By Elia Moyes
Why Topshop? - Topshop has been on the high street since 1964. - We are now living in a Digital generation, therefore less people are shopping in store
- How does this affect their business and sales
- They are struggling to compete with other brands - Have a wide range of products
Topshop’s new collection ‘A Fresh Take’. The trend to ‘freshen up’ your wardrobes.
What Have I found -They have had a decline in sales - In 2017 loses were made of up to £10.9 million - They aren’t engaging enough with the consumer on social media - They are struggling to get customer loyalty due to other competitors - Collaborations in the past created huge success eg. Kate Moss - Little eort to contribute to sustainability
Primary Research
Current Brand Position in the market
Recommendation Strategy -Improve social media engagement - The aesthetic of their instagram, create a theme that runs throughout their posts, making the instagram more visually pleasing - Influencer marketing - Make the brand more inclusive by adding plus size lines and expanding petite and tall - Create a section dedicated to sustainable fabrics that are aimed at a lower price point