Learn more about optimising your travel campaigns on Facebook Travel Ads
Travel Ads can help you boost your sales or reservations, by automatically promoting relevant products from your inventory to people who are more likely to book. Split Testing
Split testing helps you test your Facebook ads and identify new best practices to inform your advertising strategy. Use Facebook split testing to learn which creative, audience, delivery and placements are best for meeting your marketing objectives. Test & Learn
Test and Learn helps you define which strategy is most effective for reaching your advertising goals across the Facebook family of apps and services. Simply choose the question you want to answer and Test and Learn will suggest the measurement test to run. The tests are simple to set up and provide clear results to help you optimize your next campaign Ads Reporting — Estimated Ad Recall Lift
Predicts how likely an ad is to increase lift in ad recall. It’s a proxy that can helps you pick winners among a set of creative assets or target audiences for a particular campaign and is correlated to ad recall lift. Brand Lift
Facebook, Nielsen and Kantar Millward Brown Brand Lift can be used across Facebook and Instagram to measure brand awareness, impact and ad recall — the metrics that ultimately help you reach your business objectives.
22 - Measure What Matters: Travel marketing playbook
