Creative Portfolio

CREATIVE PORTFOLIO Maya Dartiguenave Creative Director & Designer

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NAME: Maya Dartiguenave PROFESSION: Digital & PR Strategist; Content Creator DEGREE: M.S. Mass Communication

About me

Hi.

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My name is Maya Dartiguenave.

Or, just Maya D. I am a writer, public relations strategist and digital marketer. Currently, I produce and manage original content and social media pages for a community bank based in Florida, as well its nationwide divisions. Alongside my traditional 9 to 5, I work as a freelance creator, helping develop online strategies for start up non-profit organizations and small brands, and creating workable content for independent authors, self-brands, and others.

Before venturing out into the world of freelance, I dedicated my after-work hours earning a M.S. in Communication Management from the University of Florida which I completed in December, 2017.

Phone

Email

maya.dartiguenave@gmail.com

917 680 2285

Website

Portfolio

www.mayadartiguenave.com

issuu.com/mydrtgnv

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hank you for taking the time to view my portfolio. Inside you will find examples of the print, digital, social, and written content that I have produced for various brands throughout my career.

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PROFILE

WORK

EXPERIENCE

Self-motivated digital marketing strategist with over three years of content creation and strategy experience.

Produce, distribute and maintain company-branded content for a team of sales people publishing

2015-Present

Florida Capital Bank M A R K E T I N G A S S I S TA N T

• Write copy for digital and print ads, blogs, and other forms of content • Strategize, design and implement email marketing campaigns • Draft press releases, company letters, and other formal forms of external communications

across multiple platforms.

• Curate and produce publishable content for various social media channels

Successfully design and

• Utilize keywords, Google analytics and other digital analytics to form and reform digital strategies

implement content and email marketing campaigns, gauging success through analytics and digital insights.

Girls Inc. of Jacksonville

2016-2016

PR INTERN • Assisted in planning of main spring community event

REFER. Dr. Heidi Marshall

Professor P : 9046462335 E : hmarshall@fscj.edu

Anita Speck

Marketing Director P : 9042457015 E : aspeck@flcb.com

• Coordinated sponsorship donations from local businesses • Redesigned printed sponsorship packets and pamphlets • Updated company website • Assisted in corporation rebranding

Her Campus Media

2014-2015

C A M P U S C O R R E S P O N D E N T/ C O N T E N T C R E AT O R • Curated and produced content for online page and social media accounts • Managed team of site contributors and brand ambassadors • Coordinated events and on-campus activities • Coordinated giveaways of partnered brand products

SKILLS

EDUCATION

Content Creation/Strategy Social Media Management Brand Management

M.A. Mass Communication and Public Relations

B.S. Communications, Public Relations

Digital Marketing Strategy

U N I V E R S I T Y O F F LO R I D A

UNIVERSITY OF N. FLORIDA

Google/Social Media

Aug. 2016 – Dec. 2017

Aug. 2014 – Apr. 2016

Analytics Email Marketing Adobe Suite Copywriting/Editing Print Design/Architecture

Magna Cum Laude Graduate

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#01 Florida Capital Bank Marketing Assistant

As the Marketing Assistant for Florida Capital Bank I have the responsibility of creating content for both on and offline. These include creating and curating posts for our social media accounts, designing print flyers, ads and banners, and copywriting for blogs, articles, and other mediums.

FLCB

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Owning a number of different social media accounts across divisions, I am responsible for capturing the attention of various audiences while maintaining a recognizable look and feel throughout the bank, mortgage and small business divisons.

FLCB

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#02 THAP Communications Coordinator

As a start-up non-profit, the Tiburon Haiti Advancement Project (THAP) needed to build a brand, a look, and collateral to use when fundraising and propspecting sponsorship opportunities. The organization also needed a website and social media accounts to present themselves to the general public and spread their mission.

This project is still being worked on and preparing for launch.

THAP

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#03 Girs Inc. of Jax PR Intern

Girls Inc. of Jacksonville was exploring ideas of recreatign sponsorship packets and “leave behind� materials, including brochures and trifolds communicating the different programs offered by the organization.

Girls Inc.

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Writing Examples 5 Bad Habits Common to Mortgage Brokers (And How You Can Drop Them) Between keeping up with closing loans for current clients and beginning the loan application with new clients, it can be easy for mortgage brokers to pick up behaviors that are detrimental to their success. No matter if you are a new broker starting out in the mortgage industry, or have been closing loans for more than 20 years, you may find yourself picking up one of these five common bad habits.

1. Being disorganized While some may claim to thrive in “organized chaos,” odds are you don’t.

A messy office, desk, filing system (what have you) can lead to you forgetting important tasks, losing documents or missing deadlines. Taking the time to invest in a management system that works for you can make the world of a difference when it comes to staying on top of your work.

2. Not setting a personal goal What do you want to accomplish this week? This month? Before the year ends?

Without setting a personal goal, how can you measure if your time has been well spent? Whether you want to make sure you close three loans per month or speak

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to five prospects per week, it’s important to have a goal (and goals to make up an overall goal) to keep you focused and on track.

3. Inconsistency in communication during a loan process Failing to remain in contact with your clients through the loan process can lead to them feeling neglect. This feeling can impact whether or not that particular client would refer your services to another person, or consider you again should they decide on another purchase or refinance.

Set up a schedule where you can check in with your clients regularly to show you care not only about the progress of the loan, but the client’s personal journey as well.

4. Losing contact with clients after closing “Goodbye” should not necessarily mean “goodbye” when you close a loan with a borrower. Developing a relationship with successful loans can increase your chances of your services being considered when a client wants to refer a family member or friend to a mortgage broker, or if they decide to use your services again themselves.

5. Failing to remain motivated There will always be ups and downs working in the mortgage industry, so it is understandable that you may feel unmotivated at times. While this may be the case, it is important to remain resilient, motivated and ready to move forward developing a successful business.

It can be tough to break out of a bad habit, but with time and determination, you will be able to get back on track with the behavior that contributes to your success.

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Writing Examples The 5Ws of CRM Tools for Mortgage Agents Working in the mortgage industry, you understand that a great deal of being successful comes from building and nourishing relationships. This can sound like an easy task—we do it every day with friends, family, and coworkers—but can prove to have its challenges when it comes to client relationships, especially if you have a disorganized process.

That’s where a Customer Relationship Management (CRM) tool comes in.

What is a CRM tool?

CRM systems are technology platforms that allow you to store all of the important information of prospects, current borrowers, and even referral sources in one place. It allows you to keep track of everything that you do with your borrowers (from application to closing to the first move-in anniversary to when it may be time to refinance), and your referral sources.

Think of it this way: The life of your relationship with a customer at your fingertips.

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Who benefits from using a CRM tool?

If your profession requires you to build relationships outside of just the people who work in your office, then a CRM tool will help you succeed.

When should a mortgage agent invest in a CRM tool?

If you are new to the game of mortgage lending, you may not need a CRM tool, right? Wrong. “Now” is the right time to invest in a CRM—as you grow in your business, relationship management and automation will become easier and you will become more fluent in the technology. If you wait until you think you’re “big enough” for these systems, not only are you missing out on the training that comes with experience, but it will also take more time to incorporate a CRM into your workflow, and it’ll come at a steeper learning curve.

Where are these systems found?

CRM tools themselves can be found all over the internet. However, finding the right one is what really matters. Are you an independent agent looking to keep costs low? Look for a system that

offers a free or “solopreneur” option. Big brokerages should invest in systems that are broken down by “seats” which allow each broker to have their own individual access to control and manage.

Another thing to consider is whether you’re the kind of broker who likes to publish your own content. CRM systems also help you track who downloads your website content so you have a better idea of who is interested in your services.

Make sure the CRM tool you land on has a suitable feature for this as well.

Why should mortgage agents take the time in CRM? Automation. It’s that simple—automating your workflow will give you more time to find prospective customers, cater to your referral sources, and close on current loans. CRM tools help you become a faster, more efficient, more accurate agent, which can help you in the long run for buyers looking for a second mortgage or refinancing options, or referral sources who want to pass on clients to the best mortgage agents they know.

BONUS: How can a CRM change your business?

The great thing about CRM tools for mortgage agents is that it adds a higher level of automation into your workflow, allowing you to do your job faster, easier, and (ironically) at a more personal level.

If you’re able to spend less time working and reworking spreadsheets, tracking down past client emails, or calling lenders

to check on the status of a loan, you’re able to spend more time doing things that help you get business in the door.

In the ever-changing world of the mortgage industry, it’s important to have systems in place that can both change with the times and keep you up-to-date. A Customer Relationship Management tool is just one of these systems that keep you moving forward while also simplifying your day-to-day operations.

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Writing Examples Preparing for Adjustment: 5 Ways to Ge Ready for an ARM Rate Change One of the great selling points of an adjustable-rate mortgage (ARM) is that it comes with a relatively low interest rate during the early years of the loan’s life, making it a great borrowing option for a number of reasons, depending on your personal housing goal. If you’re less likely to stay in a home longer than five or seven years, taking advantage of a 5/1 or 7/1 ARM rate may be in your interest.

However, when that agreed-upon time period comes to an end, you’ll want to be ready for a change in finances despite what new rates may look like.

Here are 5 ways to successfully prepare yourself for a rate change with your ARM: 1. Review the details of your mortgage agreement.

It’s important to go back and review the details of your mortgage agreement. What is your first-year (initial) cap? What is the lifetime cap of your adjustable rate? How often can you expect your rate to change?

Through a solid understanding of your loan terms you will be able to get a better grasp of what will happen in the future.

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2. Research current rates.

If the fixed period of your loan is coming to a close, begin researching rates. You may not have been too interested in mortgage trends going on in the five, seven or ten years of having a fixed rate, but now would be the time to reintroduce yourself to the numbers. Your research, your understanding of your loan caps and a conversation with your mortgage broker can help you estimate what your mortgage payments will begin to look like, giving you time to adjust if need be.

3. Visit the option of refinancing for more stability.

There are a number of reasons you may want to refinance your ARM to a fixedrate mortgage. One large advantage of refinancing to a fixed-rate is piece of mind that the payment you make will not change regardless of the behavior of the market. But remember, refinancing comes with a price. If you aren’t prepared to pay more closing costs or other refinancing fees this may not be the best option for you.

4. Take another look at (and a pair of scissors to) your bills.

If refinancing is out of the question, the next step is to take a look at your bills.

Recognizing and eliminating unnecessary expenditures can help you prepare for an increase in your mortgage payments should you need the extra room.

5. Contact your mortgage broker.

The internet is a great source of information on a plethora of topics, including adjustable-rate mortgages.

However, for advice and better understanding of your own loan and how a rate adjustment will affect your finances, contacting your mortgage broker will be your best course of action.

A change in rates can worry many borrowers who have gotten comfortable with their current mortgage payment.

Still, a smooth transition is possible as long as you find the solution that best suits your situation.

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Thank you.

Maya Dartiguenave − 917 680 2285 | maya.dartiguenave@gmail.com