days – we really tend to go overboard. We start with a cream puff feast for the first day, leading to a salted meat and pea-soup madness, before we REYKJAVIK CITY MAP 36-37 finish on a high with an overload of candy. Yes – just candy for the third day.

WHAT’S ON

38-45

ART & CULTURE

46-51

NIGHTLIFE 52-53 SHOPPING & STYLE 54-57 FOOD & DRINK

58-63

PRACTICAL INFO

64-69

But that’s just a small part of What’s On in March. The Reykjavik Folk Festival is always fun – between the 6th and 8th, featuring all the best Icelandic folk musicians. We highly recommend that if you want to experience some real Icelandic music. Finally we end the month with the ever anticipated DesignMarch, Iceland’s most important design festival. This year sees plenty of exciting events, from the 27th to 30th, with some of the highlights being the Reykjavik Fashion Festival, the DesignTalks (including a talk from Calvin Klein) and the Town Fair on Saturday 29th. You can read more on all of these in this month’s issue of What’s On in Reykjavik so get going! As always, we welcome you to our Tourist Information Centre on Laugavegur 4, where we strive to answer all your possible questions! Have a great stay in Iceland in March, and we hope to see you!

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Volume 32– Issue 3. Published by MD Reykjavik ehf. Laugavegur 4, 101 Reykjavik. Tel.: 899-2255. E-mail: whatson@whatson.is

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Editor: Hjörtur Atli Guðmunds. Geirdal, hjortur@whatson.is, Tel.:847-4153. Layout & design: Stefán Birgir Stefáns, sbs@sbs.is Journalist: Hekla Elísabet Aðalsteinsdóttir, hekla.elisabet@mydestination.com Printing House: Ásprent-Stíll ehf. Akureyri WHAT‘S ON IN REYKJAVIK is published monthly covering events and happenings in and around Reykjavik. Opinions expressed in WHAT‘S ON IN Reykjavik are those of the individual authors. While every effort has been made to ensure the information presented is accurate, prices, times, dates and other information may be subject to change.


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EXPERIENCE WHAT’S ON BOLLUDAGUR CREAM PUFF DAY

“Bolludagur” is the first in a row of three peculiar Icelandic holidays. It roughly translates as “Cream Puff Day” in English. This is one of many Icelandic festivities that are overlooked by foreigners, so here’s a little something to inform you.

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Without fail, Bolludagur falls on Monday, so the actual date changes every year. We’re not sure where this holiday originates from but it is believed that bakers from Denmark or Norway introduced this custom in the middle of the nineteenth century.

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We hope you won’t think we’re a nation of total freaks after reading this, but according to tradition, children arm themselves with a “bolludagsvondur” (a wand specially bought or made for the occasion) on the Sunday before Bolludagur. When they wake up the following day, they creep into their parents’ room and spank them repeatedly while yelling “Bolla!” over and over again. For every blow received before getting out of bed, parents owe their children a cream puff with jam and chocolate. Yes, this actually happens. A few Icelanders make their own puffs and a lot buy them at bakeries and grocery stores. You don’t necessarily have to spank or be spanked in order to deserve one. We urge you to take part in this old Icelandic tradition and get yourself a bolla on Bolludagur. This custom may be weird, but whoever thought of dedicating a whole day to eating and enjoying pastries must have been a genius.

Vatnsdeigsbollur (Cream Puffs)

A simple and good recipe »» 4 dl water »» 160g margarine »» 250g flour »» ¼ teaspoon baking powder »» 5 eggs Yes – the ingredients really are this simple. The arrangements however are a bit more. Anyways, we start by mixing water with margarine in a pot, bringing it to boil. Add the flour and baking powder and mix fiercely, until it’s nice and whole. Remove from heat and let cool for a while. Then add the eggs, one by one, while stirring well between each one. Use a table spoon to put each puff on a baking plate and bake for 30-35 minutes at 210°c. Be aware not to open the oven before well into baking! The Cream Puffs must be served with cream and chocolate - that is essential, and preferably jam aswell for the perfect, Icelandic Bolla! Good luck! This brilliant recipe is borrowed from www.eldhus.is and the sender is Linda. We recommend that website for an array of nice Icelandic recipes.


EXPERIENCE

SPRENGIDAGUR EAT-TILL-YOU-BURST DAY Sprengidagur is Iceland’s version of Shrove Tuesday. In our case we celebrate it by eating a lot, as much as we can, of salted meat and split pea soup. This holiday always falls on the day after Bolludagur, which is always a Tuesday somewhere between early February and early March. On Sprengidagur, every Icelandic home and most restaurants are flooded with the aroma of salted meat (usually lamb, sometimes horse) and peas. The name refers to the idea that the individual feasts on this hearty dish to the point of bursting, just in case you didn’t stuff your face with an obscene amount of cream puffs the day before. Lent is not something we actually do, but still for some reason we have a special day for filling up on treats before Lent. It’s basically a celebration of gluttony, so enjoy it with us. Go to the nearest restaurant and ask if they are serving saltkjöt. If they don’t, there’s probably another one close by that is.

ÖSKUDAGUR ASH WEDNESDAY

An Icelandic holiday when children dress up in costumes and sing songs for candy. It’s sort of like the Icelandic version of Halloween, without the pagan undertones. Children dress in costumes and instead of visiting regular homes in search of candy like they do it in most other countries, Icelandic kids walk from store to store. That’s right, stores take most of the heat from this holiday. The children are expected to earn their candy by singing a song, a tradition that excites the young ones, but most adults dread it, especially those working in commerce. If by any chance you are traveling to Iceland with a child, you might want to look into this. If not, keep this in mind when picking a day to go grocery shopping.

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IT’S REALLY JUST ABOUT CANDY

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EXPERIENCE WHAT’S ON

THE TASTE OF ICELAND If you’re coming to Iceland, you will be blown away by the vibrant and unique food culture. Between the world-class restaurants with pristine ingredients and master chefs, the quaint little local flavours and the unique and unusual traditional cuisine, there is no shortage of flavourful experiences for both the adventurous explorer and the demanding connoisseur. Modern Icelandic Cuisine Modern day Iceland offers every kind of food you can imagine, and many that you probably can’t. With world-class chefs working with pristine ingredients, Icelandic Restaurants are sure to be a thrill. Most restaurants will offer some traditional Icelandic dishes, such as smoked lamb, or some twist on tradition, such as a reindeer burger. Reykjavik offers any kind of international food you can imagine, sushi, thai, mexican, you name it. It offers steak houses and seafood restaurants. You can go from very high end to fast food in one block. Because icelandic farms are relatively traditional and the icelandic nature is very pure and unspoiled, the ingredients of the food will be absolute first rate. We particularly recommend you try the lamb, which is in a league of its own. THE ICELANDIC HOT DOG – AN UNUSUAL INSTITUTION You don’t get more authentically Icelandic than the hot dog. Whereas some of the more traditional food are only really eaten during the Þorri festival, Icelanders actually eat hot dogs all the time.

ICE (CREAM) LAND Icelanders, somewhat appropriately, love ice cream. They love it at any time, in fact, you can sometimes see a line at the ice cream parlour in a snowstorm. There is a long-standing debate in Reykjavík of which is better, Ísbúð Vesturbæjar or the one in Skeifan. Unless of course you’re from the north, and the obvious winner is Brynjuís. Because, well, obviously. TRADITIONAL ICELANDIC FOOD Finally, don’t miss out on the traditional Icelandic food! These dishes, prepared the same way they have for centuries, are steeped in history and... other things. There are some flavours everyone can enjoy such as the smoked lamb, flat bread, and liverwurst and some more unusual delicacies such as blood pudding and dried fish. At the far end of the spectrum you find curiosities of acquired taste such as fermented shark, singed sheep’s head and pickled ram’s testicles. These are otherwise known as “things you only eat so you can tell your friends at home you did it”. With a shot of Brennivin, an Icelandic Schnapps lovingly nicknamed “Black Death”, you can wash down your meal, along with washing away any memory you might have had of the whole affair.

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The Icelandic hot dog is unique in that it contains lamb in addition to the international pork and beef, and it is supposed to be eaten “með öllu” (with everything): raw chopped onions, roasted onions,

ketchup, mustard and remoulade. If you order one “with everything” up north, it will also include “cocktail sauce,” a mixture of ketchup and mayo.

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The Wonders of Volcanoes Volcano House Cinema – Dramatic and Informative Striking documentaries on eruptions in Iceland in amazing Emmy nominated footages. Shows every hour on the hour in English, from 09.00 – 22.00. German and French version upon request.

Volcano House Café – Healthy and Volcanic The Volcano House Café presents the only volcanic menu in Iceland. Breakfast Lunch Meal of the day Light meals Happy Hour Deserts Volcanic Coffee.

DYNAMO REYKJAVÍK

Geological Exhibition, free entrance Tourist information and Booking Service Volcano House Boutique Open from 9.00 – 22/23,00 Films are shown every hour on the hour!

Volcano House I Tryggvagata 11 I Tel. 555 1900 www.volcanohouse.is I info@volcanohouse.is


EXPERIENCE WHAT’S ON

THE REYKJAVIK COFFEE EXPERIENCE

Iceland may not be the first country that comes to mind when you think of coffee, but Icelanders are actually big coffee drinkers. You will find plenty of small coffee shops or cafés on nearly every street corner in downtown Reykjavík. We know of at least five places where you will get great coffee.

CAFÉ PARÍS AUSTURSTRÆTI 14

Café Paris is one of Reykjavik city’s most beloved restaurants and cafés, and has been for twenty years. It’s ideally situated by Austurvöllur square, where Icelanders go to celebrate the sun in the summertime. Inside Café Paris, you’ll be able to relax in a calm and casual atmosphere while enjoying a warm cup of coffee. They have a wide selection of coffee drinks but their Frappuccino “à la Café Paris” deserves the highest praise. You can’t go wrong with any of their cakes if you’re in the mood for a luxurious refreshment as well.

TÍU DROPAR LAUGAVEGUR 27

One of Reykjavik‘s oldest cafés, located in a hidden basement on Laugavegur that is frequented by avid loungers, coffee addicts, happy families and hungry travelers. There’s nothing pretentious about it, it’s just a lovely old-fashioned house with homelike atmosphere and generous coffee refills. If you want to try something really Icelandic with your coffee you should order flatkökur, rye pancakes with sliced smoked lamb, or pönnukökur, traditional Icelandic pancakes with sugar, or with jam and whipped cream.

REYKJAVÍK ROASTERS

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KÁRASTÍGUR 1

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A small and intimate coffee shop in the city center where you’ll find first class coffee and refreshment. Their coffee is roasted in their own roasteries by their own roasting masters. When you walk in you’ll notice their beautiful La Marzocco espresso machine and two Mazzer grinders, and realize that coffee at Kaffismiðjan is serious business. If you like your coffee, which you probably will, you can purchase whole beans in 300 gram bags or have them custom grinded for your coffee maker.

KAFFIFÉLAGIÐ SKÓLAVÖRÐUSTÍGUR 10

It may be the smallest coffee shop in the country but it’s definitely one of the most popular ones too. Kaffifélagið offers a wide selection of coffee drinks made from Italian espresso beans that are grown in Ottolina, Milan. If you want to awaken your senses and make your mouth to foam with delight and deliciousness, Kaffifélagið is where you should go. The place is usually filled with busy locals getting their take-away coffee. You can also stock up on coffee beans, DVD’s and Icelandic music while you’re there.

SÓLON

BANKASTRÆTI 7A

If you’re looking for the perfect place to sit down, order a cup of coffee and watch people go on with their daily lives outside the window, Café Sólon is the place for you. The oversized artwork and sleek furniture definitely add to its appeal. Café Sólon is located in an old beautiful building in the city center with big windows and a lot of history. Their aromatic coffee will send any coffee lover over the edge, and it will taste even better if it’s accompanied by their delicious vegetable pie.


‌ for outdoor enthusiasts

Michelsen Arctic Explorer Designed for Icelandic weather, by Icelanders

Laugavegur 15 - 101 ReykjavĂ­k - Tel. 354 511 1900 - www.michelsenwatch.com


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EXPERIENCE WHAT’S ON

A VERY BRIEF HISTORY OF ICELAND 16-18 MILLION BC: THE FORMATION OF ICELAND. Volcanic eruptions form the landmass known as Iceland. 871 AD: THE SETTLEMENT OF ICELAND. Ingólfur Arnarson killed a man in Norway and fled to Iceland. 930 AD: PARLIAMENT ESTABLISHED. Iceland is arguably the oldest still extant democracy in the world. 1000 AD: CONVERSION TO CHRISTIANITY, DISCOVERY OF AMERICA. Parliament decided everyone would be christian or at least pretend to be. Leif “the Lucky” Ericson got lost and found America, didn’t like it and went home. 1262 AD: ICELAND SUBMITS TO NORWAY. Civil war between powerful clans resulted in making peace by submitting to Norway. Later, Iceland somehow wound up under Danish rule. We are more than a little confused about it.

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1550 AD: CIVIL WAR AND LUTHERANISM. The violent conflict between Catholics and Lutherans ended with the beheading of bishop Jón Arason. 1602: MONOPOLY (NOT THE FUN KIND). The king of Denmark decided Icelanders would only trade with particular Danes, resulting in abject poverty until the monopoly was abolished in 1786. THE 1750S: THE ENLIGHTENMENT AND THE BIRTH OF REYKJAVÍK. Industrialisation and modernisation started when “Sheriff” Skúli Magnússon started wool manufacturing in Aðalstræti 10. 1944 AD: INDEPENDENCE. Iceland declared independence while Denmark was too busy being invaded by Germany to protest.

20TH CENTURY: THE WORLD WARS AND MODERNIZATION. The turn of the century saw the first motor boat and car. The world wars and American occupation resulted in the first serious urbanisation and foreign cultural influence. 1955 AD: NOBEL PRIZE. Halldór Laxness was awarded the Nobel Prize in Literature. 1980 AD: FIRST FEMALE PRESIDENT. The world’s first democratically elected female head of state, Vigdís Finnbogadóttir, took office. 2008 AD: CRASH AND MIRACULOUS RECOVERY. Iceland’s banking system went spectacularly bankrupt. Since then, things are picking up surprisingly well, but they’re still tough. 2009 AD: FIRST OPENLY GAY PRIME MINISTER. The world’s first openly lesbian head of government, Jóhanna Sigurðardóttir, took office.



EXPERIENCE WHAT’S ON

T H E R E Y K J AV I K Reykjavík is filled with things to do, places to go and stuff to see but some are just a little bit more important than others.

HALLGRÍMSKIRKJA

Hallgrímskirkja church is one of Reykjavík’s most iconic buildings and is visible from almost anywhere in the city. The tower of the church is among the city’s highest buildings and offers a fantastic view of the city for the small price of 700ISK for adults, 100ISK for children. Hallgrímskirkja is the largest church- and the sixth tallest architectural structure in Iceland. It’s named after the Icelandic poet and clergyman Hallgrímur Petursson, author of the Passion Hymns. The architect who designed it, Guðjón Samúelsson is said to have designed it to resemble the basalt lava flows of Iceland’s landscape.

PERLAN

Standing at 25 metres high, Perlan is one of Reykjavík’s most striking buildings and although it was opened to the public in 1991 it still makes a stand out piece of architecture for its modern construction. Up on the fourth level there is a 360 degree viewing platform where you can get the best panoramic views of Reykjavík and when the sun sets it’s a spectacular spot for the northern lights. You can also dine at the Perlan restaurant that slowly rotates so you get to see the whole city without even having to turn your head. We strongly recommend a visit to The Saga Museum while you’re there.

TJÖRNIN

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People go to the pond to feed the birds and enjoy one of the most amazing views that Reykjavík has to offer. There isn’t a better place in the city to enjoy a beautiful sunset and you can watch or feed a huge variety of birdlife that calls the lake home while you’re at it. When the lake freezes over in winter, hot geothermal waters are pumped in to defrost an area for the birds while those who can handle the cold keep warm from the romantic atmosphere and take to the ice on skates.

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AUSTURVÖLLUR

When the sun is shining and the air is hot, Austurvöllur is the place to be no matter who you are. Surrounded by cafés and restaurants on Vallarstræti and Pósthússtræti, this public square is a wildly popular spot for locals to dine outside, soak up some sunshine or recline in the grass with picnics. With its close proximity to the Parliament of Iceland building, Austurvöllur has contrastingly also been the gathering place for political protests. At the center of it all stands a statue of Jón Sigurðsson, the renowned figure who led Iceland to independence.

KOLAPORTIÐ

Whether you want to sample dried fish and fermented shark, purchase a bag of Icelandic candy or browse through thrifted clothing, Kolaportið should be the destination of your choice. Kolaportið is an indoor flea market that is open during the weekend between 11am-5pm. The atmosphere is very unique and the old industrial building is usually filled with people hunting for books or antiques, grocery shopping at the food court, selling their old garments, buying music and DVD’s or digging through piles of stuff in search of hidden treasures. We recommend bringing cash, as the majority of stalls don‘t accept cards.


HARPA

The whole 28.000 square meters of Harpa stand at the edge of the Reykjavik Harbour with Iceland‘s biggest concert hall suitable for a broad range of concerts and cultural events, conference centre with meeting facilities and in-house catering and fine restaurants. Harpa also occasionally hosts promotions, plays, and public events. It‘s open to everyone, always, and you should definitely visit Harpa, whether it‘s for a show, to buy souvenirs, a concert or a lovely dinner in one of the fabulous restaurants. Harpa was designed by a Danish firm in co-operation with Ólafur Elíasson, an Icelandic artist, and opened to the public in 2011.

THE OLD HARBOR

The descriptive name comes from the fact that it‘s the first lasting harbor in Reykjavik. The most visited area is the eastern pier where you’ll find a community of shops, galleries, electric bike and scooter rentals and guided tours in Reykjavík. You will find numerous whale watching companies willing to take you out to sea on unforgettable excursions. The area is filled with excellent restaurants (sushi and other seafood, tapas, burgers, etc.) and coffee houses. The atmosphere at the old harbour is friendly, the air is fresh and salty and there’s plenty of interesting activities to check out.

EXPERIENCE

SIGHT EXPERIENCE

THE SUN VOYAGER

A beautiful sculpture of a Viking ship located by the ocean on a small peninsula by Sæbraut, close to the Reykjavík center. The sculpture by Jón Gunnar Árnason symbolises the Viking past of the Icelanders and an ode to the sun. It serves as reminder of our history and heritage when the first Viking settlers came sailing to Iceland. An ideal opportunity to see Sólfarið at its best is when the sun is setting, at whatever time that may be. It should be every photographer’s dream to capture the amazing view.

CITY HALL

LAUGARDALSLAUG

Every country has traditions when it comes to leisure. Iceland’s big thing is swimming pools.. Laugardalslaug is the city’s largest pool with extensive facilities, located in Laugardalur Valley. Its facilities include a 50m outdoor pool, outdoor children’s pool and paddling pool, two waterslides, numerous hot tubs, steam bath, gym and mini golf course. There really is no better place to be on a sunny day, or a cold one for that matter. Right outside you will find a hot dog stand where you can buy traditional Icelandic hot dog.

Head over to page 22 for the Reykjavik Museum Walk.

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With an impressive, modern design, the building sits right on the northern shore of Lake Tjörnin. It’s not only offices for the mayor and city’s excutive officials, but is also open to visitors, providing internet access, an information desk, exhibition halls and a cafe. Café Öndin boasts huge glass windows so you can sit back and admire the water, bird life, nature and city surrounds. Go to the galleries to admire one of the steady streams of new and exciting exhibitions always coming through. The three dimensional map of Iceland is always a favourite with visitors to the country.

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EXPERIENCE WHAT’S ON

© ÁSTA K. ÓLAFS

FIVE THINGS TO DO ON A RAINY DAY Even though it’s March doesn’t mean it’s snowing all the time. In fact, Icelandic March can be rainy, cloudy, misty and loads of other annoying weather phenomena - even at the same time. Granted, it would be a bit more pleasant if the weather was nice and the sun was shining on us all, but let‘s face it. You‘re in Iceland, so you can‘t really complain. However, as the old saying goes, when life gives you lemons, make lemonade! Also, it doesn’t hurt that Iceland is the land of cozy indoor places that make you feel perfectly fine about being inside. The following is a short list of some places you could visit and things you could do on a rainy day in our lovely country, enjoy! MUSEUMS 1 Reykjavík provides its residents and visitors with many cultural treats. The museums of this small Nordic city make a point of being versatile and offer an array of interesting exhibitions year round. The city museums include Hafnarhúsið, Kjarvalsstaðir and Ásmundarsafn. Purchasing admission to any one of these automatically grants you access to the other two, making this the perfect rainy day choice. Check out the Event Calendar on page 23 for information on current exhibitions and opening hours! COFFEEHOUSE Nordic coffee culture is vibrant and generally speaking the coffee is of the highest quality. The quantity of coffeehouses in the downtown area of Reykjavík are surprising in number, ranging from small holes-in-the-wall with take away coffee to places with plush couches on which you could stay sitting comfortably for several hours. Because of the cozy environment and free Internet access many Icelanders spend an endless amount of time sipping on the best coffee and working on school work or even programming a new website!

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DRIVE IN THE COUNTRY SIDE Zooming past the dramatic landscapes of the Icelandic countryside from the comfort and warmth of your car can be extremely enjoyable. Be sure to blast some native music, it can only enhance the experience.

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SWIMMING 4 You may think that it sounds strange to go for a

swim in the rain, but contrary to popular belief swimming in Iceland is particularly enjoyable in bad weather. This is thanks to the naturally heated water that comes straight from the ground beneath us and feels oh so good to be surrounded by in the hot tub. The inexpensive admission doesn’t hurt either. These publicly run swimming pools are in most neighborhoods and serve as a hub for the residents who go frequently for the exercise, social interaction and relaxing quality of hot water.

MOVIE AT BÍÓ PARADÍS The only movie theater in downtown Reykjavík was saved a few years ago by the city council. It was once known as Regnboginn (the rainbow) and was going out of business, but now goes by the name Bíó Paradís. Many changes were made to it, which created a more comfortable space than your average movie theater. The front entrance is quite large and has several big windows facing the street of Hverfisgata. This space resembles a nice coffeehouse and is often used for small concerts and get together by all kinds of people and different groups. One of the main attractions is the alternative selection of movies available to watch. They seldom show the newest Hollywood blockbusters, and tend to be unafraid of offering up European films in languages other than English. Consider this place on a rainy day, they even offer beer, and you can take the bottle in with you to watch the film!

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EXPERIENCE

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Tr eat yourself to Ice popular pizza. Ca land’s most ll and we deliver rig us at 58 12345 ht to your room!

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THE ICELANDIC

Although beer and ale have been brewed in Iceland for a long time, the growth in recent years has been amazing. In just a few years, we‘ve seen many great breweries emerge, filled with ambition and ingenuity. There is one thing they all have in common though, the Icelandic water; renowned for its purity and quality. Here you can read up on some of our favorite beers, all of whom you‘ll find in Reykjaviks pubs and bars.

VÍKING CLASSIC Víking Classic is a Vienna style beer with golden amber colour and taste of roasted malt. It has a good body and medium bitterness with balancing sweetness and a hint of caramel. This Classic type of beer has become one of the best sellers on draught in Iceland in one year. Víking Classic is available in draught, bottles and cans and is part of the Víking beer family which is the most popular beer brand in Iceland.

BRÍÓ The first beer produced by Borg Brugghús, Bríó is a pilsner, however unlike what most people might think, being a pilsner doesn‘t mean it‘s any less of a beer. The name comes from the city of Pilsen in the Czech Republic. This style of brewing first emerged in the middle of the 19th century and immediately became so popular that the majority of beer drunk today is in some way derived from the original pilsner. Brío uses German hops, giving a very distinctive taste and a sweet aroma. Along with the hops, it uses Pilsen malt and under-fermentation yeast. Brío, which has won many awards and prizes over the years, was originally brewed as the House Beer for Ölstofan (see pg. 12) and is available in liquor stores around the country as well as most bars in town.

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KALDI

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The Brewery on Árskógssandur was the first microbrewery that opened in Iceland, back in 2006. Their first product, Kaldi, definitely paved the way for the rest of them. The regular Kaldi is a pure pilsner, with all the ingredients, except the Icelandic water, coming from the Czech Republic. Even their Brewmaster is Czech! Kaldi is a very mild and comfortable pilsner, with 5% ABV. You can detect a hint of sweetness in it. Kaldi is the most sold bottled beer in Iceland today and has been tremendously well received. You can get Kaldi in the liquor stores in bottles, as well as on draught at MicroBar.

KALDI DARK Most Icelanders are a bit afraid of dark beers, at least until they taste Kaldi Dark. A dark pilsner, it‘s not that much different from the regular Kaldi, as the main difference is the use of burnt malt, which provides the beautiful, distinctive dark color. Kaldi Dark is unpasteurized with no added sugar or preservatives. As mentioned – the Kaldi beers are brewed by Czech traditions, dated from 1842. Kaldi Dark is brewed using 3 different types of Czech hops. You can get Kaldi Dark in all liquor stores as well as in MicroBar on draught.


EINSTÖK TOASTED PORTER With clear notes of toffee and dark chocolate, this Porter is roasty and rich, offering a medium body that is robust, yet smooth on the palate. Toasted and chocolate malts give it a sinister black color, but its easy-to-drink taste will have you believing that there’s no need to be afraid of the dark anymore.

EXPERIENCE

BEER EXPERIENCE

ÚLFUR The first Icelandic IPA (India Pale Ale) on the market. Úlfur IPA is in the same caliber as the best produced on the West Coast of the Unites States and probably comes to many Icelanders as a surprise regarding flavor and aroma. The aroma is of fresh citrus fruits, especially grapefruit, which can also be found in the flavor and a strong bitterness makes you crave another sip. Only American hops are used in the beer and hops are added when boiled and after fermentation, a so called “dry hopping” technique. Icelanders took to the beer immediately and it helped clear the way for smaller breweries to try new things.

LAVA

GÆÐINGUR PALE ALE The Pale Ale from Gæðingur is a mixture of American and British Pale Ale. It’s ABV is quite low, at 4,5%, but it has the body of a much bigger beer. Bitterness and hops describe it aptly. Gæðingur is the latest addition to the Icelandic Microbrewery scene, founded in 2010. Gæðingur Pale Ale is unfiltered, so it has some residue at the bottom of the bottle. The Pale Ale is the beer that cemented Gæðingur as a quality Microbrewery and is available at most liquor stores, and as with many of the other beers mentioned, on draught in MicroBar

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This beer is unique in the Icelandic beer scene and quite possibly globally as well. Lava is a pitch black Ale, with its colour coming from dark-roasted mat, burnt in a similar way as coffee beans. The Brewmasters goal was to create a distinctive beer. Lava is described as being like a good wine – improving with age, reaching optimal quality after 3 years of storage in a cold place. Lava is a very smoked Imperial Stout, and considered by beer connoisseurs as one of the best Icelandic beers. It has received many international awards, including a gold medal at the “United States Open Beer Championship” – where it competed against over 1650 beers. Lava is available at the bigger liquor stores as well as exclusively on draught at MicroBar.

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WHAT’S ON

THE REYKJAVIK MUSEUM WALK Reykjavik is rich with culture and history which can be experienced in the many museums that our city has to offer. To make life easier for you, here is a proposed Museum Walk that covers the best bits of downtown Reykjavik, while within a walking distance. 1

VOLCANO HOUSE

The museum gives visitors an idea of the real life in Iceland, where volcanoes and earthquakes are a constant threat. Volcanic eruptions and earthquakes occur daily and Icelandic nature is in a state of constant flux. Volcano House lets you experience the world of Icelanders by coming as close as possible to experiencing an eruption or earthquake for yourself. They also have an in-house cinema where they offer two back-to-back documentaries on historical volcanic eruptions.

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THE REYKJAVÍK MUSEUM OF PHOTOGRAPHY

The museum’s main objective is to present both historical and contemporary photography in an artistic, social and cultural context, as well as nurture public and scholarly interest in photography and its culture. The collection’s themes are diverse, you can find family photograpshs, photos from portrait studios, industrial- and advertising photographs, press photography, landscape photographs and more.

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THE NATIONAL MUSEUM OF ICELAND

The nation’s most precious treasures are kept and displayed at The National Museum of Iceland that was established on the 24th of February in 1863. The aim of the museum is to increase and relay knowledge of Icelandic cultural heritage from the beginning until now. At the museum you will find objects that provide insight into Icelandic cultural history and displays from different eras.

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THE NATIONAL GALLERY OF ICELAND

The principal art museum of Iceland, established in 1884. Its art collection consists mainly of 19th and 20th century art works. In its possession are many of the keystones of Icelandic art history, as well as a growing collection of works from other countries. The National Gallery’s main role is to collect, preserve, research and exhibit Icelandic art and offer education about it, as well as there is a considerable emphasis laid on showing Icelandic art in context with international art.

REYKJAVÍK ART MUSEUM

Hafnarhús serves as the museum’s institute of contemporary art, where n ew d eve l o p m e n t s i n art are explored through diverse exhibitions of Icelandic and international artists. An exhibition of paintings by well known pop artist Erró is a permanent feature. You’ll really like the restaurant inside that has a beautiful view over the harbour. Don’t forget to stop by the Hafnarhús shop for postcards, art posters and books published by the museum.

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THE SETTLEMENT EXHIBITION

Archaeological remains were excavated in Aðalstræti in 2001, which turned out to be the oldest relics of human habitation in Reykjavík. The relics are now preserved at their original location as the focal point of the Settlement Exhibition. The construction of Viking Age buildings is explained using multimedia technology and computer technology is used to give an impression of what life was like in the hall.

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Perfect day tours for the independent traveller. My Way is your own audio day tour consisting of a suitable car for you and your friends together with an audio guide programmed into the GPS system. Sold in cooperation with Avis and Budget car rentals. My Way audio guided daytours exsamples: Reykjanes Peninsula

Reykjavík – Gardskagi, Hafnir, Blue Lagoon, Kleifarvatn – Hafnarfjördur Volcanic wonders and some of our country’s most unforgettable sights. The Reykjanes peninsula tour offers an extreme variety of landscapes, lava fields and geothermal activity,

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Golden Circle

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South Shore

Reykjavík – South Shore to Vík – Reykjavík You drive along the south coast of Iceland passing by glaciers and volcanoes, black sand coastline and moss-covered lava fields as far as the charming village Vík í Mýrdal.

MIN: 8HRS

APX: 400KM


ASÍ ART GALLERY OPENING HOURS: 1 P.M. - 5 P.M. CLOSED MONDAYS

A HARD DAYS NIGHT Until March 9th. The Exhibition is the second one in a sequence of exhibitions called Interplay where an old master is in a dialogue with contemporary artists from different genres.

A HARD DAY’S NIGHT

THE NATIONAL MUSEUM OF ICELAND OPENING HOURS: 11 A.M. - 5 P.M. CLOSED MONDAYS

FROM A DIFFERENT ANGLE... Photography by Icelandic women 1872 - 2013

the Icelanders’ past by placing the cultural heritage preserved by the National Museum in a historical context, guided by the question: What makes a nation?

The common denominator of the four artists is the powerful voice of imagination, which in its expression gives open accsess to the life sensations of those workers in art.

The exhibition includes about 2,000 objects, dating from the Settlement Age to the present, as well as about 1,000 photographs from the 20th century. It is conceived as a

At the opening on February 15th between 15:00 and 17:00, Úlfur Eldjárn will compose a music installation which will be left in the gallery during the exhibition.

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The work of Icelandic women photographers from the latter half of the 19th century until the present day will be shown at two simultaneous exhibitions: one in the National Museum‘s photography gallery, the other at the Reykjavík Museum of Photography. The exhibitions and the accompanying catalogue are based on research carried out by both museums on photography by Icelandic women, and a survey of extant examples of their work in Icelandic collections.

This time Cobra expressionist Svavar Guðnason meets painters Magnús Helgason and Úlfur Karlsson as well as the musician Úlfur Eldjárn.

THE MAKING OF A NATION - HERITAGE AND HISTORY IN ICELAND The exhibition is intended to provide insight into the history of the Icelandic nation from the Settlement to the present day. The aim is to cast light on

EVENT CALENDAR

journey through time: it begins with the ship in which medieval settlers crossed the ocean to their new home, it ends in a modern airport, the Icelanders’ gateway to the world.

FROM A DIFFERENT ANGLE...

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EVENT CALENDAR

ÁSGRÍMUR JÓNSSON COLLECTION OPENING HOURS: SUND. 2 - 5 P.M.

ÁSGRÍMUR JONSON VIEW ON HÚSAFELL The exhibition includes works from the years 19151955. Ásgrímur spent the summer in 1915, 1917 and 1919 at Húsafell, after that Húsafell became a regular visit for him the rest of his life. After 1940 the Húsafell became his primary dwelling at summer and most Húsafell paintings are from the fifth decade of the last century. Contrasting nature, crooked trees that testifies to harsh weather gods; white glacier against a black desert or colorful vegetation of the ground emotionally moved the artist and make these paintings unique in his career. Works painted after 1940 reveals a strong emotional interpretation akin to the work of van Gogh. The exhibition includes both watercolors and oil paintings.

ÁSGRÍMUR JÓNSSON

NATIONAL GALLERY OF ICELAND

CHILDREN AT PLAY

OPENING HOURS: 11 A.M. - 5 P.M. CLOSED MONDAYS

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TREASURES - BEASTS IN CAGES

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In room 4 an exhibition of selected modern and contemporary works from the collection of The National Gallery of Iceland continues. It is based around several

master works of the pioneers of Icelandic contemporary art – Jóhann Eyfells (1923); Magnús Pálsson (1929) and Dieter Roth (1930–1998) – with the addition of works by the generations who, in various ways, followed in their footsteps. Several of the works are by artists who have been representatives of Iceland at the Venice Biennale. In addition artist’s books by local and international pioneers of the genre get special attention. The exhibition is provided with ample educational material in digital format.

SIGURJÓN ÓLAFSSON MUSEUM OPENING HOURS: WEEKENDS 2 P.M. - 5 P.M.

CHILDREN AT PLAY An exhibition of sculptures from the oeuvre of Sigurjón Ólafsson. The title of the exhibition, Children at Play, refers both to Sigurjón’s 1938 relief of the same name and to other works in the exhibition that might awaken children’s and teens’ interest in Sigurjón’s art.


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REYKJAVIK ART MUSEUM HAFNARHÚS OPENING HOURS: 10 A.M. - 5 P.M. THURSDAYS 10 A.M. - 9 P.M.

ERRÓ: THE WORLD TODAY This exhibition shows Erró´s gifts to Reykjavík Art Museum in recent years. The works add to the huge collection he has presented to the Museum over the years. His latest gift comprises a multitude of works – collages, oils, watercolours and enamels – which he has made over the past twelve years. The works represent a new period in the artist’s career, during which he has created his own visual world using new approaches and themes. These latest works bear witness to the artist’s joiede-vivre and creativity in juxtaposing images from around the world.

KATRÍN SIGURÐARDÓTTIR: FOUNDATION

CADENCES OF LINE AND COLOR This exhibition showcases works of art in the spirit of “visual music.” Since the early twentieth century, artists in search of abstract forms of expression have sought inspiration in music. The pioneers of abstract painting consciously looked to musical aesthetics in order to develop a new kind of painting without reference to external reality. In due course, in the 1920s, avant-garde artists began experimenting with the new possibilities of film technology to create visual music. Since then, with the advent of video, and increasingly sophisticated means for working with music and images, artists have been able to develop this art form even further, to make works in the spirit of visual music without requiring a team of

technicians to do so. Thus the concept of visual music can be traced through art history from the beginning of the twentieth century until the present day.

REYKJAVIK ART MUSEUM – KJARVALSSTAÐIR OPENING HOURS: 10 A.M. - 5 P.M.

HARRO The purpose of the exhibition is twofold. First, the intention is to introduce the Finnish artist Harro, and his important contribution to contemporary art, to Icelandic people and, secondly, to create a dialogue around the critical message of his work. The exhibition will concentrate on Harro’s popart period and present many of his best known works from 1968 to 1972.

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Foundation is a large-scale installation comprising a raised ornamental surface, which extends beyond the walls of the Museum’s galleries, mapping out the floor of an imaginary 18th-century pavilion. Handmade tiles form intricate patterns in the baroque style, and visitors are invited to walk on the surface and experience it underfoot.

FOUNDATION

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ERRÓ

FOUNTAINS


It has been said that, through Kjarval’s eyes, the people of Iceland learned to see their country in a new way. Gone are the verdant slopes of romanticism; the land seen by his eyes and depicted on his canvases is a stark and spectacular land of rugged mountains, lava and moss. Every season imbues the land with new life, and every cloud sheds new colour upon the mountains. An ever-changing land of contrasts, with its shifting boundaries between the visible and the perceived, faces in stone, and spirits inhabiting every rock. In the works of Jóhannes Kjarval, land and saga merge to become one.

HILDUR ÁSGEIRSDÓTTIR JÓNSSON : CORE

“I’VE NEVER SEEN FIGURATIVE ELECTRICITY”

numerous Icelandic landmarks, she has created series devoted t o Va t n a j ö k u l l , I c e l a n d ’ s largest glacier, and Hekla, a stratovolcano that is one of the country’s most active. The exhibition features a selection of Hildur ’s large-scale woven p a i n t i n g s m a d e o n a t h re e meters-wide loom, as well as several newly created pieces.

REYKJAVIK ART MUSEUM ÁSMUNDARSAFN OPENING HOURS: 10 A.M. - 5 P.M.

For over fifteen years, Hildur Ásgeirsdóttir Jónsson (b. 1963) has merged painting and we av i n g , c re a t i n g p a i n t i n g s on hand-dyed, woven silk thread. Hildur’s paintings begin from images of the singular landscape of Iceland; addressing

“I’VE NEVER SEEN FIGURATIVE ELECTRICITY” The exhibition displays works by Icelandic sculptor Ásmundur Sveinsson (18931982) along with new works by nine Icelandic contemporary artists. By highlighting

abstract works from the 1960s , the exhibition seeks to shed light on similarities found in works of contemporary art today. Ásmundur, one of the Grand Old Men of Icelandic art, was a pioneer in Icelandic sculpture, who has had a substantial influence on Icelandic culture. His early works are figurative and classical in form, reflecting his academic training in sculpture. But in the late 1950s he started to experiment with found materials such as scrap metal, iron and driftwood, which determined the outcome of the pieces. He also focussed on composition, form and the negative space within his works, and how they enlivened the space around; hence the work does not consist only of the material, but also of the light that plays on it.

EVENT CALENDAR

THE SEASONS IN KJARVAL’S ART

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HARRO

KJARVAL

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EVENT CALENDAR Book a tour now on whatson.is

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MUSEUM OF DESIGN AND APPLIED ART

VOLCANO HOUSE OPENING HOURS: 9 A.M. - 9 P.M.

WONDERS OF VOLCANOES

OPENING HOURS: 12 A.M. - 5 P.M. CLOSED MONDAYS

PARADIGM A NORWEGIAN TRAVELLING EXHIBITION Paradigm is an exhibition curated by the independent curator and artist Lars Sture and consists of works by 18 Norwegian artists working in glass, ceramics and metals. The exhibition includes works by some of the most outstanding Norwegian artists in these fields.

„ARE YOU READY, MRS. PRESIDENT?“ The Museum of Design and Applied Art’s exhibit Ertu tilbúin frú forseti? presents clothing and various accessories from the wardrobe of Mrs. Vigdís Finnbogadóttir, former President of Iceland, from her years in office between 1980-1996. Vigdís was the first woman in the world to be democratically elected as her country’s head of state. Over the course of her successful 16-year presidency, Vigdís not only blazed a trail to new prominence for women in Western societies, but was also faced with shaping a sartorial tradition for women in such positions. Vigdís’s presence at events was always sought after, and she had to pay constant attention to her wardrobe for different occasions, a task that was added to the

many responsibilities of the president and her staff. The exhibit offers visitors an opportunity to get to know Vigdís’s emphases in choosing a wardrobe, as well as her own and others’ personal memories of garments and occasions. It further illuminates various traditions and codes of conduct from the world inhabited by heads of state, both in their day-to-day work and on official visits.

PARADIGM

From the small island Vest’-mannaeyjar, watch the awesome power of red-hot lava, seemingly irresistible as it moves in slow motion, swallowing and crushing everything in its path. Like a sci-fi monster, you see it start to engulf a thriving community and the impending disaster as it edges to the harbour to destroy the only safe haven for the fishing fleet. Every boat is pressed into service to ferry the inhabitants to safety as they watch more of their lives disappear. Then, the 2010 eruption in Eyjafjallajökull that covered farms and villages in a deep layer of ash and an almost impenetrable fog, threatening, once again, the livelihoods of hard-working communities. A massive flood sweeps down the mountain, putting bridges along the main road linking the southern towns and villages at risk.



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OPENING HOURS: WEEKENDS 2 P.M. - 5 P.M.

FANCY-CAKE IN THE SUN

A museum in the heart of Reykjavík and houses the life work of Icelands first Sculptor Einar Jónsson.

REYKJAVIK MUSEUM OF PHOTOGRAPHY OPENING HOURS: 12 A.M. - 7 P.M. FRIDAYS 12 A.M. - 6 P.M. WEEKENDS 1 P.M. - 5 P.M.

FROM A DIFFERENT ANGLE. . . PHOTOGRAPHY BY ICELANDIC WOMEN 1872–2013 The exhibition From a Different Angle presents photographic works by 34 women, all of whom have worked as photographers in Iceland – the majority

professionally, a few as amateurs. The first woman to qualify as a photographer and work in that field in Iceland was Nicoline Weywadt, who opened her own studio in the East Fjords region in 1872. The exhibition thus spans a period of 140 years, with a correspondingly broad spectrum of photographic themes.

In his work Haraldur Jónsson touches upon phenomena such a s the body, perception, emotions, language and circumstances growing in the gaps. In the exhibition C O O R D I N A T E S he exhibits new work, drawings and sculptures that engage ones percetion of emotion, symbols and space.

HAFNARBORG

From March 22th.

OPENING HOURS: 12 A.M. - 5 P.M. THURSDAYS 12 A.M. - 9 P.M. CLOSED TUESDAYS

COORDINATES Until March 16th. Solo exhibition by Icelandic contemporary artist Haraldur Jónsson.

EVENT CALENDAR

EINAR JÓNSSON MUSEUM

SHOPSHOW An exhibition of Scandinavian design focusing on sustainability, environmental and ethical concerns. The exhibition is produced by Form Design Center Malmö. The Icelandic design teams Vík Prjónsdóttir and Hugdetta are among the designers participating in the exhibition.

From March 22th. Dieter Roth selected print works 1957-1993. Dieter Roth was an artist of astonishing breadth and diversity, producing books, graphics, drawings, paintings, sculptures, assemblages and installation work involving sound recordings and video. The exhibition Fancy-Cake in the Sun focuses on selected print works from the years 1957-1993.

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FANCY-CAKE IN THE SUN

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EVENT CALENDAR

SATURDAY, MARCH 1ST

SUNDAY, MARCH 9TH

HAFNARHÚS

ÁSMUNDARSAFN

»» Katrín Sigurðardóttir: Foundation

»» “I’ve never seen figurative electricity”

HARPA

»» Phonemes - Notation and Interpretation

»» Ragnheiður - The Icelandic Opera

KEX HOSTEL »» Icelandic Beer Festival REYKJAVIK »» Food and Fun (also March 2nd)

SUNDAY, MARCH 2ND

WEDNESDAY, MARCH 12TH HARPA »» Dúndurfréttir - The Wall 35 year anniversary

THURSDAY, MARCH 13TH

MORE INFO ON DESIGNMARCH ON PAGE 38 SUNDAY, MARCH 21ST HARPA »» Led Zeppelin Tribute

SATURDAY, MARCH 22ND

HARPA

HARPA

HARPA

»» Dúndurfréttir - The Wall ...

»» Songbirds

HAFNARHÚS

»» How to become Icelandic in 60 minutes

»» Stórsveit Reykjavíkur - Gullöld Sveiflunnar

MONDAY, MARCH 3RD [ BOLLUDAGUR ]

TUESDAY, MARCH 4TH [ SPRENGIDAGUR ]

WEDNESDAY, MARCH 5TH [ ÖSKUDAGUR ]

THURSDAY, MARCH 6TH HARPA »» Midori meet Menelssohn Icelandic Symphony Orchestra

MARCH 6TH- 8TH KEX HOSTEL »» Reykjavik Folk Festival

FRIDAY, MARCH 7TH HARPA »» Midori meet Menelssohn Icelandic Symphony Orchestra

SATURDAY, MARCH 8TH HARPA »» How to become Icelandic in 60 minutes »» Ragnheiður - The Icelandic Opera

»» Icelandic Design Center Lecture Series

FRIDAY, MARCH 14TH KJARVALSSTAÐIR »» Concert: Trio Reykjavik

SATURDAY, MARCH 15TH HAFNARHÚS »» Cadences of Line and Color

SUNDAY, MARCH 16TH [ FULL MOON ] KJARVALSSTAÐIR »» Harro | Gallery talk

HARPA »» The Chamber Music Society #5

TUESDAY, MARCH 18TH

SUNDAY, MARCH 23RD HARPA »» Young Voices - Unnur Helga Möller

KJARVALSSTAÐIR »» Concert: Elektra Ensamble

MARCH 27TH-30TH HARPA »» Reykjavik Fashion Festival

THURSDAY, MARCH 27 HARPA »» DesignMarch // DesignTalk 2014 - Dealing with Reality »» Beethoven Five - Icelandic Symphony Orhcestra

SATURDAY, MARCH 29

HARPA

REYKJAVIK

»» The Sound of Brass Through Harpa #5

»» Design March // Town Fair

WEDNESDAY, MARCH 19TH

»» Reykjavik Fashion Festival 2014 Fashion Show

HAFNARHÚS »» Jaðarber Concert Series: Flute and Violin

THURSDAY, MARCH 20TH HARPA »» An Evening with Mozart Icelandic Symphony Orchestra

HARPA

SUNDAY, MARCH 30TH KJARVALSSTAÐIR »» Core »» Nordic Affect

HARPA »» The Icelandic Music Experiments

FOR MORE INFORMATION ABOUT THESE EVENTS, VISIT US ONLINE AT WHATSON.IS/EC

34

YOU CAN ALSO SEND US YOUR EVENTS ON WHATSON.IS/EC/ADD OR EVENTS@WHATSON.IS


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REYKJAVIK CITY MAP WHAT’S ON TOURIST INFORMATION


© OPENSTREETMAP CONTRIBUTORS


DesignMarch

REYKJAVIK // 27.-30.03.2014 DesignMarch is Iceland’s most important annual design festival. Organized for the sixth time, it will be the largest and most significant yet, with an expected 150 or so events that will transform the most northerly capital in the world into one big venue for design. From fashion to furniture, architecture to food design, the festival showcases the best of the local design scene alongside exciting international names, opening with DesignTalks, a day of lectures by internationally acclaimed designers and the foremost local design thinkers.

SIGNATURE EVENTS DesignTalks 2014 – Dealing with Reality DATE: THURSDAY, MARCH 27, 9.30–16

LOCATION: NORÐURLJÓS, HARPA

The opening event of this year’s DesignMarch is a full day of talks by leading international design thinkers, under the name of DesignTalks. It brings together international designers, architects and leaders from the creative industries to explore designers and architects as visionaries, strategists and future thinkers when addressing real world challenges in different contexts. Speakers are Calvin Klein, fashion designer and founder of Calvin Klein Inc; Mikael Schiller, executive chairman of Acne Studios; Robert Wong, chief creative officer for the Google Creative Lab; Kathryn Firth, chief of design at London Legacy Corporation and Marco Steinberg, managing director of Snowcone & Haystack. DesignTalks 2014 will approach the theme from different perspectives, featuring talks and discussions on collaborations by design, on the ability of creating strategies for rebuilding cities and implementing them, altering institutional cultures, inventing systems, creating and envisioning brands, inventing new technologies and making use of it. The speakers also imagine alternative futures whilst embracing and taking advantage of uncertainty and driving change in unexpected contexts and collaborations.

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DesignMatch DATE: FRIDAY, MARCH 28

LOCATION: NORDIC HOUSE

Held annually at the Nordic House, “Speed-dating” for design professionals, DesignMatch brings Icelandic designers and Scandinavian producers and retailers around the same table. DesignMatch pairs local designers and international design producers, retailers, galleries and other design actors in the Nordic House, designed by the Finnish architect Alvar Aalto. The event has resulted in several contracts over the years, and it is our pleasure to announce the latest of them, a contract between the Icelandic-American designer Chuck Mack and Design House Stockholm. Previous partaking companies include Aalto, Iittala and Normann Copenhagen, and previous designers to make contracts following DesignMatch feature Vakna Design, Bryndís Bolladóttir, Dögg Guðmundsdóttir og Helga Sigurbjarnardóttir. DesignMatch is organized by Iceland Design Centre in collaboration with the Nordic House.

Town Fair DATE: SATURDAY, MARCH 29

LOCATION: REYKJAVIK

By Saturday, all exhibitions, pop-up-markets and other events have opened, and the citizens of Reykjavik join in the festival – with approximately 100 events oacross town, on Saturday the city turns into a huge venue for design. There is something going on everywhere, so just dive in and enjoy! In the evening, Iceland Design Centre hosts the final party, an event not to be missed.

Reykjavik Fashion Festival – Designers fashion shows DATE: SATURDAY, MARCH 29

LOCATION: REYKJAVIK

Reykjavík Fashion Festival was established in 2009 and is a great venue for Icelandic fashion designers to exhibit their work designs. The goal of RFF is to draw attention to Icelandic design and the ongoing evolution of the Icelandic fashion industry. The festival is tailored to suit anyone that has an interest in the exciting world of Icelandic fashion. There are eight talented designers partaking in RFF this year: Cintamani, ELLA, Farmers Market, JÖR by Guðmundur Jörundsson, Magnea, REY, Sigga Maija, ZISKA

FOR MORE INFORMATION, VISIT DESIGNMARCH.IS OR WHATSON.IS

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Gourmet Experience

- Steaks and Style at Argentina Steakhouse Barónsstíg 11 - 101 Reykjavík Tel: 551 9555 argentina.is


WHAT’S ON

WHAT’S ON

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TOURIST INFORMATION AND BOOKING CENTRE

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After several months of planning, the guys at What’s On have opened the doors to all visitors to Iceland, at the What’s On in Iceland Tourist Information and Booking Centre! Conveniently located at Laugavegur 4, in the heart of downtown Reykjavik, be sure to visit and get all your questions answered, your problems solved and your Icelandic visit enhanced! What’s On is now officially much, much more than just a magazine and a website. Even though we’re quite proud of our magazine, and put a considerate effort into it every month, we’ve felt like we had room to expand on the concept and improve. As a result, we’ve created the What’s On Tourist Information and Booking Centre. Using the vast amounts of knowledge we’ve amassed simply by publishing this magazine every month, we’re hoping to put that information into practical terms, by opening

our doors and inviting people in from the streets. That means you, and everyone you know, are more than welcome to visit us at Laugavegur 4 and ask us about pretty much everything you want to know about Iceland. We’re especially good at suggesting and recommending activities, excursions, day trips as well as the ol’ classics; where to eat and what to do at night.


WHAT’S ON

We’ve partnered up with many of the most reputable and trusted tour operators in Iceland, so we can offer a vast array of different tours, allowing you to browse our selection at one place instead of walking from one company to the other in search of that perfect activity. We can arrange for pretty much everything, be it whale-watching (which you really must do in Iceland), Northern Lights hunting, glacier climbing or snowmobiling, we’ll take care of it. And of course our booking service is free of charge. You pay just the same for your tour as you’d do elsewhere.

Please keep in mind though, that it’s still a work in progress. And in fact – your input is greatly valued. We’ve only just opened the doors so we’re still getting set up and learning the ropes. So if you have any suggestions or comments – please make sure to voice them (or in case you’re shy, but still have a lot to say – send us an e-mail and we’ll get right back to you!) We’re incredibly excited about this big new step we’re taking and we hope to provide a valuable service and to be able to help as many people as possible to truly enjoy Iceland and have an amazing time.

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COME SEE US AT OUR DOWNTOWN LOCATION ON LAUGAVEGUR WE’RE HAPPY TO SEE YOU

LAUGAVEGUR 4 101 REYKJAVIK


Come ride with us ISK 500.- discount!* For almost 30 years テ行hestar has given people an opportunity to experience the Icelandic horse on long and short trips. Horses are our passion. Come ride with us in the beautiful surroundings of our テ行hestar Riding Centre. You get free transport from all major hotels and guesthouses in the capital area.

Name the magic word, "Blesi", and you will get ISK 500.- discount on the Lava tour. Only valid when paid at our Riding Centre. *Not valid with other offers.

For further information check out our website www.ishestar.is, call +354 555 7000 or be our friend on Facebook.


ART & CULTURE Find more recommendations on whatson.is

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REYKJAVIK CITY LIBRARY FREE ENTRY Looking for a place to hang out, browse the internet, get access to Wi-Fi or meet the Reykjavik locals? Then Reykjavik City Library is the perfect place to visit. Have a seat and dip into the latest magazine or relax while checking out their great selection of books. Tryggvagata 15, Reykjavik 411-6100 |borgarbokasafn.is Hours: Mon-Thu 10-19, Fri 11-18, Sat & Sun 13-17

HAFNARBORG FREE ENTRY Hafnarborg has a collection of Icelandic art and regular exhibitions presenting leading Icelandic and international artists. Collection exhibitions are a regular part of the program. Around exhibitions are workshops and guided tours. Strandgata 34, Hafnarfjörður 585-5790 | www.hafnarborg.is Hours: Daily 12-17, Thu 12-21, Closed Tue

REYKJAVIK MUSEUM OF PHOTOGRAPHY FREE ENTRY The only independent museum of photography in Iceland. The aim of the museum is to shape a unique vision and to be leading in its field. The museum preserves various collections from professional and amateur photographers. Tryggvagata 15, Reykjavik 411-6390 | www.photomuseum.is Hours: Mon-Thu 12-19, Fri 12-18, Sat & Sun 13-17

SIGURJÓN ÓLAFSSON MUSEUM

MUSEUM OF DESIGN AND APPLIED ART

THE EINAR JÓNSSON MUSEUM

A museum that Icelandic sculptor Sigurjón Ólafsson’s wife founded as a tribute to his life and work in 1984. She had his studio in L a u g a r n e s co nve r te d to a n exhibition space to house his collection of works, including sculptures, sketches, drawings and biographical material.

Its objective is to collect, study and present Icelandic design and crafts from 1900 to the present day. This young museum, the only one of its kind in Iceland, holds regular exhibitions of Icelandic and international design during the year. Exhibitions from the museum‘s own collection are regularly held.

A museum with indoor and outdoor exhibitions dedicated to the work of Einar Jónsson, Iceland’s first modern sculptor (1874-1954). The museum was built in the early 1900’s when Einar Jónsson offered all of his works as a gift to the Icelandic nation.

Laugarnestangi 70 553-2906 | www.lso.is Hours: Closed in January

THE SETTLEMENT EXHIBITION Experience Viking-Age Reykjavik at the new Settlement Exhibition. Multimedia techniques bring Reykjavik’s past to life, providing visitors with insights into how people lived in the Viking Age, and what the environment looked like to the first settlers. Aðalstræti 2, Reykjavik 411-6370 | www.reykjavik871.is Hours: Daily 10-17

Garðatorg 1, Garðabær 512-1525 | www.honnunarsafn.is Hours: Daily 12-17, Closed Mon

ÁRBÆJARSAFN Collection of arti­facts docu­-menting the de­ve­l­op­ment of the city of Reykjavik. Pres­e ntly the muse­um comprises 27 build­ings, built between 1820 and 1907. Árbær, Reykjavik 411-6300 www.reykjavikmuseum.is Hours: Guided tours every day at 13.00 or by appointment.

Hallgrímstorg 3, Reykjavik 561-3797 | www.lej.is Hours: Sat & Sun 14-17.

THE NUMISMATIC MUSEUM FREE ENTRY A selection from the numismatic collection is on display on the ground floor of the Central Bank’s main building in Kalkofnsvegur 1, Reykjavik. Kalkofnsvegur 1, Reykjavik 569-9600 www.sedlabanki.is Hours: Mon-Fri 13:30-15:30


Free WiFi

Hotspot on board our coaches.

BSÍ Bus Terminal Reykjavík City

Trip duration approximately

Reykjavík International Airport (KEF)

FAST, FREqUENT & oN SchEdUlE EvERy dAy oF ThE wEEK! The Flybus operates in connection with all arriving flights at Reykjavík International Airport (KEF) and your seat is always guaranteed. For our very flexible schedule kindly consult our brochures or visit www.flybus.is

Transfer from most hotels and guesthouses in Reykjavík to Reykjavík Intl. Airport (KEF) or vice versa.

Transfer from BSÍ Bus Terminal to Reykjavík Intl. Airport (KEF) or vice versa.

Adults

1950 ISK

PRIcE

oNE wAy >

12–15 years PRIcE

975 ISK

0–11 years

PRIcE

PRIcE

RETURN > <

12–15 years PRIcE

Adults

3500 ISK 1750 ISK

For our flexible schedule scan the QR code

0–11 years FREE oF chARgE

E XPO • ww w.exp o.is

FREE oF chARgE

Adults

BSÍ Bus Terminal • 101 Reykjavík +354 580 5400 main@re.is • www.flybus.is

2500 ISK

oNE wAy >

12–15 years PRIcE

1250 ISK

Adults PRIcE

4500 ISK RETURN > <

12–15 years PRIcE

2250 ISK

0–11 years

0–11 years

FREE oF chARgE

FREE oF chARgE

R O

EMS 582904


Northern lights Tours!

RE-62

Northern lights Tour

glacier & Monster Truck Adventure!

SRE-63

Book now

ouR app is

FREE

you can easily buy your tour with us now!

Free wiFi Hotspot on board our coaches.

and on ouR wEBsiTE www.RE.is

at your reception

warm Baths & cool lights!

Book now on your smartphone!

wE’ll TAKE yoU ThERE! More Tours available in our brochures

SRE-64

ExpERiEncE a gREaT EvEning wiTH us!

by calling 580 5400

Available!

on www.re.is

in the Android Play Store & Apple App Store.

RElAx AT

the Blue lagoon Reykjavik Excursions offer great flexibility in Blue Lagoon tours. Flexible

All year MON TUE WED THU FRI

SAT

SUN

There is no better way to start or end your Iceland adventure than by bathing in the famous Blue Lagoon. You can either board the bus at BSÍ Bus Terminal in Reykjavík or at Reykjavík Intl. Airport (KEF). After having enjoyed everything that the wonderful Blue Lagoon has to offer, you can either return back to Reykjavík or be dropped off at Reykjavík Intl. Airport (KEF). Safe luggage storage at the Blue Lagoon. Storage cost is 3 EUR (500 ISK) per bag.

From KEF Airport to Blue lagoon

From Blue lagoon to KEF Airport

09:15, 12:45, 16:15 & 17:15

12:15 & 14:15

From Reykjavík to Blue lagoon

From Blue lagoon to Reykjavík

09:00, 10:00, 11:00, 12:00, 13:00, 14:00, 15:00, 16:00, 17:00 & 18:00

11:15, 12:15, 13:15, 14:15, 15:15, 16:15, 17:15, 18:15, 19:15 & 21:15

BSÍ Bus Terminal 101 Reykjavík +354 580 5400 main@re.is www.flybus.is

EMS 582904

R O


NATIONAL MUSEUM OF ICELAND

The National Gallery of Iceland has come a long way from its origins. To begin with, the collection consisted of donated artwork, mainly by Danish artists. Today the museum stands at Frikirkjuvegur in central Reykjavik, displaying both Icelandic and International art.

Offers a state-of-the-art exhibitions on the cultural history of Iceland. The permanent exhibition, Making of a Nation - Heritage and History of Iceland, gives a comprehensive picture of Iceland’s cultural history through the ages to the present day.

Laufásvegur 12, Reykjavik 515-9600 | www.listasafn.is Hours: Daily 11-17, Closed Mon

Suðurgata 41, Reykjavik 530-2200 www.nationalmuseum.is Hours: Daily 11-17, Closed Mon.

Hverfisgata 15, Reykjavik 545-1400 | www.thjodmenning.is CLOSED FOR NOW

ASÍ ART GALLERÝ

SAGA MUSEUM

FREE ENTRY This museum was founded in 1961 when industrialist and book publisher Ragnar Jónsson donated his personal art collection to the museum, which consisted of paintings by Iceland’s most renowned painters. His wish was to establish an art museum that would bring art to the working class.

From the time of the earliest settlers, history is brought to life in a unique and exciting way. The Saga Museum intimately recreates key moments in Icelandic history, moments that have determined the fate of our people and which give a compelling view into how Icelanders have lived for more than a millenium.

VÍKIN MARITIME MUSEUM

Freyjugata 41, Reykjavik 511-5353 | www.listasafnasi.is Hours: Daily 13-17, Closed Mon

Perlan, Reykjavik 511-1517 | www.sagamuseum.is CLOSED FOR NOW

GERÐARSAFN

THE LIVING ART MUSEUM

GERÐUBERG CULTURAL CENTER

FREE ENTRY The museum is an active exhibition space in central Reykjavik that has organized many exciting exhibitions throughout the years. They put an emphasis on introducing young Icelandic artists, as well as showcasing work done by better known Icelandic and foreign artists.

An all-round cultural centre run by the City of Reykjavik, offering a varied programme of cultural events for people of all ages. Its aim is to be a venue of ambitious and high-quality cultural activities of all types and a place where good ideas and new creative ventures can find expression.

Skúlagata 28, Reykjavik 551-4350 | www.nylo.is Hours: Daily 12-17, Closed Mon

Gerðuberg 3-5, Reykjavik 575-7700 | www.gerduberg.is Hours: Mon-Fri 11-17, Sat & Sun 13-16

Hamraborg 4, Kópavogur 570-0440 | www.gerdarsafn.is Hours: Daily 11-17, Closed Mon

A unique venue dedicated to Icelandic history and cultural heritage. In the building there are facilities for exhibitions, meetings, gatherings, lectures, artistic events, public ceremonies and other occasions. On the ground floor you will find a restaurant and a souvenir shop.

It is impossible to truly get to know Iceland without getting to know its fishing history. The museum’s main exhibitions illustrate the development from rowing boats to modern trawlers and the history of trading vessels and routes and the construction of Reykjavik harbour. Grandagarður 8, Reykjavik 517-9400 | maritimemuseum.is Hours: Daily 11-17.

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F R E E E N T RY D e d i c a t e d t o the memory of the sculptor and stainedglass artist Gerður Helgadóttir. Her works constitute the most important part of t h e m u s e u m ’s co l l e c t i o n . A progressive art museum collecting a n d ex h i b i t i n g m o d e r n a n d contemporary art. It is situated in Kópavogur, a town immediately south of Reykjavik.

THE CULTURE HOUSE

ART & CULTURE

NATIONAL GALLERY OF ICELAND

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ART & CULTURE

KJARVALSSTAÐIR

ÁSMUNDARSAFN

HAFNARHÚS

Mainly devoted to paintings and sculpture by well established Icelandic and international artists. Kjarvalsstaðir offers a permanent exhibition of key works by one of Iceland’s most beloved landscape painters, Jóhannes S. Kjarval, as well as changing exhibitions that explore various thematic and historical aspects of Icelandic art.

Opened in 1983, the collection is housed in a unique building designed and constructed mostly by the artist himself from 19421950. The original building served Sveinsson as studio and home; behind it he built a crescentshaped structure as a work- and exhibition space.

The Reykjavik Art Museum took possession of its portion of Hafnarhús (Harbour House) in April 2000. Hafnarhús was built in 1932-39 for the offices and warehouses of Reykjavik Harbor and was at that time one of the largest buildings in the country.

Flókagata 24, Reykjavik 517-1290 | www.artmuseum.is Hours: Daily 10-17

GLJÚFRASTEINN LAXNESS MUSEUM

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Halldór Laxness is arguably the most famous Icelandic writer of all time, and the only Icelander to have won a Nobel Prize, which he received for literature in 1955. Gljúfrasteinn was his home until his death, and today it is a museum dedicated to his life and work.

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Gljúfrasteinn, Mosfellsbær 586-8066 | www.gljufrasteinn.is Hours: Daily 10-17, Closed Mon

REYKJAVIK ART GALLERY The Gallery is an exhibition space for showcasing and selling art by working artists in nine spaces. It has been a venue for many exciting exhibitions and the gallery’s goal is to introduce Icelandic art, both to locals and travellers. Skúlagata 30, Reykjavik 564-2012 | reykjavikartgallery.is Hours: Mon-Fri 10-18 & Sun 13-17

Sigtún, Reykjavik 553-2155 | www.artmuseum.is Hours: Daily 10-17.

GALLERY FOLD Iceland’s leading auction house and foremost fine arts dealership. Established in 1990, Gallerí Fold has been in the hands of its current proprietor since 1992. In 1994, they acquired their own premises, where they‘ve enjoyed a period of growth and prosperity. Their 600 m2 building has five exhibition spaces from 30 to 110 m2. Rauðarárstíg 12-14, Reykjavik 551-0400 | www.myndlist.is Hours: Mon-Fri 10-18, Sat 11-14

Tryggvagata 17, Reykjavik 590-1200 | www.artmuseum.is Hours: Daily 10-17, Thu 10-20

COLLECTION OF ÁSGRÍMUR JÓNSSON One of the pioneers of Icelandic art and the first Icelander to take up painting professionally. Having died in 1958, he bequeathed all his works, as well as his studio home to the Icelandic nation. Bergstaðastræti 74, Reykjavík 515-9625 Hours: Tue-Thu 11-17, Sun. 1-4.

REYKJAVIK WALK

NORDIC HOUSE

A virtual simulation of Reykjavík’s history from 1912 to 2013. More of a time machine than a movie theater, the Walk uses four video projectors and 3D motion graphics to take you on a virtual tour through the historical highlights, from the birth of Reykjavík to the modern day in just under 10 minutes.

Iceland maintains strong ties to other Nordic countries, and the center of this cooperation is the Nordic House, designed by acclaimed Finnish architect Alvar Aalto in 1968. The Nordic House is the venue to be if you want to enjoy the best of Icelandic cultural as well as experiencing rich culture of the Nordic countries

Vesturgata 2, Reykjavik reykjavikcenturymuseum.com Hours: 17:30-21:00, book any time for groups of 5+

Sturlugata 5, Reykjavik 551-7030 | www.nordice.is Hours: Daily 12-17, Closed Mon


SOUVENIR SHOP SH O P O F T HE Y EA R 2 0 1 2

The viking:info Laugavegur 1 · Reykjavík Hafnarstræti 1 - 3 · Reykjavík Hafnarstræti 104 · Akureyri Adalstræti 27 · Ísafjördur e:info@the viking

Ísafjördur

Akureyri Reykjavík

www.theviking.is TAX FREE


Two Icelandic themed villages

HLI

Ð Á LF TA NE SI

Restaurant & Lodging

The Viking Village is a unique place and it is the only Viking theme Hotel and restaurant in Iceland. We have step by step been developing our facilities over the last 24 years and will hopefully continue to do so in the future. We offer Hotel accommodation and Viking houses. Good for families and groups.

The Fisherman´s village, our newest accommodation is Hlið in Álftanes only few minutes drive from the Viking Village. Like a country home by the seaside. Such an idyllic place to visit. The restaurant is open for groups in the evenings. Close to the president´s residence.

ve ri re d nt es ce ut ty in ci m e 15 th to

Viking feasts - Souvenirs - Live entertainment most nights “You haven't been in Iceland if you haven't been to us“ Don’t miss it! Booking: www.vikingvillage.is | +354 565 1213

This is Solla, the winner of Best Gourmet Raw Chef and Best Simple Raw Chef in the 2011 and 2012 “Best of Raw” Awards. Come and try out one of her great dishes at her restaurant Gló, Iceland’s most popular health food restaurant operating at three different locations in the great Reykjavik area. Reykjavík: Engjateigur 19 and Laugavegur 20b · Hafnarfjörður: Strandgata 34 · www.glo.is


VOLTA

The place where things are happening these days and there never seems to be a dull moment. It’s where you’ll find the city’s most popular DJ’s, a creative and exciting atmostphere, festive surroundings, suave bartenders, vibrant decor, fresh crowd, amazing wall art and dancing on tables.

Volta is a brand new concert and events venue in central Reykjavik that provides you with everything an excellent bar should have. A cocktail bar, lounge area, dancefloor, smoking room, a stage with a first class Funktion One soundsystem and a state of the art lighting system.

Tryggvagata 22, Reykjavik 571-8180

Tryggvagata 22, Reykjavik www.voltareykjavik.is volta@voltareykjavik.is

DOLLY

B5

DEN DANSKE KRO

One of the newest and hottest clubs in Reykjavik these days, mostly attracting young people who want to dance. Electronic music is their main thing during the weekend, but on weekdays they like to play make-out music, Icelandic classics from the 80’s and 90’s and host curiously themedpub quizzes.

B5 bar/bistro has become a very popular establishment with the locals of the capital. With its very contemporary and stylish interior, b5 is laid back during the day, while as night falls, the lights dim and the atmosphere changes accordingly.

There is live music playing every night at Den Danske Kro and sometimes there are live football games, pub quizzes, beer bingo, darts and happy hours. Den Danske Kro is a casual place in the heart of Reykjavik where everyone is welcome.

Bankastræti 5, Reykjavik 552-9600 www.b5.is

Ingólfsstræti 3, Reykjavik 552-0070 www.danski.is

KAFFIBARINN

MICROBAR

THE ENGLISH PUB

Best known as Damon Albarn’s hangout place back in the days, this most famous bar in Iceland is a popular destination for the artsy and univer sity crowd. During the week it‘s more of a café, but on the weekend the volume rises and KB becomes one of the hottest bars in Reykjavik.

Beer enthusiasts, look no further! In a small hole-in-the-wall kind of place just off Ingólfstorg square you will find Micro Bar. Carrying an impressive 140 different kinds of beers from all over the world, this is definitely the go-to place for beer fans.

In the mood for a pint? English Pub offers over 35 brands of beer and Whiskey. Whatever your preference – you will find it here. This is also a great place if you would like to catch some football (soccer). Inside they have 3 big screens and 2 TV’s so that you can catch all the action as it happens.

Smidjustigur 6, Reykjavik 551-4499 www.faktory.is

Hafnarstræti 4, Reykjavik 571-9222

Bergstaðastræti 1, Reykjavik 551-1588 www.kaffibarinn.is

Austurstræti 6, Reykjavik 847-9084 www.facebook.com/ MicroBarIceland

Austurstræti 12, Reykjavik 578-0400 www.facebook.com/enskibarinn

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HARLEM

It may not be the kind of factory you’re used to, but it’s a factory nonetheless. A factory of fun, if you will. Faktory is one of the main concert venues in the city, and there is something happening every night

NIGHTLIFE

FAKTORY

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SHOPPING & STYLE Find more recommendations on whatson.is

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ANNA MARÍA DESIGN For over twenty years, jewelry designer Anna Maria has created her things of gold and silver, a design that is both pure and timeless. Exceptional attention to detail and craftsmanship create the elegant simplicity that shines through Anna Maria‘s products.

GALLERÍ SMÍÐAR OG SKART Gallery Smíðar og Skart offers a wide selection of contemporary Icelandic art. Oil paintings, acrylic paintings, watercolors as well as ceramics and glass art. Over 50 local artists have their work on display in the Gallery.

KOGGA Near the harbour in the middle of old town Reykjavik you’ll find unique ceramic design by the well known ceramics artist Kogga at her self titled gallery. Her work is both functional and sculptural, influenced by the rough nature of Iceland. A piece by Kogga can be found in many Icelandic homes.

Skólavörðustígur 3, Reykjavik 551-0036 www.annamariadesign.is

Skólavörðustígur 16a, Reykjavik 561-4090

LISTVINAHÚSIÐ

ÁLAFOSS

METAL DESIGN

The oldest ceramic workshop in Iceland established 1927. Three generations of artistic potters. Unique handmade ceramics, Viking masks and various ceramic potteries decorated with lava, made by Gudmundur Einarsson. Located right next to Hallgrímskirkja and the statue of “Leif the Lucky”.

One of Iceland’s major woollen industry shops, the Álafoss store. Situated in old factory premises that for decades were the leading manufacturers and exporters of Icelandic woollens, Álafoss is a company that strives towards offering the newest wares along with the traditional Icelandic wool sweaters

The jewellery forms which Metal design is known for are inspired by the Icelandic flora. But what stands out the most is the shape “The Coast” that is inspired by the waves of the Icelandic coast.”The coast silver jewellery line is for ladies and gentlemen.

Skólavörðustígur 43, Reykjavik 551-2850 www.listvinahusid.is

Álafossvegur 23, Mosfellsbær 566-6303 www.alafoss.is

LISTASELIÐ

BIRNA DESIGN

CINTAMANI

Six energetic women design and create exclusive art, while also running and working in the gallery. The gallery offers gift vouchers, issued by the store or by the Centrum organization that can be redeemed within most shops on Laugarvegur and Skólavörðustígur in downtown Reykjavik.

The Icelandic label BIRNA is built on a strong and individual identity; a style that doesn’t change radically every season but evolves and keeps moving. Combining timeless design with a personal touch, BIRNA creates clothing for confident women who want an individual look that lasts.

Skólavörðustígur 17b, Reykjavik 551-5675 | www.listaselid.is Hours: Mon-Fri 12-18, Sat 11-16

Skólavörðustígur 2, Reykjavik 445-2020 www.birna.net

Nowhere in the populated world does the weather change as fast, or as often as here. Thus Icelandic designers have to meet the requirements of consumers who have to go out all year long in harsh conditions. That‘s where the label Cintamani comes to the rescue. Their goal is to keep us warm, dry and comfortable, whatever the weather may bring.

Vesturgata 5, Reykjavik 552-6036 www.kogga.is

Skólavörðustígur 2. Reykjavik 552-5445 www.MetalDesignReykjavik.is

Bankastræti 7, Reykjavik 533-3800 | www.cintamani.is


Enjoy

Every day from 18:00

Hugsa sér!

All your favorites

Steaks, fish´n chips, burgers, … or take at our sandwiches anda look salads menu with a variety of Icelandic delicacies

Grillhúsið Tryggvagötu - Phone + 354 527 5000 - www.grillhusid.is RR-WO_145x107_0513.indd GH-RCG_145x107_0313.indd1 1

Hugsa sér!

We just love it.

Aðalstræti 2 | 101 Reykjavík | Tel: +354 517 4300 | www.geysirbistro.is

22.5.2013 19.3.2013 15:25 16:41


SHOPPING & STYLE

GULLKÚNST HELGU

MICHELSEN

KRAUM

With its wide open spaces and beautiful treasures displayed in glass casting, Gullkúnst Helgu feels more like a gallery than a jewelry shop. Located on central Laugavegur, Reykjavik´s busiest shopping street, this family owned shop is not to be missed.

Inside their spacious shop in downtown Reykjavik, Michelsen Watchmakers offer you to browse one of Iceland’s best selection of watches. Along with their own design they also have a wide selection of well-known brands including Rolex, Armani, Dolce & Gabbana, Diesel, Movado, Swiss Military and more.

Natural light floods the wooden floors and the fresh white walls of this stunning design hub and retail outlet, which already attracts some of Iceland´s top talents. More than 70 designers are contributing to a huge selection of products that include children’s puzzles, fish skin lamps and exquisite jewellery.

Laugavegur 13, Reykjavik 561-6660 www.gullkunst.is

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Aðalstræti 10, Reykjavik 517-7797 www.kraum.is

STUDIO STAFN

HILDUR HAFSTEIN

GEYSIR

At Studio Stafn you will be able to look at art, purchase art and have your art framed! Great works and historical paintings by Iceland’s most famous artists could become all yours if you pay them a visit. If you’re not looking to buy art, at least stop by and take a look.

A wonderful little workshop, where Hildur Hafstein creates her handmade Icelandic jewelry line, KORA. Inspired by different elements, such as Buddhism and the flower power, a visit to Hildur Hafstein will be a pleasant experience. Although the store is technically on Laugavegur, you walk in from Klapparstígur!

Rustic, vintage interior, intertwined with the latest fashion in outdoor and woolen clothing. Add some puffin, reindeers and other iconic animals and you‘ve got one of the coolest shops in town. This is one place you‘ll have to visit, if only for the experience.

Ingólfsstræti 6, Reykjavik 552-4700 www.studiostafn.is

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Laugavegur 15, Reykjavik 511-1900 www.michelsen.is

THE HANDKNITTING ASSOCIATION OF ICELAND R e n ow n e d f o r i t s exce l l e n t products and quality. Offering the widest selection of traditional hand knitted Icelandic sweaters, the range of products also includes special designs and a variety of woolen products from leading Icelandic manufactures. Skólavörðustígur 19, Reykjavik 552-1890 | www.handknit.is

Laugavegur 20b, Reykjavik 771-1177 www.HildurHafstein.is

Skólavörðustíg 16, Reykjavík 519-6000 www.geysir.com

EPAL

KRINGLAN

Their main goal has been to i n c re a s e I ce l a n d e r s i n te re st and respect for fine design by introducing and providing top quality design products from all over the world, particularly Scandinavia. Epal has always been very supportive of Icelandic designers and done what they can to help them promote their design around the world.

Kringlan Shopping Centre is conveniently located close to downtown Reykjavik. Standing at 50.000 sq.m. and equipped with 150 shops and services, including a multiplex cinema, a seven-outlet food court and three themed restaurants, it has something to suit every need.

Skeifan 6, & Harpa Reykjavik Keflavík Airport 568-7740 | www.epal.is

Kringlan 4-12, Reykjavik 517-9000 | www.kringlan.is


SKÓLAVÖRÐUSTÍGUR 14 - 101 REYKJAVÍK - TEL: +354 571 1100


FOOD & DRINK Find more recommendations on whatson.is

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THE LOBSTER HOUSE

VEGAMÓT

GRILLIÐ

Lobster dishes are the main focus on the menu but there is a lot more to choose from. The starters are fresh and exciting, for example the whale tataki with ginger jelly, soya and sesam vinagrette, and the carpaccio of horse with lobster, wild mushrooms and foie gras.

Is a centrally located and affordable restaurant that boasts an extensive international menu with an emphasis on Tex-Mex, Italian, Indian and many light meal options. During the weekend Vegamót transforms into a bar with refreshing cocktails, a wide selection of beers and popular DJ’s playing well into the night.

Just last year they celebrated their 50th anniversary. From the very beginning, Grillid has been regarded as one of the best restaurants in Iceland. If you want fine dining, perfectly executed food, professional service and excellent wines with a spectacular view over the city, you have come to the right place.

Vegamótastígur 4, Reykjavik 511-3040 | www.vegamot.is

Radisson BLU Hotel, Reykjavik 525-9960 | www.grillid.is

AUSTURLANDAHRAÐLESTIN

ARGENTÍNA STEAKHOUSE

HAMBORGARABÚLLAN – BURGER JOINT

An excellent Indian restaurant, focusing on quality take-away, with the option of eating in. This means that while it‘s technically “fast food”, it’s definitely of restaurant q u a l i t y. Th e m e n u i n c l u d e s everything you could expect from an Indian restaurant, with the Chicken Tandoori being especially recommended.

They offer some of the the finest cuisine there is to find in the whole city. Grilling meat and fish of all kinds Argentinian style using wooden coal is what they do better than any other restaurant and frankly, you won‘t believe your own tastebuds

Since 2004, the Joint has kept it simple, fun and delicious. Sitting right by the Old Harbour, in a small, iconic house, the atmosphere of the Burger Joint is hard to find elsewhere. You can feel the joy of the staff, as they serve you juicy burgers, exploding with great taste.

Amtmannsstígur 1, Reykjavik 561-3303 www.humarhusid.is

Geirsgata 1, Reykjavik 511-1888 www.bullan.is

Lækjargata 8, Reykjavik 578-3838 | www.hradlestin.is

Barónsstígur 11a, Reykjavik 551-9555 www.argentina.is

SNAPS

CARUSO

LIFANDI MARKAÐUR

A new restaurant in Iceland situated at Odinstorg. Snaps is a classic french bistro using local Icelandic ingredients. The location could not be better. Snaps is literally a few steps away from downtown Reykjavik, close to the National Theatre, The National Gallery of Iceland and the two main shopping streets of Reykjavik”

Situated in a warm, charming old building in the heart of Reykjavik. Caruso is romantic to say the least, and serves top quality Italian- and Icelandic food. The surroundings are beautiful and the atmosphere is enchanting. The restaurant is on three floors, so it‘s ideal for groups, individuals and couples.

A modern and health conscious restaurant and whole food shop which offers a wide range of hot or cold food to eat in or take-out. The selection consists of both vegetarian food and healthy food. No white flour, white sugar, MSG is used in the food.

Óðinstorg, Reykjavik 511-6677 | www.snapsbistro.is

Þingholtsstræti 1, Reykjavik 562-7335 www.caruso.is

Borgartún 24, Reykjavik 585-8700 www.lifandimarkadur.is


Amazing 6 course menu

A unique Icelandic Feast Starts with a shot of the Icelandic national spirit “Brennivín“ Arctic char with cucumber andcoriander Smoked puffin with yuzu mayo Minke whale with celeriac purée Reindeer burger with portobello mushroom Icelandic free range lamb fillet with cinnamon potato And to end on a high note .... “Skyr“ panna cotta with white chocolate and raspberry sorbet

6.990 kr. Our kitchen is open 17.00–23.00 sun.–thu. 17.00–24.00 fri.–sat.

Sushi Samba Þingholtsstræti 5 • 101 Reykjavík Tel. 568 6600 • sushisamba.is


Taste the best of Iceland in one amazing meal

Icelandic Gourmet Feast Our famous Icelandic menu includes Brennivín and 7 delicious tapas Starts with a shot of the infamous Icelandic spirit Brennivín • Smoked puffin with blueberry “brennivín” sauce • Icelandic sea-trout with peppers-salsa • Lobster tails baked in garlic • Pan-fried blue ling with lobster sauce • Grilled Icelandic lamb Samfaina • Minke Whale with cranberry-sauce • White chocolate "Skyr" mousse with passion coulis

6.690 kr. The only kitchen in Reykjavík open

23:30 on weekdays and 01:00 on weekends

to

RESTAURANT- BAR Vesturgata 3B | 101 Reykjavík | Tel. 551 2344 | www.tapas.is


A new restaurant opposite the old harbour that offers traditional steak dishes along with some exciting and fairly unorthodox choices. The pride and joy of The Steakhouse is the Mibrasa charcoal oven, a rare oven that is designed to cook the perfect steak by mixing modern technology with ancient tradition. Tryggvagata 4-6, Reykjavik 561-1111 | www.steik.is

AUSTURINDÍAFJELAGIÐ The spices used to season the food at Austur-Indiafjelagid are imported directly from India and blended on the spot by their team of highly experienced chefs. The Tandoori dishes on the menu must be mentioned, as the chefs have truly mastered the art of Tandoori grilling. Hverfisgata 56, Reykjavik 552-1630 | www.austurindia.is

JÓMFRÚIN An open-sandwich restaurant in the Danish tradition offering authentic Danish smørrebrød along with a selection of hot dishes. The restaurant is located in the heart of the city centre and seats 80 guests. It is a popular lunch venue, especially with people from the business sector. Lækjargata 4, Reykjavik 551-0100 | www.jomfruin.is

KOL

NAUTHÓLL

PERLAN

Kol describes itself as “casual fine dining with a big bar”. The name comes from the unique charcoal oven which lends a very special, rustic flavour to the dishes. The restaurant offers a wide variety of sophisticated cocktails, mixed with handmade syrups and juices.

For the finest in dining, nothing compares to Perlan Restaurant. While your taste buds delight to superb cuisine, you will enjoy a spectacular panoramic view of Reykjavik and beyond as the restaurant gently completes a full rotation every two hours.

Skólavörðustígur 40, Reykjavik 517-7474

Lo c ate d i n t h e o u t s k i r t s o f Oskjuhlid and overlooking the beautiful thermal beach Nautholsvik, Nautholl Bistro is a wonderful restaurant. The environment will make you feel like you’ve gone far away from the hustle of the city, with a fantastic view over the woods and the shoreline.

GLÓ

KAFFITÁR

TAPASBARINN

Lo c a te d i n s i d e L i st h u s i d i n Laugardalur valley in Reykjavik, Glo is Iceland‘s hottest new organic restaurant. The menu consists of vegetarian- and raw food courses, meat dishes, soups and salads. The courses are somewhat modest as they are simple, filling and not flooded with too much spice or ingredients.

A chain of cafés and espresso bars with over 30 years of experience in serving and roasting high-quality coffee. They operate cafés in 8 locations in Iceland, promising a highly knowledgeable staff and a great cup of coffee procured in a responsible and fair way.

Experience the relaxed Spanish lifestyle in the heart of Reykjavik Tapas with an Icelandic twist. The restaurant has an extensive menu, with over 70 dishes, including local delicacies like lobster, puffin and even a minke whale served with cranberry sauce.

Bankastræti 8, Reykjavik 420-2700 www.kaffitar.is/en

Vesturgata 3b, Reykjavik 551-2344 | www.tapas.is

Perlan, Reykjavik 562-0200 | www.perlan.is

Find more recommendations on whatson.is

Engjateigur 19, Listhusid, Reykjavik 553-1111 | www.glo.is

Nauthólsvegur 106, Reykjavik 599-6660 | www.nautholl.is

FOOD & DRINK

THE STEAK HOUSE

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FOOD & DRINK Find more recommendations on whatson.is

62

SJÁVARBARINN

MAR

LÆKJARBREKKA

Sjávarbarinn’s main feature is an all-you-can-eat buffet that has received raving reviews and it also offers an à la carte menu at a very competitive price. Join the locals for lunch in a friendly and cheerful atmosphere or enjoy dinner when the chef spruces things up.

An interesting new restaurant in prime location in Reykjavík‘s old harbour. The menu is inspired by South-American and southernEuropean cuisine and the restaurant designed to deliver fresh and uplifting dining experience, unique to the harbour area. MAR is an interesting choice for individuals and groups alike.

A renowned Icelandic restaurant located in a house in central Reykjavik that is one of the oldest houses in the city. It has a rich and interesting history. Laekjarbrekka is a classy and elegant restaurant in every aspect, refined and well respected throughout the years.

Grandagarður 9, Reykjavik 517-3131 www.sjavarbarinn.is

Geirsgata 9, Reykjavik 519-5050 | www.marrestaurant.is

Bankastræti 2, Reykjavik 551-4430 www.laekjarbrekka.is

BAMBUS

GRILLHÚSIÐ

LEBOWSKI BAR

A new restaurant/lounge that gives you the best of both worlds Authentic Asian food in a beautiful and stylish environment for a reasonable price, and people are quickly catching on. The skilled chefs working there are very experienced, having worked at some of the best restaurants and hotels in Asia.

A fun restaurant, with the look and feel of an American Diner. Re a s o n a b ly p r ice d , o ffe ri ng delicious food and a very good service, you‘ll definitely get great value for your money here. They put a special emphasis on using only high quality ingredients, making for a terrific meal.

The 1998 comedy film The Big Lebowski by the Coen brothers is not only a film, it has become a lifestyle. With the emergence of the Lebowski Bar in Reykjavik, everyone can now be a part of The Dude‘s peculiar world. The Lebowski bar is everything you want it to be, a bowling themed burger joint, restaurant and bar.

Borgartún 16, Reykjavik 517-0123 | bambusrestaurant.is

ICELANDIC TAPAS HOUSE Over 60 very diverse dishes to choose from and, to make things easier, special offer menus, for example the “Discover Iceland” option where you can sample Icelandic delicacies through a four course meal that includes puffin, langoustine, and Icelandic skyr pizza. Ægisgarður 2, by the old Harbour, Reykjavik 512-8181 | www.tapashusid.is

Tryggvagata 20, Reykjavik 562-3453 www.grillhusid.is

Laugavegur 20a, Reykjavik 552-2300 | lebowski.is

FISH COMPANY

KOLABRAUTIN

Quality, fusion and fun are the Fish Company’s main characteristics. The interior is stylish and the quirky tableware fits in wonderfully. The menu is a world of adventures from starters to deserts. It’s designed to take you on a seafood journey and not only a journey of the Icelandic culinary waters but a trip around the world.

Harpa is not only home to the Icelandic Opera and the Orchestra, it is also the location of one of Reykjavik‘s newest fine restaurants. The kitchen is in the middle of the room, where the fiery furnace gives the dinner guests a warm welcome. An ideal choice for people who appreciate fine cuisine combined with unique architecture and elegant atmosphere.

Vesturgata 2a, Reykjavik 552-5300 | www.fiskfelagid.is

Harpa, Reykjavik 519-9700 | www.kolabrautin.is


WE’RE OPEN! FÍTON / SÍA

YOU'LL FIND US AT KRINGLAN SHOPPING CENTER

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Restaurant for over 30 years

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Icelandic Cuisine

Bankastræti 2 - 101 Reykjavík - Tel. 551 4430 - info@laekjarbrekka.is - www.laekjarbrekka.is


The concept of the restaurant is "c a s u a l f u n d i n i n g" a n d w e p r e p a r e w h a t w e w o u l d call a simple honest, "feel good", comfort food, where we take on the classics with a modern twist.

S K Ó L AV Ö R Ð U S T Í G U R 4 0 · 1 0 1 R E Y K J AV Í K T E L . +3 5 4 5 1 7 74 74 · I N F O @ K O L R E S TA U R A N T. I S · KO L R E S TA U R A N T. I S


GENERAL TIPS AND ADVICE Want to know the population of Iceland? Who‘s the president? Why there are so many beautiful women in Iceland? Why people live so far north in the cold? When is the best time to visit? We have all these answers and plenty more. We strive to have the answer to everything you might possibly want to know about Iceland, Reykjavik, Icelanders, travelling to Iceland and everything related (or unrelated) you might be seeking. If you can‘t find your answer here – just visit us on Laugavegur 4 in Reykjavik, or drop us an email on whatson@whatson.is – ask us on facebook, twitter, instagram or any other media you can imagine and we‘ll do our best to answer promptly! YOU HAVE ANY GOOD IMPORTANT PHONE NUMBERS FOR ME? JUST IN CASE SOMETHING UNEXPECTED HAPPENS? 112 – For every emergency you can imagine. Including if you get beat up (that’ll only happen if you’re a complete asshole by the way, we’re not a violent people. The Viking blood has been diluted over the years and with it the rage has receded) 5885522 – Every Icelander knows this number. It’s for one of the taxi stations. We won’t judge if it’s a better taxi station than the next one – but it has a catchy phone number. 58-12345 – Domino’s. What’s better than a juicy Domino’s pizza after a hard day of exploring Reykjavik? 118 – This is the phonebook and allegedly they answer all sorts of questions you might have. You’ll pay heftily for this service though.

severely injured yourself in your own home country. Apart from possibly changing the phone number you’d call – what would be your action plan? Go ahead and execute that plan – it’s likely that all the steps will align perfectly with Icelandic reality. But again. 112! That’s the number to remember. I JUST SO HAPPEN TO HAVE THIS LETTER HERE I FORGOT TO POST… CAN I DO THAT IN ICELAND? Well yes you can. There are 5 post offices scattered through Reykjavik. As well you can use the post boxes. Both the office and the boxes will be more or less red. The Icelandic word for post is póstur, so you really shouldn’t have any problems finding the correct thing. If that fails, you might want to consider joining the rest of us here in the modern day, using e-mail.

HOW CAN I CALL ICELAND? CAN PEOPLE CALL ME WHILE HERE? Your standard issue mobile phone is most likely going to work just fine in Iceland. Nowadays phones just…take care of all that complicated stuff themselves. If you really want to get down and dirty, the country code is +354 and the phone numbers have 7 digits. IS IT SAFE FOR ME TO DRIVE IN ICELAND? Unless you’re a complete asshole – driving should be quite safe. We drive on the right side and the speed limit is 90km/h. One major point to keep in mind though, is that the weather changes ridiculously fast and the driving conditions can get seriously disgusting, slippery, snowy and whatever. Drive according to situation always!

PRACTICAL INFORMATION

FREQUENTLY ASKED QUESTIONS

I JUST SEVERELY INJURED MYSELF. WHAT SHOULD I DO? Hmm… You should almost certainly start by calling 1-1-2. That’s the emergency phone number in Iceland, one you should generally use in all sorts of life threatening perils. After that you should judge the nature of the injury. Honestly though – Imagine you just

© SBS

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PRACTICAL INFORMATION

FREQUENTLY ASKED QUESTIONS

COMMON MISCONCEPTIONS I HEARD ICELANDIC FOOD IS DISGUSTING, WHAT‘S UP WITH THAT? It‘s not really. Well, some of it is, sure, but the regular food is honestly just that, regular food. You have to keep in mind that back in the day, Iceland was dirt poor and isolated in the middle of the ocean. So we really didn‘t have much choice when it came to culinary development and enhancements. Summer was about hoarding as much food as possible, just in order to survive winter. However, having plenty of food in August is not going to help at all if it‘s all destroyed and disgusting in April is it? So the ingenious Icelanders of yore had to figure out ways to preserve the food and did so by inventing methods of varying foulness, ranging from not foul at all (drying, smoking, salting) to quite foul and even very foul (fermenting stuff in sour whey, leaving stuff in barrels for weeks and calling it “processing”, when in fact things are just going bad.) As a result, some of the traditional Icelandic food has an acquired taste. A lot of it is quite delicious though. For more information, please refer the article “The Taste of Iceland,” on page 8. WHAT CAN YOU TELL ME POSITIVE ABOUT THE FOOD?

66

Skyr, Hangikjöt, Harðfiskur, Kleinur, Laufabrauð. We have plenty. Modern Icelandic cuisine is awesome. Icelandic fish is by default superb, and the lamb is great as well. Visiting modern-day Iceland is not going to leave you disappointed when it comes to food. As stated

WHO WANTS SECONDS?

earlier – refer to “The Taste of Iceland,” which touches on the high-end stuff. Oh and of course our “Food & Drink” section only covers great stuff. Promise. ARE YOU REALLY ESKIMOS? Where did you even get that idea from? No we‘re not.

I JUST GOT MUGGED! WHAT SHOULD I DO??? No you didn‘t get mugged. You don‘t get mugged in Iceland. You can literally leave your wallet on the ground and either some one will deliver it to you, the nearest police station, or it‘ll still be there the next morning.

SINCE YOU GUYS LIVE IN IGLOOS, DO YOU HAVE INTERNET? The igloo joke is not funny. At all. We are serious folk, living in serious looking houses, with roofs and doors and electricity and stuff. Yes we have internet. Actually, we have like, the highest internet penetration in the world. Practically everyone in Iceland has access to internet. WHAT ABOUT…PROPER INTERNET, LIKE WI-FI AND STUFF? Yeah. We have that as well. You’ll have access to 3G, 4G, LTE, Wi-Fi and a multitude of other cool standards and abbreviations. Majority of café’s, restaurants, hotels and other frequented places are going to offer free Wi-Fi.

WHAT ABOUT TROLLS AND ELVES AND STUFF? SHOULD I WORRY? Nah, not really. Unless you provoke or irritate them, in that case you should run. ARE ICELANDERS COOL? (PUN INTENDED) That was an awful pun. But yeah – we are… Have you seen the Of Monsters and Men kids? Or Björk?


e c r u o s A alth e h f o

Th er m al sw i m m ing po ols

Hot t ubs and jacuzz i

Sa un as , steamb at hs an d sh ow er s

*Admission February 2014. Price is subject to change ge

Reykjavik's Thermal Pools

*

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0LiTsSk. 60 ADU k. 130DiRsEN CHIL

Fo r he alt h an d we ll- be ing

Se ve n lo ca t ion s

Op en ea rl y un t il lat e

Thermal pools a and d baths in Reykjavik a are e a source of health, rrelaxation elaxation and purenes pureness. s. All of the city´s swimming pools have several hot pots with temperatures ranging from 37˚ to 42˚C (98˚–111˚F). The pools are kept at an average temperature of 29˚ C (84˚ F).

Tel: +354 411 5000 • www.spacity.is


PRACTICAL INFORMATION Find more FAQ like this on whatson.is

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FREQUENTLY ASKED QUESTIONS

UNDERSTANDABLE CONCERNS YOUR LANGUAGE DOESN‘T MAKE SENSE, ARE YOU REALLY SPEAKING REAL WORDS? No, this is just an elaborate scheme we put in action whenever there’s a foreigner around. In reality our language is Spanish, because we used to do a lot of business with the Spanish some hundreds of years ago. We sold them salted fish in bulk, in exchange for red wine. That was a great deal… Okay, in reality. Yeah…Icelandic is a real language, spoken by some 300.000 Icelanders. It’s related to the other Scandinavian languages, Swedish, Danish and Norwegian, though it doesn’t really sound similar. WHY ARE THERE SO MANY BEAUTIFUL WOMEN IN ICELAND? This is not coming from us, but according to some people, it‘s because, back in the days, the Vikings went over to England and stole all the beautiful women from them, which resulted in Iceland being a disproportionally beautiful nation, as opposed to the English… This is not something we honestly believe though – the official story is Lýsi, high quality fish and a biased, yet favourable, general opinion on beauty standards. DOES EVERYONE SPEAK ENGLISH IN ICELAND? Yes. And most of us know some pretty difficult words as well!

LIFE IN THE NORTH CAN BE A BIT SNOWY AND DARK

HOW BIG IS YOUR COUNTRY? Size really doesn‘t matter, so we‘re not too worried about that…But, we‘re talking 103,000 high-quality km²‘s (40,000 sq mi). Iceland is actually the worlds 18th largest island, which isn‘t really that impressive. WHAT’S THE POPULATION OF ICELAND? Roughly 320.000. That’s thousand, not millions. Yes – we have about the same amount of people as Santa Ana or Riverside California. Or one tenth of Berlin (Germany) or Madrid (Spain) if that scale makes more sense. Less than Bilbao (Spain), Cardiff (UK) and Nice (France). More than Utrecht (Netherlands), Bari (Italy) and the renowned town of Wirral (UK). Stop making fun of us. We’re blond, tall and strong. Who cares we’re just a handful. We’re statistically good at everything.

WHY DO PEOPLE LIVE SO FAR NORTH IN THE COLD? Meh … It’s a mixture of reasons really. Firstly – we were born here, so we’re just used to it and don’t know anything else. Secondly – we have some seriously warm clothes up here, so we’re not that cold all the time. Thirdly – Iceland is packed with steaming water pouring from the ground here and there, so our houses are warm all the time. Now on top of that – Iceland is BEAUTIFUL! It’s like…jaws-tothe-ground stunning at times. We have Aurora borealis, waterfalls, mountains, glaciers, volcanoes and a multitude of other super cool awesome amazing stuff. That alone makes living here a dream.

CHECK OUT MORE ANSWERS TO FREQUENTLY ASKED QUESTIONS ONLINE ON WHATSON.IS/FAQ



Some places have a certain something about them. People just want to be there. And if you are lucky you get to spend some time at one of those places. Atli Bollason shared an apartment at Ingólfsstræti 8a few years ago with two friends. He never knew who would be there or what would happen when he got home. Sometimes it was a café, sometimes a cinema and after the bars closed there would maybe be a line outside. People just showed up. Ingólfsstræti 8 Skál fyrir þér! Léttöl


WOOL SWEATERS, ACCESSORIES, WOOL BLANKETS, TRADITIONAL CRAFTS & MODERN ICELANDIC ART

1896

LAUGAVEGUR 8, REYKJAVÍK ÁLAFOSSVEGUR 23, MOSFELLSBÆR OPEN: MON. - FRI. 9.00 - 18.00 SAT. 9:00 - 16:00

www.alafoss.is

ENJOY THE WARMTH FROM ICELAND!


E&Co.

ICELANDIC WOOL

WORN OUT FOR CENTURIES We o ffer c lo t h i n g & o t h er mer c h a n d i s e t h at r em i nd s u s o f g o o d old Ic el a n d

– V i s i t o u r s t or e s : 101 R e y k j a v í k , A k u r e y r i a n d G e y s i r, H a u k a d a l . w w w. g e y s i r. c om –


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