Kicking Cancer Below the Belt Campaign (Class Project) by Maya Dartiguenave

TrueJAX PR Campaign Proposal Proposed for The Real Teal, Inc. “Kicking Cancer Below the Belt”

TABLE OF CONTENTS

EXECUTIVE SUMMARY 1

ORGANIZATIONAL 2-3 RESEARCH

Client Background History Organizational Vision Reputation Financial Position Management

COMPETITIVE 4-5 ANALYSIS CANCER 6-7 BACKGROUND SECONDARY 8-10 RESEARCH

Primary & Secondary Publics Demographics Psychographics

SECONDARY PUBLICS 11 Demographics Psychographics

PROBLEM STATEMENT 12 SWOT ANALYSIS 13 PRIMARY RESEARCH 14-17

Primary& Secondary Publics Demographics Psychographics

GOALS AND 18-31 OBJECTIVES Strategies and Tactics

BUDGET 32-33

TIMELINE 34-35 SOCIAL MEDIA 36-43 CALENDAR METHODS OF 44-45 EVALUATION RECOMMENDATIONS 46-49 REFERENCES 50 APPENDICES (A-D) 50-53

EXECUTIVE SUMMARY

TrueJAX Public Relations is

proud to present a comprehensive campaign for The Real Teal, Inc. The philosophy of TrueJAX is simple – we believe in open, honest and transparent communication with an emphasis on serving our clients in a reliable and ethical fashion.

This campaign largely

focuses on the emotional aspect of the audience. Our agency has conducted extensive research on the target audience, women ages 35-64. We propose a plan that utilizes both traditional and social media to increase awareness about ovarian cancer and the organization itself.

Events are essential to reach

the audience and promote The Real Teal, Inc. A 5K run will promote health and fitness, initiate partnerships with local sponsors and raise awareness about ovarian cancer. Runs create family-friendly experiences that mutually benefit local businesses and the organization. Along with the 5K run, The Real Teal, Inc. will partner with Downtown Jacksonville’s Art Walk and MOMNI Boutique, a local retail store, to host a fashion show during the September Art Walk. The fashion show will feature

teal pieces and lighting, courtesy of PRI Productions. A booth will be set up, displaying art pieces from the community composed of teal elements.

TrueJAX is excited to present

a unique fundraising opportunity through Painting with a Twist. The event “Painting With a Purpose” will allow the community to engage with The Real Teal, Inc. and help the organization raise awareness for ovarian cancer. Guests will enjoy a night of painting and wine, and Painting with a Twist will donate 30-50 percent of proceeds from reservations

contests, regular posts and curated content. Instagram and Pinterest will serve as inspirational platforms for the audience, with teal established as the aesthetical focus.

We thank you for your time

and for the opportunity to present these ideas to you.. All members of the agency thoroughly enjoyed working on this campaign and have learned so much through our research and development processes. We hope you will find our ideas worthy and will implement some, if not all, of the ideas you find in this campaign proposal. Sincerely,

to The Real Teal, Inc.

As the climate calls for a

digital emphasis, we have focused a great deal on social media with extensive calendars. We suggest

Robby Weber Erin Wyse Campaign Director Campaign Director

utilizing Facebook to reach out to potential audience members with 1

ORGANIZATIONAL RESEARCH

Client Background The Real Teal, Inc. is a 501(c)(3) non-profit organization based in Jacksonville, Florida founded to help patients diagnosed with ovarian cancer financially by creating a portal which brings resources together and creates awareness in Northeast Florida. History The Real Teal, Inc. was founded, about a year after the mother of co-founder Chelsea Bladen succumbed to ovarian cancer, in 2014. Bladen experienced firsthand that Northeast Florida does not have sufficient ovarian cancer support, including access to emotional or financial support groups. The realization that treatments can be expensive even with health insurance and a two-person income household motivated Bladen to start the organization with a colleague and a childhood friend. After much research and consulting with attorneys, CPAs, fellow ovarian cancer nonprofits, and other non-profits in the community, The Real Teal, Inc. was established in October 2015.

Mission The mission of the organization is to financially help local people with ovarian cancer financially, assist in bringing together resources and bring awareness of the cause to Northeast Florida. Reputation The Real Teal, Inc. is a young organization. It is less than six months old and has not yet established itself in as a preeminent center for ovarian cancer resources in Northeast Florida. Financial Position The Real Teal, Inc. is a new organization, limiting its funding sources. The need for third-party donors proved crucial in the development of this campaign in order to achieve the overall goal of retaining awareness of and resources for ovarian cancer in Northeast Florida. Maintaining a budgetfriendly mindset was an underlying goal when planning this campaign.

Managment The Real Teal, Inc. has no paid employees. Instead, it is wholly sustained by its volunteers and sponsors. The organization runs on the collective efforts of the community and its leadership. The management team is spearheaded by founder Chelsea Bladen, along with Megan Kochan and Troy Silhan, colleagues of Chelsea’s from the Bank of England.

Chelsea Bladen Bladen is a graduate of the University of North Florida and has a Bachelor of Science in Communication. Bladen has lived in Jacksonville since 2010, and is currently employed by the Bank of England. Bladen began The Real Teal, Inc. in 2015 after her mother passed away from ovarian cancer. Megan Kochan Kochan has been a childhood friend of Bladen’s. After working with her at the Bank of England and seeing the impact of her mother’s death from ovarian cancer, Kochan also recognized the need for cancer support in Northeast Florida, which led her to become a partner in The Real Teal, Inc. Troy Silhan Silhan is also a University of North Florida graduate with a bachelor’s degree in communication. Silhan is a mortgage banker employed by the Bank of England. In 2015, Troy partnered with Chelsea Bladen to co-find The Real Teal, Inc.

COMPETITIVE ANALYSIS During the research process, TrueJAX found that The Real Teal, Inc. has competitors in the form of foundations with a focus on ovarian cancer.

Ovarian Cancer Research Fund (New York, NY) Founded by: Ann Schreiber Founded on: 1994 Mission statement: N/A Provides: Grants to researchers who treat ovarian cancer and created a program called “Woman to Woman.” Past events include: Bike/Cycle Races, Triathlons, National Conferences and Super Saturday.

Betty Allen Ovarian Cancer Foundation (Ft. Myers, FL) Founded by: Sharie Allen Kearns Founded on: Feb. 14, 2011 Mission statement: “We won't R.E.S.T. until Research, Education, Screenings and Treatments are perfected to save the lives of women and girls diagnosed with ovarian cancer.” Provides: “Awareness, education and support for those who have been affected by [ovarian cancer].” Notes: Eight serving members on director board

Ovarian Cancer National Alliance (Washington, DC) Founded by: Group of organizations – “CONVERSATIONS! The international Newsletter for Those Fighting Ovarian Cancer” (Texas); “The National Ovarian Cancer Coalition” (Florida); Ovar’coming (Indiana); “The Ovarian Cancer Coalition of Greater Washington” (Washington, D.C.); “SHARE: Self-Help for Women with Breast or Ovarian Cancer”(Los Angeles, CA) Founded on: 1997 Mission Statement: To advance the interests of women with ovarian cancer.

Sponsors include: Avon, Bath and Body Works, Starbucks, Ulta and Yankee Candle

Provides: “Connect survivors, women at risk, caregivers and health providers with the information and resources they need.”

Past events include: Connect for a cause, Insights into Cancer, Shoe Away Ovarian Cancer

Notes: The first board of directors was made up of cancer survivors and “50 States of Teal.” 4

CANCER BACKGROUND Ovarian cancer is a genetic mutation that occurs in a womanâ&#x20AC;&#x2122;s body where normal, healthy cells turn into abnormal cancerous cells. These cells multiply then come together, either forming a tumor in the body, or metastasizing (spread to other places). Ovarian cancer ranks as the fifth highest cause of death attributable to cancer in women, taking the life of 1 in 100 women diagnosed. There are three kinds of tumors associated with ovarian cancer: epithelial, stromal and germ cell. These tumors account for 90 percent, 7 percent and less than one percent of ovarian cancer cases, respectively. Ovarian cancer is most prevalent in women aged 55-64 (about half diagnosed are 63 or older), and affects 1 in 75 women in their lifetime.

Symptoms Recognizing ovarian cancer is difficult because many of its symptoms are also associated with menstruation: bloating, pelvic or abdominal pain, fatigue and back pain. However, some symptoms, such as pain during sex, and difficulty breathing are unrelated to PMS or menstrual changes. Prevention Prevention can come in several forms, but none are guaranteed: taking oral contraceptives, breastfeeding after giving birth and avoiding the use of talcum (baby) powder. Screening No standard or routine screening test. Screening has not been proven to decrease death rate. False-negative and falsepositive tests can occur. Tests that may detect early signs include: Pelvic exam (cancers found during pelvic exams usually signal to advanced stages), Transvaginal ultrasound and CA-125 assay (increased CA 125 level in blood is sometimes a sign of cancer).

Risk Factors When combined, factors like age, height and weight, and inherited risks increase the likelihood of a woman being diagnosed. Certain surgical procedures, like tubal ligation (surgery to close both fallopian tubes), or bilateral salpingo-oophorectomies (surgery to remove fallopian tubes before signs of cancer show), greatly reduce a woman’s likelihood of being diagnosed, but they also become life changing procedures, especially for women in childbearing age. Treating ovarian cancer can be more difficult than preventing it for many women, in both method and cost.

Ovarian Cancer Potential Risk Factors • Diet • Alcohol • Smoking • Infertility treatment Treatment and Costs Surgery is the main treatment for most ovarian cancers. These procedures include hysterectomies (the removal of the uterus), bilateral salpingo-oopherectomies (removal of both ovaries and fallopian tubes), or omentectomies (removal of the omentum). All of these surgeries however, prevent women from bearing their own children in the future. Other treatments include: targeted therapy, hormone therapy and

radiation therapy. More than one treatment method can be used depending on the patient’s needs. The overall treatment cost for ovarian cancer can range from $20,000 to $200,000. Even with health insurance, a patient can still expect to pay 10-15 percent of treatment costs, along with co-pays. Without health insurance, costs for treatment can fall into this range, depending on the stage of cancer and the recommended treatment methods.

SECONDARY RESEARCH

PRIMARY PUBLICS

women; age 35-64 Duval County Total population: about 897,000 Female population: 51% (approximately 462, 000)

Age: 35-64 39.5%

Average household income: $64,549 Marital status:

Primary Demographics

Race: White: 59.9% Black: 29.6% Asian: 4.3% Other: 4.2%

Education: Associate’s Degree: 9.4% Bachelor’s Degree: 18% Master’s Degree: 7.7% No schooling completed: 1.2%

Never married: 33.2% Currently married: 46.9%

Special Notes: County with the largest percentage of “no schooling completed” Has approximately a 17 percent higher cancer mortality rate than the rest of Florida Cancer mortality rate on par with national cancer mortality rates Highest percentage of women in our secondary public of the seven counties in Northeast Florida “Better educated people have fewer health problems, tend to live longer and have less disease than those with lower education levels.” -Metrojacksonville.com

Primary Demographics (contiunued)

Nassau County Total population: about 77,000 Female population: 51% (approximately 39,000)

Marital status:

Education:

Never married: 21.5% Currently married: 58.8%

Age:

Race:

Associate’s Degree: 7.1% Bachelor’s Degree: 13.8% Master’s Degree: 7.2% No schooling completed: 0.4%

35-64 32.7%

Average household income: $78,110

White: 88.9% Black: 6.4% Asian: 1.0% Other: 3.9%

Special Notes: Has one of the higher average household income rates and one of the lowest “no schooling completed” rates

St. John’s County Total population: 218,368 Female population: 51% (approximately 112,000)

Marital status:

Education:

Never married: 25.0% Currently married: 56.8%

Age:

Race:

Associate’s Degree: 9.3% Bachelor’s Degree: 28.5% Master’s Degree: 13.4% No schooling completed: 0.4%

35-64 42.3%

Average household income: $97,285

White: 88.4% Black: 5.6% Asian: 2.5% Other: 3.5%

Special Notes: Has substantially higher college degree rates and the largest average household and per capita incomes

Primary Psychographics (contiunued)

Duval County

Nassau County

St. Johns County

Who they are Head of household on average age 46-65

Who they are Live in quiet communities and tend to liv mundane lives

Who they are Three times more likely to have an aged parent/young adult blended household

Have higher educational achievements and well-paying jobs

Spend free time engaged in homebased activities like gardening, cooking, playing cards, listening to music and doing hobbies like woodworking and needlework.

Attracted to nightlife; go to theaters, comedy clubs, dance performances and casinos frequently Health-conscious and the majority exercises regularly Like to buy quality goods and would pay extra for the upscale brands

Reside too far from city downtowns to go to plays, concerts or nightclubs Dismissive of fashion magazines Brand loyal, yet habitually frugal

Most have attended college and received degrees Above average presence of Asian and South Americans Wide range of lifestyles Enjoy cultural activities and go to plays, museums, antique shows and dance performances

Favor traditional media Read sports, health and gourmet magazines

Health conscious

Favorite cable channels include Bravo, Discovery Health, HBO, Cinemax, MSNBC and Style 10

SECONDARY PUBLICS women; age 20-34

Secondary Demographics

Duval County

Nassau County

St.John’s County

Total population: 896, 876 Female population: 461, 831 (51.4%)

Total population: 76,869 Female population: 39,034 (50.7%)

Total population: 218, 368 Female population: 112,243 (51.3%)

Age: 20-34 22.4%

Age: 20-34 15.7%

Age: 20-34 15.4%

Secondary Psychographics Duval County

Nassau County

St. Johns County

Who they are • Primarily two-thirds of the population in this segment are under 30 • Primarily White with higher education and professional, entrylevel jobs • Enjoy reading, cooking and working out frequently • Strong market for primetime TV, especially cable networks like MTV, Bravo, BET, HBO and E!. • Limited budget, however maintaining a set lifestyle is important

Who they are • Digital Young America • 80 percent Generation “Y” and nearly two-thirds of this group are under 30 • Above average education primarily white. • “Active and footloose” enjoy college sport events • Hold gym memberships • “Night owls” who enjoy going to bars, night clubs, cinemas, theaters and billiards halls. • Survive on low incomes • Like to read or listen to music

Who they are • Digital Young America • 80 percent Generation “Y” and nearly two-thirds of this group are under 30 • Above average education • Hold gym memberships • “Night owls” who enjoy going to bars, night clubs, cinemas, theaters and billiards halls. • Survive on low incomes • Like to read or listen to music

SWOT ANALYSIS

PROBLEM STATEMENT The Real Teal, Inc. is a startup non-profit whose challenge is not only to offset the stigma attached to ovarian cancer, but also to address the lack of awareness surrounding it. Lacking funds, staff and volunteers, The Real Teal, Inc. must secure sponsors and use a variety of creative strategies and tactics to raise awareness about ovarian cancer in Northeast Florida and achieve its patient support goals.

SIS

Strengths •

Social media presence including Facebook, Instagram and Twitter

•

Easy way to donate via website

•

Emotional involvement and connection between founder and cause

• •

Weaknesses •

Relatively new start-up with no active sponsors

•

Limited funds

• • •

No office space

Resources The Real Teal, Inc. aims to provide may not exist otherwise

•

Lack of resources that they aim to provide, such as blood donations, transportation, etc.

Inclusion of the “Victory Wall” on the website allows patients to celebrate survivorship with the community

•

Lack of publicity

•

Lack of metadata prevents recognition through Google search unless it is specific.

•

Currently has only three staff members, all of whom hold full time jobs

Opportunities

Website lacks overall appeal and design aesthetics

Threats

•

Potential for a large support system considering the population of Northeast Florida

•

Ovarian cancer has a “below the belt” stigma, making it a difficult subject to discuss

•

Can possibly use local cancer survivor and Olympic medalist Shannon Miller as a spokesperson

•

There are other, more popular organizations for cancer support

•

Production of its own merchandise allows room for additional fundraising opportunities

•

There are other local and regional organizations for ovarian cancer

•

Free publicity and marketing efforts by UNF’s PR Campaigns class students

•

Donors may be hard to find because it’s an unknown organization, a less familiar issue, and there are other, similar organizations to donate to

PRIMARAY RESEARCH RESULTS

To gather more information on the target audience, TrueJAX PR conducted a survey of 203 people. From those participants it was found that:

OBJECTIVES, STRATEGIES & TACTICS

Goals

1 2 3

To create awareness of ovarian cancer in Northeast Florida. To create awareness of The Real Teal, Inc. nonprofit in Northeast Florida. To find corporate donors and sponsors for The Real Teal, Inc.

Raise awareness of ovarian cancer by 25 percent among women in Northeast Florida aged 35-65 by December 15, 2016. Strategy: Form partnerships with local communities in Northeast Florida to spread information. Rationale: Local humanitarian businesses may be willing to promote ovarian cancer awareness.

Recruit businesses in Jacksonville and Fernandina to invest in tealthemed decorations during the month of September (Ovarian Cancer Awareness Month).

Table at Jacksonville Beach Art Walk every month during the campaign, providing informational brochures and engaging patrons in their knowledge of ovarian cancer.

Create relationships with other ovarian cancer awareness organizations; table at their events.

Increase social media connections by December 15, 2016 (Facebook by 1,500 likes; Twitter by 200 followers; Instagram to 150 followers; create Pinterest account). Strategy: Increase engagement on social media to promote ovarian cancer awareness. Rationale: The TrueJAX PR survey shows that 56 percent of people get their news from social media.

1 2 3

Include a â&#x20AC;&#x153;Connect With Usâ&#x20AC;? graphic on all promotional materials referencing Facebook, Twitter and Instagram pages.

Utilize the hashtag #TealTalkTuesday weekly across social media pages (via posts, pictures, etc.) to share facts and statistics of ovarian cancer.

Utilize the hashtag #KickingCancerBelowTheBelt to encourage the share of survivor stories and testimonials.

Conduct a photo contest through Facebook allowing people to share how they support The Real Teal, Inc. and/or the fight against ovarian cancer during September. (Photos can include: teal clothing, ovarian cancer-themed events, posing with ovarian cancer survivor). The Process: The Real Teal, Inc. will create a Facebook photo album specifically for the contest. The hashtag #GetRealGetTeal will be used to promote the contest and gather posts. Contestants submit their photos to The Real Teal, Inc. Facebook page with the inclusion of the #GetRealGetTeal hashtag. Photos will be accepted from July 1, 2016 until August 31, 2016. Voting on photos will take place from September 1, 2016 through September 29, 2016 at 11:59 p.m. The Real Teal, Inc. will have Sweet Pete’s donate a gift basket. The prize will be given to the person that submitted the photo that received the most “likes.” Winner will be announced September 30, 2016 Create a Pinterest profile with teal-themed boards.

Have 350 guests attend The Real Teal, Inc. Fashion Show on September 7, 2016. Strategy: To organize a signature event. Rationale: Through research it was found that the Jacksonville target audience enjoys family-friendly events, and quality goods. A fashion show combined with an art exhibit will be the main event, held in a central location for both primary and secondary publics.

1 2

Organize a fashion show/art exhibit combination event for September 7, 2016. Note: MOMNI is a local boutique that has agreed to donate 14 outfits and seven models. The boutique will coordinate and sponsor the fashion show. MOMNI has agreed to donate 5 percent of their gift sales from the month of September to The Real Teal, Inc.

Gather art to display from local artists. Note: Local artist Clay Misner has agreed to a special exhibit where he will incorporate teal in his art. A donation box will be set up where people can donate cash to The Real Teal, Inc.

Have 70 guests attend â&#x20AC;&#x153;Painting with a Purposeâ&#x20AC;? at two Painting with a Twist locations (San Marco and Ponte Vedra) on September 15, 2016. Strategy: To organize a minor event with two local businesses. Rationale: According to survey results, 32 percent of the target audience enjoy attending wine events. Women ages 18-34 also enjoy craft making. Painting with a Twist incorporates these two attractions of the audience.

Charge $35 per person to attend event. Half of all proceeds from the Ponte Vedra location and one-third of all proceeds from the San Marco location will respectively will go towards the Real Teal, Inc. Note: Total Wine of Jacksonville will donate wine for the event.

Register 50 participants for The Real Teal, Inc. 5K on September 24, 2016. Strategy: Host a 5K at Jacksonville Beach in partnership with the Jacksonville Association of Firefighters to raise awareness about ovarian cancer. Rationale: Research shows that the target audience enjoys activities that improve their health. Exercise is also a factor that can help to lower the risk of ovarian cancer.

1 2

Charge a $10 registration fee using Tilt. Registration covers entrance fee and event t-shirt. Half of registration proceeds goes to The Real Teal, Inc.

Have the Jacksonville Association of Firefighters will sponsor the run.

Decrease the idea of ovarian cancer being too “taboo” to discuss by 30 percent by December 15, 2016. Strategy: Organize face-to-face meetings and presentations at public venues and events. Rationale: Psychographic research revealed that the target audience enjoys the nightlife, exercises regularly and tend to be health conscious. Conversations generated through The Real Teal, Inc. can help lower ovarian cancer stigma via local events or places in the community where they frequent and can socialize with others.

1 2

Set up a booth at Art Walk in Downtown Jacksonville on September 7, 2016.

Set up an informational booth at the Southern Women’s Show on October 20-23, 2016.

Distribute 100 tri-folds and 1,000 fliers to promote events and raise awareness about ovarian cancer. Strategy: Distribute controlled media. Rationale: Tri-folds and fliers can be used to pass out at The Real Teal, Inc.’s events so audiences have a visual way to learn about ovarian cancer.

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1 2

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Successfully pitch five stories to local, national and/or regional media about The Real Teal, Inc. events. Strategy: Distribute uncontrolled media. Rationale: Reaching out to the large number of local news stations and publications in Northeast Florida is a way to get The Real Teal, Inc.â&#x20AC;&#x2122;s name recognized and integrated into communities.

1 2

Write a feature story about Chelsea Bladen and her struggle through the cancer process with her mom.

Draft a news release for each event in the campaign. Media releases will outline what The Real Teal, Inc. is about, what it aims to do for the community and how people can get involved.

To secure six corporate sponsors by December 1, 2016. Strategy: Contact potential donors and sponsors through face-to-face meetings. Rationale: The Real Teal, Inc. is less than a year old and therefore does not have a large amount of money to support ovarian cancer patients and/or support The Real Teal, Inc. events. Sponsors must be secured to help with funding and marketing. Sponsors will be local, Northeast Florida business or franchises.

1 2 3 4 5

Have the Jacksonville Association of Firefighters sponsor The Real Teal, Inc. 5K.

Have Sweet Pete’s of Jacksonville donate a gift basket for the Facebook Contest.

Have MOMNI Boutique and Downtown Vision, Inc. sponsor The Real Teal, Inc. Fashion Show. Downtown Vision will supply all production materials. MOMNI will supply all models and outfits and donate 5 percent of gift sales for the month of September to The Real Teal, Inc. Have Trader Joe’s will sponsor events of The Real Teal, Inc.’s choosing and provide food upon the approval of The Real Teal, Inc. Board.

Have Total Wine will sponsor an event of The Real Teal, Inc.’s choosing by providing wine upon the approval of The Real Teal, Inc. Board.

10 1 2

Recruit five volunteers to help with the campaign by December 15, 2016. Strategy: Make use of local graduating students. Rationale: Students are always looking for volunteer hours and would be eager to volunteer for The Real Teal, Inc.

Table at local volunteer fairs including UNF and other local colleges. Have a signup sheet for students to give their contact information. Spread the word about the organization and give students a summary of what the organization is about.

Register with the Volunteer Center at UNF. Students at UNF will receive volunteer hours for their time with The Real Teal, Inc.

RECOMMENDED CLIENT BUDGET As a non-profit organization, funds for the campaign are limited; it has an operating budget of $500.00. This money was raised by the kick-off event at Table One in December 2015 in Ponte Vedra. For the campaign, the budget is expected to be used in the following ways:

The Real Teal, Inc. 5k

Item Fliers

Qty

Price

Total

Vista Print

1000

$45

Amazon- Start/Finish 11ft

$15

Wal-Mart (10pk for $2)

$20

Publix

20 gal

$30

Plastic Cups

Amazon

200 Cups

Registration Numbers

Amazon

150

$20

Safety Pins

Amazon

1440

Teal Ribbon

Hobby Lobby

100 yards

Volunteers

Free

First Aid Volunteer

Free

Sponsored by Jacksonville Association of Firefighters

(Includes Security Deposit/ Table Setup)

$0 (Sponsored

Rush Order Tees

$4.68 per shirt

$0 (Covered with Registration)

Balloon Arch Kit Teal Balloons

The Real Teal, Inc. 5K

Description

Water

Location- Beach

T-Shirts

$600)

Total:

$153 32

Item

Description

Tabling Budget/Art Walk

Custom Tablecloth Runner

Qty.

Price

Total

Banner Buzz

$30

Tablecloth White Linen

Wal-Mart

Brochures

Vista Print

100

$45

Teal Ribbon

Hobby Lobby

100 Yards

Safety Pins

(Leftover from 5k)

Art Walk

Location Tent

Wal-Mart 10x10

Fashion Show Stage /Sound/ Lighting Lighting Throughout Trees

Dark Grey

$89

Sponsored

Painting With a Twist

Ponte Vedra

Up to 32 seats

Painting with a Twist

San Marco

Up to 40 seats

Ovarall Budget

Total:

Item

Price

Real Teal 5k

$153

Tabling/ Art Walk

$179

General

$25

Contingency Funds

$179

$25

Total

Total:

$357

Total:

$500

$143

TIMELINE

August 4th Table at Art Walk August 13th Last day to accept photos for the #GetRealGetTeal contest July 1st Voting begins on Facebook for the Facebook #GetReal-

GetTeal contest will begin. Photo submissions will be open on Facebook

Aug.

July 6

Table at Art Walk

July

Sept. Sept. 1 Voting begins on Facebook for the #GetRealGetTeal Facebook contest Sept. 7 Fashion Show at Art Walk Sept. 15 Painting with a Purpose at San Marco and Ponte Vedra locations Sept. 24 The Real Teal Inc. 5K at Jacksonville Beach Sept. 29 Voting ends at 11:59 p.m. for the #GetRealGetTeal Facebook contest Sept. 30 Winner of the #GetRealGetTeal Facebook contest announced

December 7th Table at Art Walk

Dec. November 2nd Table at Art Walk

Nov.

Oct.

October 5th Table at Art Walk

SOCIAL MEDIA CALENDAR

July Instagram

Twitter

Facebook

July 1st

Photo Contest

Photo Contest (boost post)

Photo Contest ideas

July 5th

#TealTalkTuesday

July 6th

regram photo from contest

link Instagram

post photo on Facebook

July 9th

Victory Wall

July 11th

Reminder Photo Contest

Reminder

Photo Contest Reminder

July 12th

#TealTalkTuesday

July 14th

5K Run 1

July 17th

regram photo from contest

link Instagram

post photo on Facebook

July 19th

#TealTalkTuesday

July 22nd

Victory Wall

July 23rd

Painting Reminder 1

July 25th

Fashion Show 1

Fashion Show 1 (Change Cover Photo to Fashion Show)

July 26th

#TealTalkTuesday

July 26th July 28th

Teal Outfit Board

Repin Cooking Idea

Link to article Teal Recipe Post

July 31st

Teal Recipe Post

5K Run 2

Teal Recipe Post

August August 2nd

#TealTalkTuesday

August 3rd

Painting 2

August 5th

Fashion Show 2

Fashion Show 2- Post in Outfit Idea 37

August 6th

Post Inspirational Quote from Pinterest

August 8th

Photo Contest Reminder

August 9th

#TealTalkTuesday

Link to Teal Recipe

August 11th

Pin Inspirational quote

August 14th

Painting Reminder 3

August 16th

#TealTalkTuesday

August 19th

5K Run 4 (link to Facebook)

5K Run 4

August 20th

Link to Pinterest (symptoms board)

August 21st

Fashion Show 3

August 22nd

Link to Facebook article

Post Cancer Article (TBD-popular/relavant at this time

#TealTalkTuesday

August 23rd

#TealTalkTuesday

August 25th

Symptoms/Facts Board

Teal Outfits

August 30th

August 31st

Teal Recipe

Last Day to Post Photo

Victory Wall Story

Victory Wall Story & Change Cover Photo to Painting

Last Day to Post Photo

Last Day to Post Photo (boost) Create Contest Photo Album

September September 1st

Ovarian Cancer Aware- Ovarian Cancer Aware- Ovarian Cancer Aware- Ovarian Cancer Awareness month post ness month post ness month post ness month post

September 2nd September 4th

Painting Reminder 4

September 5th September 6th

#TealTalkTuesday

5K Reminder 5

Painting Reminder 4

Fashion Show 4

#TealTalkTuesday

#TealTalkTuesday 38

September 6th

Fashion Show 5

September 7th

Fashion Show Post (day of show)

Fashion Show Post (day of)

September 10th

Link to Teal Recipe & Painting Reminder

September 12th

Victory Wall Story

Painting/Wine Event 5 (last reminder)

September 13th

Painting/Wine Event 5 (last reminder)

September 15th

Photo from Painting w/ Photo from Painting w/ Photo from Painting w/ a Twist a Twist a Twist

September 16th

Link to Polyvore outfit

Teal Recipe

Pin original teal outfit from Polymore

September 18th

Reminder to vote for photo contest

September 20th

#TealTalkTuesday

September 23rd

5K Run 6 (last reminder)

September 24th

Photo from 5k

September 26th

Reminder to vote for photo contest

September 27th

#TealTalkTuesday

September 28th

Last day to vote for photo contest

September 30th

Photo Contest Winner Announcement

October October 1st

Re-gram winning photo from Photo Contest

Link to Facebook post of winner of Photo Contest

Re-post winning contest of Photo Contest

October 3rd

Post photo from Run Event (with thank yous)

Link to Instagram post with photo from Run Event

Post photo from Run Event (with thank yous)

October 4th

#TealTalkTuesday

October 6th

Post photo from Painting/Wine Event (with thank yous)

Link to Facebook post of Painting/Wine Event photo

Post photo from Painting/Wine (with thank yous)

October 7th

Victory Wall Story

October 8th

Post original outfit post from Polyvore

Link to Pinterest post

October 11th

#TealTalkTuesday

October 12th

Continue to post photos from Run Event (2)

Link to Facebook post with more photos from Run Event

Continue to post photos from Run Event

October 14th

Link to Pinterest

October 16th

Continue to post photos from Painting/ Wine (2)

Link to Instagram post of photos from Painting/Wine

October 18th

#TealTalkTuesday

Pin Motivation quote

#TealTalkTuesday

October 19th

Link to Pinterest Board

October 21st

Link to Facebook post of Painting/Wine post (photos)

Continue to post photos from Painting/Wine (create album)

Victory Wall Story

Link to ovarian cancer article: Shannon Miller article

Link to ovarian cancer article (TBD-what is relevant at the time)

October 23rd

October 24th

Victory Wall Story

Symptoms Board

Octover 25th

#TealTalkTuesday

#tealtalktusday

October 27th

Post photo from Fashion Show

Link to Instagram

Post photos from Fashion Show

Post more outfits from Polyvore

October 28th

Post photos from Run Event

Link to Instagram Post

October 31st

Teal Treats Photo (link to Recipe in caption)

Link to Teal Treats Recipe

Pin Teal Treats Recipe

November November 1st

#TealTalkTuesday

November 3rd

Victory Wall Story

November 4th

Link Pinterest motivational quote

Pin Motivation quote

November 5th

Post re-cap photos from Run

November 8th

#TealTalkTuesday

November 9th

Re-cap photo from Painting/ Wine event

Link to Facebook post of re-cap of Painting/ Wine event

Re-cap photo from Painting/Wine event

Link to informative YouTube video about ovarian cancer

November 12th

November 14th

Victory Wall Story

November 15th

#TealTalkTuesday

Add to Symptoms Board

November 17th

Show & Teal

November 19th

Link to ovarian cancer article

November 21st

Link Polyvore outfit

Post original outfit post from Polyvore

November 22nd

#TealTalkTuesday

November 24th

Happy Thanksgiving Post

Link to Teal Recipe

#TealTalkTuesday

November 26th November 29th

#TealTalkTuesday

Re-pin Teal Recipe

December December 1st

Link to ovarian cancer/ holiday article

December 2nd

Link to Pinterest holiday décor

December 4th

Link to Pinterest quote post

Link to original Pinterest website

Pin teal holiday décor

December 6th

#TealTalkTuesday

December 8th

#TBT to Painting/Wine photo

Link to Instagram photo

Victory Wall Story

December 10th

Pin motivational quote

December 13th

#TealTalkTuesday

December 14th

December 15th

#TBT to Fashion Show Event

December 17th

#TealTalkTuesday

Link to ovarian cancer/ talcum powder article

Link to Instagram Post

Link to Pinterest holiday recipe

Link to original Pinterest website

Pin holiday cookie recipe

Pin teal wrapping post

December 19th

Post photo of teal gifts

Link to Pinterest teal wrapping

Link to original Pinterest website

December 20th

#TealTalkTuesday

December 22nd

#TBT to Fashion Show

Link to Instagram photo post

Link to Instagram photo

Victory Wall Story

December 23rd

December 24th

Post original holiday outfit

Link to Pinterest holiday outfit

Pin original outfit from Polyvore

December 25th

Happy Holidays Post

Happy Holidays Post in Quote album

December 27th

#TealTalkTuesday

#TealTalkTuesday Add to Symptoms Board

Link to Symptoms Board

December 29th

December 30th

Post original New Years outfit

Link to Pinterest New Years outfit

December 31st

Happy New Year post

Pin original outfit from Polyvore

METHODS OF EVALUATION Objective 1

Objective 3

Raise awareness of ovarian cancer by 25 percent among women in Northeast Florida aged 35-65 by December 15, 2016.

Have 350 guests attend The Real Teal, Inc. Fashion Show on September 7, 2016.

Evaluation Method Conduct pre- and post-campaign surveys to gauge increased awareness about ovarian cancer among women ages 35-64.

Evaluation Method Contact Art Walk Director Hana Aschi to see how many people attended Art Walk on Sept. 7, 2016.

Objective 2

Objective 4

Increase social media connections by December 15, 2016 (Facebook by 1,500 likes; Twitter by 200 followers; Instagram to 150 followers; create Pinterest account).

Have 70 guests attend â&#x20AC;&#x153;Painting with a Purposeâ&#x20AC;? at two Painting with a Twist locations (San Marco and Ponte Vedra) on September 15, 2016.

Evaluation Method Use Google Analytics to track the number of Facebook likes, Twitter followers and Instagram followers, and the use of hashtags #TealTalkTuesday and #KickingCancerBelowTheBelt.

Evaluation Method Gather the online registration data from Painting with a Twist to see if 70 guests attended the event.

Objective 5

Objective 7

Objective 9

Distribute 100 tri-folds and 1,000 fliers to promote events and raise awareness about ovarian cancer.

Secure six corporate sponsors by December 1, 2016.

Evaluation Method Gather the online registration data from Tilt to see if 50 participants signed up for the event.

Evaluation Method Count to ensure all tri-folds and fliers have been distributed.

Evaluation Method Check documentation to confirm six sponsors have been secured.

Objective 6

Objective 8

Objective 10

Decrease the idea of ovarian cancer being too â&#x20AC;&#x153;tabooâ&#x20AC;? to discuss by 30 percent by December 15, 2016.

Successfully pitch five stories to local, national and/or regional media about The Real Teal events.

Recruit five volunteers to help during the campaign by December 15, 2016.

Evaluation Method Use the same pre and post survey of Objective 1 to gauge if people are more willing to talk about ovarian cancer.

Evaluation Method Count the number of media mentions across print and broadcast media.

Evaluation Method Have Chelsea Bladen sign off on volunteer hours for each volunteer.

RECOMMENDATION PRIMARY PUBLICS

women; age 35-64 The following information is from the other counties in Northeast Florida that were not included in the campaign. It has been included in the event that The Real Teal, Inc. wishes to expand the campaign beyond the primary counties of focus.

Primary Demographics

BAKER COUNTY

CLAY COUNTY

Total population: 26,957

Total population: 199,830

Female population: 47.8%

Female population: 50.9%

(approximately 13,000)

(approximately 101,500)

Age: 35-64 39.2%

Age: 35-64 41.7%

Average household income: $58,365

Average household income: $75,919

Marital status:

Never married: 29.3% Currently married: 52.7%

Never married: 25.7% Currently married: 56.4%

Race:

White: 83.3% Black: 13.3% Asian: 0.6% Other: 2.8% Education: Associate’s Degree: 7.9% Bachelor’s Degree: 4.0% Master’s Degree: 2.4% No schooling completed: 0.5%

White: 80.7% Black: 10.2% Asian: 3.0% Other: 0.7% Education: Associate’s Degree: 10.5% Bachelor’s Degree: 16.2% Graduate Degree: 8.0% No schooling completed: 0.7% 46

Primary DEMOGRAPHICS (CONTINUED)

FLAGLER COUNTY

PUTNAM COUNTY

Total population: 100,977

Total population: 71,800

Female population: 52%

Female population: 50.5%

(approximately 52,500)

(approximately 36,000)

Age:

35-64 40.1%

35-64 39.2%

Average household income: $61,438

Average household income: $49,003

Marital status:

Never married: 21.2% Currently married: 59.1%

Never married: 25.0% Currently married: 51.2%

Race:

White: 82.1% Black: 10.9% Asian: 2.2% Other: 4.8%

White: 76.5% Black: 16.3% Asian: 0.7% Other: 6.5%

Education:

Associate’s Degree: 10.6% Bachelor’s Degree: 14.8% Master’s Degree: 7.3% No schooling completed: 0.9%

Associate’s Degree: 7.7% Bachelor’s Degree: 8.3% Master’s Degree: 4.9% No schooling completed: 1.7%

Primary Demographics

BAKER COUNTY

CLAY COUNTY

Who they are Average head of household age 46-65

Who they are Spend free time engaged in homebased activities like gardening, cooking, playing cards, listening to music and doing hobbies like woodworking and needlework

Have higher educational achievements and well-paying jobs Attracted to nightlife; go to theaters, comedy clubs, dance performances and casinos frequently Health-conscious and a majority exercise regularly Like to buy quality goods and would pay extra for the upscale brands Read sports, health and gourmet magazines Favorite cable channels include Bravo, Discovery Health, HBO, Cinemax, MSNBC and Style

Reside too far from city downtowns to go to plays, concerts or nightclubs Dismissive of fashion magazines Brand loyal, yet habitually frugal Prefer traditional media

FLAGLER COUNTY Who they are More than three times more likely to have an aged parent and young adult blended household Most have attended college and received degrees

Above average presence of Asian and South Americans Enjoy reading books, collecting ornaments, playing cards, cooking and doing woodworking Enjoy cultural activities and go to plays, museums, antique shows and dance performances Health conscious

PUTNAM COUNTY Who they are Spend free time engaged in homebased activities like gardening, cooking, playing cards, listening to music and doing hobbies like woodworking and needlework Reside too far from city downtowns to go to plays, concerts or nightclubs Dismissive of fashion magazines Brand loyal, yet habitually frugal 48

SECONDARY PUBLICS women; age 20-34

Secondary Demographics

BAKER COUNTY

CLAY COUNTY

FLAGLER COUNTY

PUTNAM COUNTY

Total population: 26,957 Female population: 12,869 (47.8%)

Total population: 199,830 Female population: 101,574 (50.9%)

Total population: 100,977 Female population: 52,545 (52.0%)

Total population: 71,800 Female population: 36,306 (50.5%)

Age:

20-34 18.9%

20-34 17.4%

20-34 13.1%

20-34 15.9%

Secondary Psychographics BAKER COUNTY

CLAY COUNTY

FLAGLER COUNTY

PUTNAM COUNTY

Who they are Digital Young America

80 percent Generation “Y” and nearly two-thirds of this group are under 30

Who they are Primarily two-thirds of the population in this segment are under 30

Above average education

Hold gym memberships

Frequently take advantage of nearby camping spots and are fond of fishing, horseback riding and hiking

“Night owls” who enjoy going to bars, night clubs, cinemas, theaters and billiards halls

Survive on low incomes

Like to read or listen to music

Primarily White with higher education and professional, entry-level jobs Enjoy reading, cooking and working out frequently Strong market for primetime TV, especially cable networks like MTV, Bravo, BET, HBO and E! Limited budget, however maintaining a set lifestyle is important

80 percent Generation “Y” and nearly two-thirds of this group are under 30 Above average education Hold gym memberships Frequently take advantage of nearby camping spots and are fond of fishing, horseback riding and hiking “Night owls” who enjoy going to bars, night clubs, cinemas, theaters and billiards halls

REFERENCES American Cancer Society | Information and Resources for Cancer: Breast, Colon, Lung, Prostate, Skin. (n.d.). Retrieved March 23, 2016, from http://www.cancer.org/ Audience Guide (Mosaic USA, pp. 1-7, Rep.). (2015). New York, NY: Experian Marketing Services. Comprehensive Cancer Information. (n.d.). Retrieved March 23, 2016, from http://www.cancer.gov/ Home - Betty Allen Ovarian Cancer Foundation. (n.d.). Retrieved March 23, 2016, from http://www.ovariancancerfl.org/ How is ovarian cancer treated? (n.d.). Retrieved March 23, 2016, from http://www.cancer.org/cancer/ovariancancer/ detailedguide/ovarian-cancer-treating-general-info How Much Does Ovarian Cancer Treatment Cost? - CostHelper.com. (n.d.). Retrieved March 23, 2016, from http://health. costhelper.com/ovarian-cancer.html Ovarian Cancer National Alliance | We Work To Save Womenâ&#x20AC;&#x2122;s Lives. (n.d.). Retrieved March 23, 2016, from http://www. ovariancancer.org/ Ovarian Cancer - Treatment Options. (2012). Retrieved March 23, 2016, from http://www.cancer.net/cancer-types/ovariancancer/treatment-options Ovarian Cancer Rates by Race and Ethnicity. (2015). Retrieved February 2, 2016, from http://www.cdc.gov/cancer/ovarian/ statistics/race.htm Ovarian cancer treatment statistics and results. (0001). Retrieved March 23, 2016, from http://www.cancercenter.com/ ovarian-cancer/statistics/tab/ovarian-cancer-survival-statistics/ Ovarian, Fallopian Tube, and Primary Peritoneal Cancer. (n.d.). Retrieved February 2, 2016, from http://www.cancer.gov/ types/ovarian Survival rates for ovarian cancer, by stage. (n.d.). Retrieved March 23, 2016, from http://www.cancer.org/cancer/ ovariancancer/detailedguide/ovarian-cancer-survival-rates Welcome to The Real Teal. (n.d.). Retrieved March 23, 2016, from http://therealteal.org/ Your Neighborhood Affects your Health. (n.d.). Retrieved March 23, 2016, from http://www.metrojacksonville.com/ article/2008-apr-your-neighborhood-affects-your-health â&#x20AC;&#x192;

Appendix A - Survey 1) Gender Male Female 2) Ethnicity Caucasian Hispanic Afican American Native American Asian/Pacific Islander Other 3) Age Younger than 18 18-24 25-34 35-44 45-54 55-64 65 or older 4) Annual income: Less than $25,000 $25,001-$40,000 $40,001-$55,000 $55,001-&70,000 $70,001-$85,000 $85,001 or more 5) Current county in which you reside: Baker Clay Duval Flagler Nassau Putnam St. Johns Other 6) How would you rate your knowledge of ovarian cancer? I don’t know anything. I don’t know much, I know a little. I know a lot 7) At what age do you think ovarian cancer is the most prevalent? 18-24 25-34 35-44 45-54

55-64 65 and older 8) Which of the following are symptoms of ovarian cancer? (Check all that apply.) Pelvic/abdominal pain Vaginal bleeding Pain during sex Trouble eating Bloating Changes in bathroom habits (difficulty in going, constipation, etc.) 9) What do you think id the likelihood of a woman being diagnosed with ovarian cancer in her lifetime? 1 in 75 1 in 100 1 in 150 1 in 200 10) How often do you speak to your physician about health risks? Never Sometimes Most of the time Always 11) Please indicate how often you visit your OB/GYN. I visit the OB/GYN every _____ months. 12) Have you or anyone in your family ever been screened for ovarian cancer? Yes No Unsure 13) Where do you get most of your news from? Newspaper Radio Magazine Television Social Media Online (please specify) Other (please specify) 14) Where do you get your health information from? Newspaper Radio Magazine Social Media

Medical Practitioner Online (please specify) Other (please specify) 15) Which of the following channels, other than your physician, would you consider trustworthy? Internet – health blogs Internet – news outlets Women’s magazines Other magazines (please specify) Television Family/Friend Other reading materials (please specify) 16) Do you know where to get cancer screenings in your community? Yes No 17) What kind of community events do you typically attend? (Check all that apply.) Runs or walks Mixers Food/Wine Events Silent Auctions Concerts/Music Events Sporting Events Other (please specify) None 18) What organizations have you donated to/would you donate to? (Check all that apply.) Heart associations Children’s hospitals/causes Causes specific to women Causes specific to men Organizations that support veterans Organizations that support animals Other (please specify) 19) Are you aware of organizations that provide support (financial or otherwise) for cancer patients? Yes 20) Where do you go for this support or information? No Unsure 51

Appendix B - News Release CONTACT:

FOR IMMEDIATE RELEASE

Chelsea Bladen 904-415-6566 cbladen@boejax.com FASHION SHOW TO KICK CANCER BELOW THE BELT JACKSONVILLE, Fla., Mar. 21, 2016 – The Real Teal , Inc., a local non-profit supporting ovarian cancer patients will host a fashion show in partnership with Downtown Jacksonville’s Art Walk, to help raise awareness about ovarian cancer. To raise funds, along with the fashion show, The Real Teal, Inc. will present a booth featuring art from the community and hands-on experiences for the entire family.

A local boutique, MOMNI Jacksonville, is sponsoring the fashion show, which begins promptly at 7 p.m.

The owner, Joy Lee, is incorporating teal in her fall 2016 lookbook for the Real Teal, Inc.

“We fell in love with the idea for Real Teal from the very first email,” said Mara Strobel-Lanka, Momni

Boutique’s press manager. “A fashion event that benefits women in need, and raises awareness about both the issue and our boutique? It was a no-brainer.”

The purpose of the fashion show is to raise awareness and to educate. Ovarian cancer is commonly

misdiagnosed and, according to the Real Teal’s official website, one in 72 women will get ovarian cancer and 80 percent are diagnosed in the later stages.

Lanka said,“I have no experience or extensive knowledge of ovarian cancer, and the event will be a

great opportunity for me to learn,”

MOMNI supports local charities once a month, and will donate five percent of all gift sales to The

Real Teal, Inc. during the month of September.

“Every month, we pick one local Jacksonville charity to give five percent of our gift profits to,” said

Lanka. “We’ve done this since our first month, and it’s always felt like the right thing.”

The Real Teal hopes to see a turnout of around 350 guests at their booth and fashion show.

Representatives of the boutique have expressed excitement regarding the unique fashion experience to come.

“We’re a laid back city with a surplus of personality, and that seems to be true of our wardrobes as

well. The casual dress code invites a lot of room for style, which makes our jobs a lot of fun,” said Lanka.

“Every customer that walks through our doors has a unique look, and they’re looking for pieces

that they won’t see anywhere else.”

The Real Teal fashion show will be a unique and eclectic presentation of Jacksonville style featuring,

of course, teal. ###

Appendix C - Sample PSA Script Aquid etusa consequi deniaturerum atus audit int quiatia volori culparumque pore, iumqui undae mod quiandion rat maion pa dercips apellab orernam comnistis nus, escia alibus ea voluptatibus doles sinihiciis provide lectur miligni hillore henihic iendign itatum doluptas etur alictur? Ipis estibus dipsaerum, susam earciet ipsanisit aniende vidita vellaut ex et vellam esero tem solupta sperfersped quodi reperepro et omnihictas di tem exces am aut accum dit, est labore la id quae cus adipsaperi uta nihil ma il int. Nat. Harum et utas vent officiae volumquos sim quissinias aut exceaqui to ent occatem. Excerrum laccus, ommo to et quae molupiet pre vit, aperuptam delignis excearci tet et vendi ne autet unt as dolorep rentis et re quat omnis aut estis dem eum as mod excest, apictatent hillorepe perunt videliquam reperios alia et, quae aut lacia quiam corene inimusc iistiae nonem ipsapere, erum res ipsam volenisim laborae parios ut landusandic tem qui optatibusam, am, quibust ibusandaest, tet quatetur? Quia dolorest qui to consento debis atio omniati nam sunt laborisqui cum eos doluptae velenimi, tori te ne rae. Ita volor a voles simoluptatur aut et es est, sum quiaspi dusanis quos autem reperi ipsam arion plaborro dolut el in pro temposs inctur? Esequam quiatur, sitate core anto ipsum que velitatem dolenis aut aut videndit explatiam, nihita dis ut porae poreicti ut doluptatur rersper uptur, sendend iaspereped mo dentiasperum aturia est, sum iumquosam, opta debist, il il ium quas eos de optas sam facepro et reribus mo volorem lam, aut est, solo erciae essed exerum qui offic tesciis earum int fugitem voluptas is exera derumque nonseque modit ex ex eium et mi, apernat derias de corum reror magnia nonsequat quodis iur? Os sinissume peribusande pa im eni at adicient ut et rest labor sunt vel mo quas qui volo eos et autem corem sinverferum nobis natem laborep tatust lab il ipicti dis etus apel il expliqu atiisti ommosto ium animi, commolore corit eossi aut es rest, voluptiis il et fugiatquat. Ost, volorum aut etur si tem quis ime offic totas modi beribus que cus a estempos dellum, net occusanda ditam, que pa verum is pratquas exero blatemp orehendit molestrum quibusa ntionsed quodio. Ut et voluptibus aut aut labor as voluptatur? Ipsam ea simusa amuscipsant que eos sus ulpa vendita volor aut expersped que corepre perspie ndicita num fugitatus culpario modia nonse dolupta spediorro dolupta que delestion con non cus, sit volupit ibuscium, totatur ehenima et unt eos es si derion et, siti re, venduciis eum denit quam evernatia nisiment alia sunt. Quis aut et ut etur? Um fuga. Officto quam, ipis aut eserum inus aut debis simodisque officia nducipit pro conemqui dunt, omni oditibusape poriasped miniet verum endunti acerspi enihit qui tem nis simpor as eatendebis quo earum faceris magnim qui officia volorero comnias custo officatem faccusc ienimodis aut venderunda cupiendenis cusdantis asimendit, quibeaquat. Maiorepero dolorer sperumendit et videlic imaxima gnatur a cus, qui omnieni hillaci endella cesciis et quatem. Et laborum estorem eossectata di aut etur, od mos eriatem. Sequo blabore rorpos a volorehente siti dolectatus et quia dolum es molupta dolo blabore, ium isit ea dollor sum audiscid eaquia verate et int ommolendipis dolorpost, que poria que ipici remoluptat. Occusandus pligent que inctem vento comnime mil miliquam quid magnisti natisin totatio rionsende nia pore iunduci millit quo omnissunti blaboribus, to magnatectias adit, cum rectionsequo corest laborem dolendae solo omnis unt. Occae delesciate preperi onsequi blabo. Neque pro volectem evendit, test, aceperias debitis et et occus dolo cusaest aboria dem aut earuptae sim doluptum re verum quam, solorerum rest pliquiam il int et, aut faci nos aut et quis evenimi ncianti berspis voluptat od exped quo dolupta tusdae sum lacerro con recumet aut incte sam qui rest dus quunt etum volo dolorionet ut reseque velibea rionsectur? Bis res audi coria voluptae nos esti blantur iscit, quo voluptatem quae namet voluptiature eatinci ligendipsam abore pe latur andit et quidemq uundusd aectemp ellandelicim hariam ut fugiatq uatem. Equatur, cum faccullo core pliquis aut minimusae nima vendam nonseratem hiliber uptatatur sentio berum rehent omnia nist aut et aliqui ommos nobis int aut velibusam, corrumqui rest maiosa dolore qui solupta volluptis iliquo est, alite consequis dunt experum endipsa pienistiur aut eatesequibus aut fuga. Nem consequi alique netum quidell orestrum reptat. Facereiur alibusdae et acea cor audisciist harcitatur, conem incium rehenis et atur? Soloria si num est dolo 53