Learn more about optimising your travel campaigns on Facebook

Travel Ads Travel Ads can help you boost your sales or reservations, by automatically promoting relevant products from your inventory to people who are more likely to book.

Split Testing Split testing helps you test your Facebook ads and identify new best practices to inform your advertising strategy. Use Facebook split testing to learn which creative, audience, delivery and placements are best for meeting your marketing objectives.

Test & Learn Test and Learn helps you define which strategy is most effective for reaching your advertising goals across the Facebook family of apps and services. Simply choose the question you want to answer and Test and Learn will suggest the measurement test to run. The tests are simple to set up and provide clear results to help you optimize your next campaign

Ads Reporting — Estimated Ad Recall Lift Predicts how likely an ad is to increase lift in ad recall. It’s a proxy that can helps you pick winners among a set of creative assets or target audiences for a particular campaign and is correlated to ad recall lift.

Brand Lift Facebook, Nielsen and Kantar Millward Brown Brand Lift can be used across Facebook and Instagram to measure brand awareness, impact and ad recall — the metrics that ultimately help you reach your business objectives.

Cross-Platform Brand Lift For marketers running video ads on both TV and Facebook, Cross-Platform Brand Lift allows you to measure the brand impact of your ad campaigns on both Facebook and TV, as well as the incremental impact of both platforms working together — all in a single report.

Conversion Lift Measure the true impact Facebook ads have on real people. Use Conversion Lift to determine the incremental sales and conversions from people reached by your ads across the Facebook family of apps and services.

Facebook Analytics Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page, and more. Then, optimize and grow.

Multi-touch attribution Use people-based attribution models to understand how your campaigns drive crossdevice conversions across your media spend.

Partner Sales Lift Facebook’s Partner Lift integrations leverage vendors to measure Lift in sales using partner-based ROI measurement solutions.

Other resources https://www.facebookblueprint.com/student/activity/181816# https://www.facebook.com/iq/articles/the-future-of-marketing-people-based-planningand-measurement?ref=fbb_measure_ads https://www.facebook.com/business/news/expanding-measurement-to-more-advertisers https://www.facebook.com/business/measurement