Essential Elements of brand identity
Brand identity It could be defined as following • Brand: The perception of business in front of the world • Branding: Marketing activities used to market the brand • Brand Identity: It is the collection of essential brand elements that a company use to create its overall image in front of customers
Importance • Brand identity has same importance as your personal identity • Brand identity makes a Business recognizable • Customers perceive business products/services from brand identity • It’s a connection between business & Customers
Essential elements of corporate Identity • • • • • •
Logo Website Email Design Business card / Brochures / manual etc. Product packaging Overall color scheme – added
Brand Identity – Example
Brand identity – Example
How to develop a brand Identity? – Tips
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Before developing brand elements you must know, Who you’re? What’s your business mission? What are your values? What makes our business special? Define your business in 2-3 words
Contd. After that, • Choose a color palette, Typography & shapes that match your business and design brand elements • You can hire corporate identity experts e.g. corporate identity Dubai to design your brand identity elements
Contact us • If you’re looking for a professional brand identity experts, You may contact Innovative wing at given details • Website: http://innovativewing.com • Email: info@innovativewing.com • Phone: +971 55 535 8129