Core SEO On-Page Ranking Factors
INTRODUCTION Optimizing your website for search engines by making changes within your website referred to be on-page optimization. There is about 200 ranking factors including onpage and off-page, some of the most important factors regarding on-page optimization to increase website rankings on major search engines are discussed below.
TITLE TAG • Unique Title for every page • Title should contains main keyword • Should not contain characters with spaces
more
<head> <title>Example Title</title> </head>
than
60
META DESCRIPTION • Unique description for every page of website • Main keyword should be focused • Length of the description should not be more than 160 characters <head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."> </head>
URL STRUCTURE • Use hyphens “-” underscores “_” in URL
instead
of
− E.g. /seo-services-dubai
• URL should not contain numbers and words • URL shows clear hierarchy − E.g. /services/seo…
random
HEADING TAGS • Use heading tags smartly in your body content • Use of H1 tag once in a page • H1, H2, H3, H4, H5, H6 • Use keywords in your heading tags
HIGH QUALITY UNIQUE CONTENT
• Plagiarism free content • No Thin content • Smart use of keywords focusing keyword density not more than 3%
IMAGE OPTMIZATION
• Search Engine Bots can’t read images • Use alt tags to make it easy to understand for search engine • Use keywords in alt tags
ROBOT.TXT
• Publicly available file • Tells search engines about pages not to crawl Disallow: /example
REL=CANONICAL
• Prevents duplicate content issue • Tells search engines to certain similar URLs are actually the same • Use rel=canonical tag on preferred URL
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