BRAND CENTRIC M A R K E T I N G
M E D I A
G U I D E
on-demand shopping experience With brides constantly connected and engaging on multiple devices, their expectations have skyrocketed when it comes to the shopping experience. The challenges we face in bridging the gap between those expectations and reality multiply with each new season. Gone are the days when retailers can simply mail a single item and then open the doors to endless streams of tuxedo shoppers. Sensory 9 has spent the past four years developing its multi-channel marketing program to include the various touch points that engage shoppers. Sensory 9 offers formalwear specialists a new approach to traditional marketing. S9 is focused on driving year-round sales through robust presell marketing campaigns. We recognize that shoppers desire captivating and familiar nameplates.
MULTI-TIMED WEDDING MAILERS Sensory 9 Direct Results Mail Programs include multiple direct mail pieces, email blasts and intuitive lead management. It includes all leads and performs all necessary tasks such as deduping, address correction, offer tracking, opt-out verification and more. Lead prospects receive progressively-themed mail pieces at regular intervals including New to System, 16, 12, and 8 weeks prior to the wedding. Clients choose their own offers and incentives, which change according to the mailing sequence.
Mailer Highlights:
Fabulous Day
FREE Groom rental
plus $50 OFF
each tux in your wedding
*see store for details with 10 Paid Rentals receive an ADDITIONAL FREE TUX RENTAL
My
• Branded direct result mailers • Maximize ROI with direct result mailers & lead management • Twice monthly distribution • Leads purchased on your behalf • QR code and watermark components drive engagement • All new leads mailed • Mailed 16, 12, and 8 weeks prior to wedding
QRFreeGroom2014_Genos.indd 1
3/26/2014 4:17:19 PM
it’s
Fabulous Day
We engage shoppers and create trends with personalized calls to action and fresh content that encourages appointments and early bookings.
Love Groom month
the
schedule your FREE
Personal Wedding Stylist *see store for details
My
Exciting and Engaging
QRFreeGroom2014_Genos.indd 3
3/26/2014 4:17:26 PM
each tux in your wedding
*see store for details with 10 Paid Rentals receive an ADDITIONAL FREE TUX RENTAL
SCAN THIS CODE TO VIEW OUR DIRECT RESULTS MAILER SAMPLES
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Fabulous Day
rental
$50OFF plus
My
FREE Groom
3/26/2014 4:17:32 PM
BRANDED Micro SITES
S9 Provides Crucial Shopp
Engaging & ReACTIVE
per Data
Sensory 9 Branded Mobile Sites are a smarter way to engage shoppers and are not only interactive but reactive. In addition to delivering crucial brand impressions for your store, our mobile sites cultivate shopper data automatically and deliver follow-up communications that drive in-store traffic and ultimately increase sales. S9 mobile sites automatically report shopper data directly to you in our easy to use nightly progress reports. With a few simple clicks, shopper data can then be downloaded and used in any of your existing marketing components. Retailers who have implemented strategically branded mobile marketing techniques like Sensory 9’s Branded Micro Sites have seen decidedly greater success over traditional stand-alone print marketing strategies.
SCAN THIS CODE TO VIEW OUR BRANDED MICRO SITES
BRANDED WEBSITES
Sensory 9 Branded Websites We will integrate your brand creative with elements from My Fabulous Day’s website to create an engaging online shopping experience. Personalized marketing to today’s consumer is a proven tool with retailers outside of our industry.
• • • • • • • • •
National Fit Network Style Gallery Color Coordinator Registration Make an Appointment Submit Measurements Store Locator Digital Coupon Social Sharing
Kellie,
New to system
here is a great offer for your upcoming wedding...
FREE Groom Rental
plus $50 OFF each tux in your wedding See store for details.
With 10 Paid Rentals receive an ADDITIONAL FREE TUX RENTAL For more information and to register your wedding, visit www.mygfatux.com Customer must present card at time of registration. Reservation and $30 deposit required at least one week prior to wedding date. Wedding party must include at least five paying tuxedo rentals to redeem Groom’s Free Tuxedo. Any offer shall not apply to prior purchases and may not be redeemed with other discounts, budget collections, promotions, partial rentals, accessory orders or special orders. Contact store for more details. This is not a credit card. This card has no cash value; card may not be exchanged for cash, used as cash, or applied as payment for merchandise.
Geno’s Formal Affair • 2016 Mercer Road • Lexington, KY 40511 • 859.276.1461
Kellie,
it’s the “Love the Groom” month, and we have an offer for you...
Schedule your
16 Weeks
FREE Personal Stylist...
your stylist will pick out the absolute best fits, styles from each of our collections and have it waiting for you to try on during your appointment. See store for details. To schedule your Personal Wedding Stylist Appointment and receive a FREE Groom Rental plus $50 OFF each tux in your wedding, visit
www.mygfatux.com Customer must present card at time of registration. Reservation and $30 deposit required at least one week prior to wedding date. Wedding party must include at least five paying tuxedo rentals to redeem Groom’s Free Tuxedo. Any offer shall not apply to prior purchases and may not be redeemed with other discounts, budget collections, promotions, partial rentals, accessory orders or special orders. Contact store for more details. This is not a credit card. This card has no cash value; card may not be exchanged for cash, used as cash, or applied as payment for merchandise.
Geno’s Formal Affair • 2016 Mercer Road • Lexington, KY 40511 • 859.276.1461
12 Weeks
Kellie,
you still have time to save on your groom tux rental...
FREE Groom Rental
plus $50 OFF each tux in your wedding See store for details.
With 10 Paid Rentals receive an ADDITIONAL FREE TUX RENTAL For more information and to register your wedding, visit www.mygfatux.com Customer must present card at time of registration. Reservation and $30 deposit required at least one week prior to wedding date. Wedding party must include at least five paying tuxedo rentals to redeem Groom’s Free Tuxedo. Any offer shall not apply to prior purchases and may not be redeemed with other discounts, budget collections, promotions, partial rentals, accessory orders or special orders. Contact store for more details. This is not a credit card. This card has no cash value; card may not be exchanged for cash, used as cash, or applied as payment for merchandise.
AUTOMATED MOBILE FRIENDLY EMAILS Perfectly Timed Trigger Emails Imagine having the power to automatically send brides a personalized branded message at the precise moment they are most likely to act on it. Our trigger based Mobile Friendly Emails communicate insightful calls to action in a timely fashion to both new potential customers and in-system leads.
Geno’s Formal Affair • 2016 Mercer Road • Lexington, KY 40511 • 859.276.1461
Kellie,
your fabulous day is almost here, and our special is waiting you you!
FREE Groom Rental
8 Weeks
plus $50 OFF each tux in your wedding See store for details.
With 10 Paid Rentals receive an ADDITIONAL FREE TUX RENTAL For more information and receive this special offer, visit www.mygfatux.com *Each card is worth at least $35 in savings. Present your card in-store prior to your next purchase to reveal your savings reward. This offer has no cash value, it may not be exchanged for cash, used as cash, or applied as payment for merchandise. Must be redeemed at time of purchase. May not be redeemed with other promotions or special offers. Card may not be transferred for value. Use of card constitutes acceptance of above terms. See store for complete details. Does not apply to prior purchases. Minimum in-stock purchase required. Designer exclusions may apply.
Geno’s Formal Affair • 2016 Mercer Road • Lexington, KY 40511 • 859.276.1461 Unsubscribe This email was sent to kellie@formalapproach.com by info@myfabulousday.com Instant removal with Unsubscribe MyFabulousDay l 281 West Old Andrew Johnson Hwy l Jefferson City l Tennessee l United States of America l 37760
Kellie,
it’s not too early to start thinking about your formalwear... And to make your search easier, we offer some helpful items, like our mobile app, catazines, and online color selector that you can find by clicking the link below. Use these tools to search the latest wedding fashions and various designers. Once you have decided the style and color for your fabulous day, we have a special offer just for you... FREE GROOM RENTAL plus $50 OFF each tux in your wedding See store for details.
With 10 Paid Rentals receive an ADDITIONAL FREE TUX RENTAL
4 Weeks
Sensory 9 Automated Trigger Emails carry your logo and store info. They can be customized to carry your Social Shares as well. Our trigger emails are both Mobile Media Compliant and Can-Spam Compliant.
To see these exciting features and register your wedding, visit www.mygfatux.com Customer must present card at time of registration. Reservation and $30 deposit required at least one week prior to wedding date. Wedding party must include at least five paying tuxedo rentals to redeem Groom’s Free Tuxedo. Any offer shall not apply to prior purchases and may not be redeemed with other discounts, budget collections, promotions, partial rentals, accessory orders or special orders. Contact store for more details. This is not a credit card. This card has no cash value; card may not be exchanged for cash, used as cash, or applied as payment for merchandise.
Geno’s Formal Affair • 2016 Mercer Road • Lexington, KY 40511 • 859.276.1461
“Timing and relevancy are the foundation on which successful marketing programs are built.” Unsubscribe This email was sent to kellie@formalapproach.com by info@myfabulousday.com Instant removal with Unsubscribe
MyFabulousDay l 281 West Old Andrew Johnson Hwy l Jefferson City l Tennessee l United States of America l 37760
DIGITAL CATAZINES Enhance Online Success In the Palm of Their Hands Sensory 9’s Digital Editions draw readers in and encourage them to engage with your brand. Our measurable personalized setting adds value to their online exploration experience. S9 promotes viral marketing through multiple share channels including social, email, and mobile. • Unique Digital Edition Page Views • Multi Frequency Readers • Over 200 Linking Sites Certified statistics gauge the incredible success of our digital editions. • Personalized Catazine Links to Your Website
SCAN THIS CODE TO VIEW OUR CATAZINE
Social + Mobile = Amazingly Addictive Apps What makes this cell phone era that we now live in so amazingly addictive for young adults: APPS! Sensory 9 is an industry leader in developing cutting edge technology that increases the frequency of your brand message. S9’s My Fabulous Day was one of the industry’s first tuxedo shopper apps.
= My
Fabulous Day • Image Gallery Includes Tuxedos & Additional Accessory Color Options • Authorized My Fabulous Day Store Locator • Branded Store Logo and Info • Call Store Feature • Links to Your Website • Social Shares and Favorites • Friendly Tools for Registering, Fitting and Out of Town National Fit Network
SOCIAL
Demystifying Social Media As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. S9 can harness social media to shape consumer decision making in predictable ways. Allow us to post relevant formalwear content on your social site weekly, and take the fear of social media out of your vocabulary. FORMALWEAR EVENTS are SOCIAL and that’s why S9 incorporates the viral aspect of social sharing in every phase of our marketing campaign.
Doesn’t have to b
Tumblr
YouTube
MEDIA
• S9 Helps to Grow & Manage Your Social Audience • Weekly Engagement on Your Social Media Channels • S9 stores are Consistently Top 5 in Formalwear Industry Ranking on All Social Media • Industry Leader in Utilizing Social Media to Enrich Shopper Engagement
be overwhelming!
Vine
Blog
COMMUNITY PARTNERSHIP For Schools and Organizations
Your school can earn cash simply by shopping at Geno’s. Here’s how...... TUXEDO RENTALS
Earn $5 for every qualified prom tux rented for your school’s event.
DRESS PURCHASES
Earn $5 for every qualified prom dress purchased for your school’s event.
PAYMENT PROMISE
Geno’s will issue payment along with a detailed summary of orders received within 10 days following the event.
GENO’S GIVES CASH BACK
HELP YOUR SCHOOL EARN CASH
Sensory 9’s Community Partnership Media Guide and online component gives your store the necessary tools needed to prepare you to partner with Schools and Organizations. Help them Save Money, Raise Money, Help Teens in Need, and Promote Prom. Offer schools and organizations the opportunity to make the most of their purchases from your store by earning CASH. • Branded Community Partnership Media Guide • Digital Version • Email Template
Sensory 9’s Prom Rep Program gives teens the ability to earn their Tuxedo Rental for FREE. • Branded Rep Cards • Online Coupons • Digital Version for Social Sharing
$40 TUXEDO SAVINGS CARD
* See store for details.
PROM REP CHALLENGE
MEDIA GUIDE
www.streettuxedo.com
EARN A
FREE TUX RENTAL
Urge students to become a prom rep and earn their tux rental FREE! REGISTER ONLINE
Register at gfatux.com/prom. An email confirmation will serve as the coupon to be shared with friends.
FREE RENTAL
Get 7 friends to redeem the coupon with rep’s name and earn a FREE tux rental.
CONTEST
All reps will have a chance to win a $100 Visa Gift Card. The rep to get the most coupons redeemed will receive an iPAD.
P ro m
Rep C
ar d
Print Ad & POP gfatux.com
PROM
Prom
“From one Italian to another let me just say...
Congratulazioni Coach Calipari!” Gino Guarnieri - Owner Geno’s Formal Affair
BRING YOUR FRIENDS AND SAVE
FREE SECRET
gfatux.com
PROM2012
REWARD CARD
Bring these cards to
$50, $100, or $150 IN SAVINGS*
www.gfatux.com and receive these
facebook.com/gfatux
SPECIAL OFFERS
twitter.com/gfatux
Geno’s Formal Affair • Towne Center
Tuxedo Savings Card
This offer has no cash value; it may not be exchanged for cash, used as cash, or applied as payment for merchandise. Offer shall not apply to prior purchases and may not be redeemed with other discounts, *budget collections, promotions, partial rental, accessory only orders or special offers. $40 Tuxedo Savings Card requires order and a $25 deposit required at least two weeks prior to the use date. See store for details.
promo code 201201
GenoFullPromAd.indd 1
$40 Tuxedo Savings Card
This offer has no cash value; it may not be exchanged for cash, used as cash, or applied as payment for merchandise. Offer shall not apply to prior purchases and may not be redeemed with other discounts, *budget collections, promotions, partial rental, accessory only orders or special offers. $40 Tuxedo Savings Card requires order and a $25 deposit required at least two weeks prior to the use date. See store for details.
promo code 201201
FOR A FRIEND
$40
FOR A FRIEND
FOR YOU
141 Towne Drive • Elizabethtown, KY 270.360.1211
$40
OFF 50 PROM x
Tuxedo Savings Card
Tu
ENJOY
This offer has no cash value; it may not be exchanged for cash, used as cash, or applied as payment for merchandise. Offer shall not apply to prior purchases and may not be redeemed with other discounts, *budget collections, promotions, partial rental, accessory only orders or special offers. $40 Tuxedo Savings Card requires order and a $25 deposit required at least two weeks prior to the use date. See store for details.
promo code 201201
$
YOUR
4/12/2012 9:14:28 AM
Unique Point of Purchase & Advertising Converting shoppers to buyers effectively can be extremely challenging during peak traffic times. Retailers must be committed to creating an enjoyable and engaging shopping experience. Point of Purchase catalogs and other print media are essential to help shoppers visualize their desired look. S9 creates eye catching images and designs that are proven to stimulate the consumer’s buying process. Branded visual communication is key to presenting a professional store image.
Custom Outdoor Advertising Displays • Billboards & Banners • Van Wraps • S9 Banner Flags
Visual Marketing In-Store and Outdoor Components Eye catching images are proven to stimulate the shoppers’ buying process. With dozens of In-Store and Outdoor Pre-designed Visual Marketing Options to choose from, it has never been easier to tie your in-store shopping experience to the marketing campaign that propelled the shopper to your store. 10 & 20 Foot Tradeshow Displays • S9 Booth Curve • S9 Booth Straight • Includes Carry Case
30 & 60 Inch Retractable Displays • S9 Pop Up Small • S9 Pop-Up Large • Includes Carry Case
M E D I A
G U I D E
Sensory 9
281 West Old Andrew Johnson Highway Jefferson City, Tennessee 37760
ph 800.358.2337 • fx 800.358.6544 email kellie@sensory9.com