Stocking -‐ Ac,va,on Ini,a,ve
Objec,ve-‐ To Get Golf Clubs in peoples hands
• Maximize stores stocking your demo or fi?ng products • Maximize stocking & selling core metals for impulse sales • Set KPIs based around the usage of demo product • Increased demo and fi?ng days Challenges • Current stock program not suited • Iden,fy service issues and advised • Iden,fy and advised Sales Rep culture
Commercial Proposal • • • • • • •
Brand Commitment Neutral space 1.2m Slatwall arms to be supplied by partner Neutral brand and spec displays Partner to supplier spec informa,on sheet A3 Store to have brand sign 600*300 perspex Minimum demo stock requirements
– 2 sets irons @ demo pricing, preferred all models – 2 models of metal woods @ demo pricing – 2 models of metal woods for retail
• Other stock categories are organic and sold in via sales force • KPIs set and rewarded how many ,mes stock goes out to customers for trial • Store to send monthly report to sales force • A maximum of 4 brands in large stores, 2,3 across others
Your Brand ( 4 brands )
Equal signage 600*300 Equal specs Display A3 Equal wall space
Customer Experience & Ac,va,on Cycle Customer(s) sent email to book demo clubs each month
Customer books fit
Customer returns club & sent email post return
Customers books demo through online solu,on
Customer picks up club in store and uses
KPI Measured & Reported
Friday Evening
Saturday a]ernoon KPI – Wall to be empty
Dear Simon, As YourGolfPro I’m just checking in to see how the Taylor Made Driver you recently trialed performed for you. I would love to know whether the clubs met your expecta,ons, and if not if there was a par,cular issue you found with them? Taking a club out for a demo is the natural first step to finding the right hardware for your game; it doesn’t maeer what it says on the box, you need to be able to set the club up to the ball and be confident that it will deliver the result you’re looking for. The next step, which is no less important, is to convert that good feeling into a good result by fi?ng the club you’re comfortable with to suit your body and swing type. This will maximize the club’s performance and therefore the value you derive from your purchase. So if you are interested in a fi?ng session, another demo or even just a chat about your game, send me a mail and we can arrange a ,me. Kind Regards, Mark Rainey
Sunday Morning email
End on month report